Shows
Publishing Secrets(Re)Introducing the First 5 Series!In this episode, you’ll also hear:Common problems faced by aspiring authorsWhat you need to overcome those problemsA sneak peak at what to expect in the First 5 seriesWhat’s Holding You Back?Does this sound like you? You have a story to share — you've survived a challenge or setback that you want to help others work through. And you want to boost your income by sharing that inspiring story in a book, but you have one of these problems:You find yourself starting and stopping in writing that bookYou're struggling to even...
2023-09-0802 minPublishing Secrets(Re)Introducing the Book Publishing A to Z Series!In this episode, you’ll also hear:A few book publishing terms you may — or may not — be familiar with yetA sneak peek at what you can expect to learn in the Book Publishing A to Z seriesAnd more!Ready to dive into the jargon of book publishing? Here are some of the terms we’ll be learning in the Book Publishing A to Z series:What exactly do the letters “ARC” stand for? And why do you need to make sure you have ARCs distributed to as many power players as possible — before your book officially lau...
2023-07-0702 minPublishing SecretsIntroducing the Revive Your Book Sales Series!In this episode, you’ll also hear:Why you shouldn’t just give up on your book, even if it’s not sellingWhat to expect from the Revive Your Book Sales seriesThe real problem holding you back — and why it’s not that no one wants to read your bookAs Scripture tells us, transformation starts in the mind. In other words, it’s all about learning a new way to do things. So in this series, you’ll acquire behind-the-scenes insights that will shape (or re-shape!) how you approach selling books. You’re about to learn everything you n...
2023-04-2104 minPublishing SecretsIntroducing the Do It Now Series!In this episode, you’ll also hear:Why you shouldn’t put off finishing your book any longerCommon excuses writers give for not working on their book — and why they shouldn’t stop youA sneak peek at what to expect from the Do It Now seriesDon’t Let Excuses Stop YouIn the Do It Now series, you’ll learn how you can work on your book at your own pace and in the comfort of your own home — even if you don't think you have enough time, you aren't a professional writer, and you're not rea...
2023-02-1004 minPublishing SecretsIntroducing the God & Goals Series!In this episode, you’ll also hear:A challenge to make 2023 your biggest, boldest year yetWhat you can expect to learn in the God and Goals seriesA reminder that you CAN do the impossible with God’s help!It’s Time!2023 is the year to think big, to think bold, and to think outside of the box. It’s a time to push boundaries, take risks, and remove the limits. Are you ready to challenge yourself? Then get ready to step up and go farther than you ever have before — and to think bigger than even you t...
2023-01-0603 minPublishing SecretsIntroducing the Published and Paid Series!In this episode, you’ll also hear:A sneak peek at what to expect from the Published and Paid seriesThe elephant in the room that struggling authors need to addressAnd more!Most Christian authors dream of becoming published one day. That’s the pinnacle of achievement we all work so hard to accomplish, isn’t it? And then the assumption is: once you're published, you will start making money. Unfortunately, that’s not always the case. In fact, many Christian authors find themselves struggling to make a living from their writing. If that’s where you are, do...
2022-07-0804 minPublishing SecretsWelcome to the Book Sales Success Secrets Series!In this episode, you’ll also hear: The two most common reasons your book isn’t sellingA preview of the tips you can expect to learn from the Book Sales Success Secrets seriesWhat you won’t hear in this series – and why it mattersOne easy action you can take right now to get started Why Can’t I Sell My Books?It's no secret that writing a book is hard work, but what some people don't realize is how difficult it can be to sell the books. Have you ever wondered, “Why is it so hard for...
2022-04-0103 minPublishing Secrets8 Things Every Christian Author Should Do: Bonus #2In this episode, you’ll also hear:The difference it made in Cobble’s life when she started seeking God on her own instead of letting her relationship with God remain mostly secondhandTwo great delights that come from knowing God personallyHow hustle culture can cause us to neglect time with God – and what to do about itWhat to do when you feel stuck and worry that your dreams won’t ever come to fruitionFree training to guide you through setting yourself up for maximum success as an authorpreneur (links below!) BIO:My name is Tamara...
