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little talks - #272 Marc Stickdorn | Customer Journey, Service Design, Nutzen
Walk in the shoes of your customers! Vom Skilehrer in Mayrhofen (Zillertal) zum internationalen Bestsellerautor und Berater rund um das Thema »Service Design«. Marc Stickdorn ist ein wahrer Experte im Bereich »Service Design«. Das Thema faszinierte Marc bereits während seiner Zeit im Tourismus. Jedoch fehlte ihm damals noch die Begrifflichkeit des Themas. Am MCI entwickelte er sich weiter und wurde so zum Autoren, Berater und zum Unternehmer. Bei »Service Design« geht es darum, die Bedürfnisse der Kund:innen zu erfassen. Man merkt sehr schnell, dass Marc das nicht nur sagt, sondern auch leb...
2025-02-07
25 min
Whispers of the Design
Service Design - S04E03: Tools for Service Blueprinting
Tools for Service Blueprinting | UX Fundamentals 🎙️ Tools for Service Blueprinting In this episode of UX Fundamentals, we explore the tools that make service blueprinting effective and accessible. Learn how to map and optimize your service processes to enhance user experiences at every touchpoint. 🔍 What Is Service Blueprinting? Service blueprinting is a method used to visualize the connections between different components of a service. From frontstage interactions to backstage processes, we discuss how this tool helps in identifying opportunities for improvement. 💡 Essential Tools for Blueprinting Discover the best tools for service blueprinting, including Miro, Lucidchart, and Smaply. ...
2024-12-07
22 min
The Human Centered Design Podcast (This is HCD) | Service Design & UX
From Music to Medicine: Avril Copeland's Journey of Passion and Innovation
👉 Get started with my free 5-Day Email course for changemakers: https://www.changemakersroadmap.com/OR Design Training: https://www.thisishcd.com/training-------In this insightful episode, Avril Copeland discusses her unique career path, moving from Dublin to Nashville and transitioning from the music industry to the fields of physiotherapy and health technology. She shares her experiences as an entrepreneur, founding TickerFit with Co-Founder Greg Balmer, and HACA Health, and highlights the importance of resilience and human-centered design in creating innovative healthcare solutions. Avril emphasises the need for passion in her...
2024-10-30
43 min
The Human Centered Design Podcast (This is HCD) | Service Design & UX
Avril Copeland’s Journey of Passion and Innovation
In this insightful episode, Avril Copeland discusses her unique career path, moving from Dublin to Nashville and transitioning from the music industry to the fields of physiotherapy and health technology. She shares her experiences as an entrepreneur, founding TickerFit with Co-Founder Greg Balmer, and HACA Health, and highlights the importance of resilience and human-centered design in creating innovative healthcare solutions. Avril emphasises the need for passion in her work, focusing particularly on improving chronic condition management through technology-driven approaches. This conversation offers valuable lessons on adaptability and the future of healthcare innovation. linkedin.com/in/avrilcopeland avrilcopeland.com ...
2024-10-28
43 min
The Human Centered Design Podcast (This is HCD) | Service Design & UX
Turning Conflict into Opportunity: Emma Lynch
👉 Get started with my free 5-Day Email course for changemakers: https://www.changemakersroadmap.com/OR Design Training: https://www.thisishcd.com/training-------In this episode, Emma Lynch shares her journey from academia to the pharmaceutical industry, highlighting the importance of effective communication and personal growth. She discusses the challenges women often face in professional settings, particularly around self-promotion and handling conflict. Emma emphasises the value of understanding internal communication and fostering collaboration within teams. She also reflects on her parenting approach, focusing on instilling strong values and encouraging open dia...
