Shows
Working SmarterThe distillery with an AI-backed plan to lift their spiritsBespoken Spirits isn’t your typical whiskey distillery. Yes, they’re based in the American bourbon heartland of Lexington, Kentucky, and yes, they often make private label whiskeys for clients. But everything from how Bespoken Spirits distills their whiskey to how they market it is done with the help of AI. Jordan Spitzer, their head of flavor, can finish a whiskey in days instead of years—while precisely crafting its taste—using their machine-learning backed approach. And Wane Lindsey, their director of marketing, credits AI tools with helping his tiny team punch way above their weight.The result i...
2025-10-1533 min