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Jewade
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The Elite Coach Podcast
What the 1% of Personal Trainers Are Doing That You Might Not Be
Ever wonder what separates the top 1% of personal trainers from everyone else? In this episode, I returns with insights from my recent Assessment Workshop that could revolutionise your personal training business.Discover why most trainers completely skip the assessment process and how this creates a massive opportunity for you. I break down my top 5 takeaways that will transform how you structure programs, retain clients, and increase your income—all while becoming a more thoughtful, less biased coach.Learn how proper assessment techniques can help you...
2025-04-06
20 min
The Elite Coach Podcast
The Price of Progress: Why Great Coaches Invest in Learning Before Likes With Benny Price
In this episode I sit down with Benny Price, Operations Lead for RTS Global, to explore the often unspoken realities of investing in yourself as a fitness professional. Benny openly shares how taking out loans for education and prioritising learning over quick wins shaped his career trajectory - from teaching in Southeast Asia to working with world-class athletes.The episode challenges modern coaching culture, where social media influence often overshadows practical expertise. Through stories of financial struggles, educational gambles, and career-defining moments, Benny reveals ho...
2025-02-24
49 min
The Elite Coach Podcast
From Ego to Empathy: The Lost Art of Human-Centered Coaching with Mark Strathern
In this candid and insightful conversation, I sit down with Mark Strathern to dive deep into what makes truly effective fitness coaching. Drawing from our combined decades of experience, we explore the evolution of our coaching philosophies and why the industry needs to move beyond surface-level solutions. Together, we challenge industry norms, discussing why technical knowledge alone falls short and how coaches often mishandle client trust. Through shared stories and experiences, we tackle crucial topics like the value of saying "I don't know," the problem with coach superiority complexes, and why sustainable...
2025-01-28
50 min
The Elite Coach Podcast
The Business of Personal Training: Balancing Client Care with Profitability
In this episode, I tackle the crucial balance between delivering exceptional client service and running a profitable personal training business. Learn practical strategies for maintaining high-quality client care while building a sustainable business model. Perfect for personal trainers looking to scale their practice without compromising on service quality.
2025-01-03
20 min
The Elite Coach Podcast
2024 Fitness Industry Wrap-Up: The Good, The Bad, and The Dubai
Join me for a candid year-in-review episode examining the biggest trends and developments in the fitness industry throughout 2024. From the evolving landscape of business mentorship and online coaching to the rise of Hyrox and emerging weight loss quick fixes. I offer my unfiltered perspectives on what shaped the industry this year. This quick-fire episode provides an entertaining and insightful look back at the year's most notable fitness industry developments.
2024-12-19
18 min
The Elite Coach Podcast
Get ahead in 2025 as a PT: Why Building Trust and Connection Matters More Than Ever With Anthony Barnes
In this episode, I’m joined by Anthony Barnes. We dive deep into what makes a successful fitness coach in today's evolving industry. While initially setting out to discuss predictions for 2025, the conversation evolves into a masterclass on the often-overlooked aspects of coaching: the power of meaningful client conversations, building trust, and understanding identity change. We explore how emerging trends like Ozempic and AI might reshape the fitness industry, but emphasise that the true value of coaching lies in the ability to connect with clients on a deeper level.
2024-12-11
32 min
The Elite Coach Podcast
Program Design Made Easy For PT's
Overwhelmed by program design? In this episode, I break down my systematic approach to creating effective workout programs. Learn how to build a reliable framework based on client assessments, goals, and time constraints - without getting lost in unnecessary complexity. Whether you're new to personal training or looking to streamline your process, discover how to create individualised programs using templates while maintaining client specificity. Perfect for personal trainers seeking a more confident and structured approach to program design.
2024-12-06
14 min
The Elite Coach Podcast
My Problem With Black Friday And A Recap Of What Cadavers Taught Me About Personal Training
In this episode, I explore two topics for PT’s: The ethics of Black Friday promotions and my problem with it. And my groundbreaking insights from a cadaver workshop. Learn why most trainers' approach to Black Friday deals may be damaging their business, and discover how real human anatomy challenges everything your textbooks taught you about exercise science. From the myth of muscle isolation to the surprising truth about the lats, this episode will transform how you think about program design and client relationships. Essential listening for any trainer seri...