2024-10-23
51 min
The Human Centered Design Podcast (This is HCD) | Service Design & UX
Turning Conflict into Opportunity
In this episode, Emma Lynch shares her journey from academia to the pharmaceutical industry, highlighting the importance of effective communication and personal growth. She discusses the challenges women often face in professional settings, particularly around self-promotion and handling conflict. Emma emphasises the value of understanding internal communication and fostering collaboration within teams. She also reflects on her parenting approach, focusing on instilling strong values and encouraging open dialogue with her children. Additionally, Emma talks about her entrepreneurial journey, addressing the issue of critical medicine shortages and her commitment to making a positive impact in healthcare. linkedin.com/in...
2024-10-21
51 min
The Human Centered Design Podcast (This is HCD) | Service Design & UX
Empathy-Driven Service Design: Building Collaboration and Leading Change with Kate Tarling
👉 Get started with my free 5-Day Email course for changemakers: https://www.changemakersroadmap.com/OR Design Training: https://www.thisishcd.com/training-------Welcome to another episode of This is HCD. In this episode, Kate Tarling discusses her experiences in service design, focusing on the importance of user research, empathy, and fostering collaboration within organisations. She explores the evolution of service design in the UK, particularly in government services, and offers practical advice for driving organisational change. Kate emphasises the role of leadership in promoting a human-centered approach and cautions aga...
2024-10-17
1h 04
The Human Centered Design Podcast (This is HCD) | Service Design & UX
Building Collaboration and Leading Change with Kate Tarling
Welcome to another episode of This is HCD. In this episode, Kate Tarling discusses her experiences in service design, focusing on the importance of user research, empathy, and fostering collaboration within organisations. She explores the evolution of service design in the UK, particularly in government services, and offers practical advice for driving organisational change. Kate emphasises the role of leadership in promoting a human-centered approach and cautions against focusing solely on cost-cutting. She highlights the importance of metrics for measuring success and the value of community building to enhance teamwork and innovation. linkedin.com/in/kate-tarling-6b43b19 ...
2024-10-15
1h 04
YOU NORMAL
Customer Journey nicht mappen - sondern MANAGEN! Gast: Josef Loewe
INHALTNach 7 Jahren Customer Experience Management in der Energiewirtschaft hat sich Josef entschieden, CX Architekturen und Customer Journey Frameworks für Unternehmen unterschiedlicher Industrien anzubietenUnter dem Namen Connected Journeys begleitet er CX-, UX- & Marketing-Teams aus der Telekommunikations-, Energie- und Finanzwirtschaft sowie dem VerlagswesenWas ist für Dich erfolgreiches Customer Journey Management?Wieso ist es für Unternehmen wichtig, die Customer Journey aktiv zu managen? Wie geht das?Welche Benefits haben Unternehmen dabei?Welche Tools setzt Du dazu ein und und wie funktioniert das?Hierbei arbeitet er mit den Tool-Partnern They Do und Smaply zusammenWelche Schritte muss ein Unternehmen bef...
2024-09-26
45 min
The Human Centered Design Podcast (This is HCD) | Service Design & UX
Charles Street on Digital Transformation, Adventure, and Empowering Communities
👉 Get started with my free 5-Day Email course for changemakers: https://www.changemakersroadmap.com/OR Design Training: https://www.thisishcd.com/training-------In this episode, I reconnect with Charles to reflect on our past experiences working together and the lessons we've learned from challenging situations. It’s fascinating to hear how Charles has evolved, now leading digital transformation at a bank in Australia. He shares his inspiring journey, launching a project called Inkwazi, which combines adventure with a mission to make a difference in South Africa. Listening to him navig...
2024-09-20
33 min
The Human Centered Design Podcast (This is HCD) | Service Design & UX
Charles Street on Digital Transformation
In this episode, I reconnect with Charles to reflect on our past experiences working together and the lessons we've learned from challenging situations. It’s fascinating to hear how Charles has evolved, now leading digital transformation at a bank in Australia. He shares his inspiring journey, launching a project called Inkwazi, which combines adventure with a mission to make a difference in South Africa. Listening to him navigate the complexities of registering Inkwazi, his organisation, as a business instead of a charity, and how they partnered with a registered charity to meet their goals, was enlightening. What stood out to...
