Shows
Data Beats OpinionWarm audiences, fresh content & current data: the recipe for successful Facebook ads with Ryan StewartRyan sat down with Keith to discuss:- The effectiveness of Facebook's algorithm and why the biggest variable now is content- Using data as a driver when developing successful Facebook Ads- Engaging and warming up audiences before re-marketing to them- Understanding the motivations that draw people to different networks and how that influences the effectiveness of digital marketing- The online channel posing a big advertising opportunity- Consistently switching up creative to keep ads fresh- The metrics Ryan looks at...2020-03-1939 min