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Showing episodes and shows of
Marketing@waymaker.io (Craig Hindman, Stuart Leo)
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Leadership Torque: The Waymaker Podcast
SYSTEMology with David Jenyns
A little more about David Jenyns:After 17 years working IN his business, David systemised himself out of his company (Melbourne SEO & Video) and hired a CEO to run it. Through this process, David became a systems devotee, went on to found systemHUB.com and started a movement called SYSTEMology.Today, David's mission is to free business owners worldwide from the day-to-day operations of running their business.
2023-11-06
37 min
Leadership Torque: The Waymaker Podcast
Lessons from Shackleton Pt 1
The Waymaker Way is a simple mantra that guides our philosophy toward business leadership and success.Show the wayBuild the systemTrain the leaderHold them accountableHelp them winIn this episode, we explore the first three of these and the lessons we can learn from Shackelton's journey.
2023-03-26
29 min
Leadership Torque: The Waymaker Podcast
Resilience: Leading in Hard Times
Possibly the most important attribute of a leader in hard times is resilience, and resilience is the art of knowing who you are and staying the course when the @#$%^ hits the fan! How do I build resilience? What questions should I be asking myself? Purpose - why do we exist?Perceptions - what does the market believe about us?Position - Where am I positioning in the marketPractices & Proposition - is my yes a yes and my no a no?Personalities - how do we look, feel and communicate? Is it consistent w...
2023-02-20
59 min
Leadership Torque: The Waymaker Podcast
Waypoints & Scorecards | An Introduction
Waypoints and Scorecards give a powerful way to see and forecast expected performance against actual performance. They help surface insights for coaching and mentoring of individuals from their leaders on the way to success.Use Waypoints to create a forecast set points to journey towards. And, then use Scorecards to collaborate with team members on the tracking to outcomes that matter within the organization.Waymaker exists to help leaders and teams build a better a better business with clarity, alignment, and focus on the actions that matter most.
2022-11-24
33 min
Leadership Torque: The Waymaker Podcast
An Introduction to The Leadership Curve Part 2
The Waymaker Leadership Curve is a way to make sense of what growth stage you are in as a business. It objectively identifies which skills are needed to get to the next stage of growth and what systems are needed to scale those skills to the highest value. Not only this, it helps you track growth over time, in the key areas of your business.Business Development, Sales, marketing & service, people & culture, Leaders and leadership development.If you choose to implement Waymaker as your strategic planning and execution platform you will have a powerful command...
2022-11-09
43 min
Leadership Torque: The Waymaker Podcast
An Introduction to The Leadership Curve
The Waymaker Leadership Curve is a way to make sense of what growth stage you are in as a business. It identifies which skills are needed to get to the next stage of growth and what systems are needed to scale those skills to the highest value. Not only this, it helps you track growth over time, in the key areas of your business.Business Development, Sales, marketing & service, people & culture, Leaders and leadership development.If you choose to implement Waymaker as your strategic planning and execution platform you will have a powerful command centre...
2022-10-05
30 min
Leadership Torque: The Waymaker Podcast
Moving from Reactive Chaos to Strategic Agility
At Waymaker we know that you want to be a transformational leader. To do that you know you need to find and deliver the highest value activities in the fastest possible way, every quarter.The problem is with everything moving so fast you end up stuck in the driver’s seat doing too much and with no time to think or plan how to build a better business.We believe strategic agility is the key to building a better business in the midst of chaos.We know building a better business is hard, wh...
2022-09-19
38 min
Leadership Torque: The Waymaker Podcast
How to NOT SUCK at Running Meetings
The reality is that most meetings suck. The problem is that they are a reality of the modern organization. The solution however is not found in better scheduling, better technologies, or even better software to facilitate meetings remotely. Meetings are better when we understand WHY we meet. In this episode, Stu and Craig discuss the WHY, and how the new Meetings Module inside Waymaker helps make meetings great again.Waymaker Meetings helps you set up and schedule the right kinds of meetings - the ones your organization needs to have. It then helps you run them in s...
