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Showing episodes and shows of
Marcel@parakeeto.com (Marcel Petitpas)
Shows
The Agency Profit Podcast
Pricing & Scoping for Agencies, With Marcel Petitpas
Points of Interest0:00 – 0:14 – Introduction to Pricing Framework: Marcel introduces a universal pricing formula that applies across all billing models, setting the stage for simplifying agency profitability assessments.0:54 – 1:38 – Solo Episode Overview: Marcel explains that the episode will draw from his All Agency Summit presentation, covering how to price profitably and choose optimal pricing models.1:50 – 3:08 – The Best Pricing Model: Marcel emphasizes that the "best" pricing model is the one that consistently delivers the best margin, not a specific method like value-based or hourly billing.5:22 – 6:59 – Differentiating Pricing and Scoping: He defines pricing as determining what the client will pay and scoping as calculating w...
2025-05-07
26 min
The Agency Profit Podcast
The Three Immutable Laws of Profitability, With Marcel Petitpas
Points of Interest1:02 – 1:38 – Intro: Marcel introduces the session as a condensed version of his All-in Agency Summit talk, aimed at equipping agencies with the key levers to diagnose and improve profitability.3:05 – 3:18 – 80/20 Profitability Focus: The goal is to give agencies 20% of the knowledge that provides 80% of the insight needed to take control of profitability, regardless of market conditions.4:28 – 6:27 – The Growth Trap Cycle: Agencies often get stuck in a cycle of hiring during growth, losing profitability, scaling again, and repeatedly encountering the same financial challenges at larger scales.6:42 – 7:01 – Identifying the Real Problem: Founders are urged to identify whether their agency's issue is ineffic...
2025-04-23
48 min
The Agency Profit Podcast
How to Downsize Your Agency, With Carson Pierce
Points of Interest0:00 – 0:23 – Small Cuts, Big Impact: Marcel explains how trimming small recurring expenses added up to $7K/month in potential savings.1:32 – 2:44 – Market Uncertainty Hits Everyone: Carson highlights how client indecision is stalling agency pipelines across the industry.3:04 – 3:23 – Opportunity in Unstable Times: Marcel frames uncertainty as a chance to optimize, streamline, and future-proof the business.4:02 – 4:36 – Sales Slowdowns and Staffing Pressure: Agencies must balance shrinking pipelines with existing team and overhead costs.5:02 – 5:25 – Avoiding Cost-Cutting Traps: Downsizing without strategy can hollow out delivery capacity and worsen long-term profitability.6:02 – 6:36 – Overhead First, Not Production: Carson shares a personal lesson on the importance of reducing overhead ove...
2025-04-09
48 min
The Agency Profit Podcast
Building a Model for Your Agency, With Carson Pierce
Points of Interest00:51 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to discuss a key challenge for agency owners—transitioning from expert to CEO while managing financial complexities.02:01 – 03:10 – The Common Agency Struggle: Many agency owners are incredible at their craft but struggle with the financial side of running a business, leading to inefficiencies and profit loss.05:01 – 06:40 – The Knowledge Gap in the Agency World: Historically, there hasn’t been much comprehensive content available to help agency owners understand the financials of their business, making it difficult to navigate profitability challenges.09:01 – 11:00 – Breaking Down Agency Finances: Marce...
2025-03-26
35 min
The Agency Profit Podcast
Understanding Your Agency Model, With Carson Pierce
Points of Interest00:55 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to chat about a big shift in the agency world—why more agencies are ditching big teams in favor of lean, contractor-driven models.01:34 – 02:29 – Agencies Are Shrinking Their Core Teams: Carson talks about a growing trend—agencies are keeping their leadership and strategy teams small while outsourcing most of the production work to contractors, freelancers, and offshore talent.03:08 – 05:05 – Why Agencies Are Outsourcing More Work: Marcel breaks down the big reasons behind this shift, including rising salaries, AI shaking things up, a tough economy, and...
2025-03-12
32 min
The Agency Profit Podcast
The Process Behind Profit Management, With Kristen Kelly
Points of Interest0:24 – 0:54 – Show Introduction & Guest Introduction: Marcel introduces Kristen Kelly, highlighting her expertise in operations and agency profitability management.1:01 – 1:45 – The Three-Part Profitability Management System Overview: Kristen recaps the framework discussed in previous episodes: the right data, ensuring financial, delivery, and sales data are clean; the right framework, having clear metrics and understanding relationships; and the right process, implementing structured cadences for decision-making.1:46 – 3:07 – Why Process is Often the Missing Piece in Profitability Management: Marcel explains that many agencies mistakenly view profitability management as an event rather than an ongoing process. He highlights common pitfalls, such as assuming data will always...
2025-02-26
40 min
The Agency Profit Podcast
Why Most Reporting Systems Fail, & What to Do Instead, With Ben Zittlau
Points of Interest01:00 – 01:45 – Guest Introduction: Marcel welcomes back his co-founder, Ben Zittlau, highlighting his expertise in data operations and agency growth strategies.03:35 – 05:50 – Scaling Data Operations: Lessons from Jobber: Ben shares insights from his experience at Jobber, detailing the challenges of building and scaling a data operations team in a fast-growing company.08:43 – 13:14 – Why Agencies Struggle to Get Insights from Their Data: Discussion on how agencies collect vast amounts of data across multiple tools but fail to derive meaningful insights due to fragmentation and inconsistency.13:15 – 16:05 – The Myth of a “Single Source of Truth: Marcel and Ben challenge the common belief that pushing all d...
