Shows
Let's talk brandingA brand architecture masterclass with Felicia RosenzweigA deep dive into brand architecture and how to use it to strengthen your brand positioningShow notes* Felicia on LinkedIn* The Morningstar case study by Creative business companyBrand strategy courseActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel...
2024-05-0543 min
Let's talk brandingAssociative attention with Max StrickerIn this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention through strong association. Show notes* Associative Attention Paper & ‘Health Check’Associative Attention is a framework that helps brand owners deliver better executions (think advertising, POS material, packaging). It connects the dots between the WHAT and the HOW of attention. Brand owners need to do well in both areas and those who do can see transformational executions.You ca...
2024-04-2128 min
Let's talk brandingBrand marketing in B2B-land with Gwen LafageDiscover what it takes to be a leader in brand for a large B2B tech company.Show notes* Gwen on LinkedIn* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers...
2024-03-3143 min
Let's talk brandingThe rise of multiplayer brands with Zoe ScamanShow notes* The multiplayer brand slidedeck* Zoe on LinkedIn* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com
2024-03-2543 min
Let's talk brandingBrand pricing power with Dom BoydShow notes:* Article on Brand difference and pricing power* Dom Boyd on LinkedIn* BrandZ index* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access...
2024-03-1843 min
Let's talk brandingEntertain or die with Dan SalkeyHow brands can create an unfair creative advantage.Show notes* Discover the full paper here.* Dan Salkey on LinkedIn.* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access...
2024-03-0449 min
Let's talk brandingMarketing science for the real world with Koen PauwelsShow notes* Professor Pauwels on LinkedIn* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides hereBrand strategy courseActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com
2024-02-2643 min
Let's talk brandingThe agency landscape with Bart De WaeleShow notes* Bart on LinkedIn* Bart’s new venture: I know a guyKey Takeaways* Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships.* The balance between digital and branding is essential in marketing strategies, with a shift towards investing in branding for long-term effectiveness.* New platforms like TikTok and AR are on the rise and should be explored for marketing opportunities.* Investing in the fundamentals of marketing while experimenting with new platforms is a key approach to fu...
2024-02-1241 min
Let's talk brandingThe new reality, key trends in 2024 with Will Posket and Rachael Higgins.Show notes* Discover the full trends report here* Rachael Higgins on LinkedIn* Will Posket on LinkedIn Summary* 🚀 Back to the Pod: Host Stef kicks off the year chatting with Will Posket & Rachael Higgins about 2024's hot branding and marketing trends. Time to dive in and learn!* 🤖 AI & Truth-Seeking: Will and Rachael talk about AI's rise and its impact on branding. Brands need to be authentic and truthful in an "era of cheap fakes." Think Dove's 'Cost of Beauty' campaign – realness is key!* 🤪 Embrace the Absurd...
2024-01-2942 min
Let's talk brandingCreating brand mascots with AISummary* 🤖 AI in Mascot Creation: Making it easier and more accessible, especially for smaller brands.* 💡 Before AI: Creating a mascot was a big deal – think illustrators, 3D artists, studios. Now, AI tools like Midjourney and Dali are game-changers.* 🎨 AI's Impact: Brands can now craft imaginative characters consistently and bring them to life in various contexts.* 🚀 Haris’s Story: How he crafted the purple, chef-hat-wearing monster, Calvin Cooks, and made his content more memorable.* 🛠️ DIY Mascot Magic: Using Bing AI Image Generator for consistency across marketing touchpoints.* 🌟 The Power of a Mascot: Stand...
2023-12-0324 min
Let's talk brandingCreating and measuring distinctive brand assets with David TaylorSummary* 📈 David Taylor discusses distinctive brand assets: their importance in branding and the gap between understanding their value and effectively managing them.* 🌎 Taylor's experience: Over 22 years with The Brand Gym, helping brands from banking to biscuits grow, and running the Brand Gym Academy for training.* 📊 Research insights: Despite unanimous agreement on the importance of brand assets, only 15% are truly distinctive, revealing an 'implementation gap.'* 🛠️ Challenges in brand asset management: Subjectivity in decisions, an obsession with novelty, and difficulties in amplifying assets across channels.* 🚀 Strategies for success: Importance of cross-agency coll...