2024-11-28
17 min
The Elite Coach Podcast
Beyond Motivation: Why Your Personal Training Clients Need Multiple 'Whys'
Are your clients struggling to stay consistent with their fitness goals? In this episode, I challenge the traditional approach to client motivation and reveal why relying on a single "why" might be sabotaging your clients' success. Drawing from real client experiences, I break down how to create a network of motivators that keep your clients committed even when their primary motivation dips. You'll discover: Why the standard approach to motivation often fails How to uncover and leverage multiple motivators for client success A practical framework for creating "side missions" that reinforce habits Real-world examples of turning...
2024-10-22
11 min
The Elite Coach Podcast
How to Launch a Fitness Challenge That Actually Makes Money (Without Being an 'Influencer')" With Luke Johnson
Tired of watching other trainers crush their challenge launches while yours fizzle out? In this episode, we're talking about why most fitness challenge launches fail – and how to make sure yours doesn't. You'll learn the 5 cringe-worthy mistakes that tank launches faster than you can say "burpee," and get a step-by-step blueprint for creating a launch that'll be your biggest yet. We'll dive into real-world examples from trainers who've cracked the code, including how one trainer turned a simple PDF into 600 new leads and a sold-out program. Whether you're a newbie or a seasoned pro looking to up yo...
2024-10-13
1h 06
The Elite Coach Podcast
The Confident Coach Conundrum: Navigating the Dunning-Kruger Effect as a Personal Trainer
Are you a personal trainer riding high on confidence one day, only to crash into self-doubt the next? You might be experiencing the Dunning-Kruger effect! In this episode we dive deep into this psychological phenomenon and how it impacts fitness professionals. Learn about the four stages of the Dunning-Kruger effect, from the peak of "Mount Stupid" to the "Plateau of Sustainability." Discover common pitfalls to avoid, and get practical tips to overcome this cognitive bias. Whether you're a newbie trainer or a seasoned pro, this episode will challenge your assumptions and provide valuable...
2024-10-07
11 min
The Elite Coach Podcast
Lessons from a launch: 4 Hard-Learned Lessons from My Mentorship Launch (That You Can't Afford to Ignore)"
Are you a personal trainer dreaming of launching your own challenge or program? Hold up! In this no-holds-barred episode, I'm spilling the tea on my recent mentorship launch – and trust me, it wasn't all smooth sailing. You'll hear the unfiltered truth about protecting your community, why AI can't replace good copywriting, the shocking amount of work a launch really takes, and why data is your new best friend. Whether you're just starting out or you're a seasoned pro, these ha...
2024-09-29
12 min
The Elite Coach Podcast
The Comparison Trap: Why Personal Trainers Need to Stop Scrolling and Start Crushing It
Are you a personal trainer constantly comparing yourself to others on social media? In this episode, we dive deep into the dangerous world of comparison in the PT industry. Discover why that perfect image you see of other trainers' businesses is as real as those "7-day transformation" photos, and learn practical strategies to break free from the comparison trap. I share my personal experience and hard-hitting advice on how to focus on your own lane, celebrate your unique strengths, and turn comparison into fuel for your success. Whether you're a new PT or a seasoned pro, this...
2024-09-21
10 min
The Elite Coach Podcast
The Bespoke PT: 5 Game-Changing Ways to Transform Your Personal Training Service
Are you tired of cookie-cutter fitness programs that leave your clients frustrated and stuck? In this episode, we dive deep into the world of truly personalised personal training. Learn how to stand out in a crowded market by creating a bespoke service that gets real results. I shares my hard-earned wisdom on: Mapping your client's unique fitness journey The power of thorough assessments (and why skipping them is a huge mistake) Why more client touch points lead to better outcomes (despite what some "gurus" say) Mastering the art of explaining...
2024-09-07
13 min
The Elite Coach Podcast
Why You Should Ditch The Cold DM As A PT: How To Crush Overwhelm and Build An Authentic PT Empire
Are you a personal trainer drowning in a sea of unanswered cold DMs? Feeling more like a spammer than a life-changer? In this episode, I expose the truth about business mentors pushing questionable tactics and dive deep into the overwhelm plaguing many PT’s Join me as I unpack: Why cold DM’ing is killing your passion (and your business) The 3 biggest mistakes new trainers make when marketing themselves 5 game-changing tips to build a thriving PT business authentically Plus, I’ll share actionable strategies to help you re...