2025-02-12
51 min
The Agency Profit Podcast
Breaking Down Earned Revenue to Drive Better Agency Decisions, With Ben Zittlau
Points of Interest01:00 – 01:50 – Episode Kickoff and Guest Introduction: Marcel introduces Ben Zittlau, his co-founder and the “brains behind the operation” at Parakeeto, highlighting Ben’s instrumental role in shaping the company’s philosophies and tools.01:51 – 04:25 – Ben’s Background and Early Career: Ben shares his journey from studying electrical engineering to becoming deeply involved in startups, entrepreneurship, and eventually co-founding Parakeeto, along with his notable work at Jobber.04:26 – 06:44 – Lessons from Jobber and Shaping Profitability Frameworks: Ben reflects on his time at Jobber, where he observed how businesses transformed when they understood profitability over revenue, a realization that shaped Parakeeto’s focus.06:45 – 07:22 –...
2025-01-29
42 min
The Agency Profit Podcast
First Principles Software Implementation In Your Agency, With Henrik Becker
Points of Interest00:51 – 01:29 – Introduction to Henrik Becker: Marcel introduces Henrik Becker, an expert in agency coaching, EOS implementation, and CRM systems, now leading Rev Hops to improve agency sales and marketing systems.01:30 – 02:13 – Henrik’s Career Journey: Henrik details his evolution from systematic marketing in 2010 to specializing in CRM platforms like Salesforce and HubSpot, emphasizing management systems for success.03:42 – 04:48 – Aligning CRM with Operations: Marcel and Henrik stress that CRMs and operational tools should address fundamental business issues, adopting a first-principles approach to technology.04:49 – 07:04 – Common CRM Problems: Henrik identifies signs of ineffective CRM use, such as Excel dependency, poor adoption, and data inaccurac...
2025-01-22
37 min
The Agency Profit Podcast
From Silos to Synergy: Building an Integrated Approach for Your Agency, With Kristen Kelly
Points of Interest00:52 – 01:17 – Guest Introduction and Episode Overview: Marcel introduces Kristen Kelly, a member of the consulting team, and previews the episode’s focus on agency management trends, particularly on improving profitability and breaking down silos.02:57 – 05:00 – Challenges with Siloed Agency Models: Kristen explains how siloed operations between sales, delivery, and finance lead to fragmented data, inefficiencies, and breakdowns during planning and execution.05:00 – 07:30 – Modern Agency Realities and Challenges: Marcel highlights the need for integrated systems due to changing client relationships, dynamic pricing models, and rising economic pressures, which strain traditional agency structures.07:30 – 10:00 – What Integrated Agency Management Looks Like: Marcel introduces the con...
2025-01-15
38 min
The Agency Profit Podcast
The Problem With Benchmarking and What to Do Instead
Points of Interest00:00 – 00:47 – Intro and Gratitude: Marcel thanks listeners and sets up the episode's focus on benchmarking traps and performance evaluation.00:47 – 01:33 – The Benchmarking Trap: Marcel introduces the risks of relying on external benchmarks instead of understanding your agency’s internal performance model.01:33 – 02:53 – Rate Benchmarking Limitations: Marcel explains why comparing rates fails to provide meaningful insights, especially with modern pricing models.02:53 – 05:00 – Flat Fees and Efficiency: He discusses the rise of value-based and project pricing, and how efficiency affects realized rates.05:00 – 06:08 – Realized Rates vs. Rate Cards: Marcel highlights that listed rates (rate cards) rarely reflect the actual rates agencies earn.06:08 – 07:29 – The Power of Average Billa...
2025-01-01
32 min
The Agency Profit Podcast
Preparing Your Agency for 2025: Lessons from 2024 and Future Trends, with Carson Pierce
Points of Interest00:42 – 01:16 – Industry Stats Nerd: Marcel highlights Carson’s expertise in analyzing agency reports and introduces the core topic of navigating the agency world’s "new normal."03:00 – 04:10 – Financial Challenges in 2024: Carson explains how financial tightening, including cash flow and reserve issues, has become a significant pain point for agencies in the past year.04:11 – 06:15 – The “New Normal” for Agencies: Discussion about how the agency landscape is stabilizing into a "new normal," marked by consistent challenges and tighter margins.06:16 – 10:10 – Impact of Market Maturity and Global Trends: Marcel outlines how market maturity, globalization, AI, and freelancing trends are reshaping the competitive environment...
2024-12-18
34 min
The Agency Profit Podcast
Why Managing Ops Data is so Damn Hard... , With Kristen Kelly
Points of Interest00:01 – 00:43 – Welcome and Introduction: Marcel introduces Kristen Kelly, Parakeeto's newest team member, highlighting her quick ramp-up and prior involvement with the company.00:44 – 01:40 – Kristen's Background: Kristen shares her 20 years of agency experience, spanning six agencies, with a focus on account/project management and operations.01:41 – 02:50 – The Role of Operations: Kristen reflects on falling in love with operations at a startup agency, emphasizing its analytical and leadership demands.02:51 – 03:48 – Challenges of Operations: Marcel describes the ambiguous and multifaceted nature of operations roles, with operators often stepping in to resolve the business's weak areas.03:49 – 05:07 – The Complexity of Data Integration: Marcel explains how operators are of...
