Shows
Inside Independent Publishing (with IBPA)Best (and Worst) Book Marketing StrategiesThe question that IBPA staff probably gets asked the most by publishers is: How do I sell more books. We’re always happy to help, so IBPA’s Chief Content Officer Lee Wind joins “Inside Independent Publishing (with IBPA)” to share advice on the most effective and ineffective book marketing tactics, including how you can get your book vetted so bookstores, librarians, and consumers will be more likely to buy it; how you can make your books more discoverable to buyers; how you should successfully market your book pre-publication, during the launch, and post publication; and much more.PARTIC...
2025-10-3046 minInside Independent Publishing (with IBPA)How to Find Your Book Publishing Niche to ThriveCanadian publisher Page Two found their publishing niche early on, honed it to perfection, and have had great success since then. It’s always helpful to learn from other publisher’s stories to improve your own publishing business, so Page Two Co-Founder and Co-CEO Trena White joins the podcast today to share details about how their team discovered the best books for their business, how they build strong relationships with their authors, how they built their staff, and much more.PARTICIPANTSTrena White is co-founder and co-CEO of book publishing firm Page Two, which publishes non...
2025-09-2542 min
Audiobook Connection - Behind the Scenes with the Creative TeamsAC-I-288 IBPA - Benefits Behind the Scenes for Indie Authors & PublishersIn this episode of the AC podcast, host Becky Parker Geist sits down with Christopher Locke, Director of Membership Services at Independent Book Publishers Association (IBPA). Together, they discuss the state of independent publishing and share tips about the book publishing process that will be helpful for indie authors striving to make a career out of their writing. Both of them have learned from personal experience what things to do (and not do) to get the biggest reach and successfully navigate the world of book publishing, and they have a lively discussion that will help listeners and indie publishers...
2025-09-0443 minInside Independent Publishing (with IBPA)How to Create a Sensational Book Marketing PlanDo you have an organized, detailed, strategic marketing plan for every book that you publish? President and Founder of Media Kit Buzz Brian Feinblum joins “Inside Independent Publishing (with IBPA)” to share expert tips about the most important aspects of a book marketing plan pre-publication, during publication, and post-publication, including what your budget should be, best practices for marketing through email lists, social media, advertisements, and much more.PARTICIPANTSBrian Feinblum has been an award-winning book promoter and marketer for over three decades, working with thousands of authors and scores of book publishers to promote book...
2025-08-2843 minInside Independent Publishing (with IBPA)How Do You Set Up a Hybrid Publishing Company?Should you set up your publishing company as a hybrid publisher? To help answer that question, Broad Book Group’s co-founder Dr. Jennifer Dorsey joins “Inside Independent Publishing (with IBPA)” to share details about how they formed their hybrid publishing business, including how they set up contracts with authors, how they handle book distribution, how they decided what types of marketing services to offer, and much more!PARTICIPANTSDr. Jennifer Dorsey has worked in book publishing for over 25 years and is a founding partner of Broad Book Group and publisher of Broad Book Press. Specializing in non...
2025-07-3037 min
Published by Greenleaf Book GroupIBPA Raises the Bar for Indie Author & Publishers | Tools, Standards, and SupportWelcome back to Published. Today we're joined by Christopher Locke, Director of Membership & Member Services at the Independent Book Publishers Association. The indie publishing landscape has changed dramatically in recent years, and IBPA's resources have helped educate authors and hold publishers to clear standards of professionalism. In this episode, we'll talk about how joining a publishing association can give authors more agency and provide access to tools for greater visibility. In addition to supporting thousands of independent authors and publishers through his work at IBPA, Christopher also hosts the podcast Inside Independent Publishing, where he s...
2025-07-0137 minInside Independent Publishing (with IBPA)Savvy Strategies for Book Advertising on Google, Facebook, Instagram, & MoreAdvertising on Google, Facebook, Instagram, and various social media sites can be exceptional exposure for your books and possibly lead to more sales, but which platforms are better for garnering sales as compared to visibility, and what types of images and copy work best for each site? Also, how long is the ideal time to run an ad? Ingram Content Group’s Senior Manager, Consumer Products & Services Development Erin Cox visits “Inside Independent Publishing (with IBPA)” to answer these questions and more!PARTICIPANTSErin Cox has almost two decades of marketing and development experience, primarily in the...
2025-06-2640 minInside Independent Publishing (with IBPA)Improve Book Marketing Strategies by Understanding Reader HabitsUnderstanding reader habits can help independent publishers and author-publishers improve their book marketing strategies, hopefully boosting book sales. With over 550,000 readers on the popular digital review copy platform NetGalley, their team has collected invaluable data about reader’s preferences, so NetGalley’s Customer Success Manager Katie Versluis and Social Media Manager Hallie Fields join “Inside Independent Publishing (with IBPA)” to discuss where readers say they discover books, the social media platforms that readers tend to share their book recommendations on the most, tips for how publishers can garner reviews, and much more.PARTICIPANTSKatie Versluis is a cus...
2025-05-2936 minInside Independent Publishing (with IBPA)Which Book Distributor is the Right Fit for Your Goals - IngramSpark, Draft2Digital, Or Another?To set your books and audiobooks up for the best chance at success, you need to make your titles available to purchase in as many retail outlets as possible. Author and book publishing consultant Erin Wright joins “Inside Independent Publishing (with IBPA)” to share her expertise about the most effective methods to distribute books and audiobooks to as many retail sites as possible, including details about how to best use IngramSpark, Draft2Digital, PublishDrive, Author’s Republic, Bookvault, and more for your publishing goals.PARTICIPANTSErin Wright is a full-time contemporary western romance author, but unless...
2025-03-2736 minInside Independent Publishing (with IBPA)Amazon: How to Strengthen Book Sales & DiscoverabilityAmazon is still the world’s largest bookseller, so naturally, many independent publishers and author publishers want to know how they can succeed on the platform. IBPA is always working to help indie publishers take their businesses to the next level, so we invited Firebrand Technologies’ Director of Sales and Education Joshua Tallent as a guest on “Inside Independent Publishing (with IBPA)” to share his expertise. He discusses how the Amazon search algorithms work to garner more exposure for your books, how Amazon sales ranks are calculated, smart strategies for Amazon advertising, and more.PARTICIPANTSJoshua T...
2025-02-2733 minInside Independent Publishing (with IBPA)Increase Profits by Selling Clever Book-Related ProductsPublishing books is the main focus and source of revenue for independent publishers, but there are many alternative revenue streams that can be lucrative. President and Publisher for Gibbs Smith Books & Gift Suzanne Taylor joins “Inside Independent Publishing (with IBPA)” to share tips about the sidelines they create, including how they decide what products to make, which are the most popular, where they sell them, how they’re manufactured, and much more.PARTICIPANTSSuzanne Gibbs Taylor brings more than 35 years of publishing and retail experience to her role as President and Publisher for Gibbs Smith Book...
2025-01-3035 minInside Independent Publishing (with IBPA)Pitching for Publicity from Podcasts, Blogs, and MoreTo garner as much attention for your books as possible, it’s important for independent publishers and author publishers to connect with audiences outside their network. Alliance of Independent Authors (ALLi) Campaigns Manager Matty Dalrymple joins “Inside Independent Publishing (with IBPA)” to share expert advice about how to land interviews on podcasts, blog sites, and with reviewers, including whether to pitch yourself or hire a publicist, how to best craft your pitch, how to promote the interview to get the most out of it, and much more!PARTICIPANTSMatty Dalrymple is the author of the Lizzy B...
