Shows
My Daily Business PodcastEpisode 556: Feeling Stuck in Your Business? Here's How to Decide Your Next MoveBuild your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. Are you stuck in the hard middle bit of your business wondering if you should keep going or let it go? In this coaching episode, Fiona breaks down how to tell the difference between a challenge worth pushing through and a dead-end that's wasting your time.You'll learn pr...
2025-10-0146 min
My Daily Business PodcastEpisode 550: Seth Godin on AI, connection and agency as a small business owner Business strategist and bestselling author Seth Godin joins Fiona Killackey to explore the power of agency, creativity, and professional consistency in today's AI-driven world. In this compelling conversation, Seth shares why we waste our freedom waiting for instructions and how to embrace the responsibility that comes with choice.Key themes covered: AI as a creative tool - Why creatives should master AI tools like ChatGPT and Midjourney rather than hide from them Professional boundaries - The difference between being vulnerable with friends versus maintaining professional promises Strategic decision-making - How to identify when you're in a prod...
2025-09-1055 min
My Daily Business PodcastEpisode 24: What every small business owner should know about marketing, what is marketing and how to know if your marketing is workingWith almost 20 years working in marketing roles, Fiona knows the brilliant tactics from the BS. In this coaching podcast episode, she discusses what marketing actually is, what it isn’t and shares a tool to help you understand how your marketing is impacting your business and its connection to your audience. Listen now as she shares the basics, how marketing is a strategic plan for your business, her book recommendations and what you need to learn about the buyer cycle. Topics discussed in this episode: Introduction [1:18]Marketing - And Why It Matters [2:10]Th...
2020-08-2633 min
My Daily Business PodcastEpisode 21: Tips for Small Business: It’s Time To Let Go Of The Perfect NumberIf you’re planning to start your own weekly emails or just want to become more active on social media but are having hesitations, then this tip episode is for you! Fiona shares her thoughts on why it doesn’t matter if you only have few followers on Instagram or don’t have many people who have signed up for your weekly newsletters at the moment. It’s time to let go of the perfect number, start becoming more active and celebrate that people want to hear from you! Topics discussed in this episode: Introduc...
2020-08-1710 min
My Daily Business PodcastBusiness Coaching: What Drives Customers to Purchase A Product or Service?Fiona holds her first solo coaching session in today’s episode. Learn more about the two kinds of drivers that lead customers to purchase a certain product or service. Fiona will also discuss why you need to aim for brand loyalty and how you can apply the laddering concept in your marketing and business strategy. Topics discussed in this episode: Introduction [0:45]What was the last thing you bought? [1:37]The Emotional and The Rational Drivers [2:30]Capturing Someone's Attention [4:43]What is An Emotional Driver? [6:31]What is A Rational Driver? [9:46]Why You Need To Aim for Brand Loyalty [12:37]What is T...
2020-06-1717 min