2022-03-2512 minPublishing Secrets8 Things Every Christian Author Should Do: Bonus #1In this episode, you’ll also hear:How Thom S. Rainer started out in business and then transitioned into ministryWhy just writing and publishing books isn’t enough if you really want to see success – and what else you need to doThe importance of demonstrating your credibility through your content, and how to approach itFree training to guide you through setting yourself up for maximum success as an authorpreneur (links below!) BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Marketer, host of the Top 100 Publishi...
2022-03-1814 minPublishing Secrets8 Things Every Christian Author Should Do: Part 8In this episode, you’ll also hear:How John C. Maxwell became a thought leader and expert on the topic of leadershipHow to take things one step at a time and move steadily toward your goals using the Rule of 5Why pushing beyond your limits can actually limit your effectivenessThe importance of becoming a thought leaderAdditional free training to get you started building your brand and multiplying your value (link below!) BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Marketer, host of the Top 100 Publ...
2022-03-1116 minPublishing SecretsThe Time Is NowIn this episode, you’ll also hear:Why learning how to market well mattersQuestions to ask yourself to gauge your overall progress and determine your next stepsKey mindsets that successful authors must haveWhere to find tons of free resources, tools, and support from fellow authors and aspiring authors BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Marketer, host of the Top 100 Publishing Secrets podcast, and founder of The Christian Authors Network (C.A.N.) Facebook© community. I specialize in helping mission-driven authors, coaches, and entrep...
2022-03-0407 minPublishing Secrets8 Things Every Christian Author Should Do: Part 7In this episode, you’ll also hear:How Sarah used email to stay connected, even from one of the most isolated urban areas in the worldSarah’s amazing perspective despite her chronic illnessHow Sarah’s book, Jesus Calling, took a few years to take off – but then exploded and is still selling like crazy 18 years laterHow backlinks can help establish credibility for your website Free additional training on getting those valuable backlinks (link below!) BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Marketer, host of the Top...
2022-02-2514 minPublishing Secrets8 Things Every Christian Author Should Do: Part 6In this episode, you’ll also hear:The many surprising turns Tony Dungy’s career took, from mountains of success to valleys of disappointment, and back againWhy Tony has said that authorship was more rewarding than winning the Super BowlWhy writing and publishing books isn’t as straightforward and simple as it might seem – but why it’s worth doing anywayOne proven way to reach a wider audienceAdditional training to help you get started growing your audience (link below!) BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© C...
2022-02-1820 minPublishing Secrets8 Things Every Christian Author Should Do: Part 5In this episode, you’ll also hear:How Priscilla Shirer went from thinking her calling in life was to become a television news anchor to pursuing her greater calling in ministry – and the many doors that ministry has since openedThe power of storytelling and how it has factored significantly into Priscilla’s successCoach Tam’s own experience with surrendering her dreams and trusting that God knows bestWhy writing and marketing go hand-in-handAdditional free training on the secret to selling with storytelling (link below!) BIO:My name is Tamara "Coach Tam" Jackson and I am a publ...
2022-02-1117 minPublishing Secrets8 Things Every Christian Author Should Do: Part 4In this episode, you’ll also hear:How Michael S. Hyatt achieved the “double win” of success at work AND happiness at homeThe key contributors that took his blog from 1,000 to 22,000 followers after four years of seemingly little progressHow to keep from giving up too soonWhy nurturing your audience is key – and practical ways to do exactly thatAdditional FREE training on the four stages you must guide your audience through before they make a purchase (link below!) BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Mar...
2022-02-0415 minPublishing Secrets8 Things Every Christian Author Should Do: Part 3In this episode, you’ll also hear:How one revival changed the entire trajectory of Steven Furtick’s lifeWhy publishing books is vital to growing a ministry or business – but why books alone aren’t enoughThe importance of not getting ahead of yourself or GodWhy you need a branded online community for your readers and audience Extra training on building a thriving Facebook group (link below!) BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Marketer, host of the Top 100 Publishing Secrets podcast, and founder of The Chri...