2024-12-2635 minInside Independent Publishing (with IBPA)How Merging Independent Publishing Companies Leads to Greater SuccessAmbika Sambasivan and Suhani Parikh each had their own successful independent publishing company, Yali Books and Modern Marigold Books, but when they met in 2022, they realized that their companies had similar missions and that they could be even more successful if they combined their businesses.Ambika and Suhani join “Inside Independent Publishing (with IBPA)” to share details about the challenges and positive experiences that they ran into during the process of merging to create their new publishing company Sambasivan & Parikh. They discuss the legal issues that had to be decided; how they updated their distribution systems; how they...
2024-11-2544 min
BookEDFree Expression Friday: We Are Stronger Than Censorship with Lee Wind (IBPA)Free Expression Friday is an interview series from ABA's American Booksellers for Free Expression celebrating the amazing work of booksellers, organizers, and book people in general fighting for the right to read. Lee Wind (he/him) of the Independent Book Publishers Association knows all about how literary censorship impacts independently published books by authors from marginalized communities. A Queer author himself, Lee's books — like A Different Kind of Brave, The Gender Binary is a Big Lie, and No Way, They Were Gay? Hidden Lives and Secret Loves — are independently published, and at least one has been challenged or bann...
2024-11-0115 minBookEDFree Expression Friday: We Are Stronger Than Censorship with Lee Wind (IBPA)Free Expression Friday is an interview series from ABA's American Booksellers for Free Expression celebrating the amazing work of booksellers, organizers, and book people in general fighting for the right to read. Lee Wind (he/him) of the Independent Book Publishers Association knows all about how literary censorship impacts independently published books by authors from marginalized communities. A Queer author himself, Lee's books — like A Different Kind of Brave, The Gender Binary is a Big Lie, and No Way, They Were Gay? Hidden Lives and Secret Loves — are independently published, and at least one has been challenged or bann...
2024-11-0115 minInside Independent Publishing (with IBPA)How Independent Publishers Can Build Successful Working Relationships with Their AuthorsOne of the most important relationships independent publishers have is with their authors, so how can publishers ensure that it's a productive working relationship? American Academy of Pediatrics Senior Editor Kathryn Sparks joins “Inside Independent Publishing (with IBPA)” to share advice about how publishers can successfully work with their authors based on her two decades in the industry.She’ll share tips about setting reasonable deadlines and how to stick to them; the best ways to work with an author through the writing and editing process; and more. She’ll also share insights into how the independent publishin...
2024-10-3135 minInside Independent Publishing (with IBPA)Direct-To-Consumer Book Sales StrategiesOne of the most effective methods for independent publishers and author publishers to sell books is through direct-to-consumer sales. Motina Books Publishing Owner Diane Windsor joins "Inside Independent Publishing (with IBPA)” to share tactics that have worked best for her, including selling books directly through her publisher website, in-person events, and more.PARTICIPANTSDiane Windsor is the owner of Motina Books Publishing, which focuses on helping mothers and women bring their work to the world. She's passionate about helping her authors brainstorm creative marketing efforts for their books.Independent Book Publishers Association is the...
2024-09-2639 minInside Independent Publishing (with IBPA)Set Your Book Up for Success for the Library MarketOne of the most consequential topics among independent publishers is how they can get their books into libraries. IBPA is always looking for ways to set indie publishers up for success, so we invited Becky Spratford on the podcast who has been working with the library market in multiple capacities for over two decades. Becky shares expert tips about how to collaborate with your local libraries to interest them in your books, how librarians make buying decisions, the best ways to approach a library about carrying your books, and more.PARTICIPANTSBecky Spratford [MLIS] is...
2024-08-2952 minInside Independent Publishing (with IBPA)Tips to Increase Revenue & Run Your Indie Publishing Business More SuccessfullyBookselling profit margins can be tight for independent publishers, but with some ingenuity, publishers can create additional revenue streams. Agate Publishing President Doug Seibold has had great success with his publishing company, as well as various endeavors related to publishing, so he joins “Inside Independent Publishing (with IBPA)” to discuss package trade publishing and his newest venture, Agate Publishing Academy. Doug also shares invaluable advice about how to successfully run a publishing business based on his decades of experience, including fostering a line of credit with your bank, improving your backlist revenue, and more!PARTICIPANTSDoug...
2024-07-2546 minInside Independent Publishing (with IBPA)Solutions to Independent Publishers’ Challenges with Traditional DistributionDistribution continues to be one of the most consequential pain points for independent publishers, and with fewer and fewer distributors from which publishers can choose, it seems like major changes need to occur to fix the system. Microcosm Publishing’s Founder and CEO Joe Biel joins "Inside Independent Publishing (with IBPA)” to chat about ideas for how distribution can be improved for indie publishers; the repercussions of the recent closure of Small Press Distribution; why so many independent distributors have shut down; and much more.PARTICIPANTSJoe Biel is a self-made autistic publisher and filmmaker who d...
2024-05-3050 minInside Independent Publishing (with IBPA)Learn from Holloway’s Clever Direct-to-Consumer Sales & Discoverability TechniquesBetween traditionally published and self-published books, there are over 3 million books published per year, so in order for a book to stand out, sometimes independent publishers have to think outside the box.Independent publisher Holloway has a unique system with their publishing strategy in terms of discoverability and direct-to-consumer sales, which has been quite successful for them, so COO Andrew Savikas joins “Inside Independent Publishing (with IBPA)” to share details about Holloway’s savvy publishing model; how they’ve developed their website for search engine optimization; and how other independent publishers can apply some of the same techniqu...
2024-04-2541 min
Write Publish MarketEpisode 150: Hybrid Publishing: Bridging the Gap between Traditional and Self-PublishingIn this episode of Write Publish Market, host Jodi Brandon sits down with Katie Zeliger, founder of Marakee Press, a hybrid publishing company. Katie shares her inspiring journey of supporting first-time authors in getting their books from the first draft to distribution. She talks about her experience working as a mental health advocate and counselor, and how it has influenced the high-touch services her company provides to authors. Katie also sheds light on the world of hybrid publishing, distinguishing it from vanity publishing and highlighting its benefits for authors who may not fit into traditional publishing and are overwhelmed...
2024-04-0222 minInside Independent Publishing (with IBPA)Advice to Sell Your Books’ International RightsThere is a huge market for books outside the United States, so how can U.S. publishers break into the international market, and how do publishers know which markets are a good fit for their titles? Co-Founder and Managing Editor of Red Hen Press Dr. Kate Gale joins “Inside Independent Publishing (with IBPA)” to share details about how her publishing company succeeded with international sales, as well as the challenges and opportunities publishers face based on the city where they set up their business; tips on book distribution; and much more.PARTICIPANTSDr. Kate Gale is C...
2024-03-2637 minInside Independent Publishing (with IBPA)Tips to Level Up Your Independent Publishing BusinessNo matter where you are in your publishing journey—whether you're just starting out or you’ve been publishing books for decades—you're always hoping to level up your business.Fruition Publishing Concierge Services Founder and CEO Alesha Brown joins “Inside Independent Publishing (with IBPA)” to share advice about the best artificial intelligence (AI) publishing technology and the ones to avoid; paying author royalties; whether it’s worth hiring someone to do your social media; and much more!PARTICIPANTSAlesha Brown is the Founder & CEO of Fruition Publishing Concierge Services™, a hybrid publisher devoted to helping authors...
