Shows
The Corporate Purpose PodcastGrabbing Your Customer's Attention with Siena DexterSiena Dexter, Director of Strategy at SmashBrand, joins the podcast to talk about purpose and consumer behavior. In this episode, she explains how we can connect with our audiences and grab their attention at the point of purchase.Siena provides advice on how to segment our customers and what it looks like to create messaging that is disruptive, persuasive and credible. She also explains why understanding ‘tension’ is so critical in catching the attention of those we’re trying to reach.We talk about the purpose of purpose and what it means to leverage our purpos...2022-10-2434 min