Shows
Media Savvy with Bonnie Taub-DixMedia Without the Spotlight: Melissa Mitri’s Smart Strategies for Getting Seen and PaidThink you have to be on camera to work in media? Think again.
In this episode of The Media Savvy Podcast, I sit down with Melissa Mitri, MS, RDN, a media dietitian, consultant, and freelance writer whose name regularly appears in top publications… without needing to be in the spotlight.
We talk about how to break into big media, how to build real relationships with editors and brands, and how to thrive as an introvert or time-strapped professional in today’s fast-paced media world.
What we cover:
The power of authentic networking (and why...2025-05-2853 min
Media Savvy with Bonnie Taub-DixWhen the Spotlight Feels Heavy: What Speaking on a Big Stage Taught Me About ConfidenceWhat happens when the spotlight doesn’t feel exciting… but heavy?
If you’ve ever stood on a stage, hit “record” on your phone, or even just spoken up in a meeting and thought, “What if I mess this up?” — this episode is for you.
In today’s solo episode, I’m taking you behind the scenes of a recent high-stakes presentation where I spoke to a room full of my peers—fellow dietitians—about something no one else was really talking about: job dissatisfaction in our profession.
And yes... I was nervous.
After decades in the...2025-05-1412 min
Media Savvy with Bonnie Taub-DixNicole Culver: Evergreen Sales, Media Skills & a 15-Min. Ritual Built a Powerhouse BrandEpisode Summary:
In this episode, Bonnie sits down with powerhouse CEO, podcast host, and mom of three, Nicole Culver. Nicole shares how she built a thriving 7-figure business alongside her husband—while raising a busy family—by mastering evergreen sales strategies, streamlining her marketing, and leaning into confidence instead of downplaying her wins.
They explore how Nicole’s approach to business mirrors the essential skills needed for media success: knowing your audience, crafting a powerful message, and delivering it with authenticity. You'll also hear about her game-changing 15-minute CEO ritual, her innovative "silent podcast," and her best a...2025-04-3044 min
Media Savvy with Bonnie Taub-Dix5 Myths About Media That Are Holding You Back (and What to Do Instead)Think you need to be an extrovert, a supermodel or have 10 years of experience to get quoted in the media? Think again.
In this empowering episode of the Media Savvy Podcast, I’m busting 5 of the most common myths that hold brilliant, talented people back from becoming media contributors, podcast guests, brand partners, and go-to experts.
We’ll cover:
Why introverts thrive in media
How to show up—even if you don’t want to show your face on camera
Why perfection is the enemy of progress
How to stand out in a saturated space
And w...2025-04-1613 min
Media Savvy with Bonnie Taub-DixWhat’s Hot, What’s Not: Shannon Crocker on Spotting Trends That MatterEpisode Summary:
In this trend-forward episode of the Media Savvy Podcast, Bonnie chats with Shannon Crocker—dietitian, professional home economist, and trendspotter extraordinaire—about how staying ahead of the curve can elevate your media game. Shannon shares how to separate short-lived fads from lasting movements, how she weaves trends into her communications work, and why trend tracking is a non-negotiable skill for anyone showing up in media today.
Plus, Bonnie offers her own behind-the-scenes insights from her role as a panelist for the US News Best Diets survey, offering a unique perspective on how trends influence headli...2025-04-0239 min
Media Savvy with Bonnie Taub-DixBoost Your Business Through Media with Bonnie Taub-Dix: Strategies for Credibility & ClientsMedia doesn’t just give you exposure—it gives you authority. And when leveraged strategically, that authority can open doors, attract clients, and position you as a trusted expert in your field.
In this episode of The Media Savvy Podcast, I’m sharing:
How my media appearances transformed my career
The #1 mistake people make after landing media features
How to leverage media to boost credibility and business growth
Why playing the long game is more powerful than chasing trends
The media world moves fast, but opportunities don’t just happen—you create them. Lear...2025-03-1915 min
Media Savvy with Bonnie Taub-DixSound Advice: Building a Trusted Voice in Podcasts and Beyond with Melissa Joy DobbinsEpisode Summary:
In this episode of Media Savvy, we’re thrilled to welcome Melissa Joy Dobbins, RDN, LD, CDCES, a media powerhouse and the CEO of Sound Bites® Inc. Melissa is renowned for promoting smart nutrition based upon sound science and a hefty dose of common sense. As the host of the Sound Bites® Podcast for over a decade, she has celebrated more than 1 million downloads, offering her audience expert insights into topics ranging from fad diets to farming.