2024-02-2950 minInside Independent Publishing (with IBPA)Independent Publishing’s Biggest Challenges & Opportunities in 2024With a new year comes all kinds of new possibilities for publishers to thrive! IBPA’s mission is to set up independent publishers and author publishers for publishing success, so CEO Andrea Fleck-Nisbet joins "Inside Independent Publishing (with IBPA)” to discuss the major issues that publishers are sure to face in 2024, and ways that publishers can overcome them. She discusses distribution challenges; creative ways that publishers can find funding; solutions to market access obstacles; difficulties with running a publishing business and ways to tackle them; and so much more.PARTICIPANTSAndrea Fleck-Nisbet is CEO of the...
2024-01-2547 minInside Independent Publishing (with IBPA)Important Lessons Learned from TOKYOPOP’s Incredible Resurgence of SuccessIn the last few years, TOKYOPOP has had incredible success, leading Publishers Weekly to declare them one of the fastest growing independent publishers of 2023. It’s always helpful for indie publishers to learn from each other, so TOKYOPOP’s COO and Publisher Marc Visnick joins “Inside Independent Publishing (with IBPA)” to discuss the achievements and challenges they’ve had since the company began in 1997, including how they were able to bounce back so successfully after some difficulties in 2010 when, among other things, a major partner of theirs, Borders, went bankrupt.PARTICIPANTSMarc Visnick is the current CO...
2023-12-2836 minInside Independent Publishing (with IBPA)Solutions to Common Challenges that Independent Publishers Run IntoIndependent publishers run into many of the same challenges with publishing, so the best way to figure out how to overcome those challenges is to learn from other publishers’ achievements and missteps. Taevo Publishing Founder and CEO Tamara Mayo joins “Inside Independent Publishing (with IBPA)” to discuss the best methods she’s learned about how to work with her authors; how to solve accounting issues; how to find funding; how to balance running a publishing business while also maintaining a full-time job; and much more!PARTICIPANTSTamara Mayo is the founder and CEO of Taevo Publishi...
2023-11-3052 minInside Independent Publishing (with IBPA)How Independent Publishers Can Land Distribution with Simon & SchusterMany independent publishers feel a great divide between them and the Big 5 publishers. One of the biggest issues is access to various sales markets, such as bookstores, retail stores, and more. The good news is that there are new ways that these major publishers and indies can work together to the betterment of both.One such way is through distribution. It can be quite difficult for independent publishers to land traditional distribution, but some indie publishers have found a path through Simon & Schuster. Simon & Schuster Vice President of Publisher Services Keith Parent joins “Inside Independent Publishing (with IB...
2023-10-2540 minInside Independent Publishing (with IBPA)Reach Readers Through LibraryReads’ Top 10 Books ListIndependent publishers and author publishers are always seeking effective ways to promote their books, and one great way to do so is through LibraryReads. The Executive Director, Rebecca Vnuk, joins "Inside Independent Publishing (with IBPA)” to explain how LibraryReads creates a widely read list of must-read, new books based on library staff recommendations and how indie publishers can get their books on that list. Rebecca also used to be a librarian, so she shares tips about how publishers can get libraries to carry their books.PARTICIPANTSRebecca Vnuk is the Executive Director of LibraryReads. She ha...
2023-09-2836 minInside Independent Publishing (with IBPA)Grab the Attention of Librarians through a "Booklist" ReviewAre you hoping to sell your books to libraries? If so, trade reviews are a vital component to enticing libraries to buy your books, and librarians especially value Booklistreviews—the official trade publication of the American Library Association. So IBPA invited Booklist Editor and Publisher George Kendall as a guest on “Inside Independent Publishing (with IBPA)” to discuss how publishers can land a Booklist review; how they can best leverage their review; and much more.PARTICIPANTSGeorge Kendall began as Booklist’s Editor & Publisher in 2019 and is now continuing in that role as well as serving as...
2023-08-3136 minInside Independent Publishing (with IBPA)Learn How Distribution Sales Teams Sell Your Books to Amazon, Bookstores, and MoreLanding traditional distribution can be a major help in garnering exposure and sales for books in important markets such as Amazon, Kindle, bookstores, retail stores, and more. National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services David Dahl joins “Inside Independent Publishing (with IBPA)” to explain the behind the scenes of how distribution sales teams promote books to these lucrative markets, and gives tips for how independent publishers can set their books up for success with distributors.PARTICIPANTSDavid Dahl is National Accounts Manager in Sales at Publishers Group West and Ingr...
2023-07-2739 minInside Independent Publishing (with IBPA)How Publishers Can Maximize An Author’s Brand & Avoid Book Marketing BurnoutBook marketing isn’t just about selling books, it’s about building a reputation and an audience of loyal readers. An author may be focused on their writing so much that they don’t quite know what their brand is, but that’s where a publisher comes in. Publishers can, and should, help their authors pinpoint a professional and memorable author brand in order to engage fans and sell books. On this episode of “Inside Independent Publishing (with IBPA),” personal branding expert and internet marketing strategist Jeniffer Thompson shares practical tools for creating a sustainable author brand as well as easy-to-im...
2023-06-2945 minInside Independent Publishing (with IBPA)How to Build Book Buzz with Social Media InfluencersSocial media can be an excellent tool for publishers to build brand awareness and garner exposure for their books, but it’s also complicated to properly navigate. One advantageous social media tactic is to hire an influencer, but how do you go about hiring the right one for your books? What types of campaigns work the best? What are some challenges to hiring an influencer and how do you overcome them? CEO & Founder of Branch & Bramble Emily Lyman joins “Inside Independent Publishing (with IBPA)” to share her expertise on all things related to social media influencers!PARTICIPANTSEm...
2023-05-2542 min
United Public Radio's showNews On The Flipside Tonight John Goodwin IBPA Benjamin Franklin Awards Accepting The Award For BestJohn and Emily Goodwin at the IBPA Benjamin Franklin Awards accepting the award for best FICTION: SCIENCE FICTION & FANTASY for 2022 later in the show who my god what he hell is going in our country
2023-05-132h 48Inside Independent Publishing (with IBPA)Tips to Sell Your Books to the Education MarketThere are thousands and thousands of schools in the United States, so getting your books into the education market can be quite lucrative and rewarding, knowing that you’re inspiring the next generation of readers. So what is the process of getting your books into schools? What kinds of books are marketable to schools? How do you set up school author visits? Author, educator, and speaker Jane Wood joins “Inside Independent Publishing (with IBPA)” to answer these questions and many more!PARTICIPANTSJane R. Wood is the author of a series of five juvenile fiction books...
2023-04-2740 minInside Independent Publishing (with IBPA)Understanding the Importance and Benefits of Trade ReviewsGarnering a trade review can provide multiple benefits for a book, but how can you make the most out of the reviews you receive? Should you get a paid trade review? Is there anything positive you can get out of a negative review? BlueInk Review Co-Founder Patti Thorn will answer these questions and many more on this episode of “Inside Independent Publishing (with IBPA)!”PARTICIPANTSPatti Thorn is co-founder of BlueInk Review, a book review service that has provided nearly 10,000 reviews to authors since its inception in 2010. She was a 28-year veteran writer and editor at t...
2023-03-3037 minInside Independent Publishing (with IBPA)Independent Publishing’s Biggest Challenges & Opportunities in 20232023 is upon us, so in this episode of “Inside Independent Publishing (with IBPA),” IBPA CEO Andrea Fleck-Nisbet looks back at the hot button issues that hit the publishing industry in 2022 and how they affected (and will continue to affect) indie publishers. Andrea also shares advice about what publishers can do to prepare for the major issues they’ll be facing in the new year, including Amazon changes, inflation woes, and more. Plus, she explains how IBPA plans to help independent publishers and author publishers tackle the aforementioned issues successfully.PARTICIPANTSAndrea Fleck-Nisbet joined IBPA as its CE...
