Shows
Hello ChaosThe Year We Shed & Learned to RunKey Takeaways:1️⃣ Growth requires shedding before momentum appearsThe most meaningful progress in 2025 came from letting go of legacy habits, misaligned systems, and comfortable assumptions. Founders who released what no longer served them created space for clearer execution and stronger forward motion.2️⃣ Brand clarity must start internallyMarketing efforts only accelerated once leaders aligned purpose, people, and processes. When internal clarity came first, external messaging, performance, and confidence followed.3️⃣ Discipline and curiosity move founders through chaosConsistent habits and a curious mindset outperformed waiting for certainty. Founders who stayed disciplined and open to learning kep...
2025-12-2833 min
Let's Talk MarketingMarketing with Intent: Branding, Strategy, & Data with Jennifer SuttonIn this episode of Let's Talk Marketing, host Katya Allison interviews Jennifer Sutton, founder of Bright Marketing and OrangeWIP, about aligning marketing strategy with business goals for sustained growth. Jennifer shares her extensive experience in helping businesses, particularly small businesses, scale through intentional branding and marketing. They dive into key strategies for overcoming common challenges, like dealing with inexperienced vendors, aligning teams, and effectively using data and insights to drive better marketing results. Jennifer emphasizes the importance of balancing creativity with strategy, and the role of marketing in supporting business development.Listeners will walk away with insights...
2025-04-071h 00
GET UNSTUCKGU240 Get REAL INSIGHTS for Better Results with Jennifer SuttonHey Get Unstuck Nation! Our guest today, she brings 30 years of experience who has dedicated her career to helping build healthier and sustainable brands. She has founded 3 businesses such as Bright Marketing and OrangeWIP and is also a mother of 4 as well. Today, we will learn from the expert in the industry about branding, marketing and advertising.
TIME STAMP
00:00 INTRO
02:55 HOW DID YOU START YOUR ENTREPRENEURIAL JOURNEY?
07:05 LET’S TALK DATA, HOW TO PULL RESOURCES AND DATA AS A SMALL BUSINESS
13:30 HOW DO YOU DEAL WITH OVERWHELMING BUSINESS OWNERS OR ENTR...
2024-12-2445 min
IDEAS+LEADERS220. Marketing Success Formula - Jennifer SuttonIn the episode 220 of IDEAS+LEADERS podcast I am speaking with Jennifer Sutton about effective marketing strategy. We are discussing the difference between branding, marketing and advertising and how to approach each of them. Tune in if you are interested in marketing like me - it is a very valuable discussion.
Jennifer Sutton is a 3x founder and 4x mom who has dedicated her career to helping build healthier and sustainable brands. She founded Bright Marketing in 2013, a now multi-million dollar marketing and advertising agency, and in 2022 founded OrangeWIP, a media company that aims to connect local...
2024-11-1833 minHello ChaosEp. 120 Rebekah Jasso JensenKey Takeaways1. Embrace Your Journey2. Prioritize Self-Care3. Advocate & Persist Timestamps00:00:00 - Introduction to Hello Chaos Podcast00:01:28 - OrangeWIP's Mission and Expansion00:01:49 - Host Introduction: Jennifer Sutton00:01:59 - Guest Introduction: Rebekah Jensen00:02:10 - Rebekah's Entrepreneurial Journey00:02:30 - Transition from Healthcare to Entrepreneurship00:03:21 - Early Career in Ultrasound00:04:15 - Starting Sanara Skincare00:05:35 - Discovering Creativity and Artistry00:06:17 - Identifying Market Gaps00:07:00 - Meaning Behind Sanara00:07:53 - Learning Art and Science in Business00:09:55 - Biggest Challenges and Overcoming Them00:11:55...
2024-10-0652 min
Liz on Biz® with Liz TheresaE362 – Jennifer Sutton – From Plateau to Peak: Branding and Marketing Tactics for EntrepreneursJennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.As a founder, she was constantly looking for new ways to scale and help other entrepreneurs succeed and recognized there was a gap in entrepreneurial ecosystems. To solve that problem...
2024-09-0933 min
Entrepreneurs of the UpstateMastering Marketing and Branding: Business Insights with Jennifer SuttonIn this episode of the Health and Wealth podcast, we chat with Jennifer Sutton, owner of the marketing and advertising business OrangeWIP, and a fellow podcaster and mom. Jennifer shares valuable business strategies, the true essence of branding, and where other businesses often get stuck. Learn the difference between marketing and advertising and get practical tips for business owners looking to elevate their brand.
2024-08-2355 minHello ChaosEp. 112 Ebony Sullivan (Part 2)Key Discussion Points:DEI and Feminism:We discuss the importance of DEI and affirmative action in breaking down barriers and fostering inclusivity.The conversation highlights the lack of empathy and solidarity among women of different races and the systemic oppression faced by women due to patriarchy.Economic Inclusivity:The need for economic inclusivity and mobility is emphasized, with a focus on supporting small businesses rather than just the 1% unicorns.We stress the importance of protecting programs that provide access to knowledge and resources for disadvantaged communities.Challenges in the Business World:Ebony...
