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Showing episodes and shows of
Jag@jagindetroit.com (Detroit Jo)
Shows
The Jag Show
What the Tyson-Paul Fight Can Teach Us About Content
In this episode of The Jag Show, we dive into the lessons learned from the highly anticipated Mike Tyson vs. Jake Paul fight and how these insights can be applied to podcasting and content creation. Join us as we explore the essential elements of creating buzz, the unpredictability of viral moments, and the critical importance of technology in delivering a seamless experience.Create Buzz and FOMO: Learn how to generate excitement and the fear of missing out to make your content irresistible, just like the buzz surrounding the Tyson vs. Paul fight. Embrace Viral Moments: Discover w...
2024-11-16
04 min
The Jag Show
Spotify is now PAYING Podcasters!
SPOTIFY WILL NOW PAY FOR YOUR CONTENTThe world of podcasting is constantly evolving – and Spotify is now trying to keep up with YouTube.And that means PAYING its creators! This week, Spotify announced they are rebranding their Spotify for Podcasters interface, now calling it Spotify for CREATORS. This comes on the heels of allowing all podcasters to upload video files of their podcast to the platform – regardless of whether you use Spotify as your host.Now, one of the reasons YouTube has made such strides in podcasting, in addition to video o...
2024-11-15
02 min
The Jag Show
Audio or Video Podcast: How To Split The Difference
It’s one of the hardest questions when you start a podcast. Should I do video, or just audio? Well, I think I’ve found a way to split the difference.I was helping a new client launch a podcast this week, and we were talking, as is often the case, about audio versus video. In a perfect world, we’d all have a video team of several people who can put together something that would make Steven Spielberg proud. But the cost of that – in terms of money AND time – don’t make it possible for most of us....
2024-06-05
02 min
The Jag Show
The Case for Long Podcasts
In this episode of The JAG Show, we tackle the ever-persistent question: How long should a podcast be? The answer isn't one-size-fits-all. We dive into the nuances of podcast length and what makes an extended episode worthwhile. With personal anecdotes and industry insights, we explore scenarios where longer podcasts not only work but captivate. From celebrity-packed interviews, like Julian Edelman's deep dive with Ernie Adams, to niche passions such as travel hacks and Taylor Swift conspiracy theories, we illustrate why content, not length, dictates a podcast's success. Whether it's sports, politics, or entertainment, we discuss how established shows and...
2024-05-01
03 min
The Jag Show
What Does A TikTok Ban Mean For Your Podcast?
WHAT WOULD A TIK TOK BAN MEAN FOR PODCASTING?Well, like most things in life, it’s all about knowing your audience. OK, I’m not going to get into all the international politics about TikTok, and their Chinese-owned parent company, Byte Dance. But as you may have heard, President Biden, depending on when you consume this podcast, is expected to sign a bill requiring Byte Dance to sell off their ownership in the company, or have the app banned in the US. In 2023 and 2024, the big discussion around podcasts has been abou...
2024-04-25
02 min
The Jag Show
Google Podcasts Gone, Transcripts in Apple, and Infinte Dial Listening Data
OK, fine, I podfaded. Other client projects took priority, and it's been awhile. But today was the perfect day to bring back The JAG Show.Google Podcasts, as of April 3rd, is no longer available to listen to shows on. Users are going to have to go elsewhere. If you want to take your subscriptions with you, you can TRY. Here's Google's how-to. https://support.google.com/youtubemusic/thread/249139848/migrate-your-podcast-shows-from-google-podcasts-us-only-%F0%9F%87%BA%F0%9F%87%B8?hl=enMeanwhile, Apple Podcasts has unveiled auto-transcriptions, beginning with iOS version 17.4. I found the transcriptions to be pretty good...
2024-04-03
05 min
The Jag Show
What I Do
Often times, I meet people at networking events, and all they hear me say is the word "podcast," and they ask "what's your podcast about?" And I explain that, as you can see and hear, yes, I have my own podcast, but most of my work is focused on building branded podcasts for businesses and nonprofits.Two thirds of the US population have listened to a podcast, and half of them listen every single week. That's 100 million potential podcast listeners that you can re-inforce your potential brand with.I create podcasts, from the ground up, fo...
2023-06-14
02 min
The Jag Show
Why Your Podcast Needs YouTube and An Email List
Two things that will be central to growing your podcast in 2023 are a YouTube channel and an email list. First, YouTube. Now don't be scurred. If you're camera shy, this doesn't mean you need to shoot video of your podcast. There are tools like Headliner and others that will take the AUDIO of your show, and either your show or episode artwork or an image of your choice, add one of those moving waveforms and boom, it's a video file that you can either download or just connect the app to your YouTube page. You can e...
2023-04-21
02 min
The Jag Show
8 Things Disney World Can Teach You About Your Podcast
My wife and I are back from a week in Disney World with some friends, and a lot of the things they do there can apply to you and your podcast.Now I realize Disney has about a 90 year head start on you, and 50 for Disney World specifically. Nor do you have a multi-billion dollar marketing machine and 4 generations of super fans at your disposal. But here are 8 takeaways from the Mouse House that you can scale down to your podcast.Exceptional customer service. Don't be afraid to change - AND to change back.Upcharges had bet...
2022-11-02
05 min
The Jag Show
Are Podcasts Coming to TikTok?
TikTok continues to out-innovate (and out-grow) other social media apps. And podcasting could be their next feature.PodNews, via AudioMeans, reports that there is a new "bot scraping our feeds." Or, in English, another party is starting to look at our podcasts. And it traces back to TikTok servers. Details are scant so far, but this makes total sense. TikTok has been rapidly gaining on other social media apps, so it only makes sense they'd want a bite of the podcast pie as well. What I find REALLY interesting is, will they work out deals with record label...
2022-10-20
02 min
The Jag Show
How Spotify's Greed Cost People Their Jobs
The big news in podcasting this week was Spotify canceling 10 shows from its Parcast and Gimlet studios, leading to a layoff of just under 5% of its workforce. And it's all because of...greed. https://www.hollywoodreporter.com/business/digital/spotify-cancel-podcasts-parcast-gimlet-1235234758/These shows are Spotify exclusives. While it's true Spotify is one of the biggest players in podcasting, they are far from the only game in town. When you keep a product off of certain distribution channels, that content had better be an absolute home run, and worth the price of admission to Spotify. Anot...
2022-10-13
03 min
The Jag Show
Is iHeart Scamming the Podcasting Industry?
Is iHeart scamming the podcasting industry? That's the implication of an article this week that was widely discussed in the podcasting world.The story is from Bloomberg and written by Ashley Carman, one of the most respected reporters in our industry. https://www.bloomberg.com/news/articles/2022-09-27/inside-podcasters-explosive-audience-growthAdvertising buys in podcasting are based on audience size - downloads and streams. According to Carman, publishers are buying ads inside mobile games. The publisher can claim a dubious download, as WELL as an ad impression for a commercial that may not be heard.A...
