Shows
Happy Market Research PodcastEp. 13 – Beyond the Numbers: Finding the Story in Data with Jamie Ross-Skinner, Insights and Growth Director at ROASTIn this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Jamie Ross-Skinner, Insights and Growth Director at ROAST. Jamie shares how combining human empathy with analytical rigor creates more impactful research and storytelling. They discuss how AI is reshaping the insights industry, why curiosity is a researcher’s greatest asset, and how to balance creativity and data in client relationships. From data storytelling to business growth through insights, this conversation uncovers what makes research truly resonate. Guest:Jamie Ross-Skinner – Insights & Growth Director at ROAST (part of TIPi Group). Jamie leads the c...
2025-10-1529 min
Happy Market Research PodcastEp. 12 – How Research Shapes Tourism and Traveler Experience with Cecilia Rodriguez, Market Research Manager at Discover Puerto RicoIn this episode of the Happy Market Research Podcast, host Dan Fleetwood chats with Cecilia Rodriguez, research and insights leader at Discover Puerto Rico. Cecilia shares how her team leverages data to better understand travelers, builds trust in the tourism industry, and turns research into strategies that strengthen Puerto Rico’s global brand. From consumer insights to industry trends, this conversation highlights how research drives meaningful traveler experiences and supports destination growth. Guest:Cecilia Rodriguez – Research and Insights Leader at Discover Puerto Rico, where she uses data to understand traveler behaviors and trends, shapin...
2025-10-0132 min
Happy Market Research PodcastEp. 11 – Survey Fraud, Academic Trust, and Shaping the Next Generation of Researchers with Brooke ReaveyIn this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Brooke Reavey, marketing professor at Dominican University, to talk about the challenges and opportunities in market research education. They explore the rise of survey fraud, why academic trust matters now more than ever, and how competitions and classroom projects are helping prepare students for real-world research. Brooke shares her unique perspective as both a practitioner and educator, reflecting on her journey from industry researcher to professor, and what excites her most about training the next generation of insights professionals. Guest:
2025-09-1731 min
Happy Market Research PodcastEp. 10 – Balancing AI & Humanity in Market Research with Mary Hayes, Product Insights Manager at L&E ResearchThe opinions expressed in this episode are those of the host and guest only, and do not reflect the views of any company. In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Mary Hayes, Product Insights Manager at L&E Research, to explore the critical balance between AI efficiency and human connection in market research. Mary shares her unique career journey, the role of recruitment in data quality, and why empathy and communication remain irreplaceable in research. If you’ve ever wondered how to maintain quality insights in an AI...
2025-09-0329 min
Happy Market Research PodcastEp. 9 – Pushing the Boundaries of Innovation in Market Research with Doug Keith, Founder of Future Research ConsultingIn this episode of the Happy Market Research Podcast, Dan Fleetwood chats with Doug Keith, Founder of Future Research Consulting, about the evolving landscape of market research. Doug shares his insights on how the industry has changed over the years and the critical need to push past the "safe" middle-ground to embrace true innovation. From the rise of agile research and AI to fostering deeper connections with clients, Doug explains how strategic thinking and curiosity are the keys to driving meaningful change in today’s fast-paced research world. Guest:Doug Keith – Founder of Future Resea...
2025-08-2031 min
Happy Market Research PodcastEp. 8 – How Listening to Customers Drives Business Growth with Josh LaMar, CEO of AmplinateDan Fleetwood sits down with Josh LaMar, CEO and Co-Founder of Amplinate, to discuss how understanding your customers can exponentially grow your business. From his early days at Microsoft to starting Amplinate, Josh shares how applying customer insights through UX research has led to transformative business decisions. They dive into the importance of asking the right questions, listening to customers, and the role of AI in shaping the future of market research. Guest:Josh LaMar – CEO and Co-Founder of Amplinate. With over 20 years of experience in UX and research, Josh has worked with indu...
