Shows
Legally ContentedBrand-building research, Niche blogs, and 1.7 million TikTok followers: Legally Contented LowdownIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.In this episode, Wayne recaps:Episode 60 - Developing an original research program to build thought leadership - Erin BalsaEpisode 62 - Small law firm, Big niche blog bringing in the clients - Shane McCall2023-09-0140 min
Legally ContentedDeveloping an original research program to build thought leadership - Erin BalsaIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Erin Balsa, founder of Haus of Bold. Erin builds and executes content strategies for sales-led B2B SaaS startups that sell complex solutions to enterprise companies. She is perhaps best known for helping clients create the kind of research reports people actually want to read and share—like her infamous Remote Work Report, which has generated $680k in revenue last time she checked.In this episode, Erin and Wayne walk through a blueprint for creating original research programs that build thought lea...2023-06-1554 min