Shows
HearSayInside Voice: How Companies Are Navigating DEI InternallyIn this episode, Michael Maslansky, Lee Carter, and special guest Michelle Mahony from Daggerwing, dive into the evolving role of language in business, with a special focus on internal communications and DEI. As companies face external pressures and shifting political climates, how do they navigate the tension between staying true to their values and adjusting their language? They explore the real-world challenges internal comms and HR teams face when words like “diversity” and “equity” come under scrutiny—and what happens when companies change course, stay firm, or try to find middle ground. 2025-04-1733 minHearSayThreading the needle on DEI: What companies can do nowIn this episode, CEO of Maslansky + Partners, Michael Maslansky, and President and Partner Lee Carter discuss the challenges businesses face in realigning their Diversity, Equity, and Inclusion (DEI) strategies following recent executive orders from the new administration. With companies grappling to find a balance between adhering to their DEI commitments and navigating external pressures from political entities and advocacy groups, Michael and Lee dive deep into how companies can effectively communicate and implement these changes. Tune in to hear firsthand of how businesses can continue to champion DEI amidst a rapidly shifting landscape. 2025-03-1335 minHearSayThe Tariffs Are Coming: Should Companies Speak Up or Stay Silent? In this episode, Michael Maslansky and Lee Carter tackle a pressing question for businesses and trade groups: Should they publicly speak out on tariffs, or is silence the smarter move? And if they do want to engage, how should they do it? We explore the risks and rewards of making a statement, the challenge of breaking through public skepticism, and the evolving strategies needed to shape the conversation. Plus, they debate whether traditional corporate messaging still works—or if it’s time for a radically different approach. 2025-02-2021 minHearSayThe Super Bowl LIX Ads: Playing It Safe or Striking a Chord?Dive into the latest episode of HearSay, where Michael Maslansky, Lee Carter, and Ben Feller serve up a no-holds-barred analysis of the Super Bowl ads—because if there’s one thing we love discussing more than touchdowns, it’s bold messaging! Did brands play it too safe, or did they hit that sweet spot of emotional resonance we’re all craving—(even if the game itself was lacking)? The crew takes a critical look at the pharma industry’s ads, dissecting Pfizer’s heartfelt strategy and questioning the audacity of the Hims & Hers ad that boldly capitalizes on our skeptici...2025-02-1018 minHearSayFrom Populism to Purpose: Redefining your business narratives Welcome back to a new season of HearSay! In this episode, CEO Michael Maslansky and President and Partner, Lee Carter delve into the complexities of communication strategies under the Trump administration. With public trust at an all-time low, companies must redefine their messaging to connect authentically with audiences, avoid becoming targets of political and social backlash, and stay aligned with national narratives. Listen in as they offer insights and strategies to help you build resilient communication strategies for turbulent times.2025-02-0628 min
DDC PerspectivesAI Adoption: Reputational Risks and OpportunitiesIn this episode of the DDC Perspectives podcast, Maslansky + Partners CEO, Michael Maslansky, and President, Lee Carter, join DDC SVP of Product Joey Smith and VP of Paid Media & Digital Operations Lucy Pieper to discuss how organizations should be approaching the reputational risks and opportunities that come along with AI adoption. 2025-01-2833 min
Due DiligenceMichael Maslansky — Crisis Communications Expert on PR Strategies & SecretsMichael Maslansky is a communication strategist and language expert who teaches companies how to effectively connect with customers. As the CEO of Maslansky + Partners, his emotionally savvy coaching has helped numerous Fortune 500s like Pfizer, Starbucks, Bank of America and Microsoft find their footing in times of crisis.
His firm’s polling methodologies and in-depth focus groups have frequently been cited in The New York Times, The Washington Post, The New Yorker, 60 Minutes, Nightline and PBS’s Frontline, among others.
In this episode we discuss:
How to be authentic in your brand messaging & PR
The biggest...2024-12-1147 minHearSayMisinformation: How words shape perceptionsIn this episode of HearSay, Partners Michael Maslansky, Lee Hartley Carter, and Katie Cronen navigate the complex terrain of "bad facts" in messaging—a topic that is as timely as it is uncomfortable. In a landscape fraught with political controversies like Biden’s age and corporate scandals such as skyrocketing pharmaceutical prices, denial is simply not an option. Instead, our hosts unpack a transformative approach to confronting these tricky realities through the framework of the four Rs: Reject, Rebut, Reframe, and Replace. Tune in to sharpen your communication strategy and understand the power of language in t...2024-10-1733 min
If You've Come This FarBen Feller...Word Wizard Back on the show for this season's 13th episode is one of our first guests, Ben Feller. Ben is a father, author, communications consultant, yankee fan and former White House Correspondent. In an always rollicking conversation, the guys discuss Anthony Volpe, transitions, new "jobs," highest and best use of time, corporate "language" strategy, death, self-awareness, curveballs, fathering and more. For more on Ben and his firm, maslansky + partners https://maslansky.com/Check out Ben's book: https://www.amazon.com/Big-Problems-Little-Ben-Feller/dp/088448890XThis episode is brought to you by Half Acre...2024-09-301h 03HearSayNavigating Innovation: Selling the new in tech and beyondYou’ve got a breakthrough innovation that is much better than what’s come before – why is it so hard to sell it? In this episode, CEO Michael Maslansky, Partner Keith Yazmir, and Senior Vice President Will Howard dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. They discuss language tactics for conveying the benefits of innovation, address resistance to change, and offer solutions for navigating unrecognized problems. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today's dynamic market...2024-05-2341 min
Engineering Influence from ACECMichael Maslansky on De-Weaponizing the Conversation on ESGIn this episode, communications expert Michael Maslansky expounds on his unique approach to simplifying and depoliticizing the complex vocabulary surrounding ESG. Michael strategically crafts his narratives to soothe all stakeholders, stressing non-contentious verbiage and the de-weaponization of ESG language to keep communication politically neutral.
We delve into the various motives that prod corporations to embrace Diversity, Equity, and Inclusion and discuss the backlash these initiatives often face, prompting a thoughtful risk-reward analysis. As some organizations shy away from controversial issues, Michael believes in the power of neutral language to keep the dialogue flowing.
