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Showing episodes and shows of
Info@markigy.com (Britney Young, Leanne Dow-Weimer)
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Markigy: The Science of Marketing Strategy
Digital Strategy Backed By Marketing Ops
On this episode, we’re bridging people, processes, and technology with special guest Britney Young. Building on the previous episode where we looked to define MOPs, now we’re using it further into the strategic marketing zone.We'll be discussing getting marketing strategies aligned on what's possible, this is where to get things to, and how to fully utilize tools.We'll cover:Building Strategy Through Marketing Operations (MOPs): Britney emphasizes how her experience in Mops transformed her approach to digital strategy, enabling her to leverage tools and technologies to their full potential and create pers...
2024-10-18
29 min