2022-09-08
28 min
Leadership Torque: The Waymaker Podcast
Sell More with Waymaker CX
We are in a series of episodes discussing the 5 roadblocks business need to navigate in order to build a successful business.PlanLeadSellEmployWorkWaymaker CX helps you go from stalled to scaled in 12 sessions over 12 weeks - building your own unique Go-to-market playbook to empower your team to sell more, more easily. With Waymaker CX you'll learn:- How to unify sales, marketing, service, and technology to sell smarter & faster.- How to find the growth gaps in your customer strategy.- How to...
2022-08-17
30 min
Leadership Torque: The Waymaker Podcast
Become a Better Leader with Waymaker
When we talk to leaders, we often hear the same frustration. There is so much information out there on what you need to do to be a better leader - but not much that tells you how to be a better leader today, in your world.You go to the conferences, you read the books, you get motivated and inspired - but you don’t get contextual steps for real, actionable, measurable steps to growth.We've experienced the same thing. And we thought to ourselves, "Hang on, we’ve developed this amazing technology to show peop...
2022-08-03
25 min
Leadership Torque: The Waymaker Podcast
Brand Narrative & The Power of Story
In this special episode, we dive back to a conversation Stuart & Craig recorded several years ago as they discussed the power of story and the importance of understanding your Brand's narrative.We discuss why brands need a strong narrative, the types of stories, archetypes and story structure. Be inspired to create a brand narrative that sets your business up for success!
2022-07-28
23 min
Leadership Torque: The Waymaker Podcast
B2B Masterclass with Paul Higgins
In this episode, we chat with Paul Higgins, a highly respected business coach and entrepreneur who specializes in helping Cloud Consultants scale their businesses. After spending almost two decades leading billion-dollar business units and sales teams for Coca Cola, he knows a thing or two about B2B - and the keys needed to develop and grow businesses. It was a pleasure to chat with him and we know you'll get a lot out of this conversation.Topics discussed in this episode include:Scaling and selling businessesB2B and Marketing lessons from Coca Cola.The importance...
2022-05-04
31 min
Leadership Torque: The Waymaker Podcast
Posture 5 - The Inspirational Leader
The Inspirational Leader is our fifth and final leadership posture. These leaders have achieved mastery in their field and run organisations that are market leaders. They lead industries, markets &/or people groups. Transform the ordinary into new & exciting ways of doing things.Rewards come in your legacy. You are now changing the market, or the world, for the better.However, be careful. The risks are great. Don’t let your ego and pride convince you of infallibility.Do not stay too long at the top. You will learn to leave well. To leave wi...
2022-04-20
49 min
Leadership Torque: The Waymaker Podcast
Posture 4 - The Wise Leader
The Wise LeaderWise leaders represent the fourth level of our 5 leadership postures. They are those who have experienced maturity in their organization and are on the road to business expansion. They lead leaders who in turn lead other leaders.Wise leaders create freedom and space for others. However, they still demand accountability and leadership. Wise leaders focus on deepening the values & principles of the organisation whilst also diversifying the value streams.Rewards come in financial payback, seeing your reputation accelerate to new heights and importantly, having the satisfaction of seeing a vision...
2022-04-11
40 min
Leadership Torque: The Waymaker Podcast
Posture 3 - The Empowering Leader
The Empowering LeaderThe Empowering Leader represents the third level of our 5 leadership postures. They are a leader who has the ability to lead and release other leaders. Calibration happens at this stage of organizational growth.By this, we mean leaders focus on aligning other leaders & teams to execute the vision with success. You must be focused on building skills in people and systems for the organization. In doing this you will increase the capacity of others, preparing yourself and them for future leadership growth.Rewards come in the traction of getting things...
2022-04-04
35 min
Leadership Torque: The Waymaker Podcast
Posture 2 - The Persistent Leader
The Persistent LeaderPersistent leaders represent the second level of our 5 leadership postures and come into their own in the identity growth stage of a business. They begin to develop the skills to lead others, and they persevere until they find market fit. They begin to develop the ability to find solutions to the problems they have identified in stage one.This is the most important thing to do in this stage – find market fit. Do not give up until you do. To do this you must find effective solutions to the problem you have fo...