2022-01-2813 minPublishing Secrets8 Things Every Christian Author Should Do: Part 2In this episode, you’ll also hear:The importance of doing what you can with what you have, and trusting God to provide the increaseCoach Tam’s personal experience on the receiving end of a successful lead magnet – and advice on how to create your ownThe key component any successful business or organization must have to startAdvice on creating an exchange of value that makes people want to part with their moneyAdditional training to help you start building your audience (link below!) BIO:My name is Tamara "Coach Tam" Jackson and I am a publi...
2022-01-2115 minPublishing Secrets8 Things Every Christian Author Should Do: Part 1In this episode, you’ll also hear:Why so many Christian leaders turn to writing books as part of their ministryHow T. D Jakes went from leading a tiny congregation to building a God-honoring empire – and why that growth mattersWhy writing and publishing books is the best way to grow your ministry or businessThe key to crafting a powerful brand that makes a difference in the worldWhy lots of people publish books, but few are profitable An invitation to get in on free training and support in your author journey (link below!) BIO:My nam...
2022-01-1413 minPublishing SecretsPublishing Secrets Season 2: New Year, New You?In this episode, you’ll also hear:Words of wisdom from author and difference-maker Christine CaineWhy the attitude of “new year, new me” doesn’t work – and what to do insteadWhat to expect in this new season of Publishing Secrets, including exciting upcoming interviews, bonus training, and more! BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Marketer, host of the Top 100 Publishing Secrets podcast, and founder of The Christian Authors Network (C.A.N.) Facebook© community. I specialize in helping mission-driven authors, coaches, and entrepreneurs...
2022-01-0713 minPublishing Secrets2021 Reflections: You Are Still HereIn this episode, you’ll also hear:Reminders from the guests of 2021 about putting yourself out thereEncouragement for times of hardship that are sure to comeA special invitation to join a growing community for support and encouragement in your author journey BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Marketer, host of the Top 100 Publishing Secrets podcast, and founder of The Christian Authors Network (C.A.N.) Facebook© community. I specialize in helping mission-driven authors, coaches, and entrepreneurs increase their exposure, impact, and income throu...
2021-12-3106 minPublishing SecretsSarah Buckland: Priority, Purpose, PersevereIn this episode, you’ll also hear:What Sarah was missing even while doing all the “right” things The new perspective Sarah gained from suffering – and why she believes that suffering was necessaryHow rejections can actually be stepping stones to even better opportunitiesHow to practice discernment to prayerfully determine whether the path you are taking is really where God is leading youSarah’s advice for those facing uncertainty and the fear of rejection BIO:Sarah Buckland is an award-winning, Jamaican Christian freelance writer and author with experience spanning technical and creative genres. She is an only c...
2021-12-2438 minPublishing SecretsCarol Neelands: What Is Your Motivation?In this episode, you’ll also hear:Carol’s heart to help younger generations with the story of her own struggles and temptationsA warning about spiritual pride – and how God led Carol to let go of itThe importance of being honest about your failingsThe story of how Carol dropped her first book to pursue art instead – and how she realized that was the wrong path to take, even though she was good at itHow Carol’s book had far greater impact than sales alone could measureCarol’s advice about evaluating your motivation for writing BIO:Carol Fl...
2021-12-1042 minPublishing SecretsSusanne Weegmann: The Time Is NowIn this episode, you’ll also hear:The story of how Susanne answered God’s call – and then had to dig deep into the Scriptures to figure out what her calling really meantHow to take ownership of your spiritual growthWhy Susanne says everyone has a responsibility to speak to their own generationTips on planning your book using mind-mappingSusanne’s advice for writers who struggle with doubt, negative input, and fear BIO:Susanne Weegmann is the founder of Prophetic Fire Ministry. She is the author of multiple books, including The Great Turnaround and IN HIS PRESE...