2024-12-04
35 min
The Agency Profit Podcast
Why You're Failing at Profitability Reporting
Points of Interest00:01 – 01:00 – Introduction to Data Systems: Marcel introduces the episode’s focus on designing data systems that empower agencies and businesses to make data-driven decisions with clarity and alignment.01:00 – 02:30 – Why Agencies Struggle with Data: Marcel explains why many agencies face challenges in getting value from their data, often due to incorrect frameworks and a lack of process around data management.03:00 – 04:20 – The Pendulum of Tools: Marcel discusses how agencies often swing between using specialized tools and all-in-one platforms, creating unnecessary change management that doesn’t solve core data issues.05:00 – 06:15 – Outdated Billing Models in Agency Systems: Marcel explains how traditional agency f...
2024-11-20
24 min
The Agency Profit Podcast
20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson Pierce
Points of Interest00:01 – 00:41 – Introduction: Marcel kicks off the episode with excitement, announcing the podcast's new weekly schedule, alternating between general content and Parakeeto-focused episodes.00:42 – 01:27 – Introducing Carson Pierce: Marcel introduces Carson Pierce, Parakeeto’s head consultant, with over two decades of experience in the agency world, emphasizing his popularity and unique career journey.02:02 – 03:00 – Carson’s Background: Carson shares his unconventional path, starting as a daycare owner before transitioning into agency work, becoming a developer, and eventually leading in project management.06:21 – 07:03 – Struggles in Resourcing: Carson recounts the challenges of resource management early in his career, highlighting the stress and inefficiency caused by a lack of...
2024-11-06
38 min
The Agency Profit Podcast
How to Transition from Entrepreneur to CEO, with Jason Swenk
Points of Interest00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces Jason Swenk, a returning guest and friend of the show, known for his agency expertise and role as the founder of Agency Mastery 360.00:44 – 01:33 – Jason’s Background: Jason Swenk shares his journey of starting his first agency by accident in 1999, growing it to eight figures, and eventually selling it. He reflects on how he transitioned from agency founder to advisor and coach.02:20 – 02:55 – Success with Major Clients: Marcel highlights Jason’s success with major clients such as Lotus Cars and Hitachi, as Jason reflects on growin...
2024-10-16
38 min
The Agency Profit Podcast
Using Client Stories to Increase Retention, With Ian Garlic
Points of Interest00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces his guest, Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish.01:11 – 02:54 – Ian’s Background: Ian shares his journey, including nearly 20 years in marketing, starting in commercial real estate and evolving to become a marketing consultant for attorneys and agencies, focusing on YouTube and video case stories.03:35 – 04:53 – Understanding Client Impact Through Storytelling: Ian emphasizes the importance of understanding the transformation businesses create for clients, and how telling compelling stories of that transformation can attract new business and...
2024-10-02
30 min
The Agency Profit Podcast
Sales Philosophies to Help Boost Your Agency, With Taylor Welch
Points of Interest00:01 – 00:48 – Introduction: Marcel Petitpas welcomes Taylor Welch, a seasoned sales and marketing expert, to discuss aligning sales incentives with client success, sharing insights from Taylor’s extensive experience.00:48 – 01:20 – Background: Taylor Welch introduces himself, sharing his journey from a touring musician to building a portfolio of companies, and the challenges he faced balancing business growth with family life.01:20 – 03:43 – Early Business Struggles: Taylor discusses his initial struggles with scaling businesses, the pitfalls of rapid growth, and the realization that he needed to prioritize both business and family.03:43 – 04:44 – Scaling Challenges: Marcel and Taylor explore the challenges of scaling businesses too quickly, the r...
2024-09-04
40 min
The Agency Profit Podcast
Getting your EOS Scorecard Right, with Mark O’Donnell
Points of Interest00:01 – 00:41 – Introduction: Marcel Petitpas welcomes Mark O'Donnell, the leader of EOS Worldwide, to discuss the Entrepreneurial Operating System (EOS) and its impact on businesses, focusing specifically on data and scorecards.02:04 – 03:38 – What is EOS?: Mark O'Donnell provides an overview of EOS, explaining its core components—Vision, Traction, and Healthy—and how it helps businesses align their leadership teams and execute their vision effectively.04:37 – 07:08 – Mark’s Journey to EOS Leadership: Mark shares his background, including his transition from running a vertically integrated pharma and biotech services business to becoming the CEO of EOS Worldwide.07:08 – 08:18 – Data and Scorecards in EOS: The conversation...
2024-08-21
38 min
The Agency Profit Podcast
Exit Planning Strategy, with David Tobin
Points of Interest00:01 – 00:36 – Introduction: Marcel Petitpas welcomes David Tobin, a mergers and acquisitions expert, to discuss strategies for successful business exits.01:09 – 02:52 – David’s Background: David shares his journey from starting his first business in college to founding TobinLeff, focusing on his niche in financial services and exit planning.04:26 – 06:37 – Exit Strategies: David outlines various exit strategies, including selling to another agency, management buyouts, ESOPs, and financial sponsors.08:20 – 10:13 – Planning for Exit: David and Marcel discuss how firm owners can think through and plan for their exit, considering different options and what might be most applicable to them.13:58 – 15:58 – Current Market Conditions: David talks about how...
