Shows
Markigy: The Science of Marketing StrategyMarketing Is a Marathon: Building Value in Complex Environments w/ Jessica Lyn ZallIn this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer sits down with Jessica Zall, Chief Marketing Officer at Burford Capital, to explore how modern marketing earns trust in complex B2B environments.Jessica brings two decades of experience across fintech and financial services — and a powerful perspective on why attention, alignment, and authenticity are the true currencies of marketing success.💡 Key TakeawaysAttention is a privilege. When someone gives you their time, marketers have a responsibility to make it worthwhile — not just push products or brand messages.Marketing must span th...
2025-11-0637 min