2023-11-2546 min
Let's talk brandingThe state of branding in 2023 with Jacob CassSummaryHere's a summary of the key points from the podcast:* The Evolution and Challenges in Branding: The podcast features Jacob Cass, the founder of Just Creative, discussing current trends and challenges in the branding industry, including the impact of AI, the rise of accessible design tools like Canva, and the changing landscape of pricing strategies.* The State of Brand Report: Cass released a comprehensive report titled "The State of Brand," based on interviews with 267 branding professionals worldwide. The report highlights key areas like pricing strategies, client acquisition, AI's future in branding, and...
2023-11-1859 min
Let's talk brandingCreating demand in B2B with Chris WalkerHere's a summary of the podcast transcript:* Chris Walker's Background and Journey: Chris Walker, CEO of Refine Labs, shared his journey from an engineering role at BEA Inc. to product management, and eventually starting his own company. He emphasized his diverse experience in B2B companies across roles like product management, engineering, and marketing, which laid the foundation for his business success.* Refine Labs' Impact on B2B Marketing: Under Chris's leadership, Refine Labs has significantly influenced how B2B companies approach demand generation and revenue operations. He discussed the company's innovative strategies...
2023-11-1249 min
Let's talk brandingBrand health and tracking with Jenni RomaniukWhat we talk about* The importance of brand health and what it means* How to do brand tracking using survey tools* The different metrics like awareness, category entry points, …* How to analyse brand tracking results* Common pitfallsImportant links* Jenni’s latest book: Better brand health, a must-read! * Jenni on LinkedInLearn brand strategyActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use...
2023-09-1348 min
Let's talk brandingHow brands grow up with James HurmanWe talk about* The different lifestages of a brand and what it should focus on (product, brand, demand gen, …)* Harvesting current demand vs generating future demand.* Full transcript available on SubstackImportant links* James his agency, Previously unavailable (Great work)* Future demand, the book we discuss* Watch the video interview hereLearn brand strategyActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a...
2023-09-0238 min
Let's talk brandingBranding on the ragged edge with Max OttignonIn this episode, we talk about:* Ragged edge, one of my favorite branding agencies* The strategy and research work that goes into developing a unique brand* The ‘X’ rebrand* The rise of brand mascots* Distinctiveness vs Differentiation* Branding and the impact of AI on the spaceLearn brand strategyActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This...
2023-08-1243 min
Let's talk brandingHow to make your brand more distinctive with Lee Rolston.In this episode I talk with Lee Rolston, chief growth officer at JKR about their recent study on brand assets with Ipsos. “The first job of branding is to make sure your brand is recognized as uniquely and unmistakably you. Only then can brand awareness, image, consideration, preference, penetration, frequency and all conversion to purchase measures, flow. With only 15% of all brand assets tested in our report measuring as truly distinctive, it is not an exaggeration to say that the marketing industry is facing a crisis of identity. With more content and tech-enabled means of brands being dis...
2023-07-1045 min
Let's talk brandingAI, your new strategy sidekick with Julian Cole.Important links* Julian Cole’s course with LTB discount here* Julian on Twitter* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.The AI summaryI asked Notion AI to summarize our podcast transcript in 10 key lessons:* Use AI at the beginning and end of the strategy process, not in the middle.* AI can be used to gather research and prompt ideas at the beginning of a project.* Use AI for word craft at the end of a...
2023-05-2141 min
Let's talk brandingCreating captivating moments with G'day FrankImportant links:* ‘Frank’ on Twitter, Instagram or LinkedIn* G’day Frank websiteThe AI summary:Captivating Moments of Connection: Lessons from a Branding Pro* A brand is not just how it looks, but a captivating moment of connection between the consumer and the business.* Branding is an extension of that connection, finding clarity and how to captivate attention.* Authenticity is essential for a brand to connect with consumers.* Brand strategy is not the same as a mission or vision, but rather finding clarity and co...
