Shows
Legally ContentedLegally Contented Lowdown: Recapping episodes 32, 35, 37, 40, and 42In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.In this episode, Wayne recaps:Episode 32 - Blogging made him both the Pope and the Tom Hanks of D&O insurance - Kevin LaCroixEpisode 35 - This business lawyer has 133K+ YouTube subscribers hanging...2023-03-0147 min
Legally ContentedThis business lawyer has 133K+ YouTube subscribers hanging on her every word - Aiden DurhamIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses. Aiden's YouTube channel, "All Up in Yo' Business," has more than 133,000 subscribers and is her main marketing channel.In this episode, Aiden and Wayne discuss, among other things:- The importance of deciding the right tone and level of (in)formality to strike when recording YouTube videos- A major misconception lawyers have about what they need to do...2023-01-011h 01