2024-09-18
33 min
The Calling (formerly The Agile Contact Centre Podcast)
Better service design is better for business
Marc Stickdorn is the CEO and Co-founder of Smaply. Smaply is a software design company specialising in journey mapping and management software used by businesses worldwide. In this episode, Marc explores what service design is and how to use it to improve customer and employee experiences using journey mapping. He emphasises the value of focusing on system design rather than KPIs and explains how Smaply 3.0 can improve the customer experience through more effective journey management. Resources and links: Smaply website Marc Stickdorn’s website Marc Stickdorn on LinkedIn Connect:...
2024-07-15
45 min
The Power of Music Thinking
Sonification with Mike von der Nahmer
Mike von der Nahmer is a sound researcher, music therapist, scientific collaborator at the German Aerospace Center and composer. With over 30 stage works and 100+ compositions, he holds international recognition. He has collaborated with GRAMMY, Kenwood, Sony BMG, Rolls Royce and BMW, and his music has been featured in TV series like NOVA. Mike shares with us some sonification projects in various domains, such as weather patterns, language, the brain, and sound design in autonomous vehicles. For example, he gives us insights into his work at the German Aerospace Center (th...
2023-09-11
1h 16
DrOso101
Estrategia parte 1
En esta ocasión te cuento sobre: -Primer parte de estrategia-Buyer persona/ Target /cliente ideal/ avatar -Definición con Founderpal y audiense -Mapa del cliente con Smaply -Ideas de estrategia con Founderpal Puedes seguirnos en todas las redes sociales como Instagram-Twitter@droso101 Facebook-TikTok @droso101fm Mastodon como @droso@mstdn.social
2023-08-23
26 min
設計遊牧 Design Nomads
S5EP52 來了位設計名人 😍 Marc Stickdorn 《這就是服務設計 This is Service Design Thinking》作者
English interview starts from 30:00 竟然來了一位設計名人: Marc Stickdorn,他是那本著名的服務設計黑皮書的作者,活躍在各大歐洲客戶中,用策略角度導入服務設計。 這一集有關服務設計的導入,務實地從內部流程開始,如何用正確的語言,找到同盟,並且推廣到更策略性、商業價值更高的情境。 他也稍微透露了下本書的 This is journey mapping 的安排和構想,來聽聽世界上最有名(之一)的設計師在想什麼吧! 節目中提到的白皮書: https://www.smaply.com/blog-whitepaper-download?session=scaling-service-design --- Service Design Network 服務設計陣線 2023 年的 Service Design Global Conference 即將於 11/5-11/6 於德國柏林舉行,有興趣歡迎使用折扣碼 DESIGNNOMADSSDGC 購買 10% 折扣的 virtual ticket 線上參與年度盛事! --- Powered by Firstory Hosting
2023-05-21
1h 17
Innovating experiences with service design | Smaply podcast
Journey mapping in tourism
Service design, and specifically journey mapping, has huge potential to change the travel & tourism industry in a positive way. As individual suppliers harness the potential journey mapping offers, they can craft more compelling experiences for their guests. Whether approaches are applied to services in a small hotel, or within a large destination management organization (DMO), journey maps can be created to suit different contexts and use cases within the travel industry.
2022-07-18
21 min
Innovating experiences with service design | Smaply podcast
Ask Marc - managing CX across online and offline channels
In this webinar, we talked about how to manage customer experience across online and offline channels. The main question was what the challenge of omnichannel customer experience management is. Furthermore, we looked into the details of how you can research experiences beyond digital analytics. Also we will look into why qualitative data is so important and how you can manage experiences if they happen out of your reach. This series was initiated as a place for you to learn more about service design and journey mapping software. Our co-founder Marc Stickdorn and the Smaply team share their experience on how...
2022-05-12
27 min
Innovating experiences with service design | Smaply podcast
Ask Marc – becoming a human-centered organization
In this webinar, we talked about how to become a human-centered organization: What's the first step that you can take? What are challenges that you are likely to face? What are chances for first success moments? And who do you need to involve in the process?