2025-08-0631 min
Happy Market Research PodcastEp. 7 – Behavioral Data is Changing the Future of Research with Andrew Moffatt, CEO of Qrious InsightDan Fleetwood speaks with Andrew Moffatt, CEO and Co-Founder of Qrious Insight, about the evolution of behavioral research and the challenges with data quality in today's market. Andrew shares how continuous, real-time data collection can solve many of the existing problems in traditional survey-based research. This episode also explores the role of AI, the growing importance of behavioral data, and how brands can better understand consumers by observing their actions rather than relying solely on self-reported answers. Guest:Andrew Moffatt – CEO and Co-Founder of Qrious Insight. Andrew has over 25 years of global...
2025-07-2325 min
Happy Market Research PodcastEp. 6 – Fraud, AI, and the Broken Supply Chain of Research with Tyler Lewtan, CEO of ZintroDan Fleetwood talks with Tyler Lewtan, CEO of Zintro and ThinkEasy, about the real risks plaguing the research industry—from fraudulent respondents to outdated practices. Tyler shares how his journey from sales into research led him to uncover systemic issues in sample quality, and why B2B qual might be the last defense against a growing trust crisis.They explore the rise of synthetic fraud, how AI both threatens and strengthens research workflows, and what Tyler's learned from building a platform focused on quality from the ground up. Plus, Tyler offers candid advice on mentorship, trust-building, and th...
2025-07-0920 min
Happy Market Research PodcastEp. 5 – Rethinking Buyer Behavior in the Age of AI with Tim Sanders, VP of Research Insights at G2In this episode, Dan Fleetwood chats with Tim Sanders, VP of Research at G2, about the 2025 Buyer Behavior Report and why AI is now a baseline expectation, not a bonus. From survey design to buyer churn, Tim explains how AI is reshaping B2B decisions, and what sellers need to know about adoption, value, and the future of software discovery. Guest:Tim Sanders – VP of Research & Insights at G2 and executive fellow at Harvard’s Digital Data Design Institute. Tim is a bestselling author and former Yahoo executive, known for his human-centric take on te...
2025-06-2533 min
Happy Market Research PodcastEp. 4 – How UX Researchers Shape the Future of Play with Nik Blach, Rob Aseron & Vivek BhaskaranIn this episode, Dan Fleetwood sits down with UX research veterans Nik Blach, former Senior Manager UX Data Research at Epic Games, and Rob Aseron, a research consultant and former Director of UX Research at Zynga, along with Vivek Bhaskaran, founder and CEO of QuestionPro. Together, they unpack how player-centric research drives innovation and engagement in gaming. From measuring "fun" and mastering game mechanics to the real-world impact of surveys on game development, this episode explores how research shapes not only gameplay, but also business strategy. Guests:Nik Blach – Former UX Data Research Lead...
2025-06-1150 min
Happy Market Research PodcastEp. 3 – Decoding Gen Z and Augmented Reality with Aarti Bhaskaran, Global Head of Research and Insights at SnapIn this episode, Dan Fleetwood speaks with Aarti Bhaskaran, Global Head of Research and Insights at Snap. Aarti dives deep into the evolving role of augmented reality in media consumption and its impact on brand marketing, particularly in relation to Gen Z. She shares Snap’s groundbreaking research on generational trends, shopping behaviors, and the future of word-of-mouth marketing in the digital age. From AR lenses to understanding the attention span of Gen Z, this episode is packed with valuable insights for market researchers and marketers alike. Guest:Aarti Bhaskaran – With 19 years of exper...
2025-05-2826 min
Happy Market Research PodcastEp. 2 – Unlocking Data Quality with Bob Fawson, Founder of Data Quality Co-opDan Fleetwood sits down with Bob Fawson, the founder of Data Quality Co-op, a groundbreaking independent clearinghouse for first-party data quality. Bob shares his journey in the market research industry, the critical role of data quality in research, and his insights into how the industry is evolving in the digital age. This episode is filled with valuable advice for researchers looking to navigate the world of data and ensure the highest standards of quality. Guest:Bob Fawson – With 19 years of experience in market research, Bob Fawson is the founder and CEO of Data Qua...
2025-05-1420 min
Happy Market Research PodcastEp. 1 – The Crossover Episode with Jamin Brazil, Chief Operating Officer at Parsec EducationDan Fleetwood sits down with Jamin Brazil, the original host of the Happy Market Research Podcast, to reflect on the show’s origin, lessons learned from hundreds of interviews, and Jamin’s bold leap into edtech. It’s a heartfelt, wisdom-packed conversation between two seasoned industry leaders. Guest:Jamin Brazil – Former Host of Happy Market Research Podcast, Co-founder of Decipher, former CEO of FocusVision (now Forsta), CRO at Voxpopme, and now COO at Parsec Education, an EdTech company.Topics and Timestamps:[00:00] Guest introduction[01:30] Jamin’s Career Transition: From Market...