Packed with...2024-05-2316 minHearSayThe Price of Life: Shifting Perceptions of PharmaceuticalsIn this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry's enduring reputation struggles, tracing their origins back to pre-pandemic times and exploring the transformative impact of COVID-19. Through insightful discussions and case studies, they’ll propose strategies for reshaping the industry's narrative, emphasizing the importance of recasting pharma as more than profit-driven entities and fostering consumer trust. 2024-04-1829 min
Wharton Business DailyShould ESG Be Politicized? Why ESG Has Become an Easy TargetMichael Maslansky, CEO of Maslansky & Partners, joins the show to discuss the political and fiscal debate over ESG. Hosted on Acast. See acast.com/privacy for more information.2024-04-1610 minHearSayThe Real Cost of Corporate SpeakCorporations think they know what they need to say but they can never say it when it comes to responsiveness, and empathy, but what is happening behind the scenes causing these crisis situations and what could they have said differently? In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.2024-03-1432 minHearSayWhat Would You Have Said?: BoeingOnce something goes wrong, it’s easy to criticize the message a company uses to respond. But it's much harder to figure out what they should have said instead. In this episode of Hearsay, Michael Maslansky, Lee Carter, and Will Howard dive into the wrongs, the rights, and how Boeing’s language will matter in the weeks and months ahead.2024-02-0634 minHearSayLanguage Moments of 2023What were those top Language Moments of 2023? As language experts, we’re always listening for those moments that change the way we view companies, politics, business… and each other. From Bidenomics to MAGAnomics, from rainbow capitalism to Barbenheimer, this year had more than its share of new language moments, and in this new episode of Hearsay, Michael Maslansky, Lee Carter, and guest Ben Feller talk through those big moments of the year that changed our view of the world around us.2023-12-1440 min
Office Hours with Mike SteibMichael Maslansky, CEO of maslansky + partners: It's Not What You Say, It's What They HearThis week we talk about corporate communications, influence, and the future of political discourse with the world’s preeminent language strategist. We're diving into the power of empathy in communication, exploring how it influences everything from high-stakes business outcomes to our daily interactions with loved ones. Highlights include… 🎙️ The “Four Ps” of communications: personal, plain spoken, positive, and plausible 🎙️ How ESG went from insider acronym to “Eggs Grits and Sausage” to politicized buzzword 🎙️ The trick to changing minds: Tell them they're right? 🎙️ Politics and polarization: bridging divides by...2023-12-0638 minOffice Hours with Mike SteibShishir Mehrotra, CEO of Coda, former VP of YouTube: From Joke…to Threat…to Obvious!This week we sit down with a highly respected product leader, founder, and CEO who is revolutionizing your work docs with Coda, the all-in-one collaborative workspace. We talk about: 🎙️ How YouTube, Coda, and Artsy each found product market fit and scaled 🎙️ The “Golden Rituals” that create culture and help teams cooperate 🎙️ Under the hood: how AI really works in the products you love 🎙️ When bureaucracy ruins innovation—and mechanical bull office parties You’ll come away thinking differently about the routines that drive your work an...2023-11-2935 min
Lubo Smid Podcast#63 Meet the CEO of Reddit & Google Maps’ $18M BabyA tech freak for life, Uriel took a detour with the Israel Defense Forces before merging the best of Reddit and Google Maps to build Atly, a location-based app helping people explore the world. With 120,000 members, the user-generated product is on the rise — and marketing has nothing to do with it. Uriel explains why community trumps ads and provides tips on hitting military-level focus. ‘Cause if you think you’re focused, you’re probably not.
Uriel Maslansky on LinkedIn: https://www.linkedin.com/in/uriel-maslansky/
Uriel Maslansky on X (Twitter): https://twitter.com/UrielMaslansky/
In the...2023-10-0555 minHearSayHearSay Presents: Pile of Scrap with John Sacco and Michael MaslanskyHow can a simple shift in language revolutionize perceptions? In this special episode of HearSay, join Pile of Scrap host John Sacco as he engages with communication expert Michael Maslansky where they explore the rebranding of the recycled materials industry. From redefining raw materials to spotlighting its vital role in iconic products, Michael's insights guide listeners on embracing recycled materials' value, changing the narrative, and encouraging responsible disposal.2023-09-0733 minHearSayFear, Trust, and AIHow can companies use language to overcome fear and build trust in AI? In this episode, Michael Maslansky, Keith Yazmir, and Robert Ledniczky dive into the rapidly changing world of AI and explore how companies should be talking about it. They discuss widespread concerns and excitement surrounding AI to set the stage for recommendations on how to generate trust. By narrating the AI story with a focus on benefits, responsibility, and familiarity, they shed light on how companies can successfully communicate about how they’re integrating AI into their business.2023-08-1735 minHearSayAuthenticity is in the Eye of the BeholderNot all actions that companies take in the name of ESG are controversial. How do some companies manage to seamlessly integrate ESG initiatives into their brand messaging while others get accused of superficial "greenwashing" or "rainbow-washing"? In this episode of Hearsay, Michael Maslansky, Will Howard, and Keith Yazmir discuss the delicate balance of serving stakeholders while remaining authentic and credible.2023-07-3126 minHearSayThe S in the ESGWhat’s the future for ESG now that it has become politicized? Can companies speak out on ESG without risk of being criticized as Woke Capitalists or should they really just focus on products and profits? What if the most controversial aspect of ESG is the language used to talk about? In this episode of HearSay, Michael Maslansky, Lee Carter, and guest Will Howard cover new research on the language of ESG and how companies can find a path forward that serves stakeholders and customers on both sides of the political aisle.2023-07-1331 min
Up Next with Gabriella MirabelliUN 274 - Michael Maslansky. Power of Language. Effective communication plays a critical role in navigating the complexities of interpersonal relationships, business transactions, and crisis management. In today’s podcast Michael Maslansky, CEO of maslansky + partners, delves into the importance of effective communication and the challenges it poses in various contexts. Topics include: The gap between what we say and what they hear. Why aligning to your audiences’ perspective can help you overcome communication challenges. Why context and word choice are so important. 2023-07-1328 min
Connect & Convert: The Sales Accelerator PodcastIncrease Your Sales Conversions: The Power of Building TrustIn this episode of Connect and Convert, Dave Salter and Dennis Collins, our resident rockstar on sales training, dive deep into the importance of trust in your sales efforts. With almost four decades of experience working with small businesses, Dennis shares his expertise and insider strategies to help you build customer trust.The episode starts with a relatable story about a contractor who initially gained the host's trust but disappointed them. Dave and Dennis emphasize the impact of trust on business relationships and introduce Michael Maslansky's research on the language of trust. Maslansky says we are now...2023-05-1921 min
Creating Confidence with Heather Monahan#311: Learn the Language of Success Today with Michael MaslanskyHave you been wanting to work with Heather? Her annual elite mastermind is open NOW! She is only accepting 20 participants this year! Click the link below to learn more and apply now if you are ready to go to the next level!https://bit.ly/hm-cc-mastermindIn This Episode You Will Learn About:
The KEY to building trust in your relationships
Why embracing your flaws and mistakes will make you stronger
How to use language that will resonate with EVERYONE
Resources:
Website: maslansky.com
