Shows
Markigy: The Science of Marketing StrategyDigital Strategy Backed By Marketing OpsOn this episode, we’re bridging people, processes, and technology with special guest Britney Young. Building on the previous episode where we looked to define MOPs, now we’re using it further into the strategic marketing zone.We'll be discussing getting marketing strategies aligned on what's possible, this is where to get things to, and how to fully utilize tools.We'll cover:Building Strategy Through Marketing Operations (MOPs): Britney emphasizes how her experience in Mops transformed her approach to digital strategy, enabling her to leverage tools and technologies to their full potential and create pers...2024-10-1829 min