2021-12-17
33 min
Innovating experiences with service design | Smaply podcast
Ask Marc – presenting journey maps
In this webinar, we talked about presenting customer journey maps: How to approach different audiences, how to tailor journey map details to stakeholder groups, and about types of visualizations and exports for different use cases. After watching this session, you’ll know how to use journey maps as boundary objects to bridge organizational and communicational silos.
2021-09-15
32 min
Innovating experiences with service design | Smaply podcast
Journey mapping in marketing
Journey mapping and marketing go so much hand in hand that one might think it’s self-explanatory. But just like for any other person, also marketers sometimes have a hard time empathizing with customers. Customer journey mapping can help marketers to ensure they act for the customers’ sake and that it’s really the customer who’s in the focus of what they’re doing – rather than tools and processes. In this episode we discuss: - Customer journey mapping in the context of marketing - Questions to solve in marketing - How to create a journey map for marketing - Typical chal...
2021-08-23
14 min
Innovating experiences with service design | Smaply podcast
Journey mapping in banking
Like many other sectors, the world of banking is facing persistent pressure to innovate within a society undergoing rapid technological, environmental and social change. Due to these changes, the way we engage with banks and access money isn't the same as it was five years ago. Short: the customer experience in banking has changed – and it's highly likely it won't be the same five years from now into the future. In this session we discuss: - Customer journey mapping in the context of banking - Customer experience questions to solve in banking - How to create a journey map for ba...
2021-07-27
21 min
Innovating experiences with service design | Smaply podcast
Journey mapping in NGOs
NGOs have experience management in their DNA: the primary goal of both NGOs and experience designers is to make the world a better place. Journey mapping as a tool can support them in reaching this goal in a more structured way. Supporting people in need like children, elderly people, people with disabilities, people in economically poor regions, but also animal welfare, nature, and sustainability. The list of NGO types is a long one. However in this session, we take one component that unites many NGOs: they depend on a very limited budget and, hence, heavily rely on people who engage...
2021-07-19
13 min
Innovating experiences with service design | Smaply podcast
Journey mapping in SaaS
As a software-as-a-service company that develops SaaS tools for journey mapping, this topic is at the very heart of our culture. Throughout the last few years, journey mapping has grown deeper and deeper into our daily routines, now we are using it along the entire business lifecycle, with the entire team, and not only on an operational level but also on a strategic level too. We have loads to tell about journey mapping in SaaS, however, we will try to balance this out and extract the most crucial points from this approach that we think are most relevant for other...
2021-07-12
18 min
Innovating experiences with service design | Smaply podcast
Ask Marc – Service design workshops
In this session, we talked about service design workshops: how to run a successful service design workshop? What are the upsides and downsides of in-person workshops and digital workshops? And how to connect the two worlds together?Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-service-design-workshops Overview[2:00] Introduction [10:45] What are the upsides and downsides of in-person and digital workshops? [13:25] What is your advice for the duration of an online workshop? [15:35] Is there an optimal size in terms of...
2021-04-02
38 min
Innovating experiences with service design | Smaply podcast
Ask Marc – Measuring service design impact
How do you know if your service design project has been successful? How do you prove if your changes and improvements had impact? How can you use numbers to convince others of the effect of prior service design activities so you get budget for the next ones? In this session, we'll talk about measuring service design, the horrible experiences NPS and driver analysis can cause, and the importance of impact controlling.Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-measuring-service-design Overview[2:35] Int...
2021-02-19
38 min
Innovating experiences with service design | Smaply podcast
Ask Marc – Methodology silos
People call ‘it’ service design, design thinking, (holistic) ux design, experience design, to name just a few. Sometimes, organizations even have different teams under these labels – although they actually do the same stuff. On the other side, what some organizations call ‘service design’ might be completely different to what others call ‘service design’. Language matters. And the labels we use, often end up in methodology silos. Let’s take look beyond these silos in our next episode!Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-methodology-silos Overvi...
