Shows
Be BOLD BrandingBuilding Authority Through BestsellersHow do you stand out in a crowded marketplace and instantly position yourself as the trusted authority? In this episode, we dive into the transformative power of authorship without the pain of writing. Meet Michael and Caleb DeLon, the father-son duo who run Paperback Experts. In 2013, Michael escaped his own professional "prison" by publishing his first book titled "On Marketing," which completely changed how prospects perceived his expertise. Now recognized as America's foremost authority on Credibility Marketing, Michael and Caleb help busy professionals create Amazon bestsellers in just 24 total hours of their time through their Profitable Book Pathway. Join u...2025-06-1126 min
Success Secrets ExposedAre you thinking of writing a Book?Michael DeLon—founder of Paperback Expert—shares how to turn your spoken wisdom into a bestselling book, even if you don’t have time to write. Discover why credibility beats visibility and how your story can position you as the go-to expert in your industry. Plus, learn how to avoid common pitfalls and use your book as a powerful tool to attract ideal clients and grow your brand.� paperbackexpert.comSuccess Secrets Exposed is broadcast live Tuesdays at 7PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on...2025-05-1351 min
Partnerships For ProfitPartnerships for Profit - Episode 84 with Michael DeLonJoin us on Partnerships for Profit as we welcome Michael DeLon, Founder of Paperback Expert. Michael helps business professionals establish authority by turning their expertise into a published book, positioning them as industry leaders.📌 Connect with Michael:🔗 Website: paperbackexpert.com🔗 LinkedIn: linkedin.com/in/michaeldelonDon't miss this insightful conversation!2025-04-0834 min
Magnificent SignificanceMichael DeLon: The Ripple Effect of Service: Leading with IntentionalityAbout Michael DeLon:Michael DeLon creates credibility. As the founder of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.In this episode, Jim and Michael DeLon discuss:How writing a book can establish credibility and grow a businessThe importance of living with intentionality and purposeTransformational prison ministry work in the Dominican RepublicThe impact of education in breaking cycles of povertyHow serving others creates a life of true significanceKey Takeaways:Success is not just about what...2025-03-0322 min
Above The BusinessEpisode 424: Creating Trust and Credibility with Michael DeLonIn this episode, host Bradley Hamner sits down with Michael DeLon, founder of Paperback Expert, to discuss the power of credibility marketing. Michael shares his expertise in helping business owners clarify their brand strategy and publish a book that positions them as the go-to expert in their field. From developing a profitable book to leveraging credibility to attract more clients and referrals, Michael’s insights can transform how you build authority in your industry.Discover actionable tips from Michael's Credibility Game Plan and learn how to stand out in a crowded marketplace. Whether you're just starting out or...2024-12-3035 min
Estate Planning Nightmares.....and how to avoid them!Unlocking Credibility: How a Book Can Transform Your Business with Michael DeLonIn this powerful episode of Estate Planning Nightmares
and How to Avoid Them, I sit down with Michael DeLon, #1 Amazon Best-Selling Author and America’s Foremost Authority on Credibility Marketing.
Michael shares his deeply personal experience of helping a friend's widow navigate the overwhelming challenges following her husband’s death—a journey that inspired him to write his book, Walking with Your Widow.
