Shows
Startups For the Rest of UsEpisode 747 | Evolving SaaS Customer Success Over 7 Years (with Jane Portman)In episode 747, Rob Walling interviews Jane Portman, co-founder of Userlist, to discuss the evolution of their SaaS customer success strategy. Jane shares the four stages of Userlist’s customer success journey, from the early days of trial and error to implementing done-for-you services. They also discuss the challenges of customer onboarding for complex products.
Topics we cover:
(2:20) – How customer success works at Userlist
(5:27) – Dealing with upfront onboarding friction
(9:51) – Stage 1, “young and naive”
(12:16) – Stage 2, “hire someone”
(19:06) – Stage 3, “done for you services”
(25:47) – Leveraging the Userlist blog
(29:26) – Stage 4, “developing your own frameworks”
Links from the Show:
SaaS Institute
TinySeed
Jane Portman (@uibr...2025-01-0735 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 229: Object-Oriented UX with Sophia PraterHow can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesOOUX.com — Sophia’s websiteThe Object-Oriented User — Sophia’s articleUserlist, ActiveCamp...2021-12-2447 minUI Breakfast: UI/UX Design and Product StrategyEpisode 221: Behavioral Economics with Kristen BermanWhat is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIrrational Labs — Kristen’s companyQuicken by Intuit— one of Kristen’s previous projectsDa...2021-09-0338 minUI Breakfast: UI/UX Design and Product StrategyEpisode 216: Meeting Facilitation with Douglas FergusonCan you run effective meetings and still protect maker time? Yes, and you can even transform meetings into delightful, collaborative parts of the day. Our guest today is Douglas Ferguson, President of Voltage Control and author of Magical Meetings. You’ll learn what meetings aren’t necessary, how to run meetings that are, tips on how to make those meetings magical, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or G...2021-06-2539 minUI Breakfast: UI/UX Design and Product StrategyEpisode 215: Co-Founder Relationships with Shai SchechterA healthy co-founder relationship is the foundation of a good business. How can we prevent conflicts and alleviate friction? Our guest today is Shai Schechter, co-founder of RightMessage. You’ll learn the story behind RightMessage, how to navigate co-founder relationships, how to leverage different skills and personality types, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesRightMessage — Shai’s product with Brenna...2021-06-1138 minUI Breakfast: UI/UX Design and Product StrategyEpisode 214: Growing Your Design Career with Scott BelskyHow can we grow as designers within teams and companies? What can we do to stay happy and do our best work? Our guest today is Scott Belsky, founder of Behance and Chief Product Officer at Adobe. You’ll learn how to think about your design career, learn from great designers, work with teammates and leaders, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Sh...2021-05-2839 minUI Breakfast: UI/UX Design and Product StrategyEpisode 213: Managing Paid Ads with Pamela WagnerWhat makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You'll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAjala Digital — Pamela's ad agencyGoogle PageSpeed Insights — used to evaluate webpage performanceKartra — a marketing automa...2021-05-1436 minUI Breakfast: UI/UX Design and Product StrategyEpisode 211: Starting a New SaaS Product with Adii PienaarWhat can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWooCommerce — Adii’s prior...2021-04-161h 08UI Breakfast: UI/UX Design and Product StrategyEpisode 207: Scheduling & Calendar Design with Derrick ReimerWhat makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSavvyCal — Derrick’s product we’re talking aboutEpisode 150: Understanding Product-Market Fit with Derrick ReimerDrip, Level, StaticKit — Derrick’s previous p...2021-02-2238 minUI Breakfast: UI/UX Design and Product StrategyEpisode 193: Designing for Tablets with Mark McGranaghanHow different are tablet interfaces to those of phones and desktops? And what makes a tablet-based app fully functional and worth building? Our guest today is Mark McGranaghan, founding partner at Muse Software and principal investigator at Ink & Switch. You’ll hear Mark’s angle on tablet interface design, industrial research, user onboarding, as well as his advice on building tools for thought.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesMuse — Mark’s productInk & Switch —...2020-10-2330 minUI Breakfast: UI/UX Design and Product StrategyEpisode 192: World Wide Waste with Gerry McGovernAs product people, we handle vast amounts of data without thinking about the environment. We make copies and backups of everything, and even our devices are powered to the max. Can we do better? Our guest today is Gerry McGovern, the author of World Wide Waste. You’ll learn about the current risks associated with data waste, along with Gerry’s tips on digital sustainability and minimizing your footprint.