2020-12-10
33 min
Innovating experiences with service design | Smaply podcast
Ask Marc – Stakeholder maps
In this session, we talked about the what and why of stakeholder maps, how to create and analyze them, and other types of system maps (value network maps and ecosystem maps). Also you'll get to know different use cases of stakeholder maps.Please find the video, transcript, screenshots and more resources on this episode onhttps://www.smaply.com/blog/ask-marc-stakeholder-maps Overview[01:40] Introduction[07:25] Who should complete a stakeholder map?[09:30] How do stakeholder maps interact with other features of Smaply?[12:10] What are best practices for identifying stakeholders f...
2020-10-12
29 min
FIT FOR DIGITAL CHANGE!
#3 smaply für Stakeholder-Analysen
In dieser Folge lernst Du: - Wie Du als Führungskraft Deine Mitarbeiter in der Verneinungsphase (2. Phase der Veränderungskurve von Streich) am besten unterstützen kannst - Wie das Tool smaply Dein Change Projekt unterstützen kann - Eine Schritt-für-Schritt-Anleitung für Deinen Start mit smaply Internetseite: https://www.smaply.com Video: https://www.youtube.com/watch?v=M3-tdO9s3iY Flyer: https://qrco.de/bbdMu3
2020-07-25
04 min
BROKEN LIGHTS PODCAST
SMAPLY SI RACCONTA - BROKEN LIGHTS PODCAST
L'OSPITE DI OGGI E' SMAPLY, che si racconterà ai microfoni di Broken Lights! - BROKEN LIGHTS è il talk show che intrattiene. Siamo dei ragazzi della piccola regione molise, che hanno voglia di divulgare e informare, attraverso podcast e con un pizzico di divertimento. 💡 Benvenuti su BKL! 💡 - 💡 SOCIAL BROKEN LIGHTS: 💡 FACEBOOK: https://www.facebook.com/BrokenLights-Podcast-111500017290845 INSTAGRAM: https://www.instagram.com/brokenlights__/ SPOTIFY: https://open.spotify.com/show/6RDJhL77Az3YsrG9spcPER?si=YmtiEcIESI2ug4V92gvtDg APPLE PODCAST: https://podcasts.apple.com/it/podcast/broken-lights-podcast/id1522255767
2020-07-24
53 min
Innovating experiences with service design | Smaply podcast
Ask Marc – Journey map repositories
In this session we talked about journey map hierarchies, how to connect journeys within departments, and how a repository helps standardize customer centricity activities.Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-journey-map-repositories Overview[05:30] Introduction[14:20] How can you establish links and enable traceability between customer and operations / organization metrics using repositories?[18:10] What is a good way to connect all the different journeys within one company?[20:00] How could journey map repositories work for journey maps that cover journey...
2020-07-17
41 min
Innovating experiences with service design | Smaply podcast
Ask Marc – Customer experience research
In this session, we discussed how to research experiences of customers, employees, citizens or other stakeholders and use the data on journey maps.Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-experience-research Overview[01:35] Introduction[07:15] How do you get to good quality results with limited budgets?[16:58] When do you suggest which UX research method to use?[20:20] What are examples of ethnographic research?[24:00] How do you calculate the cost for each research method?[28:05] H...
2020-05-05
34 min
Innovating experiences with service design | Smaply podcast
Ask Marc – Personas on journey maps
How to use multiple personas on one journey map to compare their experience? We also talk about stakeholder groups and learn how backstage activities and service blueprints are connected to personas.Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-personas-on-journey-maps Overview[03:28] How many personas are too many? Can you get too granular?[06:15] What kind of persona is useful for developing a TV channel and how do you use personas in a media project?[11:18] How can you use a...