We discuss how our Legacy Vault platform resonated with
Michael and how it can help families during life’s toughest transitions. From there, we shift gears to explore the idea that everyone has a bo...2024-11-2032 min
Life Beyond the BriefsAre Books Dead? Building Credibility the Old School Way | Michael DeLonReady to turn the page on stale legal marketing? Join us in this episode of Life Beyond the Briefs as we chat with Michael DeLon, the Paperback Expert who’s here to show you how to use books as your ultimate marketing tool.Michael reveals why books are still a powerhouse for lawyers seeking to build authority and connect with clients. He'll share three game-changing strategies for using books: establishing your expertise, educating potential clients, and filtering out those who aren't the right fit. Imagine having a tool that not only attracts clients but also enhances your re...2024-09-2433 min
Leadership In Law Podcast05 Build Your Credibility and Authority with a Book | Michael DeLonUnlock the secrets to building unshakeable credibility through published works with our special guest, Michael DeLon, the credibility coach and president of Paperback Expert. Ever wondered how a book could transform your professional image? Michael shares his incredible journey from an emotionally draining job to becoming a sought-after marketing expert, thanks to the power of storytelling and faith. Hear his personal tale of marital struggles and divine intervention that led him to discover his true calling. Get inspired by how a pivotal Family Life event changed his life and career trajectory, propelling him to help business owners...2024-08-1524 min
Simply Business PodcastMichael DeLon - Authoring a Book to Build CredibilityIn this episode of "Simply Business," John Jennings sits down with Michael DeLon, founder and president of Paperback Experts. Michael shares his inspiring journey from working in Christian radio and a startup, to serving in the ministry, and eventually becoming a marketing consultant. He opens up about the challenges he faced, including a major turning point when he couldn't gain clients due to his ministry background. This led to the transformative decision to write a book on marketing, which established his credibility and significantly boosted his business.Michael discusses the unique process his company uses to help...2024-07-3028 min
Traffic to LeadsMichael DeLon: How Writing a Book Boosts Credibility and Client AcquisitionAbout Michael DeLon: Michael DeLon serves business experts and thought leaders to create a book without writing a word. As a #1 Amazon Best-Selling Author and America’s Foremost Authority on Credibility Marketing, he teaches how to establish and market your credibility to gain more clients. Business owners seek out Michael to clarify their message, make them a bestselling author, and set up their profitable podcast. They use his Credibility Marketing strategies to gain clients, get referrals, and grow their revenue. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility....2023-10-0425 min
Center Stage: Spotlighting Business Challenges140 - Mastering Trust Building and Credibility in Legal Marketing with Michael DeLonJoin us in an enlightening conversation with Michael DeLon, founder of Paperback Expert, as we delve into trust-building and how it transforms prospects into committed clients. We spill the secrets on how to elevate your content game, cutting through the noise, and making your brand the go-to expert, using platforms such as blogging, videos, social media, and emails.Learn why the pros like Gary Vaynerchuk emphasize the value of having multiple touchpoints with your audience and the unique role this plays in fostering trust and credibility. Finally, we explore the boundless power of podcasting and books in...2023-10-0437 min
The Renegade Lawyer PodcastGLM Summit Preview: Become the "one who wrote the book" with Michael DeLon: A Guide for LawyersYou'll want to visit Michael at his booth at the GLM Summit.Ever wondered if you, as an attorney, have the time or expertise to write a book? You're not alone. That's why we enlisted the guidance of Michael DeLon , an expert in assisting busy professionals like you articulate their thoughts coherently in book form. We talk about the significant value of having a book to your name, and how Michael's unique process makes it possible for you to become an author with less than 24 hours of your time.Experience the power of storytelling as...2023-09-1708 min
Marketing Boost SolutionsBuild Your Credibility and Authority with a Book | Michael DeLonIn this episode of the Marketing Boost Solutions Podcast, Capt. Marco features a bestselling author, coach, and authority on credibility marketing, Michael DeLon. He is the President and Publisher at Paperback Expert who helps business owners publish a book that positions them as the expert in their respective fields. He explains how he helps business owners write books without actually writing them, emphasizing the importance of storytelling and personal connection in marketing. He also shares his journey from a job he hated to finding his passion in helping others clarify their brand strategy, make them bestselling authors, and set...2023-09-1434 min
Ready Yet?! With Erin MarcusE172 with Michael DeLon: How Books Help You Showcase Your Expertise as a Business OwnerAre you thinking of writing a book to showcase your expertise as a business owner? If so, you will enjoy my conversation with today’s guest, Michael DeLeon. Michael is the founder of Paperback Expert, which turns experts into authors and teaches them to use their books as a marketing tool. Join us as we discuss Michael’s journey from marketer, to minister, to business owner, along with the importance of retaining your own voice in your content, why impersonal, insta-tactics never work, and the importance of authentic storytelling in your marketing. Guest Resources...2023-08-3024 min
Franchise UnfilteredAre Books Still Relevant in Today’s Digital World?In this podcast episode, I had the pleasure of discussing an exciting marketing strategy with my guest, Michael DeLon. As the founder and CEO of Paperback Expert, Michael shared how his company helps small business owners create books as a powerful marketing tool. What's fascinating is that these business owners don't even have to write a single word themselves! Paperback Expert takes care of everything, from content creation to promoting the books to becoming Amazon bestsellers.