2023-04-2245 min
Let's talk brandingThe power of emotion in advertising with Jon EvansIn this podcast, Jon discusses the five key elements of successful advertising: emotion, story arc, soundtrack, character, and fluency. He emphasizes the importance of entertaining and making people feel positive emotions, while also incorporating purpose and authenticity. Jon also touches on the influence of social media and the evolving advertising landscapeImportant links* Jon Evans on Twitter, LinkedIn* The uncensored CMO podcast* System 1 groupThe brand audit templateAs a brand strategist, I’ve often noticed that a brand audit is one of the most ov...
2023-04-0152 min
Let's talk brandingThe creator mindset with Alex AntolinoIn this episode, we explore the power of the ‘creator mindset’ with creative director turned creator Alex Antolino. It’s a deep dive into the creator economy and what brands can learn from people like Mr. Beast. Looking for a summary? Scroll down and you’ll find the AI summary of the transcript. Find Alex on Instagram, LinkedIn or Youtube.The brand audit templateAs a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit temp...
2023-03-1948 min
Letters To BoyZHOW TO ASK HER ON A DATE? (TAOTW) - Episode 13 (Season 02)WATCH ON YOUTUBE: https://www.youtube.com/watch?v=fAfpwFEFUBA&t=524s
Do you Know how to ask her out? Dou have the right complements, the right words, are you great at conversations?....She wants to know. Find out more on this episode of the #Letterstoboyzpodcast.
PS: Make sure you sure watch to the end before you drag us...and If you must drag, Drag with care with a cougar
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Say hello to the Postman on this episode
@thegoldfish_007 (Actor, Compere, Voiceover Talent, Realtor)
https://www.instagram...
2022-02-2536 min
Letters To BoyZDOES SHE WANNA BE WITH YOU? (TAOTW) - Episode 12 (Season 02)WATCH ON YOUTUBE: https://www.youtube.com/watch?v=wUJBHbAC8Kg&t=4s
Are you really worth the wait?...She really wants to Know.
PS: Make sure you sure watch to the end before you drag us...and If you must drag, Drag with care with a cougar
................................................................................................................
Say hello to the Postman on this episode
@thegoldfish_007 (Actor, Compere, Voiceover Talent, Realtor)
https://www.instagram.com/thegoldfish...
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Don't forget to use the hashtag #LTBPodcast to let us know what you think of the...
2022-02-1834 min
Letters To BoyZTHE ART OF TALKING TO WOMEN - Episode 11 (Season 02)WATCH ON YOUTUBE: https://www.youtube.com/watch?v=m4-2IqijeXo&t=315s
Getting a cougar isn't as easy as it seems but on this episode of #Letterstoboyz podcast, we simplify things in the best way possible.
PS: Make sure you sure watch to the end before you drag us...and If you must drag, Drag with care with a cougar
................................................................................................................
Say hello to the Postman on this episode
@thegoldfish_007 (Actor, Compere, Voiceover Talent, Realtor)
https://www.instagram.com/thegoldfish...
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Don't forget...
2022-02-0529 min
Letters To BoyZHAVING KIDS ISN'T COMPULSORY - Episode 10 (Season 02)How can we forge ahead to mend this broken relationship with our fathers. Listen to @femibakes @seunshobo @feranmi_lee and @all.oba all share the type of relationships they have with their fathers... Don't forget to use the hashtag #LTBPodcast to let us know what you think of the episode, we love feedback. If you'd like to write us a letter about anything, simply writeletterstoboys@gmail.com and we'll endeavour to explore it on the episode.
Say Hello with the postmen on this episode: @seunshobo (Founder of the @voiceoveracad, @voiceoverdrill, @thevoiceoverbank) https://instagram.com/seunshobo?utm_m... @Fera...