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show Note...2020-10-1641 minUI Breakfast: UI/UX Design and Product StrategyEpisode 191: From Information to Understanding with Stephen AndersonHow can information be best learned, dissected, and communicated across teams, industries, and products? Our guest today is Stephen Anderson, the founder of the Mighty Minds Club and author of Figure It Out. You’ll hear Stephen’s thoughts on the nature of information, cognition and thinking, interaction design, the importance of team dialogue, his virtual club project, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFigure It Out — Stephen’s latest book Sed...2020-10-0944 minUI Breakfast: UI/UX Design and Product StrategyEpisode 190: Software Ideas with Kevin ContiIt might seem that new software products randomly appear in a vacuum, but it’s far from true. How can product ideas be generated, validated, and successfully implemented? Our guest today is Kevin Conti, the founder of Software Ideas. You’ll hear Kevin’s thoughts on product development, validation, marketing, niche review sites, bootstrapping, and presales, as well as his advice for new founders.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSoftwareideas.io — Kevin’s project...2020-10-0237 minUI Breakfast: UI/UX Design and Product StrategyEpisode 182: SEO vs Design with Daniela FurtadoHave you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFindable Digital Marketing — Daniela’s marketing agencySearch Engine Optimi...2020-08-0732 minUI Breakfast: UI/UX Design and Product StrategyEpisode 180: AI in UX with Tony BeltramelliAI is disrupting multiple industries, and UX design is no exception. What if UX designers could leverage AI in their workflow? Our guest today is Tony Beltramelli, CEO and co-founder of Uizard Technologies. You’ll learn how AI powers products and interfaces, along with Tony’s insight on high-fidelity deliverables, styling, prototyping, testing, and the evolution of UX design.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.2020-07-2421 minUI Breakfast: UI/UX Design and Product StrategyEpisode 176: Leadership for Designers with Ryan RumseyHow can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You’ll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBusiness Thinking for Designers — Ryan’s book...2020-06-2837 min
Product-Led PodcastWhy $9/Mo is Better than Freemium with Jane Portman, UI/UX Consultant & Co-founder of UserlistA few months ago, Userlist introduced the $9/month starter plan. The plan allows SaaS founders to enjoy Userlist’s full set of features until they are able to hit the first 100 customers milestone. We talked to Userlist co-founder Jane Portman to know the rationale behind the offering. Aside from co-founding Userlist, Jane is also a UI/UX consultant and the host of UI Breakfast Podcast. In this episode, Jane shared how they arrived at the decision to offer $9/month, why they opted not to offer freemium, and why it makes perfect sense.
Show Notes
...2020-06-2327 minUI Breakfast: UI/UX Design and Product StrategyEpisode 173: Voice UX with Sina KahenVoice UX is one of the fastest-growing technologies in history. Why is it so effective? Is it any similar to conventional UX design? Our guest today is Sina Kahen, co-founder of The Voice Course. You’ll learn the fundamentals of voice and conversational UX, how voice is used in some popular apps, and how to get started with the right tools and resources.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Voice Course — Sina’s cour...2020-06-1029 minUI Breakfast: UI/UX Design and Product StrategyEpisode 172: Naming Your Product with Brad FlowersWe all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You'll learn about the stages of the naming process, why it doesn't have to be customer-centric, and how to make the right decision.P.S. No words can describe what's going on in the world. The interview was recorded several weeks in advance. Sponsorship revenue from this episode goes to Black Lives Matter.Podcast feed: subscribe to https://feeds...2020-06-0242 minUI Breakfast: UI/UX Design and Product StrategyEpisode 171: Working Solo with Rafal TomalIs building an agency the only path to design success? Can you succeed on your own? Our guest today is Rafal Tomal, a UI/UX design consultant who has recently returned to working solo. You’ll learn how to scale your freelance business while focusing on your favorite work, how to get help from contractors, and how to grow professionally without growing in team size.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iT...2020-05-2526 minUI Breakfast: UI/UX Design and Product StrategyEpisode 170: The Power of Workshops with Jonathan CourtneyHow can you use workshops to level up your design practice? Why are they exponentially better than regular meetings? Our guest today is Jonathan Courtney, CEO of AJ&Smart and the author of The Workshopper Playbook. You'll learn how they transformed their business using workshops, why this collaboration method is so powerful, and how to get started with your first workshop.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Workshopper Playbook — Jonathan's new book (mi...2020-05-1742 minUI Breakfast: UI/UX Design and Product StrategyEpisode 168: Succeeding at Freemium with Tim ValishevShould you go freemium? Will it help your SaaS grow, or kill your revenue instead? Our guest today is Tim Valishev, co-founder and CEO of JivoChat. We talk about their many years of growth as a freemium product, how to adopt the right mindset when it comes to your free plan, how to balance free and paid features, how to encourage conversions from free to paid, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show...2020-05-0434 minUI Breakfast: UI/UX Design and Product StrategyEpisode 167: Designing Effective Presentations with Payman TaeiPresentations are everywhere: we use them for talks, webinars, investor meetings, and many other occasions. Today our guest is Payman Taei, the founder of Visme. You'll learn the story behind their tool, what makes a good presentation, how to translate your ideas into visuals, and what mistakes to avoid.