2020-03-12
30 min
Innovating experiences with service design | Smaply podcast
Ask Marc – Personas
How do personas differ from market segments and other constructs, how to create and update them, and how to successfully embed them in organizations?Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-personas Overview[02:50] What are personas?[04:40] What is the difference between service design tools and methods?[08:30] What's the connection of personas and market segmentation?[10:00] How do organizations use personas?[13:45] What's the difference between personas and similar constructs?[17:30] Who uses personas a...
2020-02-06
38 min
Innovating experiences with service design | Smaply podcast
Ask Marc – Journey map operations
An introduction to journey map operations, a customer-centric management tool for agile organizations and dig into how to embrace this approach in their organizations. Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-journey-map-operations Overview[03:00] Workshop maps, project maps and management maps[07:00] How to get started with journey map operations[08:10] What’s the operations part about?[12:17] How to structure journey maps from macro to micro levels in Smaply?[14:30] Can you connect all the different jour...
2019-12-05
34 min
Innovating experiences with service design | Smaply podcast
Ask Marc – Insights from the SDGC19
In this episode we talk about the Service Design Global Conference 2019, news from the service design field and learnings and insights from recent developments.Please find the video, transcript, screenshots, and more resources on this episode on https://www.smaply.com/blog/sdgc19-webinar Overview[03:00] How was your experience at the SDGC19?[06:20] What was your workshop on journey map operations about?[07:40] What are the different levels of a journey map?[15:30] What is a typical mistake that organizations commit when looking at their CX?[19:12] D...
2019-10-30
44 min
The Human Centered Design Podcast (This is HCD) | Service Design & UX
SDGC19 Special / Marc Stickdorn 'Customer Journey Map Ops'
We are thrilled to be official media partners for the Service Design Global Conference in Toronto this year and are sharing podcasts from the event as it happens. The first episode is with Marc Stickdorn, CEO of More than Metrics and co-author of several leading service design textbooks, This is Service Design Thinking and This is Service Design Doing Marc on Twitter Smaply.com Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-10-10
14 min
Bringing Design Closer with Gerry Scullion
SDGC19 Special / Marc Stickdorn 'Customer Journey Map Ops'
We are thrilled to be official media partners for the Service Design Global Conference in Toronto this year and are sharing podcasts from the event as it happens. The first episode is with Marc Stickdorn, CEO of More than Metrics and co-author of several leading service design textbooks, This is Service Design Thinking and This is Service Design Doing Marc on Twitter Smaply.com Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-10-10
15 min
Bringing Design Closer with Gerry Scullion
SDGC19 Special / Marc Stickdorn 'Customer Journey Map Ops'
We are thrilled to be official media partners for the Service Design Global Conference in Toronto this year and are sharing podcasts from the event as it happens. The first episode is with Marc Stickdorn, CEO of More than Metrics and co-author of several leading service design textbooks, This is Service Design Thinking and This is Service Design Doing Marc on Twitter Smaply.com Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-10-10
15 min
Innovating experiences with service design | Smaply podcast
Ask Marc – Employee experience
How can employee experience help you bring service design to your organization and what projects you can tackle at the beginning?Please find the video, transcript, screenshots, and more resources on this episode on https://www.smaply.com/blog/ask-marc-employee-experience Overview[02:46] Is employee experience a good thing to start with service design in an organization?[07:11] Do you rather suggest a short term research or a long term research to learn more about employee experience?[11:04] How can I motivate employees to participate in the employee experience and get b...