2023-01-2537 min
All Things Book MarketingThe Four Types of Book Reviews with IBPA's Christopher LockeIndependent Book Publishers Association's (IBPA) Director of Membership & Member Services, Christopher Locke, discusses the four different review categories that affect today's books with host Olivia McCoy. Tune in to learn more about endorsements, trade reviews, media reviews, and consumer reviews and how they can help your book!As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,100+ members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for indie publishers, as well as overseeing the IBPA NetGalley program, which generates buzz and garners reviews for...
2023-01-1736 minInside Independent Publishing (with IBPA)CEO Angela Bole’s Fond Farewell to IBPAIBPA’s CEO Angela Bole is moving on to a new opportunity after Nov. 30, 2022 as the CEO of Firebrand Technologies. So Angela joins “Inside Independent Publishing (with IBPA)” to discuss the highlights of her time at IBPA; comment on some of the biggest challenges facing independent publishers right now, including working with Amazon and trying to land traditional distribution; and share tips about how to successfully run a company. Also, host Christopher Locke extends a heartfelt thank you to Angela for her many contributions to IBPA and indie publishing.PARTICIPANTSAs chief executive officer of the In...
2022-11-3044 minInside Independent Publishing (with IBPA)How Independent Publishers Can Turn Social Media Followers Into Book BuyersSocial media platforms can be a great way to build your independent publishing brand and garner exposure for your books, but how do you turn all those followers on TikTok, Instagram, Facebook, and so on into lifelong fans of your books? Also, which are the most effective platforms for indie publishers to use? Lulu’s VP of Marketing Matt Briel visits “Inside Independent Publishing (with IBPA)” to share tips about how independent publishers can get the most out of social media, as well as advice about how to improve your newsletter.PARTICIPANTSMatt Briel is the VP...
2022-10-2545 min
Self Publishing InsidersLooking Closer at the IBPA with Angela BoleThe Independent Book Publishers Association (IBPA) makes it easier for independent book publishers and self-published authors to navigate the sometimes intimidating publishing process. IBPA is a not-for-profit membership organization serving and leading the independent publishing community through advocacy, education, and tools for success.To learn more about IBPA, visit https://www.ibpa-online.org.//Draft2Digital is where you start your Indie Author Career// Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We’ll convert your manuscript, distribute it online, and support you the whole way...
2022-10-1349 minInside Independent Publishing (with IBPA)Enhancements & Drawbacks of Artificial Intelligence in PublishingArtificial intelligence has created many helpful improvements to book publishing, such as improving discoverability of books and finding copyediting errors in manuscripts, and there are many more to come as technology advances, but is there also a downside to some of these advancements? For example, will these advancements cost people jobs? Authors A.I. and BingeBooks co-founder and CEO Alessandra Torre joins “Inside Independent Publishing (with IBPA)” to discuss these issues, as well as some helpful AI programs currently available for publishers and new exciting ones on the horizon.PARTICIPANTSAlessandra Torre is the Co-founder and...
2022-09-2940 min
Self-Publishing with ALLiSpotify Gets Ready to Go Big on Audiobooks; IBPA Sets New Guidelines for Hybrid Publishers: Self-Publishing News Podcast with Dan Holloway and Howard LovyToday on Self-Publishing News: Spotify gets ready to go big on audiobooks, and they're working with writers to "innovate and create something that is different." Also, IBPA has set new guidelines for hybrid publishers, and artificial intelligence is now creating cover art—making many artists nervous. These are among the topics discussed on Self-Publishing News with ALLi News Editor Dan Holloway and News and Podcast Producer Howard Lovy. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy sear...
2022-09-2322 minInside Independent Publishing (with IBPA)Tips for Selling Books to the Government, Education, and Healthcare MarketsThere are many considerations for independent publishers wanting to sell books in the government, education, and healthcare markets. How is selling into these markets different from the retail trade? How do you get started? What are some reasons independent publishers may or may not want to pursue these markets? What are some tips for doing this well? IBPA Board Chair Karen Pavlicin, publisher of Elva Resa Publishing and owner of Military Family Books, shares tips and insights from her 25+ years of navigating bulk sales, niche markets, and community advocacy programs as a primary business model.PARTICIPANTS
2022-08-2436 minInside Independent Publishing (with IBPA)How to Optimize Your Books for Amazon & Run Successful Amazon AdsIf independent publishers and author publishers optimize their books properly for Amazon, it could lead to excellent sales, but likewise, if they don’t, it could hurt a book’s chances of succeeding. Also, advertising on Amazon can be a powerful tool, but it can be a complicated process. Don’t fret, on this episode of “Inside Independent Publishing (with IBPA),” we invited Greenleaf Book Group’s Marketing Manager Chelsea Richards to share her expertise with Amazon optimization and ads!PARTICIPANTSAs Marketing Manager at Greenleaf, Chelsea Richards works with authors to create strategic marketing campaigns, b...
2022-06-2948 minInside Independent Publishing (with IBPA)Profitable & Creative Book Distribution Tips for Independent PublishersIBPA is always looking for ways to set up independent publishers and author publishers for success, so we partnered with PubWest and Portland State University’s Graduate Program in Book Publishing to research five key issues facing publishing distribution today. Portland State University’s Director of Book Publishing and Assistant Professor in English Dr. Rachel Noorda and Rachel Done, who is one of the talented students who worked on this project and a freelance publishing professional, visit “Inside Independent Publishing (with IBPA)” to discuss the findings of the project, which include ways for indie publishers to make their distribution more profi...
2022-05-2647 minInside Independent Publishing (with IBPA)How to Persuade Bookstores to Carry Your Independently-Published BooksIt’s a major goal of many independent publishers and author publishers to get their books carried in a bookstore, but as many have found, it can be a difficult market to break into. “Inside Independent Publishing (with IBPA)” invites Village Books & Paper Dreams Co-Owner and Steward Paul Hanson and Publishing Coordinator Chloe Hovind to share expert tips about how indie publishers can get bookstores to stock their books, and the reasoning behind why it’s so difficult to get their books carried in the first place.PARTICIPANTSPaul Hanson is one of three co-owners of Villa...
2022-04-2843 min
Book Marketing Success PodcastThe Future of Book Publishing DistributionIn this episode of the Book Marketing Success podcast, I interviewed Dr. Rachel Noorda, assistant professor at Portland State University, and Michele Cobb, executive director of PubWest on the new report about book distribution options, Publishing Distribution Practices: How the Future of Publishing Distribution Can Be Forward-Thinking, Sustainable, Eco-Friendly, and Profitable.Here are a few of the questions answered during this podcast episode:How can the book industry decrease the return rate for books?What does efficient delivery of print books to readers look like going forward?What needs to be...
2022-04-2136 minInside Independent Publishing (with IBPA)Dependable Marketing Strategies and the Results Publishers Should Expect from ThemMarketing books can be overwhelming and discouraging, and to make matters more difficult, there are a lot of dependable strategies out there that wield excellent exposure for books but that does not necessarily mean that they lead directly to book sales. Book Launchers Founder Julie Broad joins us on “Inside Independent Publishing” today to go over some of the best book marketing tactics available and to explain the results publishers can expect from those tactics.PARTICIPANTSJulie Broad is the founder of self-publishing services firm Book Launchers and an Amazon Overall #1 Best Selling Author. Her popu...