Read The La...2023-04-1148 min
anmdonald pdfFREE~DOWNLOAD Air Monitoring Instrumentation A Manual for Emergency Investigatory and Remedial Responders (P.D.F. FILE) by Carol J. MaslanskyDownload Air Monitoring Instrumentation: A Manual for Emergency, Investigatory, and Remedial Responders Full Edition,Full Version,Full Book by Carol J. Maslansky Reading Now at : https://happyreadingebook.club/?book=0442009739 OR DOWNLOAD EBOOK NOW! [PDF] Download FREE~DOWNLOAD Air Monitoring Instrumentation: A Manual for Emergency, Investigatory, and Remedial Responders (> FILE*) Ebook | READ ONLINE Download FREE~DOWNLOAD Air Monitoring Instrumentation: A Manual for Emergency, Investigatory, and Remedial Responders (> FILE*) read ebook online PDF EPUB KINDLE Download FREE~DOWNLOAD Air Monitoring Instrumentation: A Manual for Emergency, Investigatory, and Remedial Responders (> FILE...2023-02-1100 minHearSayThe Smartest, Stupidest, + Savviest Messages of 2022HearSay for 2022 ends with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year: from Tom Brady and Will Smith’s outbursts to Serena Williams’ retirement to Jennifer Aniston’s conversation around her IVF journey. It’s a fun conversation about language and some of the moments we all remember from 2022, for better or worse — with important lessons we can learn from each of them.2022-12-2035 min
HearSayYour Most Important Audience Isn't Always Who You Think It IsInternal company communications often is just about sharing information. Employees are busy and can skip over communications, because they feel less important. Getting internal communications right -- communications that breaks through -- especially in a virtual or hybrid workplace is particularly important. It has to be relatable, urgent, and clear. Because it helps how we work together, how we think, and how we win with our outside audiences. Lee Carter and Michael Maslansky are joined by Ben Feller to highlight examples of where companies go right and go wrong, and what you can do today to build more trust...2022-12-0630 min
Orion's The Weighing MachineBrett Van Bortel of Invesco Consulting - Enhancing Top Client RetentionThere is nothing more frustrating for an advisor than losing a client. It's even more difficult when high-net-worth clients leave. High-net-worth clients are an important segment for any financial advisor. Not only do they bring in more revenue, but they also refer other high-net-worth individuals to the firm. What can advisors do to ensure they don't lose their best clients?In this episode, Rusty and Robyn talk with Brett Van Bortel, Director of Consulting Services at Invesco Consulting. Brett has developed and delivered numerous consulting programs to increase financial professionals' profitability, effectiveness, and productivity. At Invesco Consulting...2022-10-2540 min
HearSayThe Secret to Improving Your Brand's ReputationThe Secret to Improving Your Brand's Reputation When you are trying to build (or re-build) reputation, your job is to disrupt the way people think. And to disrupt, you can’t just speak louder, you need to speak smarter. Instincts tell us to correct misperceptions. And our instincts are often wrong. Leaning in to facts and data often backfires. Change the narrative and you can change minds. Lee Carter and Michael Maslansky are joined by Senior Vice President Katie Cronen to discuss one of the often overlooked elements of reputation management, the effective use of language, message, and narrative.2022-10-1827 min
HearSayHow to Change Someone's MindYou might think that empathy is as simple as putting yourself in someone else’s shoes. But it’s much more complicated. While most of us have empathy for people who we care about and love, we don’t have a natural ability to have empathy for people who aren’t like us. This distinction is easy to ignore until we realize that the audiences we’re focused on reaching with messages that resonate aren’t just like us. President Lee Carter, CEO Michael Maslansky, and Partner Keith Yazmir highlight what it means to practice active empathy; the need for understa...2022-10-0424 minHearSayDifferentiation: How You Stand Out From CompetitionYou know your company or product is different. But does it sound different? Sometimes all that differentiates you from the competition is your story. The right language can change behavior, perception, and drive sales. How that story is framed matters more than you think. Using examples like “zero proof” non-alcoholic beverages, a “no hoops” rewards credit card, and an insurance company that “looks for ways to say yes,” President Lee Carter, CEO Michael Maslansky, and Vice President Will Howard highlight the tools you need you stand out from the crowd. 2022-09-2730 minHearSayYour Audience Is Always RightLanguage changes the way we view the world, politics, business, and products. Sometimes, it's totally intentional. Sometimes, it's not. But there is no doubt that the effective use of language can drive behavior. And that's what language strategy is all about. Finding the language that changes the game. President Lee Carter and CEO Michael Maslansky are joined by Partner Keith Yazmir to talk about how maslansky + partners invented language strategy, they discuss why certain messages resonate (and don't), and they also share some of their favorite Language Strategy wins: from Starbucks VIA® Instant Coffee to variable annuities.2022-09-2038 min
CHANGE@WORKCHANGE@WORK, Episode 22: Using Language to Build TrustMichael Maslansky, CEO of language strategy firm maslansky + partners, joins this episode of Change@Work. Tune in as he and host Chris Thornton discuss two strategic language frameworks that organizations can use to effectively communicate ideas, build trust with employees, and foster an environment of transparency and inclusion.2022-07-0631 min
The People of Penn StateEpisode 19 — Covering The American Presidency With Ben Feller '92This is the audio recording from our special episode of The People of Penn State, originally aired as a livestream as part of We Are Weekend. Our guest for the episode is Ben Feller '92. Ben is a communications advisor who covered two presidents and now helps people and organizations tell their own stories. Ben’s most important title – as Sam Feller’s dad – is the one that drove him to write his first book: "Big Problems, Little Problems," a father-son tale about solving life ’s frustrations.Ben is also a partner at maslansky + partners, the leading...2022-06-2034 min
Marketing For The CultureThe Language of Trust with Michael Maslansky (Choose The Right Marketing Message For Your Audience)This week on the podcast we are running a rebroadcast of a live event AAMA hosted with Michael Maslansky of maslansky + partners. Michael advises Fortune 500 corporations, industry associations, major litigation practices, and non-profit organizations on what to say, how to say it, and most importantly, why it matters. How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress, or the American people – often means the difference between success and failure. Clients from Pfizer to Bank of America to Microsoft to Starbucks turn to Michael to understand the publ...2022-03-0938 minMarketing For The CultureThe Language of Trust with Michael Maslansky (Choose The Right Marketing Message For Your Audience)This week on the podcast we are running a rebroadcast of a live event AAMA hosted with Michael Maslansky of maslansky + partners. Michael advises Fortune 500 corporations, industry associations, major litigation practices, and non-profit organizations on what to say, how to say it, and most importantly, why it matters. How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress, or the American people – often means the difference between success and failure. Clients from Pfizer to Bank of America to Microsoft to Starbucks turn to Michael to understand the publ...2022-03-0938 min
Radical Retro Rewind?! PodcastEpisode: 55 "Sugar Hill" aka "The Zombies Of Sugar Hill" (1974)This is hands down a favorite of Ryan and David: It's "Sugar Hill" a 1974 horror blaxploitation zombie film, directed by Paul Maslansky and starring Marki Bey as the title character who uses voodoo to get revenge on the people responsible for her boyfriend's death. It also stars the amazing Zara Cully (aka Mother Jefferson) as "Mama" Maitresse."
