Shows
The Business Trendsetter PodcastHow Younger Generations are Utilizing Business TrendsToday, we had a conversation with Brendan Staib, the latest addition to the SparkPartners team and a sophomore at the University of Arizona's business school. Understanding the distinct buying patterns of each generation can provide valuable insights on how to sell to each of them and grow your market share. In our discussion, Brendan shed light on the evolving trends defining the Gen Z lifestyle, highlighting the significant impact of the rise of AI. Moving forward, seizing opportunities with each new generation will require a deep understanding of their purchasing behaviors and cultural backdrop, especially by understanding what prevailing...2024-04-1733 min
The Business Trendsetter PodcastTRUST – Trust Leads to Sales, But Not Like You ThinkCustomers won’t buy from you if they don’t trust you. The very minimum is you must promise to your customer what you will deliver, and then make good on that promise. If your product and/or service doesn’t deliver on its promise, you won’t have trust and you won’t have sales. Surprisingly, companies often fail at this very bottom level. They fail to meet their promise, and they lose trust. For example, Fox News admitted it had lied on TV, and agreed to pay Dominion (the voting machine company) $785M for hurting Dominion’s reputation. By n...2023-04-1931 min
The Business Trendsetter PodcastDo You Know Your Customer Value Proposition?If you don’t know why people buy your stuff, you have no chance at success. You must know your customers’ needs – especially the unmet or under-met needs. Then you give them solutions that meet those needs. Success isn’t from just being “more, better, faster, cheaper” than the other guy. Success comes from understanding needs, and offering the best solution to fill those needs – especially as needs change.This podcast introduces Sydney King, founder of Syd Shakes. She describes her journey to understanding unmet needs in health and wellness, and founding her company. She’s not only an entrepreneur...2022-04-0733 min