2022-03-3137 minInside Independent Publishing (with IBPA)How to Get Libraries to Carry Your BooksThe U.S. has thousands of libraries, so if an independent publisher can get their books carried in the library market, it can be great exposure for their books and a lucrative endeavor. But, how does an indie publisher get libraries to carry their books? On this episode of “Inside Independent Publishing (with IBPA),” we invited Founder and Former CEO at BiblioLabs and Senior Manager of the BiblioLabs Division at LYRASIS Mitchell Davis to share tips for how independent publishers and author publishers can get their books into libraries!PARTICIPANTSMitchell Davis is a digital publ...
2022-02-2446 minInside Independent Publishing (with IBPA)BookTok, Bookstagram & BookTube – The Latest Sensations to Market Your BooksSocial media provides independent publishers with many incredible opportunities to promote their books, but it feels like new platforms pop up every day, which can make it overwhelming to figure out which platforms are the best. Today, Founder and CEO of Write|Publish|Sell Alexa Bigwarfe joins “Inside Independent Publishing (with IBPA)” to give you the inside scoop on some of the most buzzworthy options available, including BookTok, Bookstagram, and BookTube!PARTICIPANTSAlexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors and sm...
2022-01-2740 minInside Independent Publishing (with IBPA)How Can Independent Publishers Get the Most Out of Amazon’s A+ Content?One of the topics that independent publishers and author publishers always ask IBPA about is Amazon. Amazon is a juggernaut in the publishing industry and publishers want to know how to succeed in that marketplace. Amazon has a feature called A+ Content, which, if used properly, can be a helpful tool for publishers. So Amazon expert and i30 Media Corporation founder Ian Lamont visits “Inside Independent Publishing (with IBPA)” to share advantageous tips. Ian also gives updates on other Amazon topics, including: whether Amazon Advantage will ever reopen registration; issues with third-party sellers winning the “buy” button over publishers; and more...
2021-12-2236 minInside Independent Publishing (with IBPA)Advice for Landing Film & TV Deals for Your BooksSelling the film or TV rights to a book can be a lucrative endeavor, but how does an independent publisher or author publisher sell their film and TV rights? Will Dreamly Arts Publisher Andreas John visits “Inside Independent Publishing (with IBPA)” to share expertise from his own experience selling the TV rights to a book series by one of this authors. Andreas shares tips about how to land a deal; how to attach the right people for the project; and more!PARTICIPANTSOver 25 years ago, Andreas John launched his career in the magazine publishing world prev...
2021-11-2434 minInside Independent Publishing (with IBPA)Improve Your Direct-To-Consumer Book Sales with These Digital Marketing TacticsIndependent publisher Puppy Dogs & Ice Cream has had incredible success acquiring book sales through digital marketing, so founder Jason Kutasi visits “Inside Independent Publishing (with IBPA)” to share some of their most effective strategies. Jason shares which platforms have been most profitable to advertise on; why his indie publishing company rarely conducts promotions on Amazon; and much more!PARTICIPANTSJason Kutasi is the CEO of Puppy Dogs & Ice Cream – a children’s book publisher focused on the direct to consumer channel.Independent Book Publishers Association is the largest trade association for independent publishers in the Un...
2021-10-2838 minInside Independent Publishing (with IBPA)How Independent Publishers Can Set Up Their Authors for Book Marketing SuccessMany authors would prefer to just write books and leave the marketing to someone else, but if a book is going to be successful, it is imperative that authors take an active role in marketing their books. Since a lot of authors feel uncomfortable with this, it’s helpful if independent publishers work with their authors as partners on this issue. On this episode of “Inside Independent Publishing (with IBPA),” founder of independent publisher Motina Books Diane Windsor shares tips about how indie publishers can guide their authors to market their books successfully.PARTICIPANTSDiane Windso...
2021-09-3028 minInside Independent Publishing (with IBPA)IngramSpark: All Your Burning Questions Answered!Want to learn how to get the most out of IngramSpark (Ingram Content Group’s publish-on-demand platform)? IBPA invited IngramSpark’s Business Development Manager Josh Floyd to "Inside Independent Publishing (with IBPA)" to answer some of the most common questions publishers have about the popular platform, such as: When posting books onto the platform, should publishers make their books returnable or non-returnable? How does IngramSpark give publishers access to bookstores and libraries? Get answers to these questions and much more on this podcast episode!PARTICIPANTSJosh Floyd promotes the growth, sales, and brand of the Ingram...
2021-08-2635 minInside Independent Publishing (with IBPA)How to Get Your Books into Retail StoresA lot of independent publishers and author publishers focus a great deal of time and energy trying to get their books sold in bookstores, but there are many other places to sell books that could be a perfect fit for various target audiences. In this episode of "Inside Independent Publishing (with IBPA)," publisher and founder of The Collective Book Studio Angela Engel discusses the success she's achieved getting her authors’ books into the retail market.PARTICIPANTSWhen Angela Engel launched The Collective Book Studio she wanted to build a different kind of publishing business, one th...
2021-07-2936 minInside Independent Publishing (with IBPA)Get the Scoop on Book Consumer Buying Habits for Helpful Marketing InsightsWhat encourages people to buy a book? How do people discover books? Knowing book consumer buying habits can be a huge help in creating successful book marketing campaigns, so IBPA co-sponsored a research project to get an advantageous look at the answers to these questions and more! Portland State University Director of Publishing Dr. Rachel Noorda co-authored the report, so she visits the podcast to give independent publishers and author publishers all the details.PARTICIPANTSDr. Rachel Noorda is Director of Publishing and Assistant Professor of English at Portland State University. Dr. Noorda holds a...
2021-06-2434 minInside Independent Publishing (with IBPA)Expert Advice for Landing Media Opportunities to Market Your Books, with Founder and President of FSB Associates Fauzia BurkeMarketing books is one of the most important (and difficult!) tasks for independent publishers and author publishers, so IBPA invited book publicity expert FSB Associates Founder and President Fauzia Burke on the podcast to share expert advice about how to land media opportunities to sell books, including television interviews, podcast interviews, and print/online articles! PARTICIPANTSFauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB Associates, an online book publicity firm, co-founder of Pub Site, a platform for building author websites, and a consultant and coach for...
2021-05-2736 minInside Independent Publishing (with IBPA)Should Independent Publishers Jump on the Audiobook Bandwagon?There is a lot of buzz about how booming the audiobook market is, so should independent publishers make audiobooks an essential part of their business model? What types of books have a better chance succeeding as audiobooks? What are helpful tips to market audiobooks? Audiobook industry expert, Michele Cobb (Partner at Forté Business Consulting and Executive Director for the Audio Publishers Association) gives advantageous insight to answer these questions and more! PARTICIPANTSMichele Cobb is a recognized expert in the audio industry and a Partner at Forté Business Consulting. Formerly Vice President of Sale...
2021-04-2231 minInside Independent Publishing (with IBPA)Tips for How Independent Publishers Can Land Traditional Distribution, with IPG’s Richard T. WilliamsLanding traditional distribution can be one of the most difficult things for independent publishers and author publishers to achieve, so Independent Publishers Group’s Vice President of Publisher Development Richard T. Williams shares invaluable advice about how indie publishers can increase their chances of being accepted, explains reasons why they would be rejected, and much more. If you’re interested in landing traditional distribution, you don’t want to miss this episode!PARTICIPANTSRichard T. Williams is the vice president, publisher development at the distribution company Independent Publishers Group (IPG), where he reviews publisher submissions, pursues...