"When her boyfriend is murdered by gangsters, Sugar Hill decides not to get mad, but BAD! She entreats voodoo queen Mama Maitresse to call on Baron Samedi, Lord of the Dead, for help with a gruesome revenge. In exchange for...2022-02-1851 min
Kim and Ket Stay Alive... MaybeEp. 181: Sugar Hill - “The Tale of #CRONEGOALS”Ket tells Kim about the 1974 blaxploitation horror Sugar Hill, starring Marki Bey, in honor of Black History Month. This episode marks an historic moment. Kim… tells Ket… a story she’s NEVER heard before! Ketryn also sets some new goals, crone goals that is. We also meet a brand new mascot! Most importantly, we’ll see if Kim will live or die in Sugar Hill.Dir. Paul MaslanskyWriter Tim KellyListen to season 1 of our new horror trivia pod!KIM AND KET’S SURVIVE THE CELLARlink.cht...2022-02-022h 15
#DaRundown South PodcastBlack TikTok Absent From Top Earners List, Build An Audience To Be Sold, And Become A Top Black MarketerThis week on the podcast, CL and Michelle discuss the absence of black TikTokers on the Top Earners list, how to build an audience to be sold, and we announce the 2nd Annual Top Black Marketers List.
Become Recognized as a Top Black Marketer (02:25)
We are announcing the 2nd Annual Top Black Marketers List. We want to recognize people in the marketing field that are doing their thing. We want to highlight the people making an impact and creating on the highest level.
No Black TikTokers at The Top (12:36)
In the recent Forbe’s List of Top-Earning TikTok-ers 2022, BET pointed out...2022-01-291h 01#DaRundown South PodcastBlack TikTok Absent From Top Earners List, Build An Audience To Be Sold, And Become A Top Black MarketerThis week on the podcast, CL and Michelle discuss the absence of black TikTokers on the Top Earners list, how to build an audience to be sold, and we announce the 2nd Annual Top Black Marketers List.
Become Recognized as a Top Black Marketer (02:25)
We are announcing the 2nd Annual Top Black Marketers List. We want to recognize people in the marketing field that are doing their thing. We want to highlight the people making an impact and creating on the highest level.
No Black TikTokers at The Top (12:36)
In the recent Forbe’s List of Top-Earning TikTok-ers 2022, BET pointed out...2022-01-291h 01#DaRundown South PodcastBlack TikTok Absent From Top Earners List, Build An Audience To Be Sold, And Become A Top Black MarketerThis week on the podcast, CL and Michelle discuss the absence of black TikTokers on the Top Earners list, how to build an audience to be sold, and we announce the 2nd Annual Top Black Marketers List.
Become Recognized as a Top Black Marketer (02:25)
We are announcing the 2nd Annual Top Black Marketers List. We want to recognize people in the marketing field that are doing their thing. We want to highlight the people making an impact and creating on the highest level.
No Black TikTokers at The Top (12:36)
In the recent Forbe’s List of Top-Earning TikTok-ers 2022, BET pointed out...2022-01-291h 01Marketing For The CultureBlack TikTok Absent From Top Earners List, Build An Audience To Be Sold, And Become A Top Black MarketerThis week on the podcast, CL and Michelle discuss the absence of black TikTokers on the Top Earners list, how to build an audience to be sold, and we announce the 2nd Annual Top Black Marketers List. Become Recognized as a Top Black Marketer (02:25) We are announcing the 2nd Annual Top Black Marketers List. We want to recognize people in the marketing field that are doing their thing. We want to highlight the people making an impact and creating on the highest level. No Black TikTokers at The Top (12:36) In the r...2022-01-191h 01Marketing For The CultureBlack TikTok Absent From Top Earners List, Build An Audience To Be Sold, And Become A Top Black MarketerThis week on the podcast, CL and Michelle discuss the absence of black TikTokers on the Top Earners list, how to build an audience to be sold, and we announce the 2nd Annual Top Black Marketers List. Become Recognized as a Top Black Marketer (02:25) We are announcing the 2nd Annual Top Black Marketers List. We want to recognize people in the marketing field that are doing their thing. We want to highlight the people making an impact and creating on the highest level. No Black TikTokers at The Top (12:36) In the r...2022-01-191h 01
Fish Jelly#34 - Sugar HillGay homosexuals Nick and Joseph discuss Sugar Hill - a 1974 American horror blaxploitation zombie film, directed by Paul Maslansky and starring Marki Bey. Additional topics include:
Canada's Drag Race, Queens of the Universe, Alec Baldwin, Chris Cuomo, Stephanie Mills, Chaka Khan, the beef between 50 Cent and Madonna, and too many films to mention.