2024-08-30
16 min
The Elite Coach Podcast
From Staring Burnout In The Eye To A Photoshoot: Martin’s Transformation Journey
In this episode, we dive deep into the inspiring story of Martin, a personal trainer and long term client of mine, who went from feeling burnt out and lacking confidence to crushing a photoshoot and revolutionising his coaching business. We unpack Martin's journey, revealing the struggles, breakthroughs, and lessons learned along the way. You'll discover: Why many trainers struggle with their own fitness and business goals The 3 common pitfalls that hold personal trainers back 5 key strategies for transforming both your physique and your coaching career How Martin's personal g...
2024-08-23
32 min
The Elite Coach Podcast
Walk In The Client's Shoes: Why Every Personal Trainer Needs to Experience 5 Star Coaching
In this episode, I dive into the game-changing secret that separates average personal trainers from true transformation experts. Discover why knowledge alone isn't enough and how experiencing the client journey firsthand can skyrocket your coaching results. Learn the mistakes most PTs make, practical steps to become the "perfect client," and real-life examples of how this approach can revolutionise your coaching business. Whether you're a new trainer or a seasoned pro, this episode will challenge your assumptions and provide actionable strategies to take your coaching to the next level. Tune in...
2024-08-14
12 min
The Elite Coach Podcast
Case Study Call From The Personal Trainer's Playbook: Navigating Female Bodybuilding and Squat Mastery
Join me for an eye-opening episode of the podcast, taken from this week’s case study call, where we dive deep into two topics. First, we unpack the challenges of preparing female clients for bodybuilding competitions, exploring the potential pitfalls of rushed prep and the importance of long-term health. Then, we explore the art of squat assessment, breaking down a step-by-step approach to understanding and improving your clients' form. Whether you're dealing with ambitious competitors or struggling with biomechanics, this episode offers practical tips, real...
2024-08-09
30 min
The Elite Coach Podcast
Finding Your Coaching Identity: The Power of Self-Talk for Personal Trainers
Are you a personal trainer struggling with self-doubt? In this episode, I dive deep into the hidden impact of your inner dialogue on your coaching success. Discover how negative self-talk can sabotage your client interactions and business growth – and learn practical strategies to flip the script. You'll explore: Common mental traps that hold trainers back The ripple effect of positive self-talk on your coaching How to reframe negative thoughts for better client outcomes Tips for developing an authentic coaching voice Practical exercises to build your confidence as a trainer Whether you're just starting out or lo...
2024-08-02
26 min
The Elite Coach Podcast
The Results Revolution: Why Your PT Portfolio Is The Key To Success
Are you a personal trainer struggling to attract and retain clients? In this episode, I dive deep into the game-changing power of building a strong portfolio of client results. Learn why showcasing your transformations is crucial for boosting confidence, attracting high-paying clients, and standing out in a crowded market. I share my personal journey from struggling trainer to successful PT business owner, revealing the pivotal role that focusing on results played in my career. You'll discover practical tips for building your portfolio, even if you're just starting...
2024-07-23
16 min
The Elite Coach Podcast
The Laptop Lifestyle: What No One Tells You About Online Coaching While Traveling With Jack Haigh
Are you dreaming of running your coaching business from exotic beaches? Hold that margarita! In this eye-opening episode, we dive deep into the realities of the "laptop lifestyle" for online coaches. I speak with special guest Jack Haigh, an experienced coach who's lived the digital nomad dream. We unpack: The loneliness epidemic among online coaches that no one's talking about Why human connection matters more than you think (even for introverts!) 5 major mistakes to avoid when transitioning to fully online coaching Practical tips for balancing client care with wanderlust The truth about working...
2024-07-16
34 min
The Elite Coach Podcast
How Personal Trainers Can Use Systems to 10x Their Coaching Business (Without Losing Their Personal Touch) With Matt Peacock
In this episode, I sit down with Matt Peacock, the founder of Optimise Coach, who built a quarter-million-dollar coaching empire in just four years. Matt reveals the secret weapon behind his success: systems. You'll learn how to streamline your business operations without sacrificing that personal touch your clients love. From time management hacks to money-saving strategies, we're covering it all. Discover: Why your chaotic calendar is holding you back (and how to fix it) The 'Profit First' principle that could transform your finances H...