What You’ll Learn in This Episode:
How Melissa got her start in media and what drives...2025-03-0542 min
Media Savvy with Bonnie Taub-DixMedia Savvy with Bonnie Taub-Dix – 3 Media Mistakes Holding You Back (and How to Fix Them)Episode Title: 3 Media Mistakes Holding You Back (and How to Fix Them)
Host: Bonnie Taub-Dix, RDN, Media Coach & Author
Episode Summary:
If you’re a dietitian or health professional trying to break into media but feel like you're constantly overlooked, this episode is for you! In today’s show, I’m tackling 3 major media mistakes that might be holding you back—and, more importantly, how to fix them.
Whether you struggle with overcomplicating your message, feeling nervous on camera, or not knowing what to pitch, I’ve got practical, real-world strategies to help you ste...2025-02-1915 min
Media Savvy with Bonnie Taub-DixFrom Kitchen to Camera: Raeanne Sarazen’s Guide to Recipe Writing and Media MasteryIn this episode of the Media Savvy Podcast, I had the pleasure of chatting with Raeanne Sarazen, the award-winning author of The Complete Recipe Writing Guide. Raeanne is not just a recipe-writing expert; she’s a seasoned food stylist and media personality who had embraced the limelight even before the release of her book. We delve into her journey from a reluctant media participant to a confident and sought-after interviewee, while uncovering the secrets behind crafting impeccable recipes and mastering the art of food styling.
Whether you’re an aspiring food writer, a seasoned stylist, or just curious...2025-02-051h 00Media Savvy with Bonnie Taub-DixMedia/Press Kits Made Simple: What to Include and What to Leave OutIn this episode of the Media Savvy Podcast, Bonnie Taub-Dix, MA, RDN, CDN, dives into the must-have tool for every professional looking to stand out: the media kit. Whether you're pitching a brand, a producer, or a reporter, a media kit is your gateway to making a lasting impression. Learn what essentials to include, what to leave out, and how to craft a media kit that truly showcases your expertise, credibility, and personality.
Bonnie also tackles hot topics like whether you should include pricing and social media numbers, sharing personal tips and strategies for maximizing your media k...2025-01-2220 min
Media Savvy with Bonnie Taub-DixThe Power of Partnerships: The Ups and Downs of Collaboration with Elizabeth Ward and Hillary WrightIn this episode of the Media Savvy Podcast, I’m joined by Elizabeth Ward and Hillary Wright, the dynamic duo known as "The Menopause Dietitians." Together, they’ve become trusted voices in the nutrition space, tackling the often-overlooked topic of menopause and empowering women to navigate this stage of life with confidence and clarity.
We dive into how they identified and built their niche, the challenges and rewards of working as partners without losing their own individual identities. Whether you're a dietitian, a writer, or simply curious about what makes a great collaboration thrive, this episode is packe...2025-01-0839 min
Media Savvy with Bonnie Taub-DixBonnie Taub-Dix: The Niche Dilemma: How to Stand Out Without Boxing Yourself InWelcome back to the Media Savvy Podcast! In this episode, we’re tackling a big question that stirs up debate across industries: Should you niche down your business, and if so, how far is too far?
As someone who has built a career blending my expertise in nutrition and media, I’m sharing insights from my own journey to help you find the perfect balance between standing out in your field and leaving the door open for growth.
Whether you’re a dietitian, entrepreneur, coach, or professional in any field, this episode is packed with actionab...2024-12-1815 min
Media Savvy with Bonnie Taub-DixUnmasking Myths with Jaclyn London: A Crusade Against Nutrition MisinformationIntroduction: In today’s episode of the Media Savvy Podcast, we’re joined by the fearless Jaclyn London, a dietitian renowned for her bold stance against nutrition myths and misinformation. Jaclyn shares her insights on the importance of credibility, the challenges of countering false claims, and how to empower yourself to be a beacon of truth in the media frenzy.
What You’ll Learn:
The Catalyst for Action: Discover what drove Jaclyn to start challenging widespread nutrition myths.
Confronting Misinformation: Learn about the challenges Jaclyn faced and how she tackles misinformation head-on.