2021-12-0333 minPublishing SecretsTarrent-Arthur Henry: You Have a Story Inside YouIn this episode, you’ll also hear:Tarrent-Arthur’s story of hitting rock bottom, and how choosing to spend five minutes with God each day transformed his entire life. The two most important questions from Tarrent-Arthur’s book.How God helped Tarrent-Arthur break through writer’s block by changing the focus of his book.Questions to ask yourself about the people you look up to.What it means to “Turn Off Your Brain” to yourself.Tarrent-Arthur’s advice for the writer who feels too discouraged to keep writing. BIO:Tarrent-Arthur Henry writes under the name Tarrent...
2021-11-2636 minPublishing SecretsCourtnaye Richard: Just AskIn this episode, you’ll also hear:Why Courtnaye says this generation is one of the busiest of all time, and her advice on being still How Courtnaye started a successful blog with no prior knowledge – and how she’s maintained it for ten yearsThe difference between marketing and self-promotionTips on how to break into writing onlineCourtnaye’s advice on conquering the fear of putting yourself out there BIO:Courtnaye Richard is the founder of Inside Out Media Group, LLC - a faith-based PR, Marketing & Mentorship Agency. In her 15 years of experience, she has worked...
2021-11-1933 minPublishing SecretsKirstyn Mayden: Focus on TodayIn this episode, you’ll also hear:The unique approach Kirstyn took in her devotional journal’s table of contentsThe importance of taking actionHow to relieve the pressure of worrying about tomorrowWhy you should seek a professional editor for your book, even if you are an editor yourselfKirstyn’s advice on moving forward a little bit each day BIO:Kirstyn Mayden is a Christian blogger who writes devotionals that empower and equip believers in their everyday lives. She is a wife, Mom, Pastor’s wife, writer, speaker, non-profit leader and most importantly, loves Jesus wit...
2021-11-1226 minPublishing SecretsDaphne Johnson: Take it off the Back BurnerIn this episode, you’ll also hear:How Daphne’s passion for writing drifted to the background of her day-to-day life – and how God brought someone into her life to wake her up to her purposeThe importance of being obedientHow Daphne defines “purpose” – and why your purpose mattersDaphne’s advice about taking that project off the back burner so you can fulfill your God-given purpose BIO:With a passion for life application of scripture, Daphne endeavors to share messages of hope, encouragement, and inspiration. Daphne enjoys teaching, speaking, and writing. She serves as an Associate Mi...
2021-11-0531 minPublishing SecretsCoree Sullivan: Let God Be Your Co-AuthorIn this episode, you’ll also hear:How Coree's book started out as course curriculumRed flags to identify a narcissistic partner, and advice on how to get out of – or avoid – a dangerous relationshipWhy a healthy relationship requires healing from previous broken onesWhy Coree says your story is what propels you into your destinyCoree’s advice for the aspiring author who hesitates to write out of fear BIO:Coree Sullivan is originally from Northern Colorado and currently resides in Windsor, Colorado. She has two married daughters, 6 grandchildren and 4 great grands. As a certified Life Coac...
2021-10-2929 minPublishing SecretsCandy Arrington: This Waiting SeasonIn this episode, you’ll also hear:How Candy came to write and publish a book dealing with a very difficult subject, despite people telling her a publisher wouldn’t want to pick it upHow God orchestrated an opportunity for Candy that she could never have planned on her ownWhat Candy has learned about waiting well – and why waiting doesn’t have to be negativeHow to tell if you have enough material to write a book rather than an articleTips on blogging consistentlyCandy’s advice for the writer who wants to land a publishing deal BIO:...
2021-10-2239 minPublishing SecretsJosh Khachadourian: Release What's in Your HandIn this episode, you’ll also hear:Why many men (and women, too) often find themselves stuck with untapped potentialWhy Josh says we need to look at more than just one side of JesusQuestions to ask yourself to determine if you are building with the right spiritual resourcesWhat to do when you feel called to do something, but can’t see the opportunity opening up just yetJosh’s advice on finishing what you’ve started BIO:Josh Khachadourian is a husband, father, leader, coach and host of the 'Raising The Standard' podcast. Josh has spent...