2022-03-29
35 min
Leadership Torque: The Waymaker Podcast
Posture 1 - The Curious Leader
The 5 Leadership Postures are a way of understanding the leadership development journey.You’ll see attributes of the 5 Postures in yourself and others.What kinds of leadership attributes are required now for your organisation?What kind of leader are you?What kind of leader do you need to be to help your organisation grow?There are different leadership postures required at different stages of the leadership growth curve. It is important to use these leadership styles as a way of sharpening your focus on how to improve yourself....
2022-03-22
27 min
Leadership Torque: The Waymaker Podcast
The 5 Postures of a Leader
What are the 5 leadership postures?The 5 Leadership Postures are a way of understanding the leadership development journey.You’ll see attributes of the 5 Postures in yourself, and others. What kinds of leadership attributes are required now for your organization?What kind of leader are you?What kind of leader do you need to be to help your organization grow?There are different leadership postures required at different stages of the leadership growth curve. It is important to use these leadership styles as a way of sha...
2022-03-14
36 min
Leadership Torque: The Waymaker Podcast
Aileen Boyle, CEO of Fortro | Women's Enterprise Scotland Ambassador
Fortrohttps://www.fortro.coWomen's Enterprise Scotlandhttps://www.wescotland.co.ukAileen on LinkedInhttps://www.linkedin.com/in/aileenboyle/?originalSubdomain=uk
2022-03-07
33 min
Leadership Torque: The Waymaker Podcast
Mindsetting Pt 2 | The 5 Responsibilities of a Leader
Do you know what the mindset of your team is right now? Are those mindsets aligned? If they are aligned - are they set in the right direction? If they aren't , what are you as a leader doing to help shift those mindsets in order to transform the performance of your business?Mindsetting is the art of changing the mindset of your organisation, and great leaders are able to build healthy mindsets in both themselves and their people. A healthy mindset - aligned on beliefs, values and habits can be the single greatest catalyst for transformation for...
2022-02-28
48 min
Leadership Torque: The Waymaker Podcast
Mindsetting: Part 1 - How to set mindsets and transform performance
Do you know what the mindset of your team is right now? Are those mindsets aligned? If they are aligned - are they set in the right direction? If they aren't , what are you as a leader doing to help shift those mindsets in order to transform the performance of your business?Mindsetting is the art of changing the mindset of your organisation, and great leaders are able to build healthy mindsets in both themselves and their people. A healthy mindset - aligned on beliefs, values and habits can be the single greatest catalyst for transformation for...
2022-02-22
32 min
Leadership Torque: The Waymaker Podcast
Leadership Torque | Colin Smith: The Listener S1E18
His primary contribution as The Listener covers three areas, Survive, Dive and Thrive. Survive: through creating a safe, trusting space to meet, and by giving people his full attention, eye contact, and not interrupting, offers people the opportunity to share whatever is present for them at that time, which could be concerns, feelings, ideas, challenges, etc.Dive: listening and attention enable others to access their deepest, most creative, original thinking and to continue to stay in flow with that thinking. Thrive: enables people to learn how to be more present and to listen mo...
2022-02-08
39 min
Leadership Torque: The Waymaker Podcast
Trust Based Sales with Ari Galper S1:17
Let me think about?!This is a common response many people hear from prospects when making sales calls. It’s those passive dismissives that often get thrown back at you at the end of a call to politely tell you – “we’re not interested.”One story in particular that Ari shares is the time he made a sales call to an executive team of a large company. In Ari’s words “there was so much chemistry in that call it was like a love-fest!” By the end of the call, Ari was convinced he had made the sale. H...
2021-12-09
31 min
Leadership Torque: The Waymaker Podcast
Essentials Leadership Curve S1:E16
The Big Idea: Introducing the Essentials Leadership Curve. Now there’s a perfect solution for Startups & Small Businesses to make business improvement - business as usual.The Leadership Curve is the heartbeat of the Waymaker platform. By asking and answering the 7 Questions - businesses big or small can get an objective view of the health of their organisation and begin to make real, measurable changes to grow their business.What is the Waymaker Leadership Curve?The Waymaker Leadership Curve is a way of making sense of everything going on inside your organization. In ma...