Check them out on YouTube: https://www.youtube.com/channel/UChVV6ezEYnPv9XaLZtUlZdw
Nick's IG: ragingbells
Joseph's IG: joroyolo2021-12-0557 min
Monsters, Madness and MagicEP#101: Maintaining the Course - An Interview with Mick GarrisJoin Justin, Daniel, and Angelique as they chat with director, writer, and Master of Horror Mick Garris about Ray Bradbury, Rod Serling, Stephen King, creativity, short fiction, the Post Mortem Podcast, and his recently released autobiography! Mick Garris bio:"Born in Santa Monica, California, on December 4, 1951, Mick Garris grew up with his mother in the San Fernando Valley neighborhood of Van Nuys from age 12, following his parents' divorce. Garris was making his own 8mm home movies around that time, and when he got older be became a freelance critic for a number of film and...2021-09-1857 min
Organized Chaos PodcastEpisode 14: The Underwhelming X-Men, Slipstream, What If... Zombies!, Calling Out Joe Rogan, Why I'm Pro-Vaccine Mandate.Send us a textIn this episode, we discuss:- X-Men (2000) 4:10- Slipstream 47:48- What If... Zombies! 1:14:25- Calling Out Joe Rogan 1:31:20- Why I'm Pro-Vaccine Mandate 1:38:23recorded September 14, 2021.Bobby Quarters:https://www.facebook.com/BobbyQuartersmediahttps://www.youtube.com/channel/UCkz8zBMjwH9WfI7Ghd4iVIQJEMS Art Studio:https://www.etsy.com/shop/JEMSArtStudioAll third-party material used for parody and criticism under fair use. No copyright infringement intended.Podcast hosted by Robert Setlock, III & Bobby Quarters...2021-09-152h 07
Tim Love's Discovering TruthRestoring Strained Relationships” With Michael Maslansky, author of The Language of TrustEpisode #41Become a supporter of this podcast: https://www.spreaker.com/podcast/tim-love-s-discovering-truth--4168643/support.2021-09-1230 min
The Rick Kettner Podcast#080: The 50 Best Business Books For Entrepreneurs To Read In 2021Let’s explore 50 of the best business books of all time. This list is made up of influential classics and personal favorites that have guided my entrepreneurial journey over the last 22 years. Each one covers unique and valuable insights that I believe can help you achieve your goals in business and beyond.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-50-best-business-books/Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/c5-d_3aBAToSTARTUP BOOKS1. The Start-Up J Curve by Howard...2021-06-3046 min
HearSayThe Smartest, Stupidest, + Savviest Messages of 2021 (So Far) Season One of HearSay ends with a bang: the smartest, savviest, + stupidest messages of 2021 so far. Michael and Lee are joined by HearSay veterans Keith and Katie to give their takes on the messages that have stood out: from Voltswagen, to Harry and Megan’s Oprah interview (and the royal response), to President Biden’s infrastructure plan, and the true pronunciation of “cheugy.” They focus in not just on some of the biggest language moments of the year so far — but what we can all learn from them.2021-06-0141 min
HearSayTell A Different Story: Words To Use And Lose For Sustainability Comms With everyone telling their sustainability story, are you cutting through the crowd? Have you found one bold idea to center your communications around? It used to be that sustainability experts evaluated how companies were performing in this area. But now, customers and employees alike are paying attention. The old language of sustainability doesn't work now. This week on HearSay, Michael and Lee welcome back podcast alumni Will Howard and Sachi Pettit to talk about all things sustainability, including how to respond appropriately to your critics, examples of successful corporate sustainability communication frameworks (from programs/products like Starbucks' Shared Planet, U...2021-05-2536 min
HearSayThe Language of a Leader in Employee Communications Which audience is most important for your business? Many say it's clients or customers. But often the most overlooked and valuable audience is your employees. Whether it's communicating about the post-COVID return, your mission and values, or your new offerings, how you engage your employees is critical to your business success. This week on HearSay, Michael and Lee welcome Larry Moscow and Katie Cronen to talk about all of that and more, including why some words like “agile,” efficient,” “innovative” and “transformational” might not be effective and what language you should use instead.2021-05-1831 min
HearSayThe Scalable Fact: Defining Corporate Purpose So much is written about how important purpose is to a business especially now. But what is purpose? How do you become a purpose driven organization rather than just a company with a purpose statement? Podcast alumni Katie Cronen and Sachi Pettit join Michael and Lee to talk about identifying scalable stories, getting your purpose in front of the right people, and the value of a master narrative. They use poignant examples from companies like Toyota, Airbnb, Google, and Hershey to help you find the symbols that bring your company's story to life.2021-05-1135 min
HearSayThe One Tool We Use For Every Language Strategy Project What's the difference between a glass half full and a glass half empty? A school with the most graduates and a school with the largest alumni network? Plant-based protein and synthetic meat? In this week's edition of HearSay, Michael and Lee are joined by colleagues Will Howard and Katie Cronen to talk about framing -- the heart and soul of m+p's language expertise. Join us for some of our favorite framing examples and why it's an important exercise for companies.2021-05-0435 minThe Rick Kettner Podcast#074: The 9 Best Marketing Books For Entrepreneurs To Read in 2021Marketing is the lifeblood of a business. It’s the key to attracting a steady and reliable stream of new customers to your products or services. So, let’s explore nine of the best marketing books to read in 2021 so that you can read to become a better marketer. CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎https://rickkettner.com/the-best-marketing-books/ Each of the books in this list can help you address important elements of marketing for your business. So, my advice is to take a few minutes to go through...2021-04-2809 min
HearSayThe One Question Every Customer Experience Should Answermaslansky + partners' Senior Vice Presidents Maria Boos and Katie Cronen join Michael and Lee to talk about the language of customer experience and why it's so important to get the language right. Especially now, what makes it harder? How can we do it right? We share what we have learned from companies in the marketplace today and work that we've done in the past. They cover the one question all communicators should be able to answer, how to define success, and the importance of intuition and simplicity.2021-04-2733 min
HearSayThe One Question Every Customer Experience Should Answermaslansky + partners' Senior Vice Presidents Maria Boos and Katie Cronen join Michael and Lee to talk about the language of customer experience and why it's so important to get the language right. Especially now, what makes it harder? How can we do it right? We share what we have learned from companies in the marketplace today and work that we've done in the past. They cover the one question all communicators should be able to answer, how to define success, and the importance of intuition and simplicity.2021-04-2733 min