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesVisme — Payman's product, a tool for designing presentationsHow to Make Information Beautiful — Payman's video seriesVisme BlogGary Vaynerchuk, Seth Godi...2020-04-2640 minUI Breakfast: UI/UX Design and Product StrategyEpisode 166: Continuous Product Validation with Arvid KahlShould you relax once you find that mythical product-market fit? Our guest today is Arvid Kahl, the author of The Bootstrapped Founder blog. You'll learn how to stay in touch with your market, proactively collect customer feedback, overcome technical challenges, and make sure your product remains the best solution for your audience.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Bootstrapped Founder — Arvid's websiteFeedbackPanda — Arvid's previous product together with Danielle Simpson, now acquiredContinuous Validation: Stay...2020-04-2147 minUI Breakfast: UI/UX Design and Product StrategyEpisode 165: Designing Event Experiences with Paul CampbellWhat makes a great live event? What makes a great remote event? Our guest today is Paul Campbell, co-founder and CEO of Tito. The recent crisis nearly threw them out of business, but they didn't give up and built a new live-streaming platform. You'll learn about Paul's journey, what spectacular event experience means for him, and how to navigate the organizational constraints while staying true to your values.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and...2020-04-1251 minUI Breakfast: UI/UX Design and Product StrategyEpisode 164: Enterprise Product Design with Rakesh PatwariHow are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You'll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music....2020-04-0531 minUI Breakfast: UI/UX Design and Product StrategyEpisode 163: Building Communities with Courtland AllenWhy do some online communities thrive, and the others fizzle out? What is the secret sauce? Our guest today is the awesome Courtland Allen, the founder of Indie Hackers. You'll learn how to start a community from scratch, choose the right format, handle the mechanics, make it safe, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesIndie Hackers — the famous online community we're talking aboutThe 37 signals Manifesto — Basecamp's original site from 1999Acquired by S...2020-03-3046 minUI Breakfast: UI/UX Design and Product StrategyEpisode 162: Designing for Behavior Change with Amy BucherHow do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesEngaged — Amy's new book on behavior change (also available on A...2020-03-2443 minUI Breakfast: UI/UX Design and Product StrategyEpisode 161: Managing Product Versions with Max SeelemannToday we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesUlysses — the writ...2020-03-1835 minUI Breakfast: UI/UX Design and Product StrategyEpisode 160: Engaging Older Adults with Judy DressnerToday we're taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You'll learn what challenges the senior citizens face when interacting with the world, and how software can help.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesOccupational therapy — a Wikipedia articleExponential Wisdom — a podcast by Peter DiamandisThe Drive — a podcast by Peter AttiaFollow Judy on LinkedIn...2020-03-0621 minUI Breakfast: UI/UX Design and Product StrategyEpisode 159: Designing for Analytics with Brian O'NeillWhy are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O'Neil, founder & principal of Designing for Analytics. You'll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn't go after fancy diagrams, and why "removing everything" isn't always your best strategy.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDesigning for Analytics — Brian's companyThe CED Design Framework for Integrating Advanced Analytics in...2020-02-2943 minUI Breakfast: UI/UX Design and Product StrategyEpisode 158: Digital Security with Michael BuckbeeWhat do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesExpedited Security, Expedited WAF — Michael's productsTransport Layer Security — a Wikipedia article on TLS/SSLPenetration test — a method for evaluating securityCalifornia Consumer Privacy Act —...2020-02-2030 minUI Breakfast: UI/UX Design and Product StrategyEpisode 157: Serving Your Customer's Customers with Adii PienaarWhat are the implications of building software that interacts with your customer's customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCM Commerce (previously Conversio) — Adii's latest product, acquired by Campaign MonitorWooCommerce — Adii's previous productUserlist — Jane's productMotion — Adii's poetry bookAdii...2020-02-1543 minUI Breakfast: UI/UX Design and Product StrategyEpisode 156: Ethical Cold Email with Mike TaberToday we're talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You'll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBluetick.io — Mike's fo...2020-02-0627 minUI Breakfast: UI/UX Design and Product StrategyEpisode 155: Writing Microcopy with Yael Ben-DavidNo matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show