Shows
Beer Stories for Private Equity"Go Fungal" Takeover: From Branding to Growth: PE’s LinkedIn FlywheelThis podcast is powered by MonogramGroup (https://www.monogramgroup.com/).
Welcome to Beer Stories for Private Equity! In this special "Go Fungal" Takeover episode, our friend and podcast production partner, Matt Cornelison from Fungi Media, flips the script—taking over as guest host and putting Scott in the hot seat.
Among their beer stories, Matt and Scott dive into Fungi’s marketing expertise, best practices for LinkedIn, how private equity firms can craft a strong digital strategy, the critical connection between branding and marketing, and how PE-owned portcos can create a LinkedIn flywheel effect.
We...2025-02-1122 min
Go FungalBehind Cushman & Wakefield’s Social Selling Campaign“This campaign feels like the heartbeat of our entire organization.” Words from a senior leader at Cushman & Wakefield after launching their social selling campaign. Today we're talking with Laurie Hayes and Oliver Arscott and taking you behind the scenes of a campaign that contributed to winning new business, significantly grew social media engagement and helped marketing leaders bring the soul of the organization to life in a new and exciting way.Follow Laurie Hayes and Oliver Arscott on LinkedIn as well as Cushman and Wakefield if you want see the campaign in action.If you're inte...2024-07-3030 minGo FungalWhy Your Target Audience is Too Broad"You don't look or sound any different than your competitors." No marketer wants to hear that statement, especially from their customers. Unfortunately, it's a more common problem than you might think. Margie Agin is an expert in brand positioning and helps companies stand out from your competitors. She's here to tell you that "Your target audience is TOO broad" and it's getting in the way of generating new leads and new business.Check out the Go Fungal podcast at fungimedia.com/podcast You can find Margie on LinkedIn at linkedin.com/in/marjorieagin
2023-12-1928 minGo Fungal7 AI Content Creation Tools for MarketersIt seems like there is a new AI tool being released every day. It’s almost impossible to keep up with and it can feel like the worst case of FOMO if you’re a marketing leader that doesn’t even know where to begin. Today’s episode features our very own Head of Post Production, Demian Krentz to share how Fungi Media is using AI for video and other content creation. We’re here to get you on the right track!You can find some of Demian Krentz's best work at this link here.Check out t...2023-07-1125 min