HearSayLeading In Times of Crisis: Learning When + How to Communicate Corporate BeliefsMichael and Lee are joined by colleague Sachi Pettit in a conversation about when companies should speak out and what it takes to be a leader, especially on difficult issues. They talk about confronting racism, equality, and how to find common ground even when it seems impossible. They talk about specific case studies from Proctor & Gamble and a project where they found a way to engage even the most skeptical audiences in the climate movement.2021-04-2031 min
HearSayWords with New Meaning in a Post-Pandemic World What do the phrases white glove, high-touch, and clean have in common? They've changed meaning and use for safety precautions and standards in a global pandemic. But the language shifts we've seen go beyond safety: birthday parties, happy hour, weekend getaways, middle seats on airplanes, virtual banking. This week, Michael and Lee welcome colleagues Catherine Farr and Will Howard to talk about words that changed meaning over the past year. And the lifecycle of the pandemic lexicon.2021-04-1339 min
HearSayCommunicating the COVID-19 Vaccine: Common Ground & Cognitive Biases Is it possible to persuade folks to take the COVID-19 vaccine? In this week's edition of HearSay, Michael and Lee talk to colleague and pharma expert Sarah Hendry about the unique challenges in getting people vaccinated. They touch on cognitive biases at play, past healthcare experience that may impact today’s hesitancy, missed opportunities at some key moments, and whether its even possible to find common ground with anti-vaxxers.2021-04-0629 min
HearSayWords Have Never Mattered More The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a "lay of the language." Their insight helps make sense of business, life, and culture, and proves over and over again that It's Not What You Say, It's What They Hear.2021-03-1731 min
HearSayWords Have Never Mattered More The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a "lay of the language." Their insight helps make sense of business, life, and culture, and proves over and over again that It's Not What You Say, It's What They Hear.2021-03-1731 min
Interview SeriesPaul Maslansky, ProducerFilm Florida Podcast Episode 68- Paul Maslansky’s career has spanned more than 50 years and while his credits are numerous, he is most known for being a Producer and eventually Executive Producer on the Police Academy franchise. Paul shares great stories about his start in the industry, his winding worldwide road in the industry, what the last 35+ years have been like being involved in one of the most iconic franchises in comedic film history, and more. Audio editing by Rob Hill.2021-02-0154 minFilm FloridaPaul Maslansky, ProducerFilm Florida Podcast Episode 68- Paul Maslansky’s career has spanned more than 50 years and while his credits are numerous, he is most known for being a Producer and eventually Executive Producer on the Police Academy franchise. Paul shares great stories about his start in the industry, his winding worldwide road in the industry, what the last 35+ years have been like being involved in one of the most iconic franchises in comedic film history, and more. Audio editing by Rob Hill.2021-02-0154 min
TensaiReviewsLam & Shane Talk about Daredevil Season 1 - Plus Marvel Comic Book Cards!Check out our YouTube Video for this Podcast!
https://youtu.be/-ivJe9AKR38
*** SPOILER TALK *** Lam & Shane briefly talks about Netflix's Daredevil Season 1.
The first season of the American streaming television series Daredevil, which is based on the Marvel Comics character of the same name, follows the early days of Matt Murdock / Daredevil, a lawyer-by-day who fights crime at night, juxtaposed with the rise of crime lord Wilson Fisk. It is set in the Marvel Cinematic Universe (MCU), sharing continuity with the films and other television series of the franchise. The season was produced...2021-01-2547 min
On the M/A/R/C®52. Michael MaslanskyOur next guest is Michael Maslansky, CEO of maslansky + parteners and Author of Language of Trust! Michael advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on what to say, how to say it and, most importantly, why it matters. We are so grateful to have Michael on the show with Merrill! Enjoy the conversation!
View a transcript of the podcast. Transcripts are powered by FFTranscription - Delivering fast, accurate marketing research transcripts in 48 hours or less.2020-12-1124 minThe Rick Kettner Podcast#048: The Top 10 Best Social Media Marketing Books To Read in 2021 - Reading ListLet's explore ten of the best social media marketing books. Each of these books provides a unique and valuable perspective. And, rather than focusing on any one social network, most of the books here address the high level skills that apply to ANY platform.Topics include: how to create viral content, how to attract loyal followers, how to influence people, how to build trust and authority, and perhaps most important how to build initial momentum when first getting started. So if you're interested in learning more about social media marketing, I recommend that you review the books in...2020-11-2522 min
It's a ProcessMax MaslanskyInterview with artist Max Maslansky about his recent solo show at Five Car Garage in Los Angeles, CA, and the connections to his earlier work. We talk about painting vs ceramics, the uses of anxiety and ritual, and how jokes can lead into new work. Enjoy this deep dive with Max and his work!http://www.maxmaslansky.info/https://papiboybabyboy.sexy/http://emmagrayhq.com/artists/max-maslansky/https://hammer.ucla.edu/made-in-la-2014/max-maslansky2020-10-261h 49
Success Shorts: The Archive#29 - Language of Politics w/ Lee Carter (President of maslansky + partners, Fox News Contributor)Lee Carter joins us in an insightful chat about linguistics, in particular, the power empathy plays in effectively communicating a message. We apply this to everything from politics to communicating with a spouse.Lee is the president of maslansky + partners, a language strategy firm. She's also a regular contributor on Fox News and the author of Persuasion: Convincing Others When Facts Don't Seem to Matter.2020-10-0627 minThe Rick Kettner Podcast#033: The 10 Best Business Books To Read In 2021 - Reading ListThis list covers ten of the very best business books. I've previously published lists dedicated to product management, digital marketing, leadership, and other well-defined topics within the business world. So for this list I've done something different. I've focused on books that cover foundational business concepts.So if you're a founder, CEO, investor, or anyone else interested in understanding common business challenges - this is the list for you.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-10-best-business-books/THE 10 BEST ENTREPRENEUR BOOKS📚 https://rickkettner.com/the-10-be...2020-10-0216 minThe Rick Kettner Podcast#024: The Top 10 Best Digital Marketing Books To Read In 2021 - Reading ListLet's explore 10 of the best digital marketing books to read in 2021. Each of the books in this reading list covers a unique and valuable perspective when it comes to creating a digital marketing strategy. And below you can find links to follow-up episodes that cover some of the top insights from these books.Here are the top 10 digital marketing books included in this list. I've included links to follow-up episodes where available, as well as links to buy the book on Amazon.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/th...2020-08-2821 min
Terror Entre Los DedosTELD068 - Black Horror I: Blacula (1972) y Sugar Hill (1974)En este episodio comenzamos una nueva miniserie sobre películas de horror por directores, escritores o actores negros. En esta primera entrega, hablamos de dos filmes de los 70, Blacula del 1972 dirigida por William Crain y Sugar Hill del 1974 dirigida por Paul Maslansky.