2024-08-07
34 min
The Agency Profit Podcast
Building a Vibrant Agency Culture, With Nicole Greer
Points of Interest00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Nicole Greer, founder and CEO of Build a Vibrant CultureTM.00:59 – 02:14 – Guest Background: Nicole shares her journey and experience, highlighting her work with notable brands like State Farm and The Ohio State University.02:15 – 04:05 – Importance of Culture: Discussion on why culture is crucial for any organization and how it impacts team performance and business success.04:06 – 06:27 – Defining Culture: Marcel and Nicole explore what culture means in a workplace context, emphasizing behaviors, actions, and organizational values.06:28 – 08:11 – Challenges in Building Culture: Common challenges agencies face when trying to build and maintain a positive culture, es...
2024-06-26
46 min
The Agency Profit Podcast
How to Identify the Right Leadership Style, with Audrey Joy Kwan
Points of Interest00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership.06:57 – 08:26 – Leadership Styles: Audrey discusses the selection of appropriate leadership styles for different agency scenarios, addressing common misconceptions.10:24 – 12:33 – Practical Example: Audrey provides an example from event management to demonstrate how leadership styles are adapted based on team competencies.14:51 – 16:00 – Leadership Framework: Discussion on a quadrant framework that helps identify appropriate leadership styles based on team member confidence and competence.18:50 – 20:09 – Flexibility in Leade...
2024-06-12
40 min
The Agency Profit Podcast
Revolutionizing Leadership Through Trauma Healing, with Kelly Campbell
Points of Interest00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Kelly Campbell, a trauma-informed leadership coach. Discussion about Kelly’s new book, “Heal to Lead,” and their approach to trauma, leadership, and consciousness.01:03 – 01:21 – Kelly Campbell’s Professional Background: Kelly shares their professional journey from owning a digital marketing agency to becoming a trauma-informed leadership coach, focusing on the deeper motivations and fears that impact leaders.03:03 – 04:38 – The Importance of Addressing Trauma in Leadership: Marcel highlights the personal relevance of the discussion on trauma in leadership and its impact on personal development and business effectiveness.04:38 – 07:54 – Impact of Trauma on Leadership Styles: Kelly...
2024-05-01
38 min
The Agency Profit Podcast
Mastering Utilization and Capacity Planning for Agency Profits
0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies.2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape.6:00-11:30 – Challenges in measuring utilization, emphasizing variations in defining billable hours and capacity, hindering benchmarking efforts.11:30-15:00 – Emphasis on a comprehensive management framework and the interconnectedness of utilization with financial metrics.15:00-18:00 – Discussion on the impact of utilization on agency profitability and the absence of a universal benchmark.18:00-22:30 – Introduction to the Parakeeto framework and its consistent approach to calculating utilization within a broader context.22:30...
2024-01-24
40 min
The Agency Profit Podcast
Mastering the Art of Hiring: How to Find the Perfect Freelancers for Your Agency, With Emily Hunkler
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:GoWPQuickly HireGoWP FaceBookABOUT: Emily is the Chief Operating...
2023-11-01
20 min
The Agency Profit Podcast
Growing Your Agency Through Acquisition, With Chris Moore
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Chris's InstaChris's YouTubeLinkedInDealmaker ConciergeDealmaker Wealth SocietyABOUT: Chris Moore is...
2023-10-18
24 min
The Agency Profit Podcast
Transforming Agency Burden into an Asset, With Jason Swenk
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jason's author pageAgency MasteryJason's Blog Jason's PodcastLinkedInYouTubeABOUT: Jason is o...
2023-10-04
21 min
The Agency Profit Podcast
The Ultimate Guide to Understanding Agency Rates, With Marcel Petitpas
Check out the full blog post for this solocast here! ** FREE DOWNLOAD** The Agency Profitability Toolkithttps://parakeeto.com/toolkitGet the templates, formulas and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!https://lovethepodcast.com/AgencyProfit
2023-09-27
27 min
The Agency Profit Podcast
How to Build Commercial Knowledge within Your Agency, With Alfie Wenegieme
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Alife’s LinkedInAlfie’s FacebookCactusInstagramTwitterABOUT: Chartered accountant and Managing...
2023-09-20
24 min
The Agency Profit Podcast
Finding Focus in Your Agency One Metric at a Time, With Ryan Watson
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ryan's LinkedInUpsourced LinkedinYoutubeTwitterInstagramUpsourced AccountingAgency Lifecycle blogABOUT: Ryan is an exp...
2023-09-06
27 min
The Agency Profit Podcast
Scaling a Technology Enabled Service Firm from $20-$150M, With Corey Quinn
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Corey's LinkedInCorey's WebsiteVertical Go-To-Market podcastABOUT: Corey helps agencies...
2023-08-23
27 min
The Agency Profit Podcast
Unveiling The Future of Time Tracking, With Ilia Markov
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ilia's TwitterIlia's LinkedInThe Toggl BlogToggl's Anti-Surveillance StatementAgency Profit Margins blogABO...
