Shows
Markigy: The Science of Marketing StrategyNeuromarketing: Boosting Brand LoyaltyToday's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"? Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumersKey Takeaways from this episode:The Importance of Brand as a Constant Effort: Branding is a continuous process. Maintaining brand relevance requires consistent effort, even for well-established brands like Nike and Disney.Neuroscience and Branding: Brands are deeply ingrained in consumers' m...2024-08-2849 min