Visita patreon.com/terrorentrelosdedos donde puedes tener acceso a material adicional por sólo $1 al mes.
Escucha a Gabriel Alejandro en Se Habla Comics y Entre Paneles
Encuentra el arte de Jonathan Rodríguez en Goretastic: Art by Jonathan Rodríguez
Estamos en Facebook: facebook.com/TerrorEntreLosDedos
También...2020-07-031h 05The Rick Kettner Podcast#006: Sell To A Skeptical Audience With THE LANGUAGE OF TRUST By Michael Maslansky - Book Summary #6Let's explore three of the top insights from THE LANGUAGE OF TRUST by Michael Maslansky. This book will help you learn how to sell products, services, or ideas to a skeptical public. It's all about how to build trust with prospects, clients, and customers by communicating with them on their own terms.If you're in sales, marketing, brand communication, or if you just want to become a better communicator - check out this book summary to decide if this is the right book for you.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:2020-06-2610 min
The Small Business Radio Show#577 Meet Alice: All the Resources Women and Minority Entrepreneurs NeedSEGMENT 1: Securing funding and resources as a women or minority entrepreneur has always been difficult. Elizabeth Gore aims to change all that with the company she co-founded, Alice. SEGMENT 2: Empathy and compassion used to take second place to profit in business. But now, they are becoming the focus of business as the customer experience becomes the key element to attract and retain customers. Maria Ross, founder of the brand consultancy Red Slice, is here to help us balance all these things. SEGMENT 3: One of my clients always reminds me that perception is reality. My next guest...2020-03-1853 min
She Said / She Said“It’s not what you say…it’s what they hear” – Lee Carter (Episode 90)Lee Carter has loved language for as long as she can remember. When she realized there was a career in language strategy, it changed her life. In Episode 90, Lee, who is the president of language strategy firm Maslansky and Partners and a weekly panelist on Fox Business’ Mornings with Maria [Bartiromo], says your message won’t be as impactful or persuasive without an understanding of who you are trying to reach and what they believe. She refers to this as “active empathy” and it’s embedded in the notion that “it’s not what you say, it’s what they hear,” Masl...2020-03-0941 min
CHANGE@WORKThe Art of Language PersuasionCHANGE@WORK, a podcast from Daggerwing Group, is about the ever-evolving world of work and the human behaviors that drive it. In this episode, host Chris Thornton interviews maslansky + partners President, Lee Carter. In addition to her role at maslanksy + partners, Lee is a language strategist, researcher and author of the book Persuasion: Convincing Others When Facts Don’t Seem to Matter. During their conversation, Lee and Chris discuss using language to change hearts and minds, the importance of empathy and why leaders should create a vision that people can actually see at their organizations.2019-12-0325 min
The Archive of Awesome513: How to Persuade When Facts Don’t Seem to Matter with Lee Hartley CarterLee Hartley Carter discusses why facts alone won’t persuade others—and what does. You’ll Learn: 1) Why you need more than just facts 2) The foundations of compelling persuasion 3)How to craft your master narrative About Lee Lee Hartley Carter is president of maslansky + partners, a language strategy firm based on the single idea that "It's not what you say, it's what they hear." As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. politic...2019-11-1544 min
How to Be Awesome at Your Job513: How to Persuade When Facts Don’t Seem to Matter with Lee Hartley CarterLee Hartley Carter discusses why facts alone won’t persuade others—and what does. You’ll Learn:1) Why you need more than just facts2) The foundations of compelling persuasion3)How to craft your master narrative About LeeLee Hartley Carter is president of maslansky + partners, a language strategy firm based on the single idea that "It's not what you say, it's what they hear." As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. poli...2019-11-1542 min
How to Be Awesome at Your Job513: How to Persuade When Facts Don’t Seem to Matter with Lee Hartley CarterLee Hartley Carter discusses why facts alone won’t persuade others—and what does. You’ll Learn:1) Why you need more than just facts2) The foundations of compelling persuasion3)How to craft your master narrative About LeeLee Hartley Carter is president of maslansky + partners, a language strategy firm based on the single idea that "It's not what you say, it's what they hear." As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters' emotional responses to help understand and empathize with them on a more visc...2019-11-1544 min
We're Momming Today! w/Lauren SimonettiThe Art of Persuasion: How To Get Your Boss And Your Kids To Do What You Want with Lee Carter“We’re Momming Today” with Lee Carter, a new mom, as well as president of Maslansky and Partners, and author of “Persuasion: Convincing Others When Facts Don’t Seem To Matter.” While Carter looks like the epitome of success with a new book and baby, plus a booming career, her path to the top wasn't straightforward or easy. She opens up in the book and on the podcast about her process, and offers life-changing advice on how to use empathy and engage difference in order to persuade others in almost every aspect of our daily lives, from our bosses at work to our ki...2019-09-1431 min
deepredradioDamnation Alley – Straße der VerdammnisRadioaktiver Strahlung, grausamen Naturgewalten und mutierten Rieseninsekten. Max & Benedikt chillen in der Post-Apokalypse.
Story: Die nukleare Katastrophe hat den Planeten heimgesucht. In unzähligen Ländern der Welt schlugen Atombomben ein und brachten das Leben auf der Erde aus dem Gleichgewicht. Gigantische Stürme und Fluten fordern ihren Tribut und überschatten den Planeten mit einer Welle des Schreckens. Eine kleine Gruppe Überlebender einer Militärbasis macht sich auf, um dem letzten irdischen Funksignal zu folgen, in der Hoffnung, noch weitere Überlebende zu finden, denen sie sich anschließen können. Ihr Weg führt sie quer durch verwüstete Einöden ein...2019-05-2812 min
BookstoriesE9: Stories (Echo Park) / Alex MaslanskyA conversation with Alex Maslansky, general manager and partner of Stories Books & Cafe in Echo Park, Los Angeles.2018-06-1233 min
FADING LIGHTSDas Kuckucks-Ei: Damnation AlleyDas erste Kuckucks-Ei im neuen Jahr und dann gleich so ein faules Ei. Phil hat den Wunsch eines unserer Hörer ernst genommen und serviert Jo, wie immer ahnungslos was da auf ihn zu kommen würde, den 1977er DAMNATION ALLEY, eine wirklich missratene Science Fiction/Endzeitvision aus dem Hause 20th Century Fox.