2022-09-29
05 min
The Jag Show
Lessons from Podcast Movement 2022
Welcome to Season 4 of the Jag Show. We're going to start with what I learned this year at Podcast Movement, and how you can improve your show.The first thing you should know about is video. Your show needs to be on YouTube. According to Edison Research, 48% of the podcast audience has consumed a show on YouTube. So even if your show is audio only, put a graphic, or an audiogram with a moving waveform up, and upload that audio to YouTube. OK, what about short-form video? One of my big curiosities this year was aroun...
2022-09-08
11 min
The Jag Show
Podfade Happened To Me Too
You may have noticed that it's been awhile since I've come out with a new episode of this podcast. And for that, I apologize. I've often talked about "PodFade" in this show - it's when after a certain number of episodes, a podcast falls down your priority list. Well, it happened to me. Today, I'm going to tell you how it happened, and what I'm doing about it.My wife and I are doing a lot of traveling this year - call it pent up wanderlust from COVID, scratching an itch, whatever. Well, as a small business owner...
2022-06-28
02 min
The Jag Show
How Matt Got to Episode 300 (Podcast Superfriends)
In our May 2022 livestream, the 5 "Podcast Superfriends" assembled to talk about how Matt Cundill pushed through the usual podcast obstacles to get to the 300th episode of The Sound Off Podcast.We cover lessons learned, and how they can apply to our clients. What's changed since the show started? Should you "batch record" or do one episode at a time? What about live vs recorded?The five podcast "Superfriends" are:Johnny "Podcasts" Peterson of Straight Up Podcasts in Fort Worth: https://straightuppodcasts.comCatherine O'Brien of Branch Our Programs in Baton Rou...
2022-05-24
1h 02
The Jag Show
JAG on The ROCC Pod - Royal Oak Chamber
For over a year now, three co-hosts and I have been working on a podcast for the Royal Oak Michigan Chamber of Commerce. We interview various members of the Chamber about themselves and their businesses. Once a quarter, we turn the tables on one of our co-hosts. This week, it's yours truly in the hot seat.Show Notes:Today, we turn the tables on our co-host, Jon Gay of JAG in Detroit Podcasts, and put him in the hot seat. We talk about his radio-turned-podcasting career and get some insight into his personal backstory too!
2022-05-04
29 min
The Jag Show
What Can Elon Musk and Twitter Do For Podcasting?
To watch this podcast as a video, you can do so here: https://youtu.be/hp4JmAZhTPEElon Musk is buying Twitter for $44 billion. And while much has been discussed about the political and free speech ramifications of this move, the podcasting piece has largely been overlooked. Earlier this week, I asked, via Twitter of course, what this move would mean for podcasting. My good friend, colleague, and collaborator Johnny Peterson suggested we have a conversation about it. That's what you'll find here.Johnny joins me to explore different ways Twitter could help podcasting. We star...
2022-04-28
16 min
The Jag Show
Repurposing Webinars as Podcasts
I joined Brenda Meller of Meller Marketing on Tuesday for a presentation on how to repurpose LinkedIn Live videos as podcasts. While Brenda works mostly with LinkedIn, the tips here are applicable to video webinars of all kinds.After a brief intro on how important podcasts have become and the power of audio, we broke the presentation down into three key areas:Before You PresentDuring Your PresentationAfter Your PresentationWe talked about microphones and equipment, recording environment, recording software, and how to handle visuals in your presentation to be compatible with an audio-only version. ...
2022-04-22
44 min
The Jag Show
New Podcasting Stats and Tools
Some hand wringing over Infinite Dial 2022 - a slight dropoff in podcasting. Monthly listeners went from 41% of the population to 38%. My take: it's nothing to worry about. The pandemic turbo-charged podcasting growth, and people are settling back in to routines. 109 million Americans still listen to shows every month, and that's more than pre-pandemic. Further, podcasting awareness continues to grow - now up to 226 million, or 79% of US Adutls.Deep Dive from Tom Webster:https://tomwebster.media/what-to-do-when-the-line-stops-going-up/Infinite Dial 2022: https://www.edisonresearch.com/podcastings-key-statistics-for-2022/Spotify hopes to make a profit off of podcasting inves...
2022-04-08
03 min
The Jag Show
I'm a Radio DJ Again...Sort Of
I've decided to try being a music radio DJ again - except in the podcast world.I read about Amazon's new "Amp" project that lets you create audio shows with music from Amazon's library. But when I tried it, I couldn't play music until I had live viewers/listeners. Not an easy ask for a program that's still in beta.Then I remembered that Anchor allows you to create shows using Spotify's music library. This is content that's available on demand as a podcast. So I decided to create the Jag Throwback Show, telling stories from...
2022-03-30
04 min
The Jag Show
Being Good Beats Being a Celebrity
Being good at your craft is better than being a big name celebrity. This was confirmed to us by no less than Beata Murphy, Program Director of KIIS Los Angeles. She keynoted our WJPZ Syracuse Alumni Banquet earlier this month and offered fantastic insight.A programming note: a student at the conference told me TikTok is allowing you to upload videos longer than 3 minutes. So this podcast may get a little bit longer, but not by too much.Amazon is rolling out an App called "Amp" that will let you mix your voice with music...
2022-03-17
04 min
The Jag Show
Can I Find Your Podcast?
Jag: Can I find your podcast?First off happy Mardi Gras to everybody in Louisiana, I may be a native of Massachusetts and an adopted Michigander. But I really do miss y'all around this time of year. Laissez le bon temps rouler! Okay. Back to my main point of today's podcast. Can your podcast be found? Now what the word podcast is, can be different things to different people. For the OG crowd that's been in a podcasting for 10, 15 years they may feel that it has to technically be a podcast, meaning it has to h...
2022-03-01
03 min
The Jag Show
Should My podcast Have A QR Code?
Do I need a QR Code for my podcast? Yes, it's a great idea to promote your show.For example, did you see the "bouncing QR code" commercial during the Super Bowl? It was for Coinbase, the Cryptocurrency exchange. The ad was a huge success - in fact, the website crashed when I tried to sign up.The pandemic has resurrected QR codes, which were dead before 2019. Now it's how you read a restaurant menu, it's how I host bar trivia, and there are a number of other applications. Today, I explain how to set one u...
2022-02-15
03 min
The Jag Show
How to Start a Podcast in 2022
On Thursday, January 13th, I was thrilled to present a podcasting "Professional Edge Workshop" to the Birmingham Bloomfield (Michigan) Chamber of Commerce. It was supposed to be an in-person workshop, but you know, Omicron. The good news is, we recorded it, and I'm presenting the audio here. If you'd like to watch the video of the presentation or download my PowerPoint slides as a PDF, you can do so here:https://jagindetroit.com/how-to-start-a-podcast-in-2022/We covered three main topics:Why a podcast can be a great marketing tool for your businessCurrent podcasting stats, aka how big th...