2019-07-11
35 min
The Human Centered Design Podcast (This is HCD) | Service Design & UX
Marc Stickdorn and Adam Lawrence 'A Service Design 360'
Hello and welcome to another episode of this is HCD. I'm your host Chi Ryan and Aussie designer, living in working in New York City. In this episode, I'm catching up with Marc Stickdorn and Adam Lawrence, co-authors of the cult service design books. This is Service Design Thinking and more recently This is Service Design Doing. If you aren't familiar with either of the books, we'll put the links into the show notes for this episode.Marc on TwitterAdam on TwitterMore than MetricsExperience FellowSmaplyWork Play Experience
2018-09-25
46 min
Service Design Podcast
MARC STICKDORN - TOOLS AND WAYS ON HOW TO IMPLEMENT SERVICE DESIGN IN LARGE ORGANISATIONS
Marc Stickdorn is a well-known person in the Service Design world. That’s understandable for many reasons! He is one of the writers on the ‘Service Design Thinking’ and the ‘Service Design doing’ book. Since this week also the ‘Service Design Methods’ book. Besides that he is co-founder and CEO of ‘More than Metrics’, a company that offers tools and stuff for customer experience and service designers: Smaply, Experiencefellow and Mr. Thinker. Marc speaks about Service Design at many conferences around the world. Great to have him at the podcast!
2018-08-20
50 min
The Human Centered Design Podcast (This is HCD) | Service Design & UX
Marc Stickdorn 'Embedding Service Design into Organisations'
This is HCD is brought to you by Humana DesignIn this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium. Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York...
2018-05-08
49 min
Bringing Design Closer with Gerry Scullion
Marc Stickdorn 'Embedding Service Design into Organisations'
This is HCD is brought to you by Humana DesignIn this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium. Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York for their s...
2018-05-08
49 min
Bringing Design Closer with Gerry Scullion
Marc Stickdorn 'Embedding Service Design into Organisations'
This is HCD is brought to you by Humana DesignIn this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium. Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York for their s...
2018-05-08
50 min
The Human Centered Design Podcast (This is HCD) | Service Design & UX
Tarra Van Amerongen - 'Why your idea never gets built and the story of business designers as the unsung heroes of service design'
This is HCD is brought to you by Humana DesignThis is HCD - http://www.thisisHCD.comTarra Van Amerongen @Fjord — https://www.fjordnet.com/teammember/tarra-van-amerongen/Tarra Van Amerongen on LinkedIn – https://www.linkedin.com/in/tarravanamerongen/?ppe=1MrThinkr – http://www.mrthinkr.comSmaply - http://www.smaply.comExperience Fellow – https://www.experiencefellow.com/D-Scout – https://dscout.com/Join the This is HCD Newsletter We send out a fortnightly newsletter for anyone interested in human-centered design, updates about new podcasts, and any related news that we think you...
2017-10-10
28 min
Service Design Show
A Customer Journey Map is not a ****ing deliverable / Marc Stickdorn / Episode #1
What is the difference between UX, CX, Design Thinking and Service Design? This and more in this episode of the Service Design Show with Marc Stickdorn. ---------------------------------------- EPISODE GUIDE 1:10 - First encounter with Service Design. 4:30 - Why do we have so many names for doing design? 9:10 - When will we finally do really good research in practice? 15:45 - How much technology do we actually need in Service Design? 24:55 - Marcs golden tip for aspiring Service Designers. 25:56 - Question for the viewers ---------------------------------------- ABOUT MARC STICKDORN @MrStickdorn ➜ https://goo.gl/AU7nfW MarcStickdorn.info ➜ http://goo.gl/k2908S LINKS FROM THE...
2016-04-16
27 min
UX Discovery Session Podcast
DS056 :: Marc Stickdorn - Entrepreneur, Trainer, Author: Service Design Thinking
Subscribe to the podcast using: iTunes | Stitcher | SoundCloud This episode features an interview with Marc Stickdorn of Entrepreneur, Trainer, Author: Service Design Thinking. Brought to you by our sponsor: MarksAndLogos.com 00:00 Intro Theme 00:11 Introductions/Interview with Marc Stickdorn of Entrepreneur, Trainer, Author: Service Design Thinking. Links / topics mentioned: Innsbruck Strategic management Trier, Germany smaply.com experiencefellow.com mrthinkr.com This is Service Design Thinking Elon Musk Debuts the Tesla Powerwall Presentation at Thailand Creative & Design Center Talk in Madrid UIE 19: Service Design: Basic Tools and Insights BMW Oldtimer Mo...
2015-07-18
16 min