Shows
Happy Market Research PodcastEp. 11 – Survey Fraud, Academic Trust, and Shaping the Next Generation of Researchers with Brooke ReaveyIn this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Brooke Reavey, marketing professor at Dominican University, to talk about the challenges and opportunities in market research education. They explore the rise of survey fraud, why academic trust matters now more than ever, and how competitions and classroom projects are helping prepare students for real-world research. Brooke shares her unique perspective as both a practitioner and educator, reflecting on her journey from industry researcher to professor, and what excites her most about training the next generation of insights professionals. Guest:
2025-09-1731 min