2022-01-14
59 min
The Jag Show
Start Your Podcast for Under $100
As I ate healthy breakfast and got on my exercise bike today, I thought about resolutions.You may have a 2022 New Year's Resolution to start - or even restart- a podcast. Today I'll tell you how to start your podcast for under $100.The first thing you need to do is plan. Plan out a limited number of episodes. If you don't have a goal in mind, you'll do a bunch, then fall off - same as going to the gym or losing weight. Your process has to have an end point. Whenever I bring on a new...
2022-01-03
02 min
The Jag Show
Do Podcast Ratings and Reviews Matter
Link to this episode:https://jagindetroit.com/ratingsandreviewsIt seems almost every podcast you listen to - the host asks you at the beginning - or end - or both - to rate and review the show. But do ratings and reviews actually matter?Before COVID, my wife and I really got into cruising. Rather than pay extra for excursions through the cruise line, she'd find the local businesses on trip advisor and look at the reviews. Same is true for restaurants. Whether we were local or travelling, Yelp became a trusted source. Heck, even Amazo...
2021-11-23
02 min
The Jag Show
The Rise of Spoken Word Audio, By The Numbers
Earlier this month, Edison Research and National Public Radio released their annual survey of spoken word audio consumption. The numbers were eye popping.Bear with me as I'm going to hit you with a lot of numbers today, but I'll try to keep this moving with some context and key points.For the purpose of the survey, "spoken word audio" is everything from news to sports to talk to audiobooks. And yes, that includes podcasts. The survey's been around since 2014.In the past month, 75% of US adults listened to spoken word audio. 3 out of e...
2021-11-18
02 min
The Jag Show
It Shouldn't Hurt to Be a Child
Audio is an incredible powerful medium to tell a story.Typically I use this show to give you industry trends and podcast tips. But I want to share with you a project that I was honored to be part of, and really shows the power of audio and podcasting.Recently, I teamed up with my colleagues at Tanner Friedman Strategic Communications, to create a podcast for their client, CARE House of Oakland County. CARE House is a CAC, or Child Advocacy Center, providing resources to victims of child abuse.I gotta admit, I wa...
2021-11-12
02 min
The Jag Show
Will Amazon Change The Audio Landscape?
Amazon has changed the way we read, and the way we shop. Could they change the way we consume audio?Respected podcast journalist Ashley Carman reported in the Verge this week about an Amazon plan called "Project Mic." The idea is to combine elements of Clubhouse, traditional radio and more, to turn anyone into a DJ - with the ability to create content with music. These programs can be then streamed over Audible, Amazon Music, Twitch, and Alexa-equipped devices. You can read Carman's scoop here: https://www.theverge.com/2021/10/26/22744585/amazon-project-mic-launch-live-audio-appI wonder what affect that coul...
2021-10-28
02 min
The Jag Show
The Many Fails of Facebook
It's been a really bad week for Facebook - including on the podcasting side.Apologies for not getting a podcast episode out last week. With Facebook rolling out podcasts for business and fan pages, I was ready to do a how-to episode on that. After all, with podcasts hitting Facebook, we can get more ears on your show, and podcasting in general. Well, turns out the Facebook podcasts process is far from perfect, and there's no rhyme or reason as to whether your podcast will actually show up on your page.Of course, add to th...
2021-10-06
03 min
The Jag Show
What Should I Charge for Ads on My Podcast
What Should I Charge for Ads on My Podcast?How much should you charge advertiser in your podcast? Libsyn and AdvertiseCast have crunched the numbers, and average CPM for a one minute ad is $23.57. That means podcasters are charging $23.57 for every thousand listeners to their podcast. So if you want a statistic, there it is. But here's the thing - every podcast is different, and your listeners are valuable to advertisers in your space. So I say, charge whatever you think you can get. But if you want a number, it's $23.57. More from PodNews: https://podnews.net/press...
2021-09-14
03 min
The Jag Show
How Ted Lasso Can Help Your Podcast
Book a podcast discovery call with Jag here: https://jagindetroit.com/calendarAfter countless recommendations, I subscribed to Apple TV and started watching Ted Lasso.I'm just into Season 2 of Ted Lasso, and I figured out why it's so popular. In a world of political divisiveness, climate disasters, and general ugliness, Ted Lasso is a show of, as my friend put it, relentless positivity. Now I'm not saying your podcast needs to be all sunshine, rainbow, and homemade biscuits, but Ted Lasso is a runaway hit because it offers something unique. And if you want you...
2021-09-08
03 min
The Jag Show
Are Show Notes Important?
Website Link: https://jagindetroit.com/shownotesAre Show Notes Important? YES! Your show notes are important to the success of your podcast.Why Show Notes Are Important:Google Search is still one of the top ways people find podcasts. And, at least for now, Google can't search audio - it can only search text. So if you write show notes with SEO (Search Engine Optimization) in mind, you can get help your ranking in Google Search. Think about your title, and how that relates to questions, ideas, or guests that your potential audience is G...
2021-09-01
02 min
The Jag Show
The 7 Deadly Sins of Podcasting
Editor's note: This podcast was recorded just before Apple emailed all podcast creators about the launch of subscriptions. 99% of podcasts should not charge a subscription, so in most cases this won't affect you. Just be sure to say "follow" my podcast as opposed to "subscribe" to avoid any confusion.There are many "sins" of podcasting. Some you can get away with, but there are 7 that will sink your show and turn listeners away before you even get going. We examine them today.Bad Audio (echo, inconsistent levels)Overly chatty and going on unrelated tangents, especially at th...
2021-06-09
07 min
The Jag Show
The Death of Music Radio
Welcome in, I'm Jon Gay. As you hear in my intro, I'm a radio guy turned podcaster. When in radio, I rolled eyes at those "bitter old radio guys" who said "back in my day." This is not me being bitter about being out of radio. Professionally, I'm really happy. But what upsets me is what's happened to an industry that I loved. Radio has been around for over 100 years, and traditionally, rumors of its demise have been greatly exaggerated. But there's been a perfect storm of threats to music radio over the last 25 years. Music a...
2021-04-02
12 min
The Jag Show
There Are Now 2 Million Podcasts
The number of total podcasts online has now hit the 2 million mark - after just passing ONE million last year. Only a third have put out content in the last 90 days. Wanna stand out? Good audio, good content, get to the point.Nielsen says podcast audiences are getting diverse and there could be some great advertising opportunities in the space: https://www.nielsen.com/us/en/insights/report/2021/podcasting-today/BetterHelp still #1 at $4.3 million spent on podcasts in February.That's good because another study says people aren't ready to pay for podcasts - so re...
2021-03-25
04 min
The Jag Show
2021 Podcasting Numbers
Apple is changing its podcast phrasing from Subscribe to Follow. - Tom Webster of Edison Research says 47% of non-podcast listeners think it costs money to subscribe. It's a barrier to entry. So follow, like Twitter or other social media, is a better word. I've said "subscribe for free" in many of my podcasts, but I think follow is better going forward.If you're watching this on video, I bought a new webcam- the Logitech Brio. It's got multiple angles and zooms, with great definition. If you want to do video professionally, that's the one to get. I still...