2021-03-2532 minInside Independent Publishing (with IBPA)The Controversy & Ethics of Hybrid Publishing, with Wonderwell CEO Maggie LangrickWhat are some of the ethical conundrums that hybrid publishers fall victim to, and how can they overcome them? Why do some publishers think it’s controversial for hybrid publishers to be considered publishers? Hybrid publisher Wonderwell CEO Maggie Langrick shares her expert insight on these issues; why she loves hybrid publishing, and more.PARTICIPANTSMaggie Langrick is the founder and publisher of Wonderwell, a hybrid publisher of nonfiction books that help, heal and inspire. Since the company's launch (then known as LifeTree Media) in 2013, the company's books have won numerous peer-reviewed awards, placed on nat...
2021-01-2825 minInside Independent Publishing (with IBPA)Get Ready for the 2021 Season of "Inside Independent Publishing (with IBPA)"!A new season of “Inside Independent Publishing (with IBPA)” starts Thursday, January 28! In this short intro, find out what new host IBPA Member Liaison Christopher Locke has in store for upcoming episodes of the podcast. Will this new season make you the most successful independent publisher the world has ever known? You’ll have to tune in to find out!Check out the YouTube video version of this intro here: New episodes are posted the last Thursday of every month everywhere you download podcasts and on YouTube. Learn more about IBPA at https://www.ibpa-online.org/
2021-01-2200 minInside Independent Publishing (with IBPA)Host-Guesting: An interview with independent publisher Peter Goodman of Stone Bridge PressTopics CoveredFor Peter Goodman's final episode as host, new host Christopher Locke asks Peter about his experience as an editor and publisher. From working in Japan and the UK for ten years to running his own publishing company for over thirty years, Peter has seen a lot of technologies and trends come and go. But some things are still fundamental, and among them is the motto Peter learned in Japan: "Let's have publishing fun!"Christopher Locke will be reintroducing Inside Independent Publishing (with IBPA) in a new format starting monthly in January 2021. Stay tuned!
2020-12-1028 minInside Independent Publishing (with IBPA)Virtual Frankfurt and Licensing Update, with MaryJo ("MJ") Courchesne of Gryphon Publishing ConsultingThe Frankfurt Book Fair was a completely virtual event this year. Licensing and permissions expert MaryJo ("MJ") Courchesne of Gryphon Publishing Consulting reports on her experience, and also discusses the CASE Act, fair use, and piracy.Topics CoveredFrankfurt Book Fair roundup, physical vs. virtualWhen to start prepping for next year's FrankfurtDo you need a rights and permissions manager?How is the rights business these days?Update on the CASE Act, a small-claims court for settle rights-infringement disputesThe scourge of book piracyThe IBPA Advocacy CommitteeSome thoughts on fair use and permissions, and why you need to...
2020-11-1230 minInside Independent Publishing (with IBPA)What’s new and what’s changed? How the pandemic has transformed publishing, with Angela Bole of IBPA.Topics includehow the publishing world has changedthe explosion of virtual eventsa hybrid approach to trade showsPub-U online!a new focus on diversityindie publishers: adventurers and innovatorswhy interns need to get paid betterthe emergence of bookshop.orghow long can brick and mortar bookstores hold on?difficulties faced by publishers without distributionare author publishers still blocked by traditional media gatekeepers?the continuing importance of long lead timesLinksIndependent Book Publishers Associationhttps://www.ibpa-online.orgPublishing University 2021 (a fully virtual online event): April 7-10, 2021https://www.publishinguniversity.org/Diversity...
2020-10-1531 minInside Independent Publishing (with IBPA)Diverse books for a diverse world, with Nicole Johnson of We Need Diverse BooksDiversity in book publishing begins with young readers finding books that speak to who they are and a diverse population of young professionals finding jobs in every aspect of the industry. Nicole Johnson, executive director of We Need Diverse Books, talks about programs and philosophies that are changing, literally, the face of book publishing in America today.Topics Covered• How We Need Diverse Books got its start• Where does the real work in achieving a diverse industry have to be done?• Advocating for diversity in publishing is nothing new• The WNDB internship program
2020-08-2031 minInside Independent Publishing (with IBPA)Books are more than books: multimedia possibilities for content enrichment, with Lindy Ryan of Black Spot Books and Vesuvian Media GroupSome books lend themselves to creative collaborations and multimedia treatments. Lindy Ryan of Black Spot Books and Vesuvian Media Group outlines the key issues facing publishers today and talks about what makes some stories suitable for dramatic performance and other nonprint media.Topics CoveredTop issues for publishing todayConnecting books and readers while still supporting local indie booksellersOpportunities in digital publishing and other technologiesEmbracing and developing diversity in all areas of publishingNew media and ways of getting storytelling content to readersHow do stories break into new media?What makes a book suitable for adaptation into different m...
2020-08-0625 minInside Independent Publishing (with IBPA)A Foreword look, at trade shows, reviewing, libraries, and diversity, with Victoria Sutherland of Foreword Reviews magazineVictoria Sutherland, founder/publisher of Foreword Reviews magazine and a new member of the IBPA Board of Directors, looks at indie publishing, virtual trade shows, reviewing, libraries, and diversity.Topics CoveredCoping with COVIDHow the pandemic may change publishingThe future of trade shows (hint: it’s going virtual)Can the face-to-face meeting be replicated online?The continuing importance of book reviewsFee-based reviews for indie publishersAre author-publishers still stigmatized?Improving standards of indie publishersWhy traditional publishers aren’t going awayHow are libraries holding up?The increased emphasis on digital at librariesIs digital-only viable?The importance of mastering soci...
2020-07-2333 minInside Independent Publishing (with IBPA)The view from the UK, a discussion with Independent Publishers Guild Chief Executive Bridget ShineThe COVID-19 pandemic is changing publishing around the world. Bridget Shine of the Independent Publishers Guild talks about issues, partnerships, and the role of indies and author-publishers in the UK.Topics CoveredWhat is the Independent Publishers Guild?How are publishers coping with COVID and the changing retail and distribution landscape?Audiobooks and ebooks in the UKDifficulties of access and perception faced by small publishers and author publishersPartnerships between larger and smaller publishersthe role of Amazon in the UKLinkhttp://www.independentpublishersguild.com/ParticipantsBridget Shine is chief...
2020-07-0941 minInside Independent Publishing (with IBPA)The IBPA Advocacy Committee, standing up for indie publishers, with Mel CorriganThe IBPA Advocacy Committee is making plans for this coming year to lobby, write, and campaign for better awareness and fairness for independent publishers. Committee member Mel Corrigan discusses some of these initiatives, from distribution to piracy to copyrights.Topics Coveredmission of the Advocacy Committeeinitiativespiracyaccess to distributioncontent protectionthe CASE Act, Internet Archive, Audible Captionsadvocation for indie publishers in broader terms, such as inclusiveness and diversitychanging perceptions of indie publishers by review mediahow to join the committeeLinksScribe Publishing Company https://scribe-publishing.comMel’s' profile on Scribe Publishing Com...
2020-06-1122 minInside Independent Publishing (with IBPA)Strength from community, a portrait of Portland, with Forest Avenue Press publisher Laura StanfillThe city of Portland, Oregon, is one of the centers of Pacific Northwest publishing. Laura Stanfill of Forest Avenue Press discusses her own journey and describes how the special bond among Portland publishers, readers, and booksellers leads to the small victories that can get us through these tough times.Topics Coveredthe story of Forest Avenue PressNAB (Pacific Northwest Booksellers Association)engaging with local booksellers for advice, events, advance orders and buzzfocusing on regional authorsthe role of Powell’s bookstore as a sales powerhouse and community gathering spacethe Espresso Book Machine (no longer but a great to...