During our conversation, Michael shared some incredible success stories of business owners who have used books to generate revenue a...2023-07-1356 min
The Story Power Marketing ShowHow to Publish a Best Selling Book Without Writing a Word (with Michael DeLon)Michael DeLon creates credibility. As the President of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them best-selling authors, and set up their profitable podcasts. He uses his credibility marketing strategies to help them gain more clients, get more referrals, and grow their revenue.Michael is the best-selling author of On Marketing and the creator of the "Credibility Gameplan." He works with business owners across the US and internationally.DISCUSSED IN...2023-07-0531 minThe Renegade Lawyer PodcastYou an author? The power of book writing to establish trust and authority.Ben Glass has written over 20 books, ranging from the "Ultimate Guide to Car Accident Cases in Virginia," to mindset books available only to his clients and friends ("The Live Life Big Journal") and even a book for Teenage Soccer Referees.Today he and Michael DeLon (PaperBack Expert) discussVisioning for your life even when you don't have a clue as to how you will get there;How to create a book without writing a word;How Ben's very first book was actually created and "published";The power of your own story (the one marketing...2023-04-1044 min
Communicate for GoodMichael DeLon on Credibility MarketingOn this episode of Communicate for Good, Erica is joined by Michael DeLon, Founder of Paperback Expert. Michael shares his path to becoming a credibility expert and how writing a book could have a significant impact on your donor base. He emphasizes to listeners that what you say is more important than where you say it, and to always start with your message. They talk about the Credibility Calculator and how to interpret and improve your results. Erica and Michael also discuss practical ways to leverage donor testimonials and how to stand out with videos. R...2023-03-2647 min
Marketing The InvisibleCreate Your Book Without Writing a Word – In Just 7 Minutes with Michael DeLon
Discover how can you turn your leads into ever-flowing conversations and into better credibility
Assess if you’re giving more of who you are to your audience rather than what you do
Learn why you should have a clear message before investing so much in your marketing
Resources/Links:
Want tips on how you can build your credibility with the magic of gifting? Click here: paperbackexpert.com/gifting
Summary
Do you want to find out how you can write your book without really writing it through your conversations driven by authenticity?
Nobody wants to read the usual, so why not serv...2023-03-2205 min
Build Your TeamHow Michael DeLon Built an Incredible Business with a Strong TeamAre you struggling to establish your credibility in the business world? Do you want to learn from someone who has built an incredible business and a strong team? Look no further than Michael DeLon of Paperback Expert, America’s foremost authority on credibility marketing and the #1 Amazon Best-Selling Author.Michael DeLon is a true expert in the world of business, having built an incredible brand with an even more incredible team. In this video, he shares his tried-and-true methods for building a team that will help take your business to the next level. If yo...2023-02-2028 min
Unlocking Your Freedom With Kevin KeppleHow to Publish Your Book Without Writing a WordMichael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband...2023-01-0540 min
Expansive CEOEpisode 5: Getting Your Heart Onto The Page...Without Writing a WordHannah Chapman, CFP, APMA, CRPC, founder of Expansive CEO and X² Wealth Planning talks with Michael DeLon, founder of Paperback Expert about the importance of getting your purpose and mission out to the world in the form of a book, and how he helps clients do it without them writing a word! Michael shares his corporate to entrepreneurial journey (one that so many of us can relate to!) and the different ways Paperback Expert has evolved over time to really support other entrepreneurs in getting their books written quickly, from a place of authenticity, and with the support they n...2023-01-0333 min
Simple MarketingHow to Publish Your Book Without Writing a Word with Michael DeLon👉 In this #episode, you will discover… Why small business owners "should never write a #book" The easy way to #differentiate yourself that most small #business owners miss The #1 myth about #client #conversion And you will Watch Mostafa get exposed and coached by Michael DeLon 📢 Michael DeLon creates #credibility. As the president of #Paperback #Expert, he helps business owners #publish a book that positions them as the #expert in their field. Business owners seek out Michael to clarify their #brand #strategy, make them #bestselling #authors, and set up their #profitable #podcast. They use his #Credibil...2022-12-151h 03Simple MarketingHow to Publish Your Book Without Writing a Word with Michael DeLon👉 In this #episode, you will discover… Why small business owners "should never write a #book" The easy way to #differentiate yourself that most small #business owners miss The #1 myth about #client #conversion And you will Watch Mostafa get exposed and coached by Michael DeLon 📢 Michael DeLon creates #credibility. As the president of #Paperback #Expert, he helps business owners #publish a book that positions them as the #expert in their field. Business owners seek out Michael to clarify their #brand #strategy, make them #bestselling #authors, and set up their #profitable #podcast. They use his #Credibil...2022-12-151h 03
Hacks and Hobbies with Junaid Ahmed | Passion to Profit StoriesE458 - Michael Delon - How to establish and market your credibility to gain more clients.Michael DeLon serves business experts and thought leaders to create a book without writing a word. As a #1 Amazon Best-Selling Author and America’s Foremost Authority on Credibility Marketing, he teaches how to establish and market your credibility to gain more clients. Business owners seek out Michael to clarify their message, make them a bestselling author, and set up their profitable podcast. They use his Credibility Marketing strategies to gain clients, get referrals, and grow their revenue.
Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is...2022-11-0847 min
Time to Thrive - Marketing Strategies For Small BusinessCreating marketing systems that work... and avoiding misfires! (Michael DeLon)On today’s episode we will learn from Michael about creating marketing systems that actually work, and how to avoid marketing misfires.Michael DeLon is the president of Paperback Expert, a company helping business owners create credibility through publishing books positioning them as experts in their field. He works with business owners to clarify their brand strategy, become bestselling authors, or establish a profitable podcast.Michael is a bestselling author. His book On Marketing is a definitive guide for small business owners on everything you can do to gain and retain customers.Learn mo...2022-11-0725 min
Catalytic LeadershipLearn How to Build Credibility Without Spending Money, with Michael DeLonSend us a textThis week on the Catalytic Leadership Podcast, we have a Catalytic Leader Spotlight, interviewing Michael DeLon! Grab a notepad and pen - you're going to want to capture some great insights from Michael in this episode.Michael has been recognized as America's Foremost Authority on Credibility Marketing and is the author of 7 books. He's a follower of Christ, has been married to Jill since 1990, and is the father of 4 amazing kids. As the President of Paperback Expert, he serves experts, thought leaders, and business owners by helping them c...2022-11-0729 min
Epic Engagement Adventure📍Epic Engagement Adventure: Michael DeLon, Credibility Engagement GeniusThis week on my podcast I have a really credible guest! ✨✨ Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Join us and find out how Michael uses Credibility Marketing strategies to help his clients! 😊😊Links of note!!👇👇👇👇Michael spoke about his free minicourse on s...2022-10-2133 min
The Quest for Epic Engagement📍Epic Engagement Adventure: Michael DeLon, Credibility Engagement GeniusThis week on my podcast I have a really credible guest! ✨✨ Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.
Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.
Join us and find out how Michael uses Credibility Marketing strategies to help his clients! 😊😊
Links of note!!👇👇👇...2022-10-2133 min
TurnKey Podcast083 Michael DeLon: Elevating Your Credibility By Publishing Your Own BookMichael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband...2022-10-2127 min
The Nice Guys on Business1339: Michael DeLon: Elevating Your Credibility By Publishing Your Own BookMichael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband...2022-10-1728 min
SharkPreneurGrowing Your Business with a Book834: Growing Your Business with a Book , Michael DeLon, Paperback Expert Growing Your Business with a BookMichael DeLon, Paperback Expert – The Sharkpreneur podcast with Seth Greene Episode 834 Michael DeLonMichael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gai...2022-09-0515 min
The Business Ownership PodcastCreate A Book Without Writing A Word - Michael DeLonpaperbackexpert.com
2022-08-2230 min
The Thoughtful Entrepreneur1277 - Write a Book Without Writing a Word with Paperback Expert's Michael DeLonIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and Founder of Paperback Expert, Michael DeLon.Paperback Expert helps small business owners publish books and use their book to grow their business. Michael explains that they use a process of writing by the client and writer talking to one another so the writer can gather relevant data for their book. Editing is an extremely important aspect of book publishing as it can be the determining factor on if someone will read it or not. Michael explains that self publishers often do...2022-08-0522 min
Influential Public Speaking for Leaders & ProfessionalsWrite A Book Without Writing A Word??? (with Michael Delon)"Simon Sinek doesn’t make money selling his book. Simon makes money selling his ideas through his books and his speeches. It's his books that get him invited on stages. And those stages are where he makes all of his money." - Michael Delon
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Publisher and credibility marketing expert Michael Delon shares with you how to create your book, get get booked on more stages and gain more clients.
Michael Delon is the founder of Paperback Expert.