2021-03-12
04 min
The Jag Show
Spotify's Terrifying New Patent
Last week, Squadcast debuted their video recording in their latest upgrade, which puts them on par with StreamYard and Riverside. Squadcast users had been pining for this for awhile, and now it's here. If you'd like to try Squadcast, here's my referral link: http://bit.ly/squadcastjagAlso in the last week, Adam Corolla went on Fox Business with Robert Ellin, the CEO of a company called LiveXLive. They said podcast video will drive the industry's growth over the next 5-7 years, to somewhere between $5 and $10 billion annually. Look, I get it, podcasters want to be on vi...
2021-02-05
03 min
The Jag Show
Are Podcasts Taking a Bite Out of Music Streaming?
Merry Christmas from your friendly neighborhood Jew. While I don't celebrate the religious aspect of the holiday, I do enjoy the holiday spirit. And in 2020, whatever brings you joy - do it.My tip of the week - using your smartphone as a webcam. Now again, I'm more focused on the audio side of things, but there will always be some folks who want a video component. So I've been working with Abel Grunfeld and the folks at Riverside FM to begin offering this to my clients. When I started, I wasn't wild about my new HP lapto...
2020-12-24
04 min
The Jag Show
Interview: Stick and The Woodward Sports Network
I've been saying this for a decade now. For local media to survive and thrive, the corporate giants need to leave the space, and local talent needs to be free to cultivate their personalities and relationships within the community.That's exactly what happened here in Detroit with Woodward Sports, the brainchild of former Detroit radio personality Sam "Stick" Day. Stick takes us through the personal tragedy in his life that spurred him to finally start this passion project, his partners, and the personalities that left traditional radio to join the enterprise.What started as an id...
2020-12-03
27 min
The Jag Show
Make Time For The Hard Things
My tip this week - now, more than ever, force yourself to do the hard things. For me, it's working on my business. The only way I'm going to do it, is to block some time, sit down, and do it. What does that mean for you?Riverside.FM has officially launched, as a remote video recording platform. Plans go from $20 to $50 a month, depending on if you want video and how much. I haven't tried it yet - but it's getting good reviews, including from Hillary Clinton.https://techcrunch.com/2020/11/09/rverside-fm/?utm_source=podnews.net&utm_medi...
2020-11-13
05 min
The Jag Show
Podcast Movement Week 1
For years, I've been singing the praises of Podcast Movement - the convention that got me into this space full time. This year, as with all other things, they've gone virtual. And I really like the format - the seminars and panels were Tuesday/Thursday this week and next. Staggering them out allows me to run my business during the off days, and more importantly, avoids the dreaded "Brady Bunch Square Zoom Fatigue." I watch what I can live. When I hit my saturation point, I can go back and watch recordings for an hour or two on the off d...
2020-10-23
06 min
The Jag Show
Notes or a Script? Prepping Your Podcast
This week's podcasting tip involves prepping your show (which you should always do). Some folks prefer to have the entire episode scripted out. Others would rather go off of bullet points. We explore the difference.If you think your podcast is award-worthy, submissions are open for two of them - The Ambies through the Podcast Academy https://www.thepodcastacademy.com/general/custom.asp?page=Awardsand the Webbie awards, which award the best of the web:https://www.webbyawards.com/Google Podcasts are going to start showing analytics on when your podcast shows up...
2020-10-16
04 min
The Jag Show
How To Start Podcasting for About $100
I stepped out of my studio this week and recorded today's podcast on my "backup equipment," which is a Shure SM48 Microphone ($48) plugged into a Focusrite Scarlett Solo interface ($116.59). And I recorded it upstairs in my office. Truthfully, the sound will be similar to buying a quality USB mic like the Samson Q2U or Audio Technica ATR 2100x, which plugs directly into your USB without an interface. If you see a small drop in download numbers this week, it's because Apple Watch downloads no longer count. Those metrics have been pulled because they sometimes result in doub...
2020-10-09
04 min
The Jag Show
Remembering Bill Leaf on his 40th Birthday
My best friend Bill Leaf would have turned 40 this weekend. Every year I post the story of what happened to him, and the eulogy I gave at his funeral. This year, I thought I would turn it into a podcast, and add in some thoughts from those that knew Bill very well. Happy Birthday Buddy.(00:12) Meet Bill(00:32) The Story(19:19) My Eulogy for Bill(25:52) Jay Kivela(26:49) Julie Leaf(28:16) Brian Drake(32:10) Bill's Shoutout from his favorite artist Bret Michaels(33:36) Matt DelSignore(35:00) Professor John Ni...
2020-10-08
41 min
The Jag Show
Loudness And Volume Matter
This week's tip is to make sure your volume is consistent - throughout and between your episodes. I start by explaining why. Here's an explanation of LUFS. https://www.sweetwater.com/insync/what-is-lufs-and-why-should-i-care/Podcasting is Pandemic Proof, and Spotify is closing the gap with Apple, via Westwood One and PBJ: https://podcastbusinessjournal.com/westwood-reveals-more-great-news-for-podcasting/Speaking of Spotify, they believe podcast listening doesn't take away from music listening, since they have access to data on both: https://research.atspotify.com/do-podcasts-and-music-compete-with-one-another-understanding-music-and-podcast-listening-habits-do-podcasts-and-music-compete-with-one-another-understanding-music-and-podcast-listening-habits/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-09-14An...
2020-09-18
04 min
The Jag Show
Patience and Grace
My tip of the week: As we all navigate new technologies, be patient with people. It's served me well with clients, and I really appreciated being on the other side of it when hosting trivia last week.Forget the inverted pyramid, try the inverted trapezoid (via NPR): https://training.npr.org/2020/08/20/for-digital-flatten-the-pyramid-and-embrace-the-trapezoid/How much has the pandemic changed listening? Well, in some ways yes, others no. Great insight as always from Edison Research and Tom Webster https://www.edisonresearch.com/listening-during-quarantine-a-share-of-ear-report/?Spotify lists their Michelle Obama podcast as tops in the world, and th...
2020-09-04
04 min
The Jag Show
An Update
It's been 10 days since our last episode, and life's been busy - with some large projects and other things that have come up. Just checking in to give you a quick update - I'll be out of the studio all next week, and hope to come back refreshed and maybe with some show tweaks - perhaps less interviews and more quick industry updates. In the meantime, here's a look at this week's podcasting headlines:Amazon adding podcasts soon to Audible and Amazon Music. But there may be some questions around content restrictions in its terms of service. htt...
2020-08-14
04 min
The Jag Show
Chris Krimitsos Previews Podfest Global Summit
The Podfest Global Summit runs August 10-15, with a preview underway this week. Chief Creative Officer Chris Krimitsos was able to take 15 minutes with us to preview the event - which is on pace to break a Guinness World Record.After a brief history lesson on Podfest, Chris shares how the in-person event was just barely able to happen before COVID-19 took over earlier this year. From there, the team was full-speed ahead in planning the online conference this month.The event will feature multiple tracks covering different areas of podcasting, but will also have tr...
