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Showing episodes and shows of
Info@markigy.com (Darrell Alfonso, Leanne Dow-Weimer)
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Markigy: The Science of Marketing Strategy
Invisible Engine: How Marketing Ops Powers Strategic Growth w/ Darrell Alfonso
In this episode, Leanne sits down with Darrell Alfonso to unpack why so many marketing strategies fail at the execution stage—and what organizations can do to fix that. Drawing from experience at Amazon, startups and now Indeed, Darrell shares the frameworks, mindset shifts, and real-world examples that have helped him turn chaos into clarity.We explore:Why strategy without execution is just a slide deckHow growth hides operational debtCommunicating the value of ops (without sounding like a broken record)The order of operations: people → process → techScrappy pilots vs. shiny platformsWhy data quality is non-negotiable in an AI...
2025-06-26
47 min