In this interview we talk about:
His journey out of “prison” aka a job...2022-08-0428 min
The Purpose Focused AdvisorBuilding Others Up Makes Us Stronger (featuring Michael DeLon) All too often, we make life about the numbers. Whether it's a revenue target for our businesses or how much money we'll need to retire, we obsess over where we would like to be in the future. And we lose focus on what we can be doing right now to live a life we really love. Allowing us to make a difference to the people and causes we care about and most likely accomplish more than we may have thought possible. In this week's episode of the Truest Fan Podcast, you'll meet Michael DeLon, a servant leader...2022-08-0228 min
BE THAT LAWYERMichael DeLon: Creating Your CredibilityIn this episode, Steve Fretzin and Michael DeLon discuss:Looking for fit, not just for business. Using books to grow your business. Credibility, authority, and thought leadership. Discovering your story. Key Takeaways:Having a book makes you an expert on that topic. It gives instant credibility. Working with a company like Paperback Expert allows you to speak to write your book, not physically write it yourself. In our culture, it is near sacrilegious to throw away books. Giving a physical book is more likely to be kept (or shared further down the line) than somethi...2022-07-2534 min
Uncorking a StoryBuilding Credibility, with Michael DeLonAs the president of Paperback Expert, Michael DeLon helps business owners publish a book that positions them as the expert in their field. He recently joined me to talk about how and why he became an expert in credibility marketing. What role did his father’s death play in his career path? Why did he return to the Church after being away for a while? What role does his faith play in his approach to business building? Listen in to find the answers to these questions as well as hear the inspiration behind his book, On Marketing: The Definitive Gu...2022-07-2239 min
Technically SpeakingCredibility Marketing: Strategies To Gain Clients, Referrals And RevenueIn today's episode, we're chatting about how to write and leverage a book to gain instant credibility in your space. Now, before you make any assumptions, even if you already have a book, you need to listen to this episode. For so many authors, books are treated as a revenue stream and not a credibility marketing vehicle, and that's simply the wrong idea. Your book is – or will be – your best tool for generating revenue in your business. To explain this, we've invited Michael DeLon, president and founder of Paperback Expert, to s...2022-07-1935 min
Group Coach Nation with Chris WilliamsCalculate Your Credibility: The 20 Questions That Increase Trust and SalesDoes it sound familiar to struggle with building credibility in your business? You may have been told to focus solely on the clarity of your message and the next shiny marketing tactic. But the pain of not being able to attract the right audience or gain their trust persists. It's time to break free from this cycle and explore a new approach to building credibility. Let's uncover the power of impactful storytelling and improved credibility in marketing to elevate your business.Michael DeLon is an expert in the domain of credibility marketing. With an extensive background in...2022-07-1229 min
Business Owner Breakthrough PodcastHow to Publish Your Book Without Writing a Word – with Michael DeLonText PeteIn this episode, Pete Mohr and Michael DeLon talk about the power of creating your own books. Releasing a great book packed with wisdom shows clients what you offer, why they should trust you, and what sets you apart from the competition. You don’t need to be a word whiz to make an amazing book—you just need to communicate your ideas to writers who can bring them to life on the page. Here are a few things we cover: Following your purpose as an entrepreneur Providing strategic value to get...2022-06-2820 min
Marketing MamboHow Writing a Book Can Increase Your Sales & Marketing Effectiveness with Michael DeLonNearly 10 years ago, Michael DeLon escaped prison... Not a literal prison, but an emotional one. He was in a job that he once loved but had started to drain him - and he knew he needed to get OUT. He had a marketing background so he went out and started helping business owners grow. A short time later, he found myself back in prison. So being a man of faith, he asked to be led. He felt called to write a book, and compiled his marketing knowledge together and published it in 2013. That book changed hi...2022-06-2733 minCenter Stage: Spotlighting Business Challenges068 - Getting the Most Out of Your Books with Michael DeLonIn somewhat of a sister episode to #32 with Paula Black on publishing a book, we're joined this week by Paperback Expert's Michael DeLon to talk about how to get the most out of your book and all the ways it can enhance your marketing and business development.Learn more about Paperback Expert at www.paperbackexpert.com2022-05-0430 min
Passage to Profit Show - Road to EntrepreneurshipBook Publishing for Small Business Owners with Michael DeLon, 05-01-2022This episode of the Passage to Profit Show features Michael DeLon from Paperback Expert, Henry Lovejoy from Freshé and Karima El-Hakkaoui from Six Gldn.
