Shows
Markigy: The Science of Marketing StrategyEngagement Driven Marketing w/ Frank SchieberIn this episode, Frank Scheiber, Director of Demand Generation joins to discuss critical aspects of engagement in B2B marketing. Here are three key takeaways:The Importance of Engagement Over Efficiency: True engagement tactics, such as leveraging third-party endorsements and hyper-targeted content, yield stronger and more meaningful interactions with potential clients.Balancing Data and Context: Integrating data and context is crucial to effective marketing. Marketers should combine these elements to create a more comprehensive and effective strategy.Leveraging Engagement Tactics for Better ROI: Insights on various engagement tactics that drive better ROI, such as webinars, micro-sites, a...
2024-07-2444 min