2024-08-1247 min
Business Mastery Podcast145. "Media Planning" with Jennifer SuttonSend a textDawn brings back Jennifer Sutton for Part III. After diving into unique selling positions and demystifying marketing vs. advertising in our previous episodes, Our marketing maven from Bright Marketing is back for Part 3! Dawn and Jennifer unpack the essential elements of media planning: the how, the why, and the when.In this episode…Who is Jennifer Sutton and whom does she serve? (1:05).Branding defines the "what" and "why" of a company. Marketing determines "how" the message is conveyed. Advertising focuses on "where" the brand is...
2024-07-1736 minHello ChaosEp. 107 Britton BrileyIn this episode of Hello Chaos, Jennifer Sutton, founder of OrangeWIP, had the pleasure of chatting with Brittan Briley, the founder of Ghost Brands, a marketing agency based in Greenville, South Carolina. They go into Brittan's entrepreneurial journey, starting from his middle-class upbringing to his transition from corporate America to founding his own company. Brittan shared the rewarding aspects of seeing businesses grow with his team's help and debunked common myths about entrepreneurship, such as the illusion of financial freedom and the reality of working 24/7.They discussed significant moments in Brittan's career, including his pivotal experience of...
2024-07-1131 minHello ChaosEp. 103 Joshua P. TroutWelcome to another episode of Hello Chaos, the podcast that delves into the messy and chaotic lives of founders, entrepreneurs, and innovators. I'm your host, Jennifer Sutton, also known as JJ. This week, we had the pleasure of speaking with Joshua Trout, a healthcare executive, leader, author, and fellow podcaster.
Key Highlights:
Joshua's Journey
Joshua shared his fascinating career journey, starting with 13 years in public safety as a firefighter EMT before transitioning into healthcare. He quickly realized the prevalence of poor leadership and decided to pursue degrees in hospital operations and business development. At the age of 35, he became the...
2024-06-0943 min
Inbound Back OfficeE354 - Reviewing Your Agency's Brand & Value Proposition in Today's World (Jennifer Sutton, Bright Marketing)Does your company need brand therapy?Are you putting in enough brain sweat?If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by...
2024-05-1727 minHello ChaosEp. 99 Chris HinesIn this week's episode of Hello Chaos, we had the pleasure of hosting Chris Hines, the founder of PodCentral and a seasoned podcaster. Chris shared his intriguing journey from starting as a sports podcaster to becoming a pivotal figure in the podcasting industry. His story is a testament to the power of aligning one's career with personal passions and the unexpected paths to becoming a founder.
Chris delved into the early days of his career, reminiscing about his first live podcast experience, which amusingly took place in a closet due to noise at home. He highlighted the evolution of his...
2024-05-1244 minHello ChaosEp. 98 Laura BiggerstaffIn this week’s episode of Hello, Chaos, we had the pleasure of hosting Laura Biggerstaff, the founder of Iron Elk, a company specializing in safety apparel tailored for women in the trades. Laura shared her inspiring journey from facing personal upheaval to launching and growing her business, embodying our theme of "Where AHA meets OH SHIT."
Laura’s story is one of resilience and determination. At 58, faced with a sudden divorce, she chose to channel her energy into creating something new rather than succumbing to despair. With a background in customer service and apparel manufacturing, she co-founded Iron Elk with...
2024-05-0548 min
Business Mastery Podcast135. "From USP to Market: Translating Your Unique Brand into Actionable Strategies" with Jennifer SuttonSend a textDawn brings back Jennifer Sutton. Our marketing maven from Bright Marketing is here again to share her expert tips on transforming your unique brand into market success. Dawn and Jennifer talk about ads, promo and taking your brand and your messaging and what people need to know and converting that to your process and our products and services so people will connect what you worked on in the last episode to what you actually put in the marketplace. In this episode…Who is Jennifer Sutton and w...
2024-05-0136 minHello ChaosEp. 95 Brad WeberIn this episode of Hello Chaos, host Jennifer Sutton welcomes Brad Weber, founder and CEO of Inspiring Apps from Colorado. Brad shares his entrepreneurial journey and how he got started in the business world. Tune in for real, raw founder stories every Sunday on Hello Chaos, a podcast by OrangeWIP dedicated to serving and inspiring founders and entrepreneurs. Thank you for tuning in! If you enjoyed this episode, please subscribe
to our podcast on your favorite podcast platform and share it with your
network. We encourage you to join our community HERE and connect with us
on social media for...
2024-04-1450 min
The Business Ownership PodcastMarketing and Advertising - Jennifer SuttonAre you pouring money into advertising but not seeing the desired results? In this episode of The Business Ownership Podcast I interviewed Jennifer Sutton. She is a 3x founder and 4x mom and an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. With over two decades of working in large advertising agencies, she took the entrepreneurial leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business and brand building acumen. Jennifer is the host of th...
2024-04-0526 min
Business Mastery Podcast129. "Unleashing Brand Brilliance: Mastering Your Unique Selling Position” with Jennifer SuttonSend a textDawn talks with Jennifer Sutton. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. She established her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen. Dawn and Jennifer talk about your unique selling position your particular brands and how you stand out right now.In this episode…Who is Jennifer Sutton and whom does she serve? (1:11).Difference between ma...