2023-08-09
23 min
The First Customer
The First Customer - Feathered Fortune Flying High in Business with Parakeeto CEO Marcel Petitpas
Marcel Petitpas is a driven entrepreneur who embarked on his business journey with a fervent passion for building companies. However, his early ventures faced significant challenges as he navigated different industries, trying to find the right product-market fit. Despite initial setbacks, Marcel's resilience and determination led him to co-found Parakeeto, a company that assists creative and digital services firms in streamlining their operations. With a focus on pre-selling and customer validation, Marcel learned invaluable lessons that would shape his approach to entrepreneurship.In the pursuit of success, Marcel Petitpas honed his skills in marketing and customer interaction...
2023-08-03
39 min
The Agency Profit Podcast
Unpacking The Truth Behind The 4-Day Workweek, With Marcel Petitpas
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogMARCEL'S LINKS:ParakeetoAgency Profit PodcastLinkedInParakeeto’s LinkedInTwitterABOUT MARCEL: Marcel is co-found...
2023-08-02
22 min
The Agency Profit Podcast
How The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney Tarrent
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:The Ad GirlsCourtneyTarrant.comCourtney's InstagramCourtney's LinkedInMillion Dollar Agency MentorshipABOUT:
2023-07-26
45 min
The Agency Profit Podcast
Selling Client Education and Credentialling, with Darian Kovacs
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jelly AcademyJelly MarketingDarian’s LinkedIn Jelly Marketing Facebook Jelly Marketing Twitter Jelly Marketi...
2023-07-12
26 min
The Agency Profit Podcast
How Focusing on Your Niche Can Transform Your Agency, Paul Bellows
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Yellow PencilPaul's LinkedInPaul's 311 podcast legendarypodcasts.com/paul-bellowsABOUT: Paul Bel...
2023-06-28
26 min
The Agency Profit Podcast
Leveraging Rest to Amplify Agency Profitability, With Alyson Caffrey
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Operations AgencyAlyson’s Instagram Operations Agency LinkedIn Operations Agency YouTube ABOUT:
2023-06-14
27 min
The Agency Profit Podcast
Strategies for Profitability and Client Satisfaction, With Ashley Carroll
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ashley's LinkedIn linkedin.com/in/ashleykcarroll/momentumaccounting.comABOUT: Ashl...
2023-05-31
19 min
The Agency Profit Podcast
Fireside Chat: Startup Agency Story, with Nigel Thomas
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Nigel's LinkedIn alphainbound.comAlpha Inbound LinkedIn Ecom Alphas PodcastABOUT:
2023-05-17
23 min
The Agency Profit Podcast
Leveraging Processes for Profits, With Dean Soto
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Dean’s LinkedIn Pro Sulum’s FaceBook Freedom in Five Minutes Podcast
2023-05-03
21 min
The Agency Profit Podcast
The Art & Science of Account Management, With Peter Levitan
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Peter’s LinkedIn linkedin.com/in/peterlevitan/ Peter’s Twitter twitter.com/PeterLevi...
2023-04-19
22 min
The Agency Profit Podcast
How to Attract and Acquire More Clients for Your Agency, With Brent Weaver
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:ugurus.comBrent's LinkedIn @brentweaverbrent@ugurus.com (again, if you fancy a free cop...
2023-04-05
26 min
The Agency Profit Podcast
The Perfect P&L for Service Businesses, With Adam Rundle
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:CleverProfits YouTube ChannelAdam's LinkedInAdam's FacebookABOUT: Adam and his team...
2023-03-22
23 min
The Agency Profit Podcast
How to Keep Your Team Motivated to Track Time, With Karsten Rasmussen
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Karsten’s LinkedIn @karsten-bjørk-rasmussen/TimeJam LinkedIn @company/timejam/about/TimeJam https://www...
2023-03-08
24 min
The Agency Profit Podcast
How Account Managers are The Key to Growing Client Relationships, With Jennifer Plant
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jennifer’s Linkedin @jennyplantAccountManagementSkills.comCreative Agency Account Management Podcast accountmanagementskills.com/podcast/Ma...
2023-02-22
22 min
The Agency Profit Podcast
How to Make More Money by Optimizing Your Website, With Ryan Thrash
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ryan's Twitter @rthrashRyan's LinkedIn @ryanthrashMODXABOUT: RYAN THRASHRyan Thr...
2023-02-08
22 min
The Agency Profit Podcast
Buying Back Your Time, With Dan Martell
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Dan's website danmartell.comBuy Back Your Time via AmazonDan's Twitter @danmartellDan's LinkedIn...
2023-01-25
22 min
The Agency Profit Podcast
How to Optimize Your Agency's Business Model for More Profits, With Paul Higgins
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Paul Higgins Blueprint: https://paulhigginsmentoring.com/blueprintICP Identifier: https://paulhigginsmentoring.com/ICPLean...
2023-01-11
30 min
The Agency Profit Podcast
The Value of Operations in Scaling Your Agency, With Jhana Li
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jhana's LinkedIn linkedin.com/in/jhana-li/Jhana's Instagram instagram.com/thejhanali/Spyglass...