2021-10-1538 minPublishing SecretsPastor Jim Wickham: You're Not There by AccidentIn this episode, you’ll also hear:How God called Pastor Jim to plant a church in a location that was very opposed to the idea – and how God opened those doors anywayHow to keep going when you feel like giving upThe unique process Pastor Jim went through to turn his thesis into a bookImportant questions for leaders to ask about communicating and connecting with all generationsHow to deal with “us vs them” mentalitiesPastor Jim’s advice for those struggling with intense internal battles BIO:James W. Wickham and his wife, Isla, reside in beautifu...
2021-10-0859 minPublishing SecretsMarlena Banks: Speak in Your VoiceIn this episode, you’ll also hear:The important first step Marlena took once she had decided her audience and the type of book she was going to writeMarlena’s journey to finding the right title for her bookThe difference between a cover designer and an interior designer – and why you need bothWhy Marlena recommends putting together a full presentation to walk potential investors through your vision – and why it’s useful even if you aren’t looking for investorsMarlena’s advice on being fully authentic in your writing BIO:Marlena Banks is the founder of...
2021-10-0142 minPublishing SecretsAnn Lenaers: Stand on Your FaithIn this episode, you’ll also hear:Ann’s definition of emotional intelligence, and why she says everything Jesus taught leads us to itWhy Ann says a believer’s born-again process follows the classic Hero’s JourneyQuestions to help shape your identity after God’s purposes instead of after what the world says you should beWhy Ann says losing a month’s worth of edits on her first book was an “act of God”The problem with jumping into Christian leadership too quicklyAnn’s advice for the aspiring author who struggles to find the confidence to finish BIO:Ann...
2021-09-2437 minPublishing SecretsEve Franklin: Don't Shut Your Brain OffIn this episode, you’ll also hear:How even fiction solves a problem for the readerWhy Eve says it’s important to actively and analytically engage with worldly media – and to draw the line when you know you’re going too farThe unique approach Eve took to writing her book so it would be accessible to her ideal audienceThe advantages of self-publishing through Amazon – and a word of caution about self-publishing e-books in this wayEve’s experience and advice about getting stuck in a cycle of endlessly revising BIO:Eve Franklin is an avid reader a...
2021-09-1736 minPublishing SecretsSue Bowles: It's OK To Not Be OKIn this episode, you’ll also hear:The process of healing that Sue had to undergo before she could really make progress writing her bookHow attending a retreat changed everything for Sue – and how she gave back once she had written her bookThe importance of getting help instead of trying to do everything yourselfSue’s advice for those who are afraid of sharing their story or who haven’t yet arrived at a place of healing from their past BIO:Sue Bowles speaks, writes, and blogs on eating disorder recovery and other mental health is...
2021-09-1037 minPublishing SecretsJulie Broad: Know Your ReaderIn this episode, you’ll also hear:How Julie went from being rejected by a major publisher to self-publishing her book anyway – and why that turned out much better for her in the endWhy Julie says a book is better credentials than another degreeMistakes to avoid when writing nonfiction to keep your book from being boringHow knowing your reader helps you create a successful marketing planThe different avenues you can take to publish your book, and considerations to keep in mind for eachJulie’s advice for the writer who feels discouraged by rejections or lack of support from loved...
2021-08-2736 minPublishing SecretsBook Publishing A to Z: Part 8 (Trim Size to Vanity Press)In this episode, you’ll also hear:Factors to consider when determining the size of your bookThe role of wholesalers in the publishing and distribution processWhy it’s beneficial to sell your book at a wholesale discount – and how much say you have in the processHow to calculate your print cost and gauge your expected earningsOne of the most misunderstood terms in the entire A to Z listThe difference between self-publishing services and a vanity press – and red flags to watch for BIO:My name is Tamara Jackson but my clients affectionately call me "Coach...