2020-04-0228 minInside Independent Publishing (with IBPA)Bookselling Update: First Impressions of the Impact of COVID-19, with John Mutter of Shelf AwarenessThe COVID-19 pandemic has changed American life overnight. How are booksellers faring, what kinds of issues do they face, and what measures are they taking to survive? John Mutter of industry newsletter Shelf Awareness makes some initial observations.Topics CoveredThe plight of booksellers and their employeesIs relief in sight?Do stores already doing online selling have an advantage?The logistical challenge: you can sell, but can you ship?Resources at hand: the ABA, BINCHow can authors and booksellers support each other?Virtual author tours and events and other strategies for staying afloatIs bookselling an “essential” busi...
2020-03-2622 minInside Independent Publishing (with IBPA)Working with Amazon, Part 2: Quality control, social media, and preparing for the future, with guest Ian Lamont of i30 MediaGetting the look and content of your book right is priority 1. But looming changes at Amazon may be beyond your control. What to do? This is part 2 of our interview with Ian Lamont of i30 Media.Topics Covered3 keys to success: a great cover, powerful keywords and metadata, solid contentUsing social media to drive traffic to AmazonHow Amazon is changing: increasing costs of advertising and, surprise, Amazon may no longer consider books very important to its business modelAny other competitors on the horizon? (um, not really)But, you can use other platforms to sell books: Shopify...
2020-02-1323 minInside Independent Publishing (with IBPA)Working with Amazon, Part 1: Amazon Advertising and managing the relationship, with guest Ian Lamont of i30 MediaAmazon advertising can be a great way to boost discoverability, but you have to know what it costs and how to manage Amazon issues that arise from time to time. This is part 1 of our interview with Ian Lamont of i30 Media.Topics CoveredAmazon AdvertisingCustomer supportKeeping an eye on costsDiscoverabilityAmazon as a test laboratoryKDP, Audible, and other programsIs Amazon Advantage being phased out?Seller CentralProblems with Amazon customer serviceLinksLean Mediahttp://leanmedia.org/Lean Media YouTube Channelhttps://www.youtube.com/channel/UCsYGJf9h3mJHS9KP6...
2020-01-3022 minInside Independent Publishing (with IBPA)Publishing in 2020, what lies ahead? with guest Angela Bole of IBPACEO Angela Bole of IBPA summarizes some of the key issues facing book publishers and authors in the coming year—hint: there are challenges, but lots of opportunities (and lots of great books!)important issues, some old, some newAB5 (the gig economy law)windowing ebooks to libraries (the Macimillan controversy)the CASE Act, on the way to passage?tariffs: not here yet, but not off the table eithera continuing challenge: diversity in the publishing workspace and contentBarnes and Noble: a new owner, but will it make the company more responsive to its community and local publishers?the challenge of...
2020-01-1626 minInside Independent Publishing (with IBPA)The Frankfurt Book Fair, why you should start planning NOW, with guest Terry Nathan of IBPATopics covered include:What is the Frankfurt Book Fair? 302,000 visitors!Does it make sense for a small indie press or author publisher to attend?How the fair has changed over the yearsWhat IBPA offers at FBF: display, introducing books to buyers, a wealth of contacts and experienceWhat publishers can do to get the most out of FBFTravel tips: start planning early!How does FBF compare to London Book Fair and other international book fairs?The indie book scene in EuropeLinks2019 Frankfurt Book Fair Reporthttps://www.ibpa-online.org/news/478456/IBPA-Report-from-the-2019-Frankfurt-Book-Fair.htm
2019-12-0527 min
ConnectSafely LiveIBPA board member Quentin Fretwell on teaching kindness & toleranceLarry Magid and Kerry Gallagher speak with IBPA board member Quentin Fretwell on teaching kindness & tolerance
2019-11-0815 minInside Independent Publishing (with IBPA)The CASE Act, small claims for writers and publishers, with guests Mary Rasenberger and Cheryl Davis of the Authors GuildTopics include:What is the CASE Act and why is it important?How does it work?A voluntary process where each side needs to opt in or outHow big is piracy? A problem of international scope that demands a multiprong strategyThe of the US Government in enforcementShould ISPs and host platforms be responsible for the sometimes libelous or infringing content on their websites?What is the possible impact of CASE on Fair Use?Is their protection against frivolous lawsuits?LinksIBPA statement on passage of the CASE Act (with graphic)https://www.ibpa-online.org...
2019-10-3132 minInside Independent Publishing (with IBPA)The Audible Captions controversy and the IBPA response, with guest Angela Bole of IBPAAudible has announced its intention to “subtitle” its audiobooks, but publishers are calling it a rights violation. What’s going on? CEO Angela Bole explains what steps IBPA is taking to protect its membership.Angela Bole and host Peter Goodman discuss the latest turn in the injunction against Audible initiated by some of the country’s largest publishers.Why should publishers be concerned?What’s happening in the court case?How did this all get started?What’s been the IBPA response?LinksPublishing Perspectives detailed article on the lawsuit, the IBPA letter, and the publishers r...
2019-09-1716 minInside Independent Publishing (with IBPA)Creating a future community of publishers and booksellers, with guest Melissa Serdinsky of Thin Air CollectiveHow can indie publishers make it today? Is there room on bookstore shelves for their books? Industry veteran and big-picture thinker Melissa Serdinsky speculates on survival, community, and industry trends.
Topics include:
publishers vs. retailers
industry consolidation
the role of digital print in smart publishing
can bookstores change with the future, or will they be left behind?
narrowing the gap between indie booksellers and indie publishers
how can indie publishers survive today?
the surprising generation gap: how we think kids think of books is not how kids think of books at all!
how to get books...
2019-09-0526 minInside Independent Publishing (with IBPA)Mission-driven publishing, the example of Patagonia Books, with guest Karla OlsonTopics include:
A brief history of Patagonia Books
How does Patagonia decide what books to publish: developed in-house or via submissions?
The mission is important, but the book has to stand up as a book, offering quality and value to its readers
How books can work effectively to extend the message and fulfill the mission
A new mission statement: “We are in business to save the home planet”
For mission publishing, success is not measured in sales alone or in recouping time spent in creating the book; success may instead come from generating awareness that produces donations and enga...
2019-06-2627 minInside Independent Publishing (with IBPA)Publishing law today: privacy, fair use, and piracy, with guest Jonathan KirschNew developments in privacy law in Europe, and fair use, piracy, and widespread infringement by high-tech players remain big challenges for publishers. Publishing attorney Jonathan Kirsch analyzes a changing landscape.
Topics include:
How the European Union’s GDPR privacy laws are tightening up data collection and possibly placing even US-based publishers in legal jeopardy
Understanding Fair Use: there are no formulas, only criteria
Piracy: even legitimate corporations are trying to use your copyrighted material without permission. Can they? In some cases, legally, they can!
But there is always recourse to the DMCA takedown notice, which is su...
2019-06-1329 min
Inside Independent Publishing (with IBPA)Why the hybrid model makes sense for authors and publishers, with guest Brooke WarnerWhy the hybrid model makes sense for authors and publishers, with guest Brooke Warner
Brooke Warner, publisher of She Writes Press and SparkPress, talks about independent publishing and how the hybrid model is helping authors thrive by creating opportunity and diversifying the marketplace.
