Shows
Future CommerceWar of the Mediums: May the Best Story WinFollowing the release of his work, The War of the Worlds Did Not Take Place, Nick Susi joins the pod to unravel the real War of the Worlds myth: not alien panic, but a battle between newspapers and radio that manufactured mass hysteria. Phillip, Brian, and Nick explore how narrative form shapes collective memory, why brands weaponize conflict for attention, and what happens when everything becomes participatory fan fiction.Behind the Curtain of Inherited MythKey takeaways:Structured narratives outlast formless truth in collective memory.Brands now weaponize conflict and controversy for attention economics...
2025-10-3155 min
Future CommerceDesigning AI for Serendipity with dotdotdashLive from the Lore Bookshop at Shoptalk Spring, Phillip and Brian sit down with friends of the podcast and creative heavyweights Nick Susi and Mai Nguyen of dotdotdash to unpack their latest work with Nike—the groundbreaking AIR Imagination project. Nick and Mai pull back the curtain on what it takes to build immersive, AI-powered brand experiences that actually feel like the brand—and why surprise and delight matter more than ever in a world obsessed with optimization. Plus, hear how they’re redefining user experience through experiments like Chromaverse and their take on AI as a “serendipity engine.”This...
2025-04-0348 min