Shows
Markigy: The Science of Marketing StrategyGuardians of Data: Ethical use of Modern MarTechOn this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer is joined by Jonathan (Jon) Moran, global marketing leader for SAS’s marketing solutions, to explore ethical data use in modern marketing technology- including the inputs and outputs of things like genAI and contemporary platforms. They'll discuss how marketing teams can responsibly harness the power of MarTech and customer analytics to build trust, reduce risks, and create lasting value. Key Takeaways:Responsible Use of Martech and Data Stewardship: Marketers must be transparent and responsible with customer data, ensuring trust is built between the bra...2024-09-1841 min