Shows
Markigy: The Science of Marketing StrategySolving Disparate Data & Integration with Chris DaglowIn this episode, Leanne interviews Chris Daglow, a Martech innovator, who shares his journey to creating the cutting-edge Neyo platform. Chris discusses the importance of clean data and AI integration in modern marketing and offers insights on adapting to evolving data privacy regulations.Key Points:The Importance of Clean Data and AI Integration:Importance of a clean data foundation for effective segmentation and activation across channels, leading to a better buying journey.Adapting to Data Privacy Changes:Shifting from traditional methods, such as third-party cookies, to cohort analysis and first-party data utilization. Marketers must adapt to t...2024-07-1045 min