Shows
Markigy: The Science of Marketing StrategyTrust Over Tactics: A Systems Approach to Scalable Growth w/ Oleg KovalevIn this episode, Leanne sits down with Oleg Kovalev to unpack the not-so-secret secret behind his astonishing growth results: scaling from $200K to $2.5M in 9 months. It wasn’t a growth hack, a viral post, or paid ad wizardry. It was systems—thoughtfully designed, constraint-breaking, customer-informed systems.Oleg shares how startup founders and marketers can escape the “tactics trap” by focusing on what not to do, using data-driven customer insights, and applying just enough structure to unlock scale without rigidity.Leanne and Oleg dive into:● Why smart marketing systems aren’t bureaucratic; they’re accelerator...2025-06-1232 min