2021-11-22
26 min
Leadership Torque: The Waymaker Podcast
CX: Marketing Playbook S1:E15
How to survive, thrive & conquer your business' customer experience marketingThe big idea: how do we acquire, retain, and grow customers across every stage and touchpoint in the customer journey?The customer experience marketing is defined as the unification of marketing, sales, service, and technology to create inspirational branded moments across every stage and touch point of the customer journey.We unpack the importance of your organisation learning how to survive, thrive, and conquer to ultimately deliver a seamless customer experience at all touch-points: digital or non-digital.What is customer experience...
2021-11-15
33 min
Leadership Torque: The Waymaker Podcast
CX The Customer Journey S1:E14
How to acquire, retain and grow customersThe big idea: how do we create a journey for our customer's that's inspirationally valuable?Customer experience is how we use the disciplines of sales, marketing and service.We unpack the Seven Question's in Waymaker's Growth Framework on the Leadership Curve and what your organisation can do to create a valuable journey for your customers.It's all about how we acquire, retain and grow customersAcross organisation's, we organise their business into six interconnected buckets - or slices of pie as we...
2021-10-12
29 min
Leadership Torque: The Waymaker Podcast
How to Build Culture S1:E13
The big idea: shape and frame the culture in your organisation.Mould your organisation values, principles and behaviours to shape the ultimate company culture.As a leader, you might be unfamiliar with how to build a culture in your organisation. At Waymaker, we often find that leader’s don’t know where to start.We unpack on how to build or transform the culture within your organisation through:How culture is built off behavioursImportance of building a cultureBuilding an objective lens around cultureYou don't teach culture, you are the culture
2021-09-23
36 min
Leadership Torque: The Waymaker Podcast
EX Culture Framework S1:E12
The big idea: achieve clarity in your organisations culture framework.Build clarity, alignment and deliver results, through values, principles, and behaviours within an organisation.As you work in organisations, you will be familiar with values and principles. However, there is often a big misunderstanding about what these mean.To understand the bucket of values, principles, and behaviours, we unpack how to...Improve clarity of who your organisation is, what they do and how they do it;Why we have principles;The difference between values, principles and behaviours, and;How you can think...
2021-09-15
37 min
Leadership Torque: The Waymaker Podcast
Lead with Employee Experience S1:E11
It all starts with the employee experienceThe idea of the employee experience is quite different to Human Resources (HR). It is about having a mindset shift on “I wasn’t quite thinking of my people like that”. So we ask ourselves, what is the employee experience? Let’s define our terms, the employee experience is the end state of a unified physical and digital platform or experience that equips and empowers teams, particularly leaders that aim to create inspirational branded moments at every stage and touchpoint of the customer journey. It is the sum of...
2021-09-08
35 min
Leadership Torque: The Waymaker Podcast
Running Effective Meetings S1:E10
The big idea: learn how to run effective meetings.In this podcast we unpack the four meetings every organisation must master.They are theLeadership team meetingThe one-one-one for people developmentThe daily huddle, andThe sales meeting. How do other business leaders run their meetings?Jeff Bezos has a diligent and unique approach to internal meetings.The Amazon founder requires the leader to write a good memo with clarity of recommendations and supporting documentation.At the start of the meeting, participants are given 30 minutes to read a...
2021-07-15
38 min
Leadership Torque: The Waymaker Podcast
Leadership The Waymaker Way S1:E9
Waymaker is a software platform and a methodology with tool-kits, that when applied will help you be a better leader and then build better leaders.Let's bust a myth, we don't have to be experts to talk about leadership. This can be a conversation you can have in your organisation, at whatever level of leadership you're at. Leadership & management are different things, but never exclusively apartOur view at Waymaker is that leadership and management are two very different things.But, they are never exclusively apart. In the podcast w...
2021-06-24
35 min
Leadership Torque: The Waymaker Podcast
Waymaker.io Product Update S1:E8
Our goal is to build a platform that helps any team, anywhere, any size, leverage the whole of team to find gaps, build a better roadmap and deliver their goals that matter most with greater effectiveness than ever before.Most importantly, thank you to all the Waymaker’s who have provided input and feedback over the last few months.We’ve made hundreds of small tweaks and changes in the platform since launch but there are three significant improvements to mention today. A faster, easier diagnosticThe Waymaker Experience Curve...