2024-03-2032 minHello ChaosENCORE: Ep. 026 Herbert Drayton IIIIn honor of featuring Mr. Herbert Drayton in the August edition of the Orange WIP, we decided to rerelease this interview with him. To learn more about his story, please visit us at OrangeWIP.com.
"Do you want ownership or control?” Just one of the thought-provoking points Herbert Drayton III while discussing HI Mark Capital, a venture capital firm focused on minority- and women-owned businesses.
This is a good one for you if your business pushes against the status-quo, but you’re doing the damn thing anyway. As an experienced entrepreneur, he has plenty of tips for what's important to focu...
2023-08-0645 minHello ChaosEp. 059 Jamie and Allison NadeauThis week, JJ interviews Jamie and Allison Nadeau, the owners of Ink Meets Paper. Fresh off of a move from Charleston to Greenville, Jamie and Allison have established roots here in the Upstate of SC. Along with themselves, they bring Ink Meets Paper, their greeting card company. Listen in to learn about their company and how they have grown and established their business.
For more information, visit:
Inkmeetspaper.com
or read their feature article in the June edition of the OrnageWIP!
https://gvl.orangewip.com/editions/june-2023/ Thank you for tuning in! If you enjoyed this episode, please subscribe
to...
2023-07-161h 05
Mission Matters Marketing with Adam TorresBenefits of Outsourcing Social Media MarketingBright+CO is a full-service marketing and advertising agency serving businesses across the US. OrangeWIP is a national multi-media media company dedicated to serving founders and entrepreneurs at the local level. In this episode, Adam Torres interviewed Jennifer Sutton, CEO & Founder of BRIGHT+CO Marketers and OrangeWip. Explore social media marketing and the upcoming book Jennifer will be launching with Mission Matters. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https...
2023-05-1844 min
WhosOnTheMove SCJennifer Sutton, Founder, Bright+CO, OrangeWIPIn March, integrated marketing agency Bright+CO announced the launch of its sister company OrangeWIP (Work In Progress), a multimedia company that equips equips entrepreneurs, founders, and innovators to make their next move and their next important connection. Its free, hyper-local, original, ad-clutter-free content supports local entrepreneurial ecosystems while fueling both local and regional economic growth.
OrangeWIP also offers a naked view of entrepreneurs and innovators through its digestible how-to guides, “Hello Chaos” podcast, social chatter wall, resource directory, localized event calendars and more.
2023-04-1339 minHello ChaosEp. 040: Heather LeighDeath comes with an intrinsic amount of… certainty, you might say. But even the owner of a cemetery business has numerous options for the future. That’s what Heather Lee, owner of Greenhaven Memorial Gardens, tells OrangeWIP. She discusses customer service, market trends, and all she had yet to learn even after years in the industry. Find out what happens to little girls who hang out in cemeteries once they’ve grown up, and what every business owner should prepare before their time is up. (Don’t worry, it’s still a fun episode!) Thank you for tuning in! If you enjoye...
2023-03-0440 minHello ChaosEp. 032 It's our birthday!December 2022 marks one year of OrangeWip, the founder-focused media company that produces Hello Chaos. So, this week, J.J. and Jenno take a look back at the first-year journey (it went so freakin fast!) and where "a-ha" met "oh, sh!t" along the way. Thank you for tuning in! If you enjoyed this episode, please subscribe
to our podcast on your favorite podcast platform and share it with your
network. We encourage you to join our community HERE and connect with us
on social media for the latest updates and more great content.
Connect With Us:
- LinkedIn
- Instagram
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2022-12-1020 min
The Website Leader PodcastEP 22: Interview with Jennifer Sutton - Founders, Resources & Hyper-Local MediaJennifer Sutton is the founder and CEO of Bright+Co and OrangeWip. Jennifer guides businesses in strategic planning, media buying and planning, market research and analysis. Jennifer has been doing this for decades and I have personally known Jennifer for over 17 years. Jennifer has been recognized locally and nationally for her leadership and expertise. Here are just a few of Jennifer’s accolades:Excellence Award, Greenville Chamber of CommerceOne of the 50 Most Creative CEOs to Watch, Insights Success MagazineB2B Marketer of the Year, Business Marketing Association Carolinas2020 Women of Influence, Greenville Business JournalYou can find mo...
2022-07-1247 minHello ChaosEp. 002: Jalene KananiJalene's company, Noho Home Hello Chaos is published by OrangeWip
Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content.Connect With Us:LinkedIn Instagram YouTube
2022-05-0840 minHello ChaosEp. 001 Hello Chaos: Our Founder JourneyIn the inaugural episode, OrangeWip™ Executive Editor, Jennifer Oladipo, sits down with Jennifer Sutton, founder of OrangeWip™ and the Innovates zines, to talk about Sutton’s journey from leaving her job to start an agency a decade ago to leaping into another new business venture this year.
Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content.Con...
2022-04-2745 min