Shows
Markigy: The Science of Marketing StrategyOwning Your Brand Narrative with Melissa RosenthalOwning Your Brand Narrative with Melissa RosenthalIn this episode, Leanne is joined by Melissa Rosenthal, co-founder of Outlever and former executive at BuzzFeed, Cheddar, and ClickUp. Melissa shares her journey from scaling media and SaaS brands to building a company that helps others own their narrative and ditch the outdated playbook. Their conversation dives into the collapse of traditional marketing metrics, the hype (and hollowness) of AI-powered content, and what truly drives sustainable growth today.Key themes from the conversation include:Vanity Metrics vs. Real Impact: Why traffic, impressions, and clicks are...
2025-09-1543 min