2021-07-0224 minPublishing SecretsBook Publishing A to Z: Part 7 (Traditional Publishing)In this episode, you’ll also hear:Reasons people choose to go the traditional publishing routeThe big piece Coach Tam was missing the first time around that caused a potential publishing deal to fall through Downsides of traditional publishing, to help you make the right decision according to your own goalsWhat a query letter and book proposal are, and what to include in eachThe main objective your book must help the publishing house achieve BIO:My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, tran...
2021-06-3022 minPublishing SecretsBook Publishing A to Z: Part 6 (Slush Pile to Territories)In this episode, you’ll also hear:What a slush pile is and why it’s neither negative nor positiveWhat you need to understand and do if you want your manuscript to be readWhy a small or independent press might be an option worth considering – and what to expect if you do take that routeThe importance of having a table of contents in your book – and how to leverage yoursWhat to pay attention to when it comes to territories your book can be published in BIO:My name is Tamara Jackson but my clients a...
2021-06-2526 minPublishing SecretsBook Publishing A to Z: Part 5 (Returns to Self-Publishing)In this episode, you’ll also hear:Why some of your books may be returned by retailers – and why it’s normalThe different types of book reviews that you need and how to get themTypical royalty rates for traditional vs. self-publishing, why they’re so different, and other factors to keep in mindPros and cons of choosing self-publishing over traditional publishing BIO:My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and 11-year, 100 lb. weight loss success story. I am also the CEO of a...
2021-06-2320 minPublishing SecretsBook Publishing A to Z: Part 4 (Persona to Publicist)In this episode, you’ll also hear:How creating a reader persona will help you sell more books – and also develop your market for other sales in the futureHow much detail to include in your reader persona for the best resultsThe unexpected costs of purchasing minimum orders of your book – and how to avoid themCoach Tam’s mistake the first time around that left her with an entire box of books that couldn’t be sold – and what you should do differentlyYour only two options when it comes to getting the word out for your bookA special invitation for those wh...
2021-06-1816 minPublishing SecretsBook Publishing A to Z: Part 3 (ISBN to Literary Agents)In this episode, you’ll also hear: How to obtain an ISBN, and why you might need more than oneHow to use keywords to attract your ideal reader to youTips on pricing your book – and why it won’t necessarily reflect the hours of work you put into writing and publishingWhat a literary agent does, and why you probably need one BIO:My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and 11-year, 100 lb. weight loss success story. I am also the CEO of a...
2021-06-1624 minPublishing SecretsBook Publishing A to Z: Part 2 (Distribution to Genres)In this episode, you’ll also hear:Why you need a distribution strategy, and what to include in that strategyLanguage to watch for when signing a publishing contractA look at Amazon’s KDP Select program, and what it means for your book distribution rightsWhat is – and isn’t – negotiable in an exclusive publishing contractThe importance of formatting your book well, and the benefits of hiring someone else to do itThe service that genres provide to both the writer and the reader – and how to research yours properly BIO:My name is Tamara Jackson but my client...
2021-06-1122 minPublishing SecretsBook Publishing A to Z: Part 1 (ARC to Copyrighting)In this episode, you’ll also hear:Why you shouldn’t keep your book a complete secret before publishingWhat to do if you get critical feedback before your book is published, and why that can be a good thingWhat Coach Tam believes is typically the least thought-out and most overlooked part of a book – and how to leverage yoursWhy you need to persuade the reader to pick up your book, even if it’s freeThe difference between a beta reader, a copy editor, and a proofreader – and why they’re all importantHow to secure your writing by registering a copyright...
2021-06-0917 minPublishing SecretsNew Series: Book Publishing from A to ZIn this episode, you’ll also hear:What Coach Tam didn’t know before publishing her book in 2013 – and what you can learn from it A sneak peek at some of the terms you can expect to learn in this new seriesSome of Coach Tam’s own experience-based advice related to those terms BIO:My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and 11-year, 100 lb. weight loss success story. I am also the CEO of a mission-oriented company, 265 Point, that helps current an...