Notes...2020-01-2141 minUI Breakfast: UI/UX Design and Product StrategyEpisode 154: Refactoring UI with Adam Wathan and Steve SchogerCan developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesRefactoring UI — team's project we're talking aboutTailwind CSS — Adam's proj...2020-01-1142 minUI Breakfast: UI/UX Design and Product StrategyEpisode 153: Your First 100 Customers with Asia MatosGetting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDemandMaven — Asia's companyMake Your Pirate Metrics Actionable — an article about Dave McClure's Pira...2019-12-2342 minUI Breakfast: UI/UX Design and Product StrategyEpisode 152: Illustration in UX with Krystal LaukHow can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesKrystal Lauk Studios — Krystal's design agencyHumans of Flat Design — fun project by Eli Schiff featuring modern illustrationsThumbtack Brand Illustration Styl...2019-12-0923 minUI Breakfast: UI/UX Design and Product StrategyEpisode 151: Powerful Case Studies with Joel KlettkeTestimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCase Study Buddy — Joel's service we're talking aboutSome of their case study samplesPingboard, Varonis, Buffer — some of the companies that...2019-11-2246 minUI Breakfast: UI/UX Design and Product StrategyEpisode 150: Understanding Product-Market Fit with Derrick ReimerGrowing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes...2019-11-0845 minUI Breakfast: UI/UX Design and Product StrategyEpisode 149: Tech Education for Kids with Miriam TocinoThe tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesZerus & Ona — Miriam's illustrated bo...2019-10-3129 minUI Breakfast: UI/UX Design and Product StrategyEpisode 148: SaaS Websites with Josh GarofaloGreat copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSway Copy — Josh's consultancyCopyhackers, ConversionXL — great copy...2019-10-0642 minUI Breakfast: UI/UX Design and Product StrategyEpisode 147: Product Positioning with April DunfordAs a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesObviously Awesome — April's book we'r...2019-09-2447 minUI Breakfast: UI/UX Design and Product StrategyEpisode 146: Q&A with the Userlist TeamIn this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Userlist — the product we're talking about
Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke
Episod...2019-09-1044 minUI Breakfast: UI/UX Design and Product StrategyEpisode 145: The Business of Mobile Apps with Sean CastoToday we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
PreApps — Sean's app marketing agency
App...2019-08-3038 minUI Breakfast: UI/UX Design and Product StrategyEpisode 144: Product Integrations with Rob WallingIntegrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You'll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
MicroConf, Ti...2019-08-1031 minUI Breakfast: UI/UX Design and Product StrategyEpisode 143: Designing for Healthcare with Chris KiessHealthcare industry involves enormous resources, but has always been "playing catchup" when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Information Architecture: For the Web and Beyond — a book by Lo...2019-07-2739 minUI Breakfast: UI/UX Design and Product StrategyEpisode 142: Game Thinking with Amy Jo KimIsn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes2019-07-1237 minUI Breakfast: UI/UX Design and Product StrategyEpisode 141: Launch Best Practices with Keith Perhac"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
SegMetrics — Keith's product
Launch — a book by Jef...2019-06-2841 minUI Breakfast: UI/UX Design and Product StrategyEpisode 140: Sustainable UX with James ChristieEnvironmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
SustainableUX — ev...2019-06-1535 minUI Breakfast: UI/UX Design and Product StrategyEpisode 139: Understanding Account-Level Engagement in SaaS with Derek SkaletskyMany SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Sherlock — Derek's product we're talking about
Userlist.io — Jane's...2019-06-0125 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 136: Hidden Powers of Adobe Document Cloud with Liang-Cheng LinThe fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
PDF — a Wikipedia article
Adobe Sc...2019-04-1936 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 132: Feature Audit with Brian RheaHow do you know what features in your product bring the most value? How can you "make your strengths stronger" and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Feature...2019-02-2438 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 131: Design Sprint with Jonathan CourtneyDesign Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show...2019-02-1039 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 126: Company Values Done Right with Haraldur ThorleifssonHow do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Ueno — Haraldur's company
Ueno’s Cultur...2018-12-0135 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 123: Bridging the Execution Gap in Digital Strategy with Jonathon HensleyAccording to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder & CEO of Emerge Interactive. You'll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Emerge Interactive — Jonathon's digital product agency
Balsamiq, Axure — wireframing tools
