Shows
Entrepreneur ConundrumHouse on Fire Marketing: How to Stop Being a “Best Kept Secret” with Prima JopeShow NotesPrima’s pivot + origin — Moving from engineering and retail to online work; COVID as the “house on fire” moment that forced reinvention. “Best Kept Secret” diagnosis — It’s not lack of skill; it’s talking about what the market doesn’t urgently care about. House on Fire Marketing — Identify activation points (urgent, can’t-wait problems), show up with a “fire extinguisher,” then demonstrate and invite. Leads vs Buyers — Why “leads” can be someday/never; focus on buyer intent to shorten time-to-trust and time-to-cash. Conviction > tactics — Self-leadership, integrity, and inner work as the engine behind strategy. Seasons, s...
2025-09-2949 min