Shows
Markigy: The Science of Marketing StrategyIs MOPs Marketing? Understanding MarTech’s evolutionJoin Leanne and this week's guest Mike Rizzo discussing Marketing Operations (MOPs), exploring its critical role in modern marketing. As businesses scale, it’s essential to think strategically about the talent and systems involved in this function.We'll cover:The key differences between Marketing and Marketing Operations—what MOPs is, and importantly, what it is not.How MOPs fits (or doesn't fit) within strategic organizations, and why it matters to leaders and marketers alike.Who should care about MOPs, and the value it brings to both growing companies and established enterprises.Real-world examples of how MOPs can...2024-10-0359 min