...2018-10-1936 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 120: Web Design Equation with Sean DoranWouldn't it be great to have a logical approach to creative disciplines? Today we talk about "the web design equation" — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You'll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Wiretap — Sean's place of work
Val Geisle...2018-08-3142 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 116: Segmenting Your Users with Val GeislerEvery user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Episode 102: SaaS Email On...2018-07-2032 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 113: Designing Messaging Systems with Kostya GorskiyChats and messengers represent a huge design challenge: there's always room for innovation, but the users are deeply attached to existing UX patterns (think of the latest Skype update). Our guest today is Kostya Gorskiy, Design Lead at Intercom. We talk about their recent messenger redesign, peculiarities of popular chat platforms, and how to design a messaging interface for your own product.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Intercom — Kostya's current place of work
Ya...2018-06-2932 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 112: Optimizing SaaS Trials with Alli BlumOptimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to define the user's path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Alli's consulting website
NomNom — Alli's favorite tool fo...2018-06-2241 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 111: Effective Website Navigation with Els AertsWe've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music....2018-06-1544 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 109: Mastering Google Analytics with Jeff SauerAccording to research, 70–80% of all websites in the world have Google Analytics installed! However, only a fraction of them use it well. Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You'll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Jeffalytics — Jeff's consulting & training company
Goog...2018-06-0140 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 108: How Startup Accelerators Work with Nina StepanovWhat do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate and Head of Platform at Acceleprise. You'll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesAcceleprise — the global SaaS accelerator where Nina worksY Combinator, Techstars — other famous acceleratorsVenture Deals: Be Smarter Than Your Lawyer and Vent...2018-05-2533 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 105: Website Personalization with Brennan DunnCustom sales copy will always outperform general copy — with very little effort on your side. That's the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
RightMessage — Brennan's personalization tool, co-founded with Shai Schechter
Double Your Freelancing — Brennan's famous resource for freelancers and consul...2018-05-0446 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 104: Qualifying Clients with Matt InglotIs that new project really worth your attention? Should you say "yes" to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You'll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Freelance Transformation — Matt's famous podcast
Tilted Pixel — Matt's agency
Episode 100: Leveling Up w...2018-04-2752 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 103: UX Personalization with Samuel HulickSurprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Go...2018-04-2034 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 101: Designing Templates with Seth CoelenTemplates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You'll learn the success story behind his product, and get tips for building (and selling) design resources on your own.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Bootsketch — Seth's design library we're talking about
Introducing Bootsketch: Design Sites Faster — Seth's blog post about launching Bootsketch
Mark Otto — co-creator of Boots...2018-04-0642 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 100: Leveling Up with Patrick McKenzieIt's episode one hundred today — and we have a spectacular guest to celebrate! It's Patrick McKenzie, a SaaS thought leader who doesn't need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
S...2018-04-021h 03
UI Breakfast: UI/UX Design and Product StrategyEpisode 97: How to Escape Hourly Billing with Jonathan StarkFeeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You'll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Hourly Billing Is Nuts — Jonathan's book we're ta...2018-03-0248 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 96: Building a Global Customer Base with Ed FreyfogleThanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You'll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
OpenCage Geocoder — Ed's company, a service that converts coordinates to and from places
MicroConf, MicroConf Europe — conferences we d...2018-02-2442 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 92: Behind the Scenes of Userlist.io Research with Claire SuellentropThis is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Userlist.io — the new SaaS product we're talking about, co-founded by Jane, Claire & Benedikt
Lo...2018-01-2658 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 89: SaaS vs Ecommerce with Josh PigfordHow much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Baremetrics — Josh's SaaS company