2021-06-0402 minPublishing SecretsWrite and Win Intro: Blog Your Way to a BookIn this episode, you’ll also hear:An overview of the Write and Win Challenge held last month, and an introduction to the upcoming interview episodes with the challenge winners Why blogging is a great platform for aspiring authors to start out onHow to write your book over time in smaller, more manageable pieces – and how to use that content to attract and grow your audienceThe skills that blogging can help you hone – and other benefits of having a blog as an aspiring or published author BIO:My name is Tamara Jackson but my clien...
2021-04-1605 minPublishing SecretsCrack the Marketing Code Bonus: The Power of "Engineuity"In this episode, you’ll also hear:A strategy for being proactive in communicating with your audience that doesn’t require you to pay over and over againHow this concept of “engineuity” can take your sales to the next levelWhy you can’t just rely on the hope that your message will land in front of your audience at the right time – and what to do insteadWhat savvy entrepreneurs do to maximize their reach, impact, and salesA final challenge to pull together everything you’ve learned in this series and start putting the power of “engineuity” to work for you ...
2021-04-1411 minPublishing SecretsCrack the Marketing Code #3: Nurture the RelationshipIn this episode, you’ll also hear: The opportunity you’re missing if you only direct people to your website or page without offering them something specific to bring them into your worldWhy your audience may only “window shop” instead of buying your book – and why they may take their time making a purchase decision, even if your book is what they needHow to use the content you already have to draw people in – in a way that adds value to you bothPractical action you can (and should!) take right now to get started BIO:My name i...
2021-04-0911 minPublishing SecretsCrack the Marketing Code #2: Digital StagesIn this episode, you’ll also hear:Why creating an optimized book description is such a powerful exerciseMultiple purposes that your book description can serveWhat you need to know in order to land opportunities to speak directly to your target audience as a guest on other people’s platformsAn exercise to help you determine what digital space to set up for yourself – and how to entice your audience to join you there BIO:My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and 11...
2021-04-0208 minPublishing SecretsCrack the Marketing Code #1: RelevanceIn this episode, you’ll also hear:What you need to understand in order to position your book to create interest – not just awarenessA step-by-step look at how to build relationship before asking people to buy – and why it matters2 “R”s that make a huge difference in selling books3 aspects of reviews that people look at before buying a book5 components that MUST be in your book description in order to communicate relevance BIO:My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformat...
2021-03-3110 minPublishing SecretsNew Miniseries: Crack the Marketing Code!In this episode, you’ll also hear:The #1 reason why a book doesn’t sellThe mistake Coach Tam made the first time around trying to publish and sell her book, and what you can learn from her experienceA quick gauge for how visible your book realistically is right nowWhat your #1 goal needs to be in 2021 in order for your book to sell and have maximum impact BIO:My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and 11-year, 100 lb. weight loss success story...
2021-03-2606 minPublishing SecretsFirst 5 Series Finale: Connecting the DotsIn this episode, you’ll also hear:2 ways that you can handle the inevitable challenges you will face as an aspiring author – and which one will carry you through to successScriptures to stand on when you feel discouraged or held back by doubtsWhy when you sell to everyone, you end up selling to no oneWhat you need to understand so you can offer your readers a unique perspective from which to approach their problem – and why it mattersHow to get people invested in what you have to say, even beyond the first bookA special offer available only to Publis...
2021-01-2208 minPublishing SecretsFirst 5: Step #5 Organize Before You OutlineIn this episode, you’ll also hear:Questions to ask to help you organize your notes from Step #4 into a book outlineWhy your book may fail to connect with your ideal readers even if you have correctly identified the problem they are looking to solve – and what to do to avoid falling into this common trapHow to get readers to open their minds and hearts to what you have to sayDifferent types of stances you can take as an author – and how to choose the right one for your audience BIO:My name is Tama...
