Shows
Michigan Motors ForwardMark Bernstein of the Sam Bernstein Law FirmNo doubt you've seen the Sam Bernstein Law Firm on your television for quite some time. You may have noticed, however, that their ads have taken a much different tone during the pandemic.Today, we speak with the man in many of those spots - Mark Bernstein - about the discussions his family had. They needed to change the messaging and meet the moment, but do so in a way that was consistent with their brand.First, they went against their normal slogan of "CALL SAM," and said "Don't call Sam. Call your loved ones." It w...2020-04-2417 min