2022-01-2851 min
Letters To BoyZF..AR...THER - Episode 09 (Season 02)The Father-son relationship is a happy-sad, simple complex kind of relationship. Sometimes its good and Rosy, other times, its super complicated which eventually breeds resentment. @femibakes @seunshobo @feranmi_lee and @all.oba all share the type of relationships they have with their fathers...
Kindly help us to rate, share and leave a comment wherever you listen to the podcast telling us how much you enjoyed the episode!. Better Ratings mean even more people find out about the podcast!.
Don't forget to use the hashtag #LTBPodcast to let us know what you think of the episode...
2022-01-2334 min
Letters To BoyZWHY WRITE LETTERS TO BOYZ? - Episode 08 (Season 02)On this episode, we take you on a Journey through time, as Femi bakes shares the Story of How #LettersToBoyz podcast came to be.
Kindly help us to rate, share and leave a comment wherever you listen to the podcast telling us how much you enjoyed the episode!. Better Ratings mean even more people find out about the podcast!.
Don't forget to use the hashtag #LTBPodcast to let us know what you think of the episode, we love feedback.
If you'd like to write us a letter about anything, simply writeletterstoboys@gmail.com a...
2022-01-1408 min
Letters To BoyZBLOODY SCUM BAG - Episode 06 (Season 02)What's worse than finding out that the child you raised for 3years isn't your Biological son?
This episode of #LetterstoboyzPodcast just might have you in some serious tears....
Kindly help us to rate, share and leave a comment wherever you listen to the podcast telling us how much you enjoyed the episode!. Better Ratings mean even more people find out about the podcast!.
Don't forget to use the hashtag #LTBPodcast to let us know what you think of the episode, we love feedback.
If you'd like to write us a letter about...
2021-12-2220 min
Letters To BoyZBABY MOMMA DRAMA - Episode 05 (Season 02)A serious of consistent series of smashing Led to his worse nightmare as a College student. Based on true events
Tighten your seat belts, get your ear piece/ear buds ready because this episode is one you can afford to miss!!!
Kindly help us to rate, share and leave a comment wherever you listen to the podcast telling us how much you enjoyed the episode!. Better Ratings mean even more people find out about the podcast!.
Don't forget to use the hashtag #LTBPodcast to let us know what you think of the episode...
2021-12-2230 min
Letters To BoyZHELP!!! SHE'S PREGNANT - Episode 04 (Season 02)
What do you when she says "I missed my period" or better still "I'm pregnant"? How do you handle the drama that comes with it? Find out all this and more on this episode with the boyz @favemartins, @wale.olore and @femibakes . Get ready to be cracked up on #LettersToBoyzPodcast
Kindly help us to rate, share and leave a comment wherever you listen to the podcast telling us how much you enjoyed the episode!. Better Ratings mean even more people find out about the podcast!.
Don't forget to use...
2021-12-1039 min
Letters To BoyZSEXCAPADES - Episode 03 (Season 02)Watch On Youtube: https://youtu.be/GFsNOfSo41I
On this episode, @favemartins, @wale.olore and @femibakes sit to talk about their first experience with a twist. The Pleasure VS The Pain. Find all the juicy details on this episode of the #LettersToBoyzPodcast
Kindly help us to rate, share and leave a comment wherever you listen to the podcast telling us how much you enjoyed the episode!. Better Ratings mean even more people find out about the podcast!.
Don't forget to use the hashtag #LTBPodcast to let us know what you think of the...
2021-12-0328 min
Letters To BoyZHOW WE GO RUN AM? - Episode 02 (Season 2)Watch on Youtube: https://youtu.be/cLfvmPYm-Jw
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But really, beyond all this Aspire to Maguire...How we go run am? How does Tunji Break into the industry as well as the corporate space? How does he bridge a gap between his fantasy and his current reality? What's the way forward? Find out on this episode of #LettersToBoyzPodcast
Abeg, help us to rate, share and leave a comment wherever you listen to the podcast telling us how much you enjoyed the episode!. Better Ratings mean even more people find out about the podcast!.
Do...
2021-11-2627 min