2024-07-09
51 min
The Elite Coach Podcast
5 Proven Ways to Skyrocket Your Confidence as a Personal Trainer
Are you a personal trainer struggling with self-doubt? In this eye-opening episode, I tackle the common issue of confidence in the fitness industry. Drawing from my own experiences and conversations with coaches at various career stages, I reveal why many trainers feel lost and isolated in their roles. You'll discover: Why confidence is crucial for your success as a trainer 5 proven strategies to boost your self-assurance Common mistakes that erode trainer confidence Real-world examples of how these tactics can transform your career Whether you're just starting...
2024-07-02
14 min
The Elite Coach Podcast
The Secret to Building a World-Class Personal Training Team That Lasts
Tired of the revolving door of trainers at your gym? In this episode, we sit down with Matthew Walker, owner of Pioneer Performance, who's cracked the code on building and retaining a top-notch personal training team. With some trainers sticking around for 8+ years, Matthew shares his secrets for success. We dive into: The surprising skills that matter more than Instagram followers Why ongoing education is non-negotiable for team growth How to create a collaborative environment that trainers love Smart compensation strategies to keep your best talent The often-overlooked trait that separates good trainers from great ones
2024-06-25
38 min
The Elite Coach Podcast
The Skinny Fat Dilemma For Personal Trainers And Their Clients - Why Your Muscle-Building Plan Might Be Backfiring
This episode explores my considerations for building muscle with a client who is "skinny fat". This podcast is based on a question I had from one of my 1-1 mentoring clients and gives some insight into my thought process.
2024-06-21
13 min
The Elite Coach Podcast
The Brutal Truth About Balance for Ambitious Personal Trainers
I see many personal trainers make mistakes that sabotage their growth when it comes to trying to find balance. In the end, it comes down to one key question: how badly do you want extraordinary success as a personal trainer? Here’s my take on how to find balance in your first few years in the industry.
2024-06-11
13 min
The Elite Coach Podcast
Are You Built To Coach? How To ‘Guarantee’ A Transformation In 4 Key Principles With Jen Rolwich
In the world of information, its easy for coaches and clients to get overwhelmed with the process of results based coaching. You don’t need to throw the kitchen sink at your clients on day 1. Instead if you understand the 4 stage framework discussed in this episode... You’ll be well on your way to improving client results, client retention and client referrals.
2024-06-03
42 min
The Elite Coach Podcast
Are Facebook Groups Dead? Building A Community With Jason Munro
This was a real masterclass in what it takes to build a thriving community. If you’re a coach that has a Facebook group, or has hopes of building a thriving community, this episode is for you. We talk about what platform you can use, when to monetise your community and some of the systems and automations you need to make it grow.
2024-05-28
46 min
The Elite Coach Podcast
The Science Of Supplementation With Dr Dean St. Mart
This episode explores when you should use supplements with your clients and the importance of understanding the impact of your protocol. We also cover how blood work informs your decision making. A must listen for any coach who is recommending supplements to their clients.
2024-05-21
54 min
The Elite Coach Podcast
Beyond The Reps: Keeping The Personal In Personal Training With Michael Goulden
A personal training session is more than working up a sweat. And a client result is more than the before and after pictures. In this episode we talk about what makes Personal Training personal. And how critical thinking plays a huge part of your development as a coach. A great listen for all personal trainers and coaches.
2024-05-13
56 min
The Elite Coach Podcast
Lessons From A ‘Failed’ Program Launch
In this episode I go into detail about my latest launch, sharing with you the not so glamorous side of designing, creating and promoting my new course. With some lessons I’ll be taking with me into the next launch.
2024-05-07
19 min
The Elite Coach Podcast
Should This Be Banned for Up And Coming Personal Trainers?
In this episode I speak about the negative side of course hopping. Investing into yourself is great. But is there a point of no return when it comes to collecting courses?
