Shows
Legally ContentedBrand-building research, Niche blogs, and 1.7 million TikTok followers: Legally Contented LowdownIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.In this episode, Wayne recaps:Episode 60 - Developing an original research program to build thought leadership - Erin BalsaEpisode 62 - Small law firm, Big niche blog bringing in the clients - Shane McCall2023-09-0140 min
Legally ContentedSmall law firm, Big niche blog bringing in the clients - Shane McCallIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Shane McCall, an Equity Partner at Koprince McCall Pottroff LLC and Editor of the SmallGovCon blog. Shane has run the blog since taking it over from Steven Koprince, and recently published the "Koprince Law LLC GovCon Handbook Volume 5: Procedures and Pitfalls of Size Protests and Appeals."​Shane helps businesses in their quest to navigate the thicket of federal government contracting, with a focus on those issues affecting small businesses. Shane excels in drafting both transactional and litigation documents and advising clients on FAR an...2023-07-0157 min