2025-04-3015 min
Happy Market Research PodcastTrailer – A New Beginning with Dan Fleetwood, President of Research & Insights at QuestionProDan Fleetwood, President of Research and Insights at QuestionPro, is stepping into the role of host for the Happy Market Research Podcast, marking an exciting new chapter for the show. Dan brings over 15 years of market research experience to the table and is eager to build upon the strong foundation laid by former host Jamin Brazil.
The podcast will continue to feature expert interviews and discussions on the latest trends and innovations in the market research industry. Dan's enthusiasm for this new role is evident, as he aims to make the podcast a valuable resource for industry professionals.
2025-04-2201 min
Happy Market Research PodcastEp. 615: A New Beginning with Dan Fleetwood, President of Research & Insights at QuestionProDan Fleetwood, President of Research and Insights at QuestionPro, is stepping into the role of host for the Happy Market Research Podcast, marking an exciting new chapter for the show. Dan brings over 15 years of market research experience to the table and is eager to build upon the strong foundation laid by former host Jamin Brazil.The podcast will continue to feature expert interviews and discussions on the latest trends and innovations in market research. Dan's enthusiasm for this new role is evident, as he aims to make the podcast a valuable resource for in...
2025-04-1601 min
Good Samaritan Anglican Church PodcastSermon: Breaking Down the Gates (8-27-23)Sunday, August 27th, 2023 (The Thirteenth Sunday after Pentecost)Isaiah 51:1-6; Psalm 138; Romans 11:25-36; Matthew 16:13-20Taylor Swift’s Eras TourThe most expensive, expansive, extravagant musical tour ever. SO FAR: 52 datesBetween ticket sales, merchandise, album purchases - the Taylor Swift franchise has grossed over $5 billion. According to Dan Fleetwood, President of QuestionPro Research and Insights. “If Taylor Swift were an economy, she’d be bigger than 50 countries; if she was a corporation, her Net Promoter Score would make her the fourth most admired brand, and her loyalt...
2025-01-2126 min
Now that's SignificantConnecting and empowering the world of insights with Dan Fleetwood and Bob BirdsellOn this episode of Now that’s Significant, a Market Research Podcast, Host Michael Howard, the head of marketing at Infotools is joined by two esteemed representatives from ESOMAR in North America. The first is Bob Birdsell, ESOMAR’s Membership Development Director for North America and the second is Dan Fleetwood, President of Research Suite at QuestionPro and the chair of the North American Representative team for ESOMAR.
Bob and Dan share in the episode some great insights into the impressive growth and potential that they're witnessing out of Canada and the United States.
On the...
2023-08-0230 min
IntellicastBest Practices for Communities with Dan Fleetwood of QuestionProWelcome back to Intellicast! On today’s episode, we have a special guest joining us - Dan Fleetwood, President of Research & Insights Platform at QuestionPro.The episode kicks off with Dan sharing a bit about his background, how he got into market research, and what let him to QuestionPro. Brian Lamar and Dan then jump into the main topic of today’s podcast: Communities in market research. Dan discusses some of the challenges both the industry and clients are currently facing in the current environment. Dan also discusses some of the challenges providers are facing, and...
2021-07-2029 min
Consumers During Corona3. Vivek Bhaskaran & Dan Fleetwood: The American Dream & The Corona EconomyIn this episode, I discuss new data on The Corona Economy with two colleagues from online survey firm QuestionPro -- Vivek Baskaran (CEO) and Dan Fleetwood (President of Research and Insights). Topics include:The latest trends in consumer confidence (“bi-focal optimism”)Two-thirds of Americans are seriously questioning the American DreamWhat consumers have missed the most during the Corona EconomyConsumer spending projections across different categoriesThe report on Americans Questioning the American Dream can be found hereConnect with Vivek or Dan on LinkedInConnect with Steve on LinkedIn here
2020-09-1446 min