2024-04-30
11 min
The Elite Coach Podcast
You Are What You Keep - Managing Your Money With James Gibson
I’m joined by chartered accountant James Gibson and we discuss some of the pitfalls of managing your money as an individual or a company. Really insightful conversation and it’s something I didn’t consider too much in the early days. So don’t be like me. Tune in, take notes and enjoy the conversation. If you want to book in a call to discuss your finances with James, you can do so via the link below https://calendly.com/financialaccountingforfitpros/priority-consultation
2024-04-23
40 min
The Elite Coach Podcast
The Q&A Episode: Muscle Building For Hard Gainers And Fat Loss On Low Calories
This episode sees me answer some great questions from coaches on Instagram. I give a deeper insight into my thought process on building muscle for hard gaining men and fat loss for female clients already on low calories.
2024-04-16
12 min
The Elite Coach Podcast
Nurturing Client Relationships With Cath Reohorn
In this episode we discuss: - Great strategies to help build client relationships. - How to actually discover your niche. - Different ways to be visible. - And the how to’s of creating and delivering a lead magnet.
2024-04-09
35 min
The Elite Coach Podcast
Leave Eddie Abbew Alone… My Take On Callout Culture
This short episode gives my quick take on the callout industry and what we could be doing better as coaches in the search for attention.
2024-04-05
04 min
Social Mavericks
Authentic Social Media Marketing for Personal Trainers with Coach Jewade Graham
Here's how my 1:1 client went from being a PT on the gym floor to mentoring other trainers on how to achieve jaw-dropping transformations for themselves and their clients. You'll also discover how he grew his following from 800 to 19.2k (and counting). This is a real-world story detailing the reality of starting and growing your own business. Follow Jewade here: https://instagram.com/jewadegrahamcoaching Follow Simon here: https://instagram.com/iamsimonmitchell Get your free 32-page social media marketing guide here: https://thisislazymarketing.com
2024-04-04
38 min
The Elite Coach Podcast
Is 1-1 PT Dead In The War With Online Coaching? Answering The Burning Question.
In this episode I weigh in on the argument, is 1-1 PT dead with the emergence of online coaching. Listen in for my take on how you can stand out from the crowd in this fast paced industry. And why gym floor PT can thrive in 2024.
2024-04-02
13 min
The Built By JH-FITNESS Podcast
The Art of Coaching With Jewade Graham
In this weeks epsidoe fo the podcast I'm joined by Jewade. It was a pleasure to have Jewade come on as we go a long way back when we very 1st sat in M10 Nottingham on ther personal training mentorship. we discuss so much & its very applicable to any one on their journey wether that be for fatloss or for a coach begining their journey. Topic's : Jewade's Intro Struggles of PT Creating enviroment of trust The importance of applicability Short term fixes Futu...
2024-03-31
27 min
The Elite Coach Podcast
Using The Group Coaching Model To Build A Business With Dan Meek
I’m joined by Dan today, one half of Business & Banter. We have a great conversation on how to maximise the group coaching model. Some of the pre- requisites, pitfalls and positives. It’s definitely given me something to think about when it comes to group coaching. P.S We have a bonus segment on finding your unique voice on social media.
2024-03-26
44 min
The Elite Coach Podcast
Dealing With Client Pain As A Personal Trainer - With Nick Daniel
In this episode Nick (who is a qualified Osteopath) and I discuss the difference between acute and chronic pain. We cover the relationships Pt’s should be developing when referring out, how to work around pain. And how online assessments differ to in person assessments when it comes to diagnosis. A very cool conversation.
2024-03-19
52 min
The Elite Coach Podcast
The Q&A Episode: My Favourite Transformation, Biggest Mistakes And What Separates An Average PT From A Great One
This episode sees me answer some great questions from coaches on Instagram. Giving a deeper insight into my thought process on transformations and what makes great coaching.
2024-03-15
27 min
The Elite Coach Podcast
Growth As A PT Is More Than A 10k Month - With Anthony Barnes
In this episode Anthony and myself discuss the importance of continual development. Whether that be the environment your in, the mentors you choose, education or following your passion.
2024-03-12
34 min
The Elite Coach Podcast
Becoming A Transformation Coach - With Lucas Sheehan
In today’s episode I’m joined by Lucas and we speak about the art of transformations. We speak on our personal experience of what it takes to get a transformation. And arguably more importantly, how to make that transformation stick.