2021-01-2007 minPublishing SecretsFirst 5: Step #4 Test Your TheoryIn this episode, you’ll also hear:Your #1 job as an authorWhat every aspect of your book – from the description to the book cover to the introduction – must communicate if you want people to buy itWhat your readers really care about – and what they don’t Questions to ask yourself about your ideal reader, and how to test your answersThe only way to write, publish, AND profit BIO:My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and 11-year, 100 lb. weight loss success stor...
2021-01-1805 minPublishing SecretsFirst 5: Step #3 Pick Your PersonaIn this episode, you’ll also hear:The only two things your readers actually care aboutHow to write a book that your ideal reader is guaranteed to loveQuestions to ask yourself to determine who you are writing for and what they want to readHow you can keep your ideal reader in mind while using your own experiences and expertise to solve problems you also care aboutWhy your greatest qualification is your relatability BIO:My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and...
2021-01-1505 minPublishing SecretsFirst 5: Step #2 See Yourself as SuccessfulIn this episode, you’ll also hear:The root issue that keeps aspiring authors stuckWhat cognitive distortion is – and how to overcome itThree common examples of cognitive distortions that cause our own minds to work against usWhy we often believe that success is impossible when it isn’t BIO:My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and 11-year, 100 lb. weight loss success story. I am also the CEO of a mission-oriented gym and wellness center in the Charlotte, NC area called...
2021-01-1306 minPublishing SecretsFirst 5: Step #1 Find Your FuelIn this episode, you’ll also hear:The #1 reason most people don’t move forward with writing their book Common advice people give on how to get started – and why this first step is much more importantThe main difference between those who follow through on writing their book and those who don’tQuestions you need to ask yourself so you can get started and achieve the end result you want BIO:My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and 11-year, 100 lb. weight...
2021-01-1106 minPublishing SecretsFirst 5 Series: Set Your Book Up for Success - Starting January 11!My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and 11-year, 100 lb. weight loss success story. I am also the CEO of a mission-oriented gym and wellness center in the Charlotte, NC area called 265 Point Total Fitness.Interestingly enough, much of the success that God has allowed me to enjoy is founded upon a book that I wrote in 2013, 265 Point. In the book, I share how I transformed from being a 265 lb. junk food addict to a 155 lb. fitness fanatic appearing on the demonstration floor of...
2021-01-0802 minPublishing SecretsPublishing Secrets Masterclass: 7 ReasonsIn this episode, you’ll also hear:Feedback taken from a survey about what people look for when choosing a book to buy, in the buyers’ own wordsDifferent strategies to catch your readers’ attention, and how your book’s cover reflects on you as a professionalOther “small” factors that also affect people’s impression of your bookWhat you need to understand about your target audience in order to catch – and keep -- their attention The biggest mistake that many aspiring authors make – and how to avoid falling into the trap BIO:My name is Tamara Jackson bu...
2020-12-1140 minPublishing SecretsPublishing Secrets Masterclass: The RoadmapIn this episode, you’ll also hear:The reason why so many self-published authors don’t see the number of sales they wantThe three different paths you can choose as a writer, and the focus you need for whichever path you chooseThe exact steps to follow to identify and build your audience – and why you should start now instead of waiting until you’re ready to launchReal-world examples of marketing strategies that work to get people interested in you and your messageWhat you need to do before you launch your book – and what could happen if you don’t follow the...
2020-11-2745 minPublishing SecretsIntroducing Publishing Secrets with Coach TamMy name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and 11-year, 100 lb. weight loss success story. I am also the CEO of a mission-oriented gym and wellness center in the Charlotte, NC area called 265 Point Total Fitness.Interestingly enough, much of the success that God has allowed me to enjoy is founded upon a book that I wrote in 2013, 265 Point. In the book, I share how I transformed from being a 265 lb. junk food addict to a 155 lb. fitness fanatic appearing on the demonstration floor of...
2020-08-2602 min