Aber wir haben auch Gutes darin gefunden… den Landmaster, die Musik… den Landmaster, die Musik… ähm. Okay. Hört am besten selber rein!
Distributed by 20th Century Fox
Music by Jerry Goldsmith
Produced by Jerome M. Zeitman and Paul Maslansky
Directed b...2018-02-0537 min
THE DEFENDERS PODCASTIron Fist Bonus Episode – Interview with Stephanie Maslansky
SPOILERS FOR IRON FIST (entire series)
Claire talks with Costume Designer and Stylist Stephanie Maslansky about her fantastic work on the Marvel Netflix shows. Stephanie answers questions from listeners and reveals some of the secrets that went into creating such iconic looks for the Defenders.
A massive thank you to Stephanie for being a great guest and being so generous with her time while on vacation.
You can follow Stephanie on twitter @spmaslansky and on instagram @stephaniemaslansky
Links:
Visit our website: The Defenders Podcast
Email: D...2017-04-0200 min
Rare Bird RadioZach Wyner with Alex MaslanskyZach Wyner, author of What We Never Had, in conversation with Alex Maslansky, owner of Stories Book Cafe in Los Angeles.
What We Never Had is available wherever books are sold.2016-11-0827 min
The Luke Cage PodcastLuke Cage S:1 | Stephanie Maslansky guests on Now You’re Mine; Soliloquy Of Chaos E:11 & E:12 | AfterBuzz TV AfterShowAFTERBUZZ TV -- Luke Cage edition, is a weekly "after show" for fans of Netflix's Luke Cage. In this episode hosts Zach Wilson, Joelle Monique, Alexis Torres, Tauri Miller, and Jesse Klein discuss episodes 11 & 12 with special guest costume designer Stephanie Maslansky!
RSS Feed: http://www.afterbuzztv.com/aftershows/luke-cage-afterbuzz-tv-aftershow/feed/
ABOUT Luke Cage:
This gritty, action-packed drama follows the evolution of Luke Cage (Mike Colter), a man with super strength and unbreakable skin caused by a sabotaged experiment. After a failed relationship with fellow superhero Jessica Jones, Cage tries to rebuild his life in H...2016-10-171h 13
Seeing Is Forgetting with Jason Bailer Losh014 LA-Based Artist Max MaslanskyMax speaks about artists shedding ideas of ideology in their work and the importance of Socratic conversations on social media. We also discuss his successful show "Riffin" on KCHUNG Radio, and the challenges of an interviewer in todays media landscape.2016-07-2500 min
The Projection Booth PodcastEpisode 280: Sugar Hill (1974)In Paul Maslansky's Sugar Hill, Diana "Sugar" Hill (Marki Bey) summons Baron Samedi (Don Pedro Colley), a voudou spirit, and his army of zombies to exact revenge on Morgan (Robert Quarry) and his racist thugs.Interviews include director Maslansky, star Colley, and vodun/voudou scholar Joy Bostic.Heather Drain and Chris Stachiw join Mike to discuss this horror/blaxploitation film.Learn more about your ad choices. Visit megaphone.fm/adchoicesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-projection-booth-podcast--5513239/support.2016-07-202h 36The Projection Booth PodcastBonus Interview: Paul MaslanskyAs part of the discussion of Paul Maslansky's sole directorial effort, Sugar Hill, Mike talked to Mr. Maslansky about his long and storied career as a producer, focusing on Race with the Devil, Damnation Alley, and The Silent Flute.Learn more about your ad choices. Visit megaphone.fm/adchoicesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-projection-booth-podcast--5513239/support.2016-07-191h 10
Energy GangThe Utility Industry Is Rebranding ItselfUtilities are often criticized for not connecting deeply enough with their customers. In a world where choice is becoming more important -- turning ratepayers into dynamic consumers -- power companies need to offer a wider range of services and communications outlets.
One way to better connect: use more consumer-friendly language.
According to a report in the Huffington Post this week, the Edison Electric Institute recently hired a marketing expert to help member companies better message themselves.
“They view us a monopoly, no incentives to serve the customers. They view us as stuck in the past in terms of technology," said PR...2016-03-3140 min
The Energy GangThe Utility Industry Is Rebranding ItselfUtilities are often criticized for not connecting deeply enough with their customers. In a world where choice is becoming more important -- turning ratepayers into dynamic consumers -- power companies need to offer a wider range of services and communications outlets.
One way to better connect: use more consumer-friendly language.
According to a report in the Huffington Post this week, the Edison Electric Institute recently hired a marketing expert to help member companies better message themselves.
“They view us a monopoly, no incentives to serve the customers. They view us as stuck in the past in terms of technology," said PR...2016-03-3140 min
Our Authentic Careers | Weekly Conversations with Real People Who Are Finding Their PurposeJenn Dahm Peterson: Creating Career ClarityI had a conversation recently with Jenn Dahm Peterson (@jenndahm13), a Language Strategist at Maslansky & Partners (@WhatTheyHear). Listening to Jenn, I was struck by two particular aspects of her career that I think are worth pondering. The first, as you’ll soon hear, was a particular moment in time right after graduating college when Jenn…
The post Jenn Dahm Peterson: Creating Career Clarity appeared first on Our Authentic Careers.2015-12-1500 min
Our Authentic Careers | Weekly Conversations with Real People Who Are Finding Their PurposeJenn Dahm Peterson: Creating Career ClarityI had a conversation recently with Jenn Dahm Peterson (@jenndahm13), a Language Strategist at Maslansky & Partners (@WhatTheyHear). Listening to Jenn, I was struck by two particular aspects of her career that I think are worth pondering. The first, as you’ll soon hear, was a particular moment in time right after graduating college when Jenn…
The post Jenn Dahm Peterson: Creating Career Clarity appeared first on Our Authentic Careers.2015-12-1531 min