2022-12-28
29 min
The Agency Profit Podcast
How to Create More Profitable and Less Risky Client Relationships, With Sharon Toerek
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Sharon’s LinkedIn linkedin.com/in/sharontoerekSharon’s Twitter twitter.com/SharonToerek...
2022-12-14
26 min
The Agency Profit Podcast
The Key to Breaking Through the $1M Sales Barrier, With Brad Farris
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Brad’s LinkedIn linkedin.com/in/bradfarris/AnchorAdvisors.comABOUT: BRA...
2022-11-30
29 min
The Agency Profit Podcast
How to Increase Profitability and Agency Efficiency, With Corina Ludwig
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Corina’s LinkedIn linkedin.com/in/corinaludwigFunctionFox LinkedIn linkedin.com/company/functionfo...
2022-11-16
23 min
The Agency Profit Podcast
How Your People Empower Your Profits, With Lindsey Groepper
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:BLASTmedia.comBlog|Podcastlindsey@blastmedia.comLinkedIn /in//lindseygroepper/ABOUT: LINDSEY GROEPPER...
2022-11-02
27 min
The Agency Profit Podcast
How to Stop Your Agency From Plateauing, With Juliana Marulanda
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:LinkedIn /in/JulianaMarulandaFacebook /ScaleTimeYoutube /ScaleTimeScaleTime PodcastFree Operation Assessment 5-Minute DiagnosticABO...
2022-10-19
30 min
The Agency Profit Podcast
The Evolution of Hiring in the Modern World, With Tatiyana Cure
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Tatiyana’s LinkedIn @tatiyanacureHire to WinABOUT: TATIYANA CUREWe’re...
2022-10-05
25 min
The Agency Profit Podcast
How to Leverage Productized Services to Increase Your Profits, With Greg Hickman
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:https://altagency.com/Greg’s YouTube @GregHickmanTVGreg’s LinkedIn @gregoryjhickmanABOUT...
2022-09-21
29 min
The Agency Profit Podcast
The Key Phases for Efficient Agency Growth, with Rachel Jacobs
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:ecommercepartnerships.comecommerceagencygrowth.com Rachel’s LinkedIn @rachelmjacobsABOUT: RACHEL JACOBS
2022-09-07
23 min
The Agency Profit Podcast
How to Hire Your First Assistant and Reclaim Your Time, With Amanda Hamilton
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Amanda’s LinkedIn @amanda-raye-hamiltonHamilton RayeInstagram @Hamilton_RayeLinkedIn @HamiltonrayeABOUT: AMANDA HAM...
2022-08-24
26 min
The Agency Profit Podcast
The Strategy Behind Defining Your Reputation as an Employer, with Bryan Adams
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:The Digital Hug NewsletterGive & Get the bookEmployer Branding SprintsPH Creative resources/blog
2022-08-10
24 min
The Agency Profit Podcast
How to Extract Yourself f rom Running an Agency with Brad Smith
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Wordable.ioCodeless.iouSERP.io LinkedIn linkedin.com/in/bsmarketer/ABOUT B...
2022-07-27
22 min
The Agency Profit Podcast
The 5 Exits to Help Scale Your Agency with Mandi Elefson
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Handsoffceo.com/briefingHandsoffceo.com/roadmapHandsoffceo PodcastTwitterLinkedinABOUT MANDI ELLEFSON...
2022-07-13
28 min
The Agency Profit Podcast
How to Build a Productized Service Business to Sell with Tyler Gillespie
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Tyler is circling back to his first love, that bei...
2022-06-29
20 min
The Agency Profit Podcast
How to Develop a Strategic Plan to Grow Your Agency with Jon Morris
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ramsay InnovationsLinkedInCompany LinkedInABOUT JON MORRIS:Jon is t...
2022-06-15
24 min
The Agency Profit Podcast
Agency Profit Podcast #88 - How to Increase Your Profit While Working Less Hours w/ Mike Moll
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS:Website: mikemoll.co, Instag...
2022-06-05
25 min
The Agency Profit Podcast
Improving Client Retention, With Shaun Clark
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:https://www.gohighlevel.com/ https://gohighlevel.com/podcast https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g
2022-05-18
23 min
The Agency Profit Podcast
How to Build An Agency For Financial Freedom, With Pia Silva
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:PiaSilva.comNoBSAgencies.comTwitter @pialovesyourbizLinkedInInstagramAbout Pia SilvaPia Silva is a partner and brand strategist...
2022-05-04
21 min
The Agency Profit Podcast
The 4 W's for Transitioning from a Freelancer to an Agency, With Tim Kilroy
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:The 4 W's The Kilroy Report PodcastLinkedIn @timkilroyTwitter @timkilroyFacebookFacebook Agency Growth CoachFacebook Agency BreakoutAbout Tim K...
2022-04-20
23 min
The Agency Profit Podcast
How to do Personalized New Business Outreach at Scale, With Dan Englander
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to https://parakeeto.com/blogGuest Links:Stream Relationship-Driven New Business at Scale video via SalesSchema.com/relationshipsDan@SalesSchema.comDan’s LinkedIn @danenglanderSales Sc...
2022-04-06
25 min
The Agency Profit Podcast
How to Perfect the Client Onboarding Experience, with Taylor McMaster
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to https://parakeeto.com/blogGuest Links:Dotandcompany.codotandcompany.co/podcastFacebookInstagram About Taylor McMaster:Taylor leads a team o...