Cedar & Sail — Josh's ecommerce business we're talking about
Giga Omni Media Acquires TheAppleBlog (2008)
Josh's webs...2018-01-0433 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 85: Validating Your SaaS Product with Brian CaselHow do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Audience Ops — Brian's productized service
Ops Calendar — Brian's SaaS product we're talking about
...2017-12-0859 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 83: Building a Unique Identity with Melissa EgglestonHow do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
The Zombie Business Cure — Melissa's book we're talking about, written with Julie Lellis as a...2017-11-0236 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 80: Design Systems Engineering with James StoneDesigning good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You'll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, starter projects, and living (coded) style guides.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Design Systems Accelerator — James's new project
Zu...2017-10-1348 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 78: Customer-Driven Organic Growth with Ashley GreeneWe hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Instratify — Ashley's consulting and training company
ZenTribes — peer support group for entrepreneurs by Sherry Walling
AARRR! Dave McCl...2017-09-3054 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 77: UX Roadmapping with David PasztorThe biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
UX Studio — Da...2017-09-2243 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 76: Self-Care for the Creatives with Femke van SchoonhovenOh, it's so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You'll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Atomic, Uber — Femke's previous and current places of work
Design Life — Femke's podcast with Charli...2017-09-1546 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 75: Organizing a UX Research Panel with Ashley WarrenResearch panels are a fantastic way to do UX research: instead of emailing the entire user list, you're working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You'll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
ShortStack — Ashley's company
Why UX Researchers Should Create a Re...2017-09-0834 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 74: Social Media for Brands with Liam SarsfieldWhat makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Episode 20: Mastering Creative Direction with Liam Sarsfield — our previous episode with Liam
Extra — social media automation tool (co-founded by Lia...2017-09-0139 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 72: Creative Habits and Routines with Tomas LaurinaviciusWhat lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Despreneur Magazine — Tomas's previous project, now acquired
Mobile Design Book — Tomas's book with Paula Borowska
Tomas's interview series featuring Paul...2017-08-1855 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 71: Getting Started in Technical Training with Reuven LernerTechnical training is a great place to be: instructors get paid well for teaching domain knowledge to large companies (who have dedicated budgets). But how do you get your foot in the door? In this episode, Reuven Lerner — a famous trainer, author, and consultant — gives us a detailed introduction into the industry. You'll learn what the training process looks like, what kind of knowledge you need, and how to land your first training gig.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Musi...2017-08-1152 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 69: Switching to UI/UX with Nick BabichHow do you switch to UI/UX from another design field? What do you need to learn, and how? Today our guest is Nick Babich, the editor-in-chief of UX Planet, and we walk through all the steps in such transition. You'll learn about the skills, tools, methods, and resources to fuel your UI/UX career.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
UX Planet — Nick's main project we're talking about
5 Tips for Graphic Designers Switching to...2017-07-2739 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 68: Conversational UX with Jonathan StarkThe show is back from the summer break! Today we're exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You'll learn the basic principles behind voice interfaces and chatbots, what makes them so powerful and personal, and what tools you can leverage in this new environment.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Building iPhone Apps with HTML, CSS, and JavaScript — Jonathan's book with O'Reilly
Hourly Billing is Nu...2017-07-2158 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 63: Enterprise UX for Distributed Teams with Brent HeckermanUX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design & Strategy, who now works with RealtimeBoard to help them build a great collaboration platform. In this super-actionable episode we walk through the key principles, tools, scenarios, and tactics for remote UX workshops.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
RealtimeBoard — collaboration software we're talking about