2024-03-06
33 min
The Elite Coach Podcast
Creating An Environment For Long Term Behaviour Change With Jason Jackson
In this episode I'm joined by Jason and we explore the importance of addressing behaviour change with your clients through their journey. We also cover a couple of frameworks you can use when starting your behaviour change journey.
2024-02-27
37 min
The Elite Coach Podcast
Are Automations Killing Your Business, How To Stop Clients Leaving And Mapping Out Training Phases For The Long Term
This episode explores the potential negative aspect of automations and how if misused it can take away from your business. I also delve into clients leaving. How you’re not alone when clients leave, but also how to prevent it. Lastly I go through my thought process for training phases.
2024-02-21
10 min
The Elite Coach Podcast
Finding Your Authentic Self: With Paul Standell
I’m joined by Paul who, as a trained actor and a very accomplished personal trainer is a master of how to communicate authentically on social media. We speak about how to improve your confidence on camera. The role that knowing your topic plays in that. How to effectively ‘niche’. And finally Paul gives an insight into his own struggles in the past when trying to find his voice. A great listen.
2024-02-13
35 min
The Elite Coach Podcast
The Art Of Programming With Austin Current:
I’m joined in this episode by coach and mentor Austin Current. We discuss the biggest mistakes PT’s make when it comes to programming, differences in programming for hypertrophy vs fat loss, exercise selection and the application of research to coaching gen pop clients.
2024-02-06
46 min
The Elite Coach Podcast
Cam's Journey: Photoshoot To The Stage
Cam speaks about the hardships of dieting. Overcoming obstacles. Why the details matter. And how his own journey has levelled up his coaching business.
2024-01-31
24 min
The Elite Coach Podcast
Giving Value Is Overrated, This Is Not The Best Exercise- My Bias, And Are You Wasting Your Clients Time By Doing This
This episode explores how easy it is to develop biases into your coaching practice. And how I overcame my personal bias towards certain exercise. I’ll delve into the term ‘giving value’ and why giving value might be a waste of time. Lastly I have a mini rant about filming your clients on the gym floor. And if you are going to film, I share the best way to do it.
2024-01-23
09 min
The Elite Coach Podcast
How To Get Leads On Tap In 2024 With Simon Mitchell
Im joined in this episode by fitness business marketer and mentor Simon Mitchell. Tune in to hear Simons take on what’s missing from the business mentor industry. Find out the top 3 marketing strategies coaches should be using in 2024. And get answers to the question ‘is marketing or education is most important when it comes to building a business?’
2024-01-16
29 min
The Elite Coach Podcast
How I Would Fill My Diary In The New Year. Goal Setting With Clients And BS 8 Week Challenges And Business Mentors
This episode talks about how to make the most of the new year rush. A great way to set goals with clients that makes them more achievable. And my take on the mentor scene right now.
2024-01-09
16 min
The Elite Coach Podcast
Why Your Clients Shouldn’t Diet In The New Year, Setting Standards In The New Year, And The Impact Of Learning On My Career.
This episode looks at when your clients shouldn't start a diet. I speak about the importance of setting your standards as a PT. And I answer a question from instagram about the impact of education on my career to date.
2024-01-02
13 min
The Elite Coach Podcast
Dealing With Imposter Syndrome, Understanding Anatomy, And How To Make Group Coaching Personal
This episode starts to link anatomy with exercise. I talk about my experiences with imposter syndrome and how I've dealt with it. Finally, I answer a question from instagram about how to make group coaching personal. Enjoy.
2023-12-27
17 min
The Elite Coach Podcast
Introducing The Elite Coach Podcast
A brief introduction into me, your host (Jewade). Background of my journey to date in the industry. And what you can expect from this podcast in coming episodes. For more insights and tips into how you can improve your coaching practice follow me on instagram @jewadegrahamcoach
2023-12-19
18 min
The Physique Factory Podcast
29 - More than just a before and after picture with Jewade Graham
Join us in this week's episode as we sit down with Jewade Graham, a highly regarded coach at M10 gym, where he helps his clients achieve amazing body transformations. In this episode, Jewade will share his expert advice on how to approach fitness and nutrition in a way that leads to noticeable and sustainable results. We delve into the specific strategies and techniques Jewade and the guys at M10 use to help their clients reach their goals, and what sets them apart from other coaches in the industry. This is a must-listen episode...
2023-02-06
58 min