2020-08-04
16 min
The Jag Show
Reviewing Michelle Obama
Yesterday, I listened to the Michelle Obama Podcast, a Spotify exclusive. Full disclosure, I love the Obamas (and miss them). Overall, I thought Episode 1 was good. I think a few more ums could have been deleted, but that's a matter of personal preference (and hot debate), and the two interrupted each other for a bit, and there were a few times I wasn't sure who was interviewing who. But in a good marriage, you finish each other's sentences. I'm sure it would be similar if I did a show with my wife - if I could ever get her near...
2020-07-31
05 min
The Jag Show
Stacey Simms on Making Money Podcasting
Stacey Simms is all about connections and community. We met through the alumni association of our college radio station, and since her son's diagnosis of Type 1 Diabetes, she has formed an incredible community of patients and caregivers around this disease. This includes her podcast, Diabetes Connections, and her book The World's Worst Diabetes Mom.We spend a couple minutes on diabetes itself, including Stacey explaining some common misconceptions about the disease.Her podcast has connected her with everyone from diabetic celebrities to major drug companies, and she tells a great story of asking the head...
2020-07-28
39 min
The Jag Show
Times Buys Serial, PM20 Finally Cancelled
My piece of advice this week - do not use copyrighted music in your podcast. In a recent Facebook post in a Podcast Movement Group, Todd Cochrane of Blubrry posted the following on Thursday in the Podcast Movement Facebook group:At Blubrry Podcasting we have seen more RIAA takedown notices over the past week than we have seen in the past 2 years combined. Music owners are waking up to the fact that unscrupulous podcasters have been putting full tracks of music in there shows as if they where a radio station. Some of the takedowns are against i...
2020-07-24
04 min
The Jag Show
Rob Greenlee of the Podcast Academy
Today I'm joined by podcast industry royalty - Mr. Rob Greenlee. He's incredibly well known for his work in the space, and he now chairs The Podcast Academy.We start by taking stock of the podcast industry as a whole. Rob shares his perspective on where the podcast industry was and where it has come. Also, the bloom is off the rose for social media, which creates an opportunity for podcasting.We also talk about using video in podcasting. We recorded the interview over Squadcast, so we could see each other, but the video wasn't rec...
2020-07-21
28 min
The Jag Show
Why Your Podcast Is a Racecar
Ben Hamilton, one of my early mentors in radio, taught me that doing a show is like driving a racecar. Do all your work in the pit. Once the race starts, all you have to do is drive.Youtube listening is down, though Youtube Music will replace Google Play Music to compete with Spotify: https://www.edisonresearch.com/youtube-listening-decreases-in-2020/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-07-10Podthon 20 is this weekend, a virtual summit for podcasters: https://podthon.com/IAB: Podcast advertising revenue up to a surprising $700m i...
2020-07-17
05 min
The Jag Show
Fantasy Football Podcaster Brian Drake
Brian Drake is quickly making a name for himself as the host of the Fantasy Football Hustle podcast and writer for Fighting Chance Fantasy.Today we cover his journey into podcasting, from "the worst job in America" (radio sales) to pairing up with his co-host, Dwain McFarland. We talk about networking and connecting through Twitter, and Brian's "Hustle" moment that made all the difference.Brian talks about joining a podcast network and what that's meant to the show, and why he finds the podcast space so much more hospitable than the current radio landscape.
2020-07-14
36 min
The Jag Show
Sirius buys Stitcher, and The Great Microphone Shortage
Today's tip: Give yourself plenty of lead time to get your podcast mic - there's a SHORTAGE!For starters, I recommend a dynamic mic with a USB connection, like:Samson Q2U: http://www.samsontech.com/samson/products/microphones/usb-microphones/q2u/Audio Technica ATR-2100x https://www.audio-technica.com/cms/wired_mics/55eee3e0b0d5a960/index.htmlIf you strike out on Amazon, check outSweetwater: https://www.sweetwater.com/B&H: https://www.bhphotovideo.com/TV Owner E.W. Scripps has...
2020-07-10
05 min
The Jag Show
Podcast Consultant and Editor Britany Felix
I first came across the name Britany Felix in the Podcast Editors Club Facebook group. Britany was someone who always had a thoughtful answer for questions posed to the group. We actually met in person last summer in Orlando at Podcast Movement and have interacted much more lately on social media. I'm thrilled to have her as today's guest.Britany takes me through a journey I know all too well -getting tired of a corporate job and discovering podcasting, podcast consulting, and podcast editing. And she doesn't beat around the bush when it comes to discussing her tran...
2020-07-07
27 min
The Jag Show
Don't Overcomplicate It
Just because you have the tools in front of you doesn't mean you need to use them - a TV example reminded me of this. I start by explaining. Related Family Guy Clip: Court TV is back- makes sense they'd do a true crime companion podcast - this one focuses on the Menendez brothers - out on Tuesdays (Via Podcast Business Journal): https://podcastbusinessjournal.com/court-tv-joins-the-podcasting-ranks/Zoom offering encryption to ALL users, not just paid ones. Still, don't use them for your podcast. https://www.eff.org/deeplinks/2020/06/victory-zoom-will-offer-end-end-encryption-all-its-users?utm_source=podnews.net&utm_medium=email...
2020-07-03
05 min
The Jag Show
Audio Guru Tom Kelly of Clean Cut Audio
Tom Kelly owns Clean Cut Audio, where he brings a wealth of knowledge and experience to help podcasters and bands alike create the best sound possible.In today's episode we covered a wide range of topics and listener questions about all things audio.We started by talking about the podcasting mecca that Denver has become, then we got into some basic production knowledge that podcasters should be aware of, including "addition by subtraction" when it comes to equalizing your track.We also hit on why Zoom is a great collaboration tool, but terrible...
2020-06-30
30 min
The Jag Show
Take A Break
My lesson learned this week is to take a break. It's OK. That's why I'm recording this on Wednesday instead of Thursday. My wife and I are taking a personal day on Thursday.Podcast Academy opens. Membership is $50 and requires two letters of recommendation: https://www.thepodcastacademy.com/news/513734/The-Podcast-Academy-Membership-Opens.htm?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-06-22Pandora with analytics. I tried. No luck on one I submitted in September, but I'll keep you posted.https://blog.pandora.com/us/pandora-for-podcasters-introduces-new-podcast-analytics-features-for-creators/?utm_source=podnews.net&utm_medium=email&u...
2020-06-26
05 min
The Jag Show
Podcast Editor In Chief Steve Stewart
Steve Stewart runs the "Podcast Editors Club" Facebook group, with over 5,000 members. Steve joins me today to talk about how he got into podcast editing, and finding a niche in the financial sector, turning podcasting into a full time gig in just six months.I asked him to provide advice for novice podcast editors as well as more experienced ones, and some common themes emerged.We also talked about knowing your worth and not being afraid to charge accordingly, provided you super-serve your clients.Steve talked about his partnership with Mark D...