2021-06-11
36 min
Leadership Torque: The Waymaker Podcast
How to Set Goals That Work S1:E7
Goals that work actually take a lot of work to write well. But, with practice using a good methodology leaders and teams can create wonderful goals that create wonderful outcomes.We are going to explore a basic science of goals to help you set goals that work and know when they don't.We'll cover:GoalsAlignmentMetricsLeading and lagging metricsA goal setting methodology called OKRs. Goals put a doorway to ideasA goal is an open door to an idea.When we put a goal over an idea it w...
2021-06-03
36 min
Leadership Torque: The Waymaker Podcast
How to find strategic alignment: The Secret Sauce of Winning Companies S1:E6
Jim Collins and Jerry Para wrote, "Building a visionary company requirements one percent vision and 99 percent alignment…" Research tells us around 70% of current employees are not fully engaged In the work (GALLUP)If alignment is so important, why do so few achieve it?It’s really hard. It's complex. It involves many, many moving and interconnected parts.They don’t understand the skill set and tool kit to do it. Peter Drucker, our hero of business said, “Strategy is a commodity, execution is an art”Tom Peters, went on to say...
2021-05-28
37 min
Leadership Torque: The Waymaker Podcast
How to interpret and apply growth insights from the Waymaker Diagnostic S1:E5
When listening to customers, we found they wanted an effective way to find the gaps in their business and determine which ones deserved their attention. The diagnostic unlocks insights across the framework.Principle 1 – Depth of shift increases the level of shiftChanging what we do, does not change who we are. But changing who are, almost always changes what we do. That’s why beliefs & mindset lead to skills and systems, which shows patterns, trends and behaviours over time which ultimately outworks itself in daily activities. Princi...
2021-05-13
38 min
Leadership Torque: The Waymaker Podcast
Introducing Waymaker Academy S1:E4
We are super excited to announce Waymaker Academy. Visit: https://waymaker.io/academyIn this episode we introduce Waymaker Academy and it's collection of 'bit sized brilliance' courses that help every team and leader to grow.Our purpose is to provide practical, quality and easy to digest education & playbooks that leaders, teams and advisors can use every day.As always we take a little deep dive into what the business principles are relevant and how you can apply them today. The big idea of this episode:"Education is...
2021-05-06
30 min
Leadership Torque: The Waymaker Podcast
How to build your own Strategic Command Centre with Waymaker.io S1:E3
What is a strategic command centre?A place where real time information can be absorbed & analysed for decision makers to make the most important and most effective decisions quickly.Ideally, the situation room is:ApoliticalRepresentative of all departmentsAlways onAble to operate anywhereStrategic but highly focussed on tactics to solve problemsReceives information inClearly communicates instructions out What has the White House got to do with this?If, ‘to the victor go the spoils’, then ‘to the loser goes the lessons’.We discover how it was JFKs failure in the ‘Bay...
2021-04-07
27 min
Leadership Torque: The Waymaker Podcast
The Experience Curve S1:E2
Waymaker's Experience Curve is a sense making framework.A sensemaking framework is simply a framework or window through which we can make sense of what is around us.The Experience Curve was developed, to help leaders make sense of the organisation around them.Sadly, in today’s marketplace so many leaders fall under the weight of hyper-fast disruptive change.Leaders & teams needed a new way of making sense of the situation around them, what improvements are needed and what the most effective course of action will be.Many frameworks ar...
2021-03-21
30 min
Leadership Torque: The Waymaker Podcast
Welcome to Waymaker S1:E1
So, what was the discovery?8 observations that wildly successful teams did. Awareness: Develop situation awarenessClarity: Ask the right questionsAlignment: Come to agreement on the right answersFocus: Deliver what matters most Maturity: Build skills and systems Curiosity: Hold the mindset of an explorer to become a transformerRhythm: Use rhythm to build momentum, this will create torqueAccountability: Own outcomes. Waymaker builds the skills and is the system to apply the 8 principles of growth.
2021-03-12
44 min