2022-03-23
22 min
The Agency Profit Podcast
Hiring, Salaries and Geo-Arbitrage in a Remote World, With Noel Andrews
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to https://parakeeto.com/blogGuest Links:JobRackTwitter @noel_andrewsLinkedIn @noelandrewsCompany LinkedIn @JobRack About Noel Andrews:After 15 years o...
2022-03-09
22 min
The Agency Profit Podcast
Case Study: 3 Years of Working With Parakeeto Part 2, With Josh Lowman
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!Guest Links:Gold FrontTwitter @JoshLowmanLinkedIn @JoshLowmanCompany LinkedIn @gold-frontCompany Twitter @GoldFrontSF-----About Josh Lowman | Gold FrontAs you may recall from our previous episode with Josh, he is an incredible creative director and entrepreneur...
2022-02-09
23 min
The Agency Profit Podcast
Case Study: 3 Years of Working With Parakeeto Part 1, With Josh Lowman
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!Guest Links:Gold FrontTwitter @JoshLowmanLinkedIn @JoshLowmanCompany LinkedIn @gold-frontCompany Twitter @GoldFrontSF –––––––––––––––––––––––––––––––– We’re switching things up a bit in this edition of Agency Profit Podcast.Josh Lowman of Gold Front and myself have joined forces to examine the last three years working in tandem. It’s been quite t...
2022-01-26
19 min
The Agency Profit Podcast
How to Identify the Right Pricing Strategy for Your Agency, With Marcel Petitpas
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel's Links:My LinkedInParakeeto’s LinkedInTwitterAbout Me…I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber...
2021-08-25
15 min
The Agency Profit Podcast
The 4 Steps to Becoming a Key Person of Influence, With Mike Reid
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInFacebookMike’s Official SiteMike’s Dichotomy PodcastDent.GlobalAbout Mike Reid:In addition to co-authoring Key Person of Influence, Mike co-founded Dent Global. Dent is a business accelerator company known for help...
2021-05-05
30 min
The Agency Profit Podcast
Agency Finance is Broken, Here's How to Fix It with Andrey Baskov
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInMetric.ai LinkedInMetric.ai FeaturesAbout Andrey Baskov:Andrey and his team at Metric.ai have been busy building software to analyze and plan financials for agencies and consultancies. Simply put...
2021-04-21
21 min
The Agency Profit Podcast
How to Make Big Profits on Small Budgets, With Zach Rego
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInUnstack LinkedinUnstack TwitterZach’s Unstack BlogAbout Zach:Prior to becoming VP of Sales and Marketing at Unstack, Zach was a General Manager at search marketing company WordStream. In short, he’s he...
2021-04-07
21 min
The Agency Profit Podcast
How to Buy Back Your Time Using Virtual Assistants, With Nathan Hirsch- Episode 57
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:OutsourceSchool.com/enrollTwitterLinkedInOutsourceSchool TwitterEmail: nathan@outsourceschool.comAbout Nathan:Nathan Hirsch is an entrepreneur plus an expert in remote hiring and eCommerce. He co-founded FreeeUp in 2015 with an initial $5,000 investment, scaled...
2021-03-24
18 min
The Agency Profit Podcast
How to Build and Leverage Thought Leadership in Your Agency, With Peter Winick- Episode 56
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInThoughtLeadershipLeverage.comPeter@ThoughtLeadershipLeverage.comAbout Peter:For the past two decades, Peter has helped both individuals and organizations build revenue streams through cultivating their thought leadership platforms. Additionally, he acts as...
2021-03-10
18 min
The Agency Profit Podcast
How to Operationalize New Business, With Jody Sutter- Episode 55
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInYouTube – ‘Just Ask Jody’The Sutter CompanyNew Business Ecosystem guideJody@thesuttercompany.comAbout Jody:Owner of consultancy agency, The Sutter Company, Jody advises agencies – both big and small – on how best to organiz...
2021-02-24
26 min
The Agency Profit Podcast
How to Audit Your Agency in 15 Minutes, With Dev Basu- Episode 54
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInPowered By SearchAudit WorkbookFree Agency Audit by DevDev’s Coaching ProgrammeAbout Dev:Founder of one of Canada’s fastest-growing agencies – Powered By Search – Dev is also the founder of Million Dollar A...
2021-02-10
40 min
The Agency Profit Podcast
How to Make Processes So Good You Can Sell Them, With Trent Dyrsmid – Episode 53.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:PodcastSpecial Parakeeto Offer including $300 of FREE processesFlowsterBright IdeasTrent’s LinkedInAbout Trent:As you may (or may not be) aware; I pride myself on delivering energetic introductions to each guest we ha...
2021-01-27
21 min
The Agency Profit Podcast
Building an Agency with No Employees, with LaunchTeam’s Jesse Tevelow – Episode 52.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:Jesse’s Official WebsiteTwitterLinkedInAbout Jesse:This is the mother of all intros… you ready? *John Cena background music optional* Jesse Tevelow is the founder and CEO of LaunchTeam – a collective of exp...
