Shows
Future CommerceDecoded: How to Buy Software Well: The Digital Commerce Software ConundrumKeeping up with the Jonses isn’t just for your neighbors next door, it’s everywhere in eCommerce businesses. Companies buy software based on what they see others in their industry purchasing. Formal RFP processes create a lengthy and expensive buying process, so eCommerce companies are more open today than ever before to the idea of composable commerce. In Episode 5 of Decoded, Phillip & Boris discuss how to purchase digital software well and some key considerations in decision making. Listen Now!Keeping up with the JonesesThere have always been and will always be fads and fashions driv...
2022-06-2825 min
Future CommerceDecoded - Social Commerce: Authentic Context for a Socially Native GenerationAdapting to Customer BehaviorsWe used to only have one marketplace: Amazon. But social media is becoming a marketplace on its own.The good news: for developers, as we standardize API’s and as more companies go headless, social media commerce platforms won’t feel like something completely new, just another property for brands.The bad news: for product, sales and marketing teams, this shift will be much more of a change as they learn new rules, regulations and customer contexts.It seems as though Snapchat and TikTok are forming the new generation of consumer who have a bigg...
2022-05-3133 min
Future CommerceDecoded - Our New Composable World: Rethinking the Way We Buy and Build SoftwareA Natural Evolution of eCommerceBoris defines composable commerce as there being advantages of being the best of suite of world. You can now select the best search that fits the best for your business, and your business might be very different from someone else's business.Like everything, composable commerce has its pros and cons. It can look shiny, but it has its challenges“You can't just turn on or off composable commerce. You need to have the underlying infrastructure.” -BorisThere is not a direct way for an organization to shift to composable commerce, but taking the change allo...
2022-05-1030 min
Future CommerceDecoded: “Developer to Consumer”: Metaverse, Web3 and the New DTCThe Metaverse: Innovation or Skinnovation?The metaverse we’re building right now is not the metaverse we’ll all end up using…if we end up using the metaverse at all.Don’t worry about what competitors and enterprises are doing in the metaverse, worry instead about how you should break into this new world.“The current Web3 and metaverse implementation that we see today feels like small teams of developers who have created something really unique and they're going direct to their own consumer. And that feels fundamentally different than what we have seen in the past.”Developers u...
2022-04-2623 min