Maintaining Credibility: Jaclyn reveals her strate...2024-12-0452 min
Media Savvy with Bonnie Taub-DixSilence the Stress: How to Beat Media Anxiety
Host: Bonnie Taub-Dix, MA, RDN, CDN
Podcast: Media Savvy
Episode Overview:
Feeling anxious about TV, radio, or print interviews? You’re not alone! In this episode, I share proven strategies to turn nerves into confidence and shine in any media setting because even the calmest-looking interviewee may be silently trembling, and you’d never know it.
Bonnie knows firsthand how those butterflies in your stomach can feel more like a swarm of bees but she doesn’t let those feelings distract her from what she needs to accomplish or from getting her messages out ther...2024-11-2014 min
Media Savvy with Bonnie Taub-DixFreelance Freedom: Tips to Thrive as a Writer and Build Media Connections with Stephanie ThurrottEpisode Description:
In this episode of Media Savvy, Bonnie sits down with Stephanie Thurrott, a seasoned freelance writer and content creator with over 20 years of experience. Stephanie has contributed to major platforms like Today.com and Everyday Health, covering topics ranging from health and wellness to travel and food. Together, we explore the art of freelance writing, how to get started, and the evolving role of media for writers. Whether you're an aspiring writer, a professional looking to establish yourself in the media, or someone navigating the unpredictable world of freelancing, this episode is packed with practical advice...2024-11-0656 min
Media Savvy with Bonnie Taub-DixConfidence Chronicles Part 2: Let’s Slay Ten Confidence Killers Before They Do Damage
Episode Summary: In this episode of Confidence Chronicles, Bonnie Taub-Dix dives deep into the sneaky confidence killers that show up when we least expect them—whether you’re preparing for a big media interview or simply sharing your expertise with the world. From the fear of rejection to second-guessing and even fear of success, Bonnie unpacks the emotional blocks that can derail your confidence and prevent you from stepping into your true potential.
QUICK ANNOUNCEMENT:
If you’ve ever dreamed about working with media, it’s time to stop dreaming and start making it your reality! A...2024-10-2317 min
Media Savvy with Bonnie Taub-DixMastering the Art of Storytelling: Aly Walansky, Superstar Scribe of the Media WorldJoin us on this inspiring episode of the Media Savvy Podcast as we delve into the world of journalism with the incredible Aly Walansky, a journalist who has mastered the art of captivating audiences across a vast range of media platforms. From lifestyle to hard news, Aly’s versatility and insightful storytelling have made her a standout figure in today’s media landscape.
What You'll Learn in This Episode:
Early Inspirations: Discover Aly’s journey from a young enthusiast to a leading voice in journalism. What ignited her passion for writing, and how did she find her pa...2024-10-0237 min
Media Savvy with Bonnie Taub-DixNetworking Naturally: Mastering Any Social Scene with EaseWelcome: Bonnie Taub-Dix, host of the Media Savvy Podcast, welcomes listeners to a new episode focused on effective networking at industry conventions.
Today's Topic: Today’s topic highlights networking at large events like the Food & Nutrition Conference and Expo (FNCE), but the tips we’re talking about here can really apply to any social situation that requires schmoozing — whether it’s a work-related conversation or cocktail parties. Bonnie shares her personal experiences and offers insights into making meaningful connections, even when it's overwhelming.
Key Highlights:
Before the Event:
Business Cards: Importance of having business cards, prefe...2024-09-2517 min
Media Savvy with Bonnie Taub-DixDemystifying Self-Publishing with Expert Liz JalkiewiczIntroduction: Welcome to today’s episode where we dive into the world of self-publishing with the guidance of Liz Jalkiewicz, a seasoned expert in Amazon self-publishing. (Spoiler alert: it’s easier than you think to get your own book published!) Whether you’re a dietitian, healthcare professional, or anyone interested in publishing your own work, this episode is packed with invaluable insights.
What You’ll Learn:
The Path to Self-Publishing: Liz shares her personal journey into the Amazon self-publishing space and how it has shaped her career.
Why Write a Book: Discover the transformative impact writing and publish...2024-09-1844 min
Media Savvy with Bonnie Taub-DixConfidence Chronicles Part 1: From Shy to Shine — Lessons to Help You Overcome Self-Doubt and Step into Your StrengthEpisode Summary: In this powerful episode of the Media Savvy Podcast, host Bonnie Taub-Dix takes you on a personal journey from shy and insecure to thriving in the media world. If you’ve ever felt like confidence is something other people have but not you, this episode is for you. Bonnie shares heartfelt stories from her own life, from childhood insecurities to overcoming self-doubt in her career as a media expert. You'll learn how confidence is a skill that anyone can build—and discover practical tips to help you step into your strength.
