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Showing episodes and shows of
Marketing@tenacious.ventures (Matthew Pryor, Ron Adner)
Shows
Agtech - So What?
Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor
Over the past few years, the conversation about autonomy in agtech has moved from “but, does it work?” to “how can I get started?” This is a significant shift, indicative of autonomous machinery becoming a fully commercial category in agriculture.In this episode, Matthew Pryor, Founding Partner at Tenacious Ventures, discusses his recent observations at the Gatton Agtech Showcase, in QLD, Australia, highlighting the move towards production-ready autonomous machinery. He discusses how structure is now emerging in the Australian agtech autonomy market, including in sales and distribution, with a mix of companies from established equipment dealers to venture...
2025-11-26
32 min