Highlights include:
What is hybrid publishing?
What is the hybrid business model?
Who pays, and what does it cost?
What benefits does hybrid give the author? The publisher?
How hybrid democratizes the list: all books get attention, not just the “lead titles”
What points do authors need to pay attention to in h...
2019-01-1731 min
All Things Book MarketingBookExpo's future and Benefits of IBPA for authors [Guest: IBPA CEO Angela Bole]In this episode we speak with Independent Book Publishing Association CEO Angela Bole about what the association does, how indie publishers and self-publishing authors can get the most out of IBPA, and the future of Book Expo and the industry at large. An interview with great insights for authors exploring book marketing opportunities and book publicity ideas.Find IBPA online at https://www.ibpa-online.org/.As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer...
2018-09-0435 min
Inside Independent Publishing (with IBPA)Advocating Quality, Hybrids, and a Level Playing Field, with guest Elizabeth TurnbullBoard Member Elizabeth Turnbull discusses quality standards, hybrid publishing, diversity, and other target areas for IBPA's Advocacy Committee
Subjects covered include:
how to achieve a level playing field for indie books
the IBPA publishing standards checklist
the IBPA hybrid publishing checklist
removing the stigma from indie publishing once and for all
expanding diversity in publishing
future advocacy projects for IBPA
working with indie booksellers
Participants
Elizabeth Turnbull was born and raised in Haiti where she grew up surrounded by the people and landscapes of her latest book, Say to These Mountains.
...
2018-06-1426 min
Inside Independent Publishing (with IBPA)Reflections of the IBPA Board Chair, with guest Robby PriceRobby Price, in his last term as IBPA board chair, talks about the association, how it has changed, and how it is helping transform and strengthen indie publishing today.
Robby explains how he got his start in publishing, evolving from a 1-page printout to a full traditional printer and then, more recently, a successful author services provider. He then reflects on how IBPA has changed during his time on the board and then as board chair.
He points especially to the increasing strength exhibited by author publishers. It is no coincidence that as author publishers...
2018-05-1724 min
Inside Independent Publishing (with IBPA)IBPA and the Publishing Condition, with guest Angela BoleAngela Bole, CEO of the Independent Book Publishers Association, gives an overview of IBPA and how its mission can help publishers become more successful in an ever-changing publishing landscape.
Topics covered include:
what is IBPA?
who is IBPA for?
how is publishing changing in America, and is it changing too slowly?
why the era of stigmatizing self-publishers – or, author-publishers – is OVER!
new models for creative publishing
promotional opportunities and benefits at IBPA
For more on IBPA, go to http://www.ibpa-online.org.
Also, your questions on how to submit books to magazines, and is i...
2018-04-0227 min
Positive on PublishingBe Realistic and find a soul-centered community with IBPA's Angela BoleAngela Bole is chief executive officer of the Independent Book Publishers Association (IBPA), the largest book publishing association in the U.S., serving independent publishers and self-published authors. IBPA’s mission is to lead and serve the independent publishing community through advocacy, education, and tools for success. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.
2017-10-2541 minConnectSafely LiveLarry speaks with IBPA Keynoter Michele BorbaLarry speaks with Michele Borba, the IBPA keynoter and author of several books including Unselfie and The 6rs of Bullying Prevention
2016-11-0710 minConnectSafely LiveIBPA: Patti Agatston "Madam President" of IBPALarry speaks with IBPA President Patti Agagston about the work of the International Bullying Prevention Association
2016-11-0708 minConnectSafely LiveIBPA: Jennifer VanderMolen of"You Make a Difference: No More Bullying!" playIBPA Jennifer VanderMolen - "You Make a Difference: No more Bullying!" play
2016-11-0706 minConnectSafely LiveIBPA Podcast: Nicholas Carlisle, founder and CEO of No BullyIBPA Podcast: Nicholas Carlisle, founder and CEO of No Bully
2016-11-0706 minConnectSafely LiveIBPA -- Larry interviews Mike Donlin of Wash State SchoolsAt the International Bullying Prevention Assoc: IBPA -- Larry interviews Mike Donlin of Washington State Schools
2016-11-0708 min
Kobo Writing Life PodcastSmall Presses and the Business of Publishing with Angela Bole from IBPAFor this episode, we focus on small presses and the business side of publishing. US Manager Christine Munroe interviews Angela Bole, the Executive Director of IBPA (the Independent Book Publishers Association), about everything from distribution to metadata. As a bonus, we include excellent advice from Kobo's Canadian Merchandiser, Sarah Smith-Eivemark, who recently joined Kobo from a small press. She shares the most important advice she's learned from her unique perspective of this transition from small press to digital retailer. You don't want to miss it! Tune in to hear about: IBPA's history and mission. It...
2015-08-1230 min
PW InsiderPW Radio 117: Ken Liu and IBPA RecapKen Liu discusses 'The Grace of Kings,' epic fantasy inspired by Chinese history and legends. PW editorial director Jim Milliot recaps the IBPA Publishing University conference.
2015-04-1753 min
Author U Your Guide to Book PublishingThings to do so your book sales don't suck; IBPA 02-02-2012Where Does an Author and Publishing Hang Out? Authors and Publishers need a place where they can gather, grow and learn. Publishers Marketing Association has evolved to the International Book Publishers Association—created in 1983, it serves book publishers in the United States and around the world. Holding an annual Publishing University and the prestigious Ben Franklin Book Awards, IBPA coordinates marketing programs for its 3,000 plus members and is an advocate for them within the publishing industry. Members are one book only small publishers to publishers who develop and publish many authors. Joining Judith the first half hour will be Florrie Bi...
2012-02-0257 minAuthor U Your Guide to Book Publishing PodcastsThings to do so your book sales don't suck; IBPA 02-02-2012Where Does an Author and Publishing Hang Out? Authors and Publishers need a place where they can gather, grow and learn. Publishers Marketing Association has evolved to the International Book Publishers Association—created in 1983, it serves book publishers in the United States and around the world. Holding an annual Publishing University and the prestigious Ben Franklin Book Awards, IBPA coordinates marketing programs for its 3,000 plus members and is an advocate for them within the publishing industry. Members are one book only small publishers to publishers who develop and publish many authors. Joining Judith the first half hour will be Florrie Bi...
2012-02-0200 minAuthor U Your Guide to Book Publishing PodcastsThings to do so your book sales don't suck; IBPA 02-02-2012Where Does an Author and Publishing Hang Out? Authors and Publishers need a place where they can gather, grow and learn. Publishers Marketing Association has evolved to the International Book Publishers Association—created in 1983, it serves book publishers in the United States and around the world. Holding an annual Publishing University and the prestigious Ben Franklin Book Awards, IBPA coordinates marketing programs for its 3,000 plus members and is an advocate for them within the publishing industry. Members are one book only small publishers to publishers who develop and publish many authors. Joining Judith the first half hour will be Florrie Bi...
2012-02-0200 min
Author U Your Guide to Book PublishingThings to do so your book sales don't suck; IBPA 02-02-2012Where Does an Author and Publishing Hang Out? Authors and Publishers need a place where they can gather, grow and learn. Publishers Marketing Association has evolved to the International Book Publishers Association—created in 1983, it serves book publishers in the United States and around the world. Holding an annual Publishing University and the prestigious Ben Franklin Book Awards, IBPA coordinates marketing programs for its 3,000 plus members and is an advocate for them within the publishing industry. Members are one book only small publishers to publishers who develop and publish many authors. Joining Judith the first half hour will be Florrie Bi...
2012-02-0257 min