Whether you’re a seasoned...2024-09-1118 min
Media Savvy with Bonnie Taub-DixStefani Sassos: Navigating Magazine Media and Mastering the Art of the PitchIn today’s energizing episode of Media Savvy, we sit down with Stefani Sassos, the power behind nutrition and fitness at Good Housekeeping Magazine. Stefani shares her unique blend of expertise and heartwarming authenticity, lifting the veil on the life of a media-savvy nutritionist who can make working with media never seem like a 'heavy lift’ while never leaving her Big Fit Greek ethos behind!
In This Episode:
Stefani’s Start: How a career in clinical dietetics surprisingly transitioned to the world of media.
Kindness in Media: The role of faith and family values in shaping Stefani's a...2024-09-0539 minMedia Savvy with Bonnie Taub-DixFrom Pitch to Published: How to Get Noticed and Land Media Coverage Like a ProWelcome to another dynamic episode of the Media Savvy Podcast—the go-to place for boosting your media skills and transforming yourself into an expert who can't be ignored! I'm Bonnie Taub-Dix, and today, we're diving deep into the fine art of pitching to the media.
In This Episode:
The Power of Self-Promotion: Understand why being quoted can be more influential than writing full articles.
Secrets to Crafting Magnetic Pitches: Learn how to create pitches that not only get noticed but make journalists seek you out.
Turning Quotes into Opportunities: Discover how a simple quote can lead to...2024-08-2822 min
Media Savvy with Bonnie Taub-DixStaying in the Spotlight: Keri Gans on Remaining Relevant, Credible, and a Trusted Media SourceIn this episode, Bonnie Taub-Dix sits down with the seasoned media dietitian Keri Gans to explore the evolving media landscape and share invaluable insights from their extensive experience in the field. Join Bonnie and Keri as they discuss:
1. Media Evolution: The most significant changes in how dietitians are featured today versus the past glory days of TV and magazines.
2. Maintaining Credibility: Keys to staying credible and reliable with reporters in today’s digital world.
3. Interview Preparation: Tips and tricks for preparing for interviews with online publications compared to tradi...2024-08-2148 minMedia Savvy with Bonnie Taub-DixSteer the Story: Bonnie Taub-Dix Reveals 3 Techniques to Conquer Any InterviewIf you’ve been watching political shows of late, and I don’t know how you can avoid them, I’m sure you’ve noticed how frustrating it is when a guest is asked a question and they answer with a completely different answer that had nothing to do with the question. You know what I mean? It drives me crazy.
However — there are times during YOUR interviews when it’s important to know how to pivot and dance away from a difficult question or a topic that you don’t want to talk about. And that’s what we’re goi...2024-08-0708 min
Media Savvy with Bonnie Taub-DixPitch Perfect: The Art of Brand & Talent Matching with Parker WallacePrepare to dive into the world of media matchmaking with the Emmy-nominated culinary-lifestyle expert and entrepreneur Parker Wallace. In this episode of the Media Savvy Podcast, Parker opens up about her unique career trajectory that merges the roles of talent broker and talent, her passion for connecting talents (particularly dietitians) with brands, and the secret sauce behind successful brand partnerships.
In This Episode:
Creating a Unique Niche: Parker shares the spark that led to the founding of her talent brokerage, including why she chooses to represent dietitians.
Media's View on Dietitians: Addressing the recent portrayal of...2024-07-2453 min
Media Savvy with Bonnie Taub-DixEllie Krieger: Cooking Up Media Fame with a Heaping Side of SincerityIn this episode, Ellie Krieger show us where nutrition wisdom meets culinary excellence and how she’s brought that to her media journey. Ellie, a James Beard Award-winning author, host of hit shows like "Healthy Appetite" on Food Network and "Ellie's Real Good Food" on Public Television, shares her approach to a life where, as she so perfectly says: “In my food world, there is no fear or guilt, only joy and balance.” Listen in to see how Ellie became a superstar based upon a foundation of authenticity and trust.