2021-01-13
23 min
The Agency Profit Podcast
67% Growth in 3 Months from Productized Services, with Vince D’Eletto – Episode 51.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInWordAgents.comFaceBookAbout Vince:As sole founder of Word Agents, Vince has been in the SEO and digital marketing space since 2009, managing a portfolio of SEO websites, some of which have...
2020-12-30
11 min
The Agency Profit Podcast
Critical Agency Metrics for Scale and Profit, with Drew McLellan – Episode 50.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInFaceBookAgency Management InstituteBuild a Better Agency PodcastAgency Summit 2021About Drew:Drew McLellan has spent over 30 years in the realms of marketing and advertising, over 25 years running his own firm, and almost 10...
2020-12-09
26 min
The Agency Profit Podcast
Running an 8 Figure Agency in 5 Hours per Week, with Chris Evans – Episode 49.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInTraffic and funnels podcastFB groupAbout Chris:Chris Evans is co-founder of Traffic and Funnels, which helps high-level consultants, coaches, and experts develop lead generation machines to scale their businesses to...
2020-11-25
16 min
The Agency Profit Podcast
How to Become an ‘Expert’ Agency with David C. Baker – Episode 48.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInDavidCBaker.comThe Business of Expertise BookFinancial Management of a Marketing Firm Book2BobsPodcastAbout David:Author of several books (five, in fact) – including The Financial Management of a Marketing Firm and Th...
2020-11-11
15 min
The Agency Profit Podcast
Forecasting the Future of Your Agency, with Rob Harr – Episode 47.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInRobharr.comOverlyhuman.comSparkBox.comBureauOfDigital.comAbout Rob:Rob is the VP and Co-Founder of Sparkbox, a web design and development firm that crafts responsive websites and web applications. Here, his superpowers...
2020-10-28
15 min
The Agency Profit Podcast
Making Your Estimates Fast and Accurate, with Marcel Petitpas – Episode 46.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel Links:ParakeetoAgency Profit PodcastMy LinkedInParakeeto’s LinkedInTwitterAbout Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Fran...
2020-10-14
10 min
The Agency Profit Podcast
4 Steps to Forging Indispensable Client Relationships, with John Jantsch – Episode 45.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterFacebookLinkedInducttapemarketing.com/blog/About John...John Jantsch is a marketing consultant, speaker, and author of several books, including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; SEO for Growth; and...
2020-09-30
14 min
The Agency Profit Podcast
Collaborative Process Improvement, with Marcel Petipas – Episode 44.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.About Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google.In addition to...
2020-09-16
12 min
The Agency Profit Podcast
Lessons From Documenting over 100K Processes, with Chris Ronzio – Episode 43.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInTwitterYouTubeTrainual.comAbout Chris:Chris Ronzio is the founder and CEO of Trainual, the leading SaaS company helping fast-growing businesses automate their onboarding and training.Chris is also the...
2020-09-02
16 min
The Agency Profit Podcast
The Right Way to Track Time, with Marcel Petipas – Episode 42.
Parakeeto Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel's Quick Links:ParakeetoAgency Profit PodcastMy LinkedInParakeeto’s LinkedInTwitterAbout Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front.In addition to being an agency pr...
2020-08-26
16 min
The Agency Profit Podcast
Transitioning from Creator to Agency Owner, with Jeremy Jackson – Episode 41.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInTwitterShiftLab.coAbout Jeremy:As the founder of Shift Lab, Jeremy focuses on projects that couple excellent design and technology, resulting in beautifully-designed digital products for clients as wide-ranging as Google...
2020-08-19
13 min
The Agency Profit Podcast
The Agency Profitability Flywheel, Marcel Petipas – Episode 40
About Marcel:Marcel Petitpas is co-founder and CEO of Parakeeto.In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – Marcel is also a renowned keynote/virtual speaker and podcaster.Expect to see more from Marcel over the coming weeks, as he shares important insights for agency owners who want to earn more while working less. Points of Interest…There’s more information regarding each point in our blog notes beneath below.Identifying high ROI processes 2:12Four-step Flywheel Framework 3:20The Benef...
2020-08-12
09 min
The Agency Profit Podcast
How Project Management Can Support Profitability, with Rachel Gertz – Episode 39
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:Twitter @TheStrayMuseLinkedInLouderthanten.comSuperhi.comAbout Rachel:As well as being the co-founder of Louder Than Ten, Rachel is also a digital PM trainer at the company. Louder Than Ten helps digital...
2020-08-05
15 min
The Agency Profit Podcast
Training Clients to Follow Your Processes, with James Rose – Episode 38.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedIncontentsnare.comjimmyrose.meAgencyHighway PodcastAbout James:James (Jimmy to his pals) is the founder of Aktura Tech, ContentSnare, and the host of the Agency Highway podcast.Via his Zapier...
2020-07-22
14 min
The Agency Profit Podcast
From Start to 7 Figure Acquisition in Under 3 Years; Andy Cabasso – Episode 37
About Andy:Today, Andy is the co-founder of Postaga.com; an all-in-one SEO research platform for link building and email outreach that helps agencies and marketers build traffic and relationships.Aside from being a digital marketing professional, he is a speaker, lawyer, running enthusiast, and has enjoyed cooking up a storm for the family during Lockdown in New York.Plus, he’s officiated quite a few weddings on occasions (available for bookings!)Quick LinksThe Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting cl...
2020-07-08
13 min