UX Ma...2017-05-2554 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 57: Pricing Strategy for Designers with Nathan AlloteyPricing is hard! But it's particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Us...2017-04-1452 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 55: Designing for Engagement with Susan WeinschenkHow do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
The Team W — Susan's cons...2017-03-3159 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 54: Documenting UX Reviews with Jean-Michel LacroixWe all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You'll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
Don't Make Me Think — a book by Steve Krug...2017-03-2338 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 53: Trust Marketing with Paul JarvisHow do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
Creative Class, Chimp Essentials, Grow Your Au...2017-03-1646 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 47: Using Pattern Libraries in Web Design with Laura ElizabethPattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer & speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
Double Your Freelancing — the website Laura is now redesigning with pattern libraries
Design Academy — Laura...2017-01-2835 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 44: Finding Your Voice in Social Media with Mojca MarsSocial media these days resembles a war of bots. However, it's still a powerful tool — if you do it right. Today's guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You'll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
Super Spicy Media — Mojca's social media consultancy
Jab...2016-12-2243 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 43: User Experience in Ecommerce with Kurt ElsterWe're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers.
Download the MP3 audio file: right-click here and choose Save As.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or...2016-12-1548 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 42: Hiring for UX Positions with Sarah DoodyHiring a good designer has never been easy! Today I'm talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You'll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
The UX No...2016-11-2453 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 41: Writing Killer Design Proposals with Nathan PowellWriting proposals isn't fun, but they're a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You'll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
Nusii — Nathan's SaaS product, online proposal software for creative businesses
The Creative Professional's Guide: How to W...2016-11-1754 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 17: Marketing ChallengesToday we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever "sell itself." This episode is a huge reminder that everything requires marketing!
Show Notes
Fundamental UI Design — Jane's free course with InVision
Justin Jackson — the most awesome product guy we all admire
Designer News
Inbound.org
Reddit
Product Hunt
Episode 1: From Freelancer to B...2016-04-2542 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 16: Lessons from GuestsToday Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below.
Show Notes
Episode 26: Long-Term Product Success ft/Tom Rossi
Episode 27: Founder Success Habits w/Dan Martell
Episode 28: Teach Everything You Know w/Nathan Barry
Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling
Build A Better Network: The Third Tier Theory by Chase Reeves
Episode 25: Build Something Small, Build Something Now...2016-04-2129 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 15: Podcasting WorkflowIn this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from "I have to do this" to "I have permission to do awesome things."
Show Notes
Calendly — my favorite scheduling software (even though Christopher prefers doing it manually to establish a personal connection with a new guest)
Follow Christopher Hawkins on...2016-04-1328 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 14: Business of PodcastingWhat impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more.
Show Notes
Rocketship.fm — a podcast that has great landing pages for guests (pre-show, post-show, etc)
How To Interview Like The Best – With Andrew Warner (Mixergy) — Andrew Warner shares his interview secrets with Brian Casel and Jordan Gal
Chasing Produc...2016-03-1527 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 13: Podcasting Fears and GoalsIn this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it's not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting.
Show Notes
Zencastr — the ultimate tool for recording podcasts (using it here at UI Breakfast, too)
Podcast Motor — premium podcast editing service
Fiverr — cheaper alternative for quick gigs
Christopher Hawkins on Twitter
Chasing Product — Christopher's podcast
Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off).
2016-02-2928 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 12: Introducing Christopher HawkinsWelcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He's been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way.
Show Notes
Chasing Product — Christopher's podcast
Episode 32: Designing for Startups w/Jane Portman — two of us talking at Christopher's podcast a few months ago
SmallSpec — Christopher's SaaS product (in development)
Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)
Follow Christopher Hawkins on Twitter
Sign up...2016-02-1927 min