In This Episode:
Ellie's Nutritional Philosophy: Unveil...2024-07-1047 min
Media Savvy with Bonnie Taub-DixAnna Medaris: From Editor to Freelance Pro - Mastering Journalism and Storytelling
Get your notepads ready for a masterclass in journalism and storytelling as we chat with Anna Medaris, a maestro of the written word and a connoisseur of compelling narratives. From her hectic days in a newsroom as an Editor to navigating the dynamic world of freelancing, Anna reveals the ins and outs of a media career built on authenticity, diligence, and a an obvious talent for putting pen to paper.
In This Episode:
Anna's Writing Roots: Unearthing whether the legend of writers as childhood bookworms applies to her.
Editorial Evolution: Transitioning from US News to Insider and...2024-06-2655 min
Media Savvy with Bonnie Taub-DixHow to Become an Instagram Expert with, Literally, The Instagram Expert, Sue B. ZimmermanToday the Media Savvy Podcast is talking all about Instagram success with the unparalleled Sue B. Zimmerman! She's not only a top influencer and coach but also a beacon of knowledge and strategy in the online marketing world. Get ready to amp up your Instagram game as we uncover the secrets of engagement, authenticity, and business growth on this powerful platform.
In This Episode:
Sue B's Start with Instagram: Journey from nutrition student and store owner to Instagram maestro.
The Power of Systems: Why you need structure and systems in business and how it can help...2024-06-0548 min
Media Savvy with Bonnie Taub-DixBonnie Taub-Dix: From Unexpected Beginnings to Media Mastery - A Trailblazer's Guide to Limitless SuccessWelcome to the premiere solo episode of the Media Savvy Podcast! I’m Bonnie Taub-Dix, your guide on this journey to mastering the media landscape. In this episode, I’m taking you behind the scenes of my own path—how a surprising event led me to become a dietitian nutritionist and inadvertently thrust me into the media spotlight. From building a thriving private practice to becoming a national spokesperson and starting my media training business, I’ll share the secrets and strategies that helped me and can help you transform your career. Plus, stay tuned for a chance to win a fr...2024-05-2924 min
Media Savvy with Bonnie Taub-DixAuthentically Joy: Joy Bauer’s Journey from Nutrition Expert to Media StardomIn today's flavorful episode of Media Savvy, we're dishing out a hearty helping of inspiration with Joy Bauer, the dietitian who's transformed the way America views health and wellness. Joy takes us through her career, from clinical beginnings to becoming a household name, all while serving up the nutrition advice we've come to trust and appreciate.
In This Episode:
Nutritional Beginnings: Joy reflects on her start in nutrition and dietetics. Her hard work and dedication to her profession paid off big time, never thinking of being on TV during those years.
Media Moves: The transition from...2024-05-221h 02
Media Savvy with Bonnie Taub-DixMastering the Mic with Mike PacchioneGet ready to amplify your speaking skills because today's episode of Media Savvy is all about the art of oration with the magician of speechwriting, Mike Pacchione. Whether he's sculpting a keynote or coaching a nervous speaker to center stage confidence, Mike has the magic touch that transforms public speaking from daunting to dynamic.
In This Episode:
The Origin of Oratory: How a third-grade classroom experience sparked Mike’s lifelong passion for public speaking.
Building a Business on Words: The growth of Mike’s speech-writing services was not about fancy funnels or Excel sheets. As it turn...2024-05-151h 04
Media Savvy with Bonnie Taub-DixMedia Magic: Dawn Jackson Blatner on Spreading Joy & Wellness in MediaDawn Jackson Blatner, RDN, is a dynamo in the field of nutrition and wellness, recognized for her boundless enthusiasm and commitment to bringing joy into every aspect of her work. Whether she's crafting candles, donning a mermaid costume, or sharing her expertise on a reality show, DJ's approach to healthy living is infectious and effective. With a philosophy that's as practical as it is fun, DJ inspires her audience to embrace a joyful, balanced lifestyle.
In This Episode:
DJ's Origin Story: DJ shares her journey to becoming a dietitian and reminisces about her first experience in...2024-05-0852 minMedia Savvy with Bonnie Taub-DixMedia Savvy TrailerThe Media Savvy podcast will take you behind the scenes where the best in the business, from traditional TV experts to social media gurus, will be sharing their secrets to becoming a pro in the media. You’ll hear from seasoned journalists, producers, speech coaches, podcasters and social media superstars. And BTW… they’re not just going to tell you WHAT they did to get their names in the news — they are going to show you WHY and HOW building your reputation in media can also boost your business!
2024-04-2601 min