2020-06-23
30 min
The Jag Show
When To Break Format
Usually my Tuesday episodes are 30 minute interviews. This week's was an hour. I explain my thought process here.Black podcasting awards: https://blackpodawards.com/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net%3A2020-06-15Don Lemon's new podcast about the racial divide in America is called "Silence is not an option."Spotify's venture into podcasting, as featured on CNN: https://www.cnn.com/2020/06/15/media/spotify-podcasts-risk-takers/index.htmlDon't neglect TuneIn, as their download numbers may be 8 times higher than you thought, says PodNews: https://podnews.net/article/e...
2020-06-19
05 min
The Jag Show
Mistress Carrie on WAAF, being embedded with troops, and moving her brand to podcasting
For decades, Mistress Carrie entertained - and bonded with - the masses on legendary Boston rock station WAAF. Earlier this year, the station was sold, ending its 50 year run on the air. Carrie takes us behind the scenes of WAAF - the planned relaunch that never happened - and her journey leveraging her iconic brand as the "Baddest Bitch in Boston" to pivot to podcasting.We talk about the advent of radio's "Portable People Meter" and how it skewed ratings away from rock stations, moving eventually to the final days of WAAF. Carrie talks about how grateful sh...
2020-06-16
1h 00
The Jag Show
Don't Let The Robots Take Over
James Cridland of Podnews had a great write-up yesterday on the debate around podcast transcripts: https://podnews.net/article/podcast-transcripts-why-and-when?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-06-11A new subscription service called Podhero lets you pay then divvy up the money among podcasts you listen to: https://medium.com/podhero/meet-podhero-the-easiest-way-to-support-podcast-creators-5f17f536e7d8Here's how to claim your show: https://podhero.com/dashboard/signup/?next=/dashboard/claim/search/%3Futm_source%3Dpodnews.net%26utm_medium%3Demail%26utm_campaign%3Dpodnews.net%3A2020-06-05Zoom stock is...
2020-06-12
05 min
The Jag Show
Melissa's Journey to 400 Thousand Downloads
Registered Dietitian Melissa Joy Dobbins is The Guilt Free RD and her podcast Sound Bites just went over 400,000 total downloads. Today, she explains how she started, how she got there, and the conventional podcast wisdom she took -and ignored.Much of her background is in traditional media, including television experience in her home market of Chicago. As she delved deeper into podcasting, she realized that while she could rely on some of her media instincts, but had to revamp her style in other areas.We cover a number of podcast topics including:Interview Prep (incl...
2020-06-09
34 min
The Jag Show
Get Comfortable and Know Your Audience
This week has me thinking about two important aspects of creating a podcast.Be comfortable - my setup and neck taught me this the hard way.Know your audience, and the difference between a private and public conversation.IMDB is now listing audio podcasts: https://getsatisfaction.com/imdb/topics/policy-update-audio-only-podcasts-can-now-be-listed-on-imdb?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-06-01New features and integrations from Descript: https://blog.descript.com/descript-36-new-features/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-06-01Should Apple Podcasts have a...
2020-06-05
04 min
The Jag Show
Johnny Peterson - Straight Up Podcasts
I first met Johnny Peterson from Straight Up Podcasts at Podcast Movement in Orlando last summer - you know, in the old days when we could travel. Since then, we've both joined a podcast editors' discussion group, where we have a monthly conference call to share ideas. I called down to Fort Worth, Texas, to learn more about Johnny's podcast and business journey.In this episode we cover:How a few fortuitous moments at TCU led Johnny to podcastingThe importance of your recording environmentJohnny's $700 boo-booMy epic fail attempting to interview Ryan SeacrestParticulars of editing a good po...
2020-06-02
40 min
The Jag Show
My 2014 Ryan Seacrest Interview
In my upcoming (June 2) episode of The Jag Show Podcast, I tell Johnny Peterson about my worst audio mistake ever, blowing an entire interview with Ryan Seacrest. Ryan was gracious enough to let me come back to the second day of American Idol auditions in New Orleans and take a second, abbreviated, crack at it. Here is that two minute interview. Find jag on social media @JAGinDetroit or online at JAGinDetroit.com
2020-05-30
02 min
The Jag Show
Don't Sweat The Downloads
Joe Rogan feels "gross." https://www.nytimes.com/2020/05/25/opinion/joe-rogan-spotify-podcast.html?login=email&auth=login-emailJames Cridland - podcast was never an open ecosystem to begin with! https://medium.com/@JamesCridland/with-spotify-and-joe-rogan-what-now-for-podcastings-open-ecosystem-19c2032c17eeCall Her Daddy back with Alex Cooper, no Sofia Franklin.Google Podcasts Manager: https://podcastsmanager.google.com/Amazon getting into podcasts- will Amazon Music replace TuneIn as default for Alexa?86 year old Larry King - "The Millionth Question." Find jag on social media @JAGinDetroit or online at JAGinDetroit.com
2020-05-29
04 min
The Jag Show
Why Social Isn't Enough To Promote Your Podcast
Earlier this month, Tim O'Brien of O'Brien Communications in Pittsburgh wrote a great piece in Podcast Business Journal, "Social Media Alone Is Not The Way To Grow An Audience." Link: https://podcastbusinessjournal.com/social-media-alone-is-not-the-way-to-grow-an-audience/I cited this article in a previous "Five Minute Friday" episode of The Jag Show, and Tim and I connected on Twitter. Within a couple days, he agreed to come on my show and expand on his thoughts from the article.People who interact with your brand on social media aren't necessarily the same people who will listen to a podcast. So...
2020-05-26
26 min
The Jag Show
Podcast Listening Rebounds, Joe Rogan to Spotify, and Call Her Daddy Drama
Three big stories in podcasting this week...The folks at Podtrac say that for the 4th and 5th weeks, podcast download and audience growth is up for the 4th and 5th straight weeks, respectively. This seems to be driven by both folks settling in to the (overused cliche alert) "New Normal" but also some states opening back up and commuting on the rise. https://analytics.podtrac.com/blog/2020/5/18/weekly-podcast-data-amid-the-coronavirus-crisis-update-through-may-17-2020?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-05-19The biggest podcasting story this week, is Joe Rogan's new deal to g...
2020-05-22
04 min
The Jag Show
Boston Pod Guru David Yas
Really enjoyed chatting with the guy who does what I do - but in the town I grew up in. David Yas runs Pod617, the Boston Podcast Network. We begin with his eclectic background as a lawyer, in the newspaper business, and more - and how he got into podcasting.In forming the Boston Podcast Network, David really cultivated an eclectic group of talent, including radio veterans, comedians, and other local personalities.David shares the story of one of his favorite interviews, when Whitey Bulger's attorney, Jay Carney, told him all kinds of stories about W...
