Shows
The Platform Journey15. Allan Adler of Digital Bridge Partners: Monetizing Technology Partners Ecosystems Part 3In Part Three, Avanish and Allan discuss: The evolution of monetization models (3:00) Understanding the three buckets of tech partner monetization (6:45) How Procore’s model resulted in much higher levels of adoption and engagement, and a much higher orientation around how to make the magic happen (10:50)How to turn ISVs from flavor-adders to the meal, into the whole meal (16:34)Allan’s favorite monetization model: the reciprocity or reciprocal model (20:37) Bringing it all back to sourced revenue attribution (28:14) The importance of finding lagging and leading indications (30:33)Guest: Allan Adler, Managing Partner, Digital Bridge PartnersAllan Adler is a world-clas...2023-03-3031 minThe Platform Journey14. Allan Adler of Digital Bridge Partners: Monetizing Technology Partner Ecosystems Part 2In Part Two, Avanish and Allan discuss: Understanding taxation, reciprocal, and mutuality models (3:30) The role of NRR and ARR (7:27)The “stickiness” justification when monetizing tech partnerships (9:30) Understanding universal success models (12:00) Hyperscalers (14:01) Why your go-to-market or the go-to-eco motion has to be multi-threaded(20:50) Why Allan likes to look at the journey of go-to-eco very similarly to the journey of making a product(24:30) Understanding that is incumbent on partner leaders to recognize that partner operations is not a “nice to have.”(30:29)Guest: Allan Adler, Managing Partner, Digital Bridge PartnersAllan Adler is a world-class advisor, consultant, and change agent. ...2023-03-1630 minThe Platform Journey13. Allan Adler of Digital Bridge Partners: Monetizing Technology Partner Ecosystems Part 1Avanish and Allan unpack a wide range of topics to kick off this series, including:Why tech partnerships harness so much power (3:42) The role tech partnerships play between channel and alliances (5:43) The commercial envelope concept and what it means for technology partners (8:02) Distinguishing between the strategy and the platform business model (10:34) Going to market directly vs. going to market through an ecosystem (12:00) Where does the customer fit in? (15:40) Why is digital transformation happening, and what does it mean for customers? (20:26) The important CEO to CPO conversation that needs to be had (24:13) And much more!Guest: Allan Ad...2023-03-0231 min