2020-05-19
29 min
The Jag Show
Bonus: My 2014 Interview With Mick Foley
Tomorrow (May 19th), I'll be releasing my interview with David Yas, of Pod617 and The Boston Podcast network. We discussed the art of interviewing, and I referenced the one interview I did where I just shut up and let the other person do all the talking - when I interviewed Mick Foley before Wrestlemania XXX in New Orleans. If you followed WWE in the 90's and 2000's, Mick will have you hanging on his every word. I know I was. Find jag on social media @JAGinDetroit or online at JAGinDetroit.com
2020-05-18
21 min
The Jag Show
Why Downloads Shouldn't Be Your Priority
I find myself often falling into that trap of judging myself on my download numbers, as most podcasters do, and I have to remind myself that downloads aren't the priority of my podcast. I had clear goals for Season 3 of The Jag Show, includingDoing interviews to expand my network in the podcasting spaceEstablishing myself as an authority and leader in podcastingGiving myself the reps of creating content so that I can continuously relate to the issues my clients have.I'm doing all of those things, and loving it. In...
2020-05-15
05 min
The Jag Show
YaYa Podcasting's Carrie Caufield Arick
I was thrilled to talk with Carrie Caufield Arick, one of the first podcast editors and coaches I met in the space. You name it, she does it - editing, coaching, consulting, workshops, helping run a Facebook group for female podcast editors, and more.Carrie told me how she got into the space, first as a podcast listener, and then a creator and coach. We compared notes about getting started and growing our businesses.We got into editing philosophy - both in terms of content and a little technical geekery. Her advice: "PUSH ALL THE BUT...
2020-05-12
37 min
The Jag Show
New Podcast Tools
Google is continuing to play catch-up with Apple and Spotify - now launching their own podcast manager to give you detailed analytics on your shows. Super easy to set up - you just need a Google account and access to the email address associated with your show. https://podcastsmanager.google.com/Apple and Spotify continue to be 1 and 2 in the space respectively though.And Spotify is making serious in-roads. They beat Apple in many foreign countries, lead the state of New Jersey, and momentarily took the lead in California and New York, according to Q1 data from Vo...
2020-05-08
05 min
The Jag Show
From The Vault: How Don Found His Birth Family at Age 58
Today, I'm going into the vault to bring you my first podcast interview - with former coworker Don Banks, of iHeartMedia in New Orleans. Don, through Ancestry DNA, found his birth family, at age 58. It's an amazing, touching, heartwarming story, and one we could use these days.From a podcast perspective, I think it's important to look back at your first episode. Most podcasters will hate what they hear. For me, I've definitely learned a lot since then. And while my production skills could have been better when I started, the content is worth it. It also helps...
2020-05-05
43 min
The Jag Show
Its Gonna Be May
Matty Staudt says your intro matters. And he's right.Which podcast advertisers are spending more in the age of Coronavirus? Magellan is out with a list of their Top 10, as published on Medium.5 - furniture, 4 online entertainment, 3 -hobbies and lifestyle, 2- home goods. 1- alcoholThis American Life is now on Spotify, and it's not alone. Spotify has joined Apple with having a million shows. 150,000 podcast uploads happened in March, up 69% month over month, according to the Swedish company.One more piece of Spotify news - their platform Anchor can now tu...
2020-05-01
05 min
The Jag Show
Podcast OG Evo Terra Consumed Only Beer and Sausages For A Month
And he lost weight doing it! We'll get to that later.Evo Terra is an OG in the world of podcasting. While Apple has just gone over a million shows, Evo is credited with having the 40th podcast...ever. In a recent episode and blog of Podcast Pontifications, he wrote, "Stay out of our Podcasting Lanes, Broadcasters." Since this is a subject near and dear to my heart, I reached out.Evo explained why he believes broadcasters, especially in television, are not taking the easy steps to sound and look good - even though podcasters fig...
2020-04-28
35 min
The Jag Show
Adventures in Remote Recording
There are now 1,000,000 podcasts in Apple.Rob Walch of Libsyn says desktop listening is up a point to 12% I've discovered in remote recording that Apple Airpods only sound good - when paired with an Apple device.Need to check your microphone quality? Try this website: Mic Check dot meMedium has a nice article on How to deal with a Lazy Podcast HostPodcast Movement has a good read on Staying SaneEdison Research and NPR Smart Audio report webinar Thurs 4/30 2pmI'm thrilled to ha...
2020-04-24
04 min
The Jag Show
Behind The Scenes of ESPN Podcasts
ESPN has more podcasts than you can count, and the man in charge is Peter Gianesini. I asked him how ESPN came into podcasting, and the evolution of it - from repackaged audio to original content.How does ESPN Digital evaluate who can become a podcast host? And do personalities approach them, or vice versa? Pete gave me a few examples.What about content? What does a sports network do when there are no games?How has listener consumption shifted for ESPN's shows?Pete also explained how the network was able to w...
2020-04-21
33 min
The Jag Show
Podcast vs Broadcast Continues
As a former radio guy, I've spent a lot of time covering the often converging lanes of broadcast and podcast. For many in podcasting, the fear is that large radio corporations will "elbow" their way into our space. For me, I worry that these large corporations - iHeartMedia, Entercom, and others - are going to do what they did to radio. That is, put profits ahead of product and make the product watered down and often unlistenable.For example, iheart has furloughed most "non-essential" employees, but hey, they launched a new podcast! It's got commencement speeches for the...
2020-04-17
05 min
The Jag Show
Callin Baton Rouge - With Catherine OBrien
Catherine O'Brien owns Branch Out Programs, an end-to-end podcasting production company out of Baton Rouge, Louisiana. We spoke about our shared experience of acclimating to the Pelican State, as well as her journey into podcast creation.Catherine has also started Red Stick Strong, a podcast showcasing local Baton Rouge businesses and how they are adjusting in an era of stay-at-home orders and social distancing. She spoke about the opportunity to give back to the community that has welcomed her in.For more, you can find Catherine on Twitter and Instagram. Red Stick Strong is on Ins...
2020-04-14
22 min
The Jag Show
Debating the Biden Pod, Squadcast Improves, and Stern Talks To Brady
Joe Biden's new podcast brings to light one of the biggest dilemmas a podcast editor faces - how much do I cut? We start by delving into the uniqueness of this situation. There was an article in Intelligencer just eviscerating the pod, but I'll focus on the editing piece.The other big news this week came from Squadcast (full disclosure: I'm a referral partner) - about enhancements to their already outstanding system. They've actually partnered with Dolby, the surround sound people, on tweaks to really make it feel like you and your guest are in the same ro...
2020-04-10
05 min
The Jag Show
Marketing and Monetizing Your Podcast with Matt Cundill
After many years as a radio personality and programmer in Canadian radio, Matt Cundill began consulting audio creators. This eventually led to a career in podcasting and more as part of The Sound Off media company. He also hosts the The Sound Off Podcast, "the podcast about broadcast" which is a must listen for any current or former broadcasters. And I don't just say that because I'm a former guest. I wanted to pick Matt's brain on all things podcasting, as he brings a data-driven programmer's approach to his clients. He started by taking us through his rad...
2020-04-07
29 min
The Jag Show
From Radio to Podcasting with Michelle ODell
I'm joined today by a blast from the past - Michelle O'Dell, whom I worked with in Burlington Vermont from 2007-2011. She's beginning on the path I set out on a little while back - moving from radio to podcasting. We talk about the transition, how other radio folks can do it, and we reminisce a little bit about our time at WXXX-FM - 95 Triple X. Find jag on social media @JAGinDetroit or online at JAGinDetroit.com
2020-03-31
20 min
The Jag Show
Google Podcasts Finally Comes to iOS
A quick recap of what's happened in podcasting this week.The big news: Google Podcasts is finally available on iPhone and iPad iOS operating systems. It appears the podcast rush in this time of "social distancing" may have finally lit a fire under Google, which has been lagging behind in the space. However, there may be some hiccups, as James Cridland explains in Thursday's issue of Podnews - a daily newsletter and podcast that you should subscribe to if you have any interest in podcasting.As we explore the effects of COVID-19 on podcasting, it a...
2020-03-26
05 min
The Jag Show
Remote Recording Tips
Since the recommendations to limit non-essential travel and requests for social distancing, I have temporarily stopped recording on site with clients. And while I'd love to be in the same room with someone when I record a podcast, it's simply not feasible at this time. Today I want to provide some recommendations on equipment and strategy for recording a podcast remotely.Microphones (most expensive first):Electro Voice RE20 XLR MicShure SM7B XLR MicSamson Q2U XLR/USB MicATR 2100 XLR/USB MicAdapter:
2020-03-25
05 min
The Jag Show
Work Work Working From Home
Today, we open with Edison Research's Infinite Dial Survey, released yesterday, with big numbers for podcasting:212 million Americans (75%) are now familiar with the term “podcasting.”155 million (55%) have listened to a podcast.104 million (37%) are monthly podcast listeners.68 million (24%) are weekly podcast listeners.On average, weekly podcast listening is up to 6 hours, 39 minutes.Weekly podcast listeners consume, on average, 6 podcasts per week.Monthly podcast consumers have grown 16% year over year, cresting 100 million Americans for the first time.You can view the entire survey (with slides) HERE.Next, some stories of our first full week working from home - my w...
2020-03-20
06 min
The Jag Show
Is Coronavirus the big moment for podcasts?
In the US, we've finally hit a tipping point with regard to Coronavirus concern. And among all the talk of staying home, avoiding large gathering, cancelled sporting events, and working remotely - could this be podcasting's watershed moment?Now, I don't want to seem insensitive to the millions that have been and will be affected by this global pandemic. However, the ability to record, fine tune, and publish valuable, timely information will be crucial in the weeks to come. If there were ever a time to get started, it's now.Resources:Samson Q2U m...
2020-03-13
05 min
The Jag Show
How WJPZ Brought This Show Back
Over the weekend, at a college reunion, my buddy Rob asked me when I was going to do another podcast. He was waiting!It was this encounter that reminded me I need to get back into doing my show. So in this trailer for season 3, I recap the conversation and give credit to where everything started - WJPZ Syracuse.Follow me on the social platform of your choice @JAGinDetroitEmail me: JAG@JAGinDetroit.comLearn about podcasting on my website: www.JAGinDetroit.com Find jag on social media @J...
2020-03-12
05 min
The Jag Show
Detroit Podcasters Roundtable Discussion
Find all of us online:Jon Gay - JAG in Detroit PodcastsShannon Cason - Shannon Cason WebsiteRobin Kinnie - Motor City WomanBecky Scarcello - The D BriefJoe Saul-Sehy - Stacking BenjaminsZak Rosen - Local 4 Detroit and Shattered PodcastThe Detroit Writing Room Find jag on social media @JAGinDetroit or online at JAGinDetroit.com
2020-01-17
1h 13
The Jag Show
So You Wanna Launch A Podcast (Seminar)
In September, I hosted an A-Z Seminar at the Detroit Writing Room on how to launch a podcast, covering statistics, best practices, and software/equipment recommendations. I recorded the audio, for release as this podcast.If you'd like to see the full presentation, with slides, you can view it here. Find jag on social media @JAGinDetroit or online at JAGinDetroit.com
2019-11-26
1h 15
The Jag Show
What the 90210 Reboot Can Teach Us About Podcasting
Wednesday night's reboot of Beverly Hills 90210 reminded me of two cardinal rules. Know your audience, and keep it simple. The show excelled at one, and failed at the other. Find jag on social media @JAGinDetroit or online at JAGinDetroit.com
2019-08-09
06 min
The Jag Show
Selling The Sizzle
This week I brought my beautiful RodeCaster Pro studio to 2 different potential clients. The sleekness of this box really impressed both of them, and the buzz around podcasting did the rest. People's "BS" meters run high, and they are very skeptical of hyperbole. But when something is genuinely buzzworthy, it's time to take advantage. Mentioned in this week's episode: RodeCaster Pro studio Podcast Movement 2019 The Bacon Bar at my Jewish Wedding Find jag on social media @JAGinDetroit or online at JAGinDetroit.com
2019-08-02
04 min
The Jag Show
New Apple Categories Live | TiVo Guilt Comes to Podcasts
Apples new podcast categories are live - don't freak out, but here's what you need to do. Also, that feeling of guilt when you have too much on your DVR? Now that's coming to the podcasting world. Additional Resources: Dave Jackson Video on How to Update Your Categories 2008 CNN Article on TiVo Guilt Find jag on social media @JAGinDetroit or online at JAGinDetroit.com
2019-07-26
05 min
The Jag Show
NY Times Hits, Apple Hits Back, and the Podcast World Comes to Detroit
You wouldn't think that the New York Times, producer of one of the world's most successful podcasts, would question the industry as whole? But they did, in an embarrassing way, and the podcast world stood up and took notice. Also Thursday, it was reported that Apple is starting to reach out to media companies about producing content exclusively for Apple. This may have applications for the Apple TV+. More importantly, some of these shows could be Apple Podcasts specific, which then gets into business model and larger industry questions. Finally, bigwigs from every major podcast...
2019-07-19
04 min
The Jag Show
How Radio Opened The Door for Podcasting
For a full transcription of this episode, visit this episode on my website: https://jagindetroit.com/radiotopodcasting More show resources: Final Loren and Wally Show (Podcast) - Loren's thank you begins at 11:05. Video of Bret Michaels dedicating "Something to Believe In" to my buddy Bill Leaf. Meeting my "Holy Trinity" of celebrities (Pic) Find jag on social media @JAGinDetroit or online at JAGinDetroit.com
2019-07-02
10 min
The Jag Show
Podcasting 101
As I've started my own podcasting company, Jag in Detroit, I decided it would be best to focus The Jag Show podcast on the field - and business - of podcasting. In the first episode of season 2, I cover the basics of starting a podcast. Who should do a podcast? Why should you do one? What's a host? Do you need an editor? What are the different schools of thoughts on all of these? For more info on my company, check out Jag in Detroit. I mention Simplecast in my episode. Full disclosure...
2019-02-27
11 min
The Jag Show
Season 1 Bonus / Podcast Imaging Demo
Season 2 of the The Jag Show Podcast is coming soon, where we will keep tabs on all topics related to the podcast industry. For now, here's a sample of the imaging/production I've done for other podcasts. Find jag on social media @JAGinDetroit or online at JAGinDetroit.com
2019-02-21
01 min