Michael DeLon, is a coach, marketing strategist, book publisher and the founder of Paperback Expert, a book publishing firm to help small business owners publish a book that positions them as the expert in their field. Since 2013 he has helped hundreds of professionals become authors and help business owners grow their business. Create your book without writing a word in under 24 hours of your time. Then use your book to grow your...2022-05-0251 min
People First Leaders#131 Marketing Misfires and How to Avoid Them with Michael DelonMarketing & Brand Building - Doug and Michael spoke about what the main why's behind marketing mistakes are and how to avoid these issues.The best marketing campaigns are those that achieve the greatest results and have the lowest costs of distribution. But it doesn't always work out this way. Marketing is a vital component of any business. Marketing is about connecting with your customers, helping them know and trust your brand, and ultimately encouraging them to buy from you.Learn more at https://paperbackexpert.comDoug's business specializes in p...2022-04-1833 min
Revenue AcceleratorRevenue Accelerator with Michael DeLonIn this episode of the Revenue Accelerator Podcast, our guest is Michael Delon. He is the president of Paperback Expert, which helps business owners publish a book that positions them as experts in their field. Business owners seek Michael to clarify their brand strategies, make them bestselling authors, and set up their profitable podcast. They use their Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Since 2013, Michael has worked with business owners across the United States and internationally to establish and market their credibility.The Common Struggle for Business Owners 2022-04-1128 min
Screw The Commute PodcastGain more clients using your credibility: Tom interviews Michael DeLonMichael DeLon is the number one Amazon best selling author of on marketing as the title of his book, The Definitive Guide for Small Business Owners. Since 2013, he's worked with business owners to establish and market their credibility. He helps business owners publish a book that positions them as the expert in the eyes of the audience so they can gain more clients using his credibility marketing systems. Screw The Commute Podcast Show Notes Episode 577 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https...2022-04-0635 min
SpeakerTalks for Speakers & AuthorsActually Make Money from your bookMichael DeLon, the Paperback Expert, shares in this episode how you should actually be able to make money and boost your business because you wrote a book. I have listened to other book publishers talk about how they can help you write a book but Michael talks about how you can write it and then move forward into a great place called profitability! Listen and learn on this one my friends. paperbackexpert.com stevesapatoseminars.com 2022-03-2830 min
The Happiness AgendaActually Make Money From Your BookThis is the best episode! And the Paperback Expert, Michael DeLon, shares how you can make money from writing or not writing your book. What? HA! You have to listen to the episode to find the real answer to making money from your book. paperbackexpert.com stevesapatoseminars.com 2022-03-2830 minThe Happiness AgendaActually Make Money From Your BookThis is the best episode! And the Paperback Expert, Michael DeLon, shares how you can make money from writing or not writing your book. What? HA! You have to listen to the episode to find the real answer to making money from your book. paperbackexpert.com stevesapatoseminars.com 2022-03-2830 min
Business Vitality®124 - Extracting Your Unique Story with Paperback Expert's Michael DeLonYour host, Catherine Cantey talks with Michael DeLon of Paperback Expert. Credibility is the key to marketing. So what makes you a credible source and how can you elevate it, what is your story? Everyone wants to be an author, but nobody wants to write a book. Let's face it - writing a book is an arduous task. And even though you have a magnificent message to communicate, the frustration you'll encounter, the time you'll invest, and the sleep you'll lose trying to write your book just isn't worth it. You have more important things to accomplish. That...2022-02-0127 min
Wealth On Any IncomeEpisode 75: Positioning Yourself as an Expert with Michael DeLonFor Episode 75 of the Wealth On Any Income Podcast, Rennie is joined by Michael DeLon. As the foremost authority on credibility marketing, he helps business owners publish a book that positions them as the expert in their field and has them become a best-selling author and podcast host of their own show. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.01:45 Michael’s mission statement – to help facil...2022-01-3121 min
The 1958 LawyerMichael DeLon: How to Write a Book and Become an Authority in Your FieldMichael DeLon is the President in Paperback Expert, he is an author, speaker, marketing strategist and business growth coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. In this episode Michael talks about all the ways you can establish credibility, stand out, and convert leads by publishing a book. He uses three concepts: clarify, simplify, and multiply to harness a lawyer’s journey or life story to make a compelling story out of it which will then be the cornerstone of all their marketing strategies. Timestamps:Te...2022-01-0438 min
The Profitable Advisor PodcastBecoming a Best-Selling Author with Michael DeLonYou’ve probably heard many times that authors have credibility. Even if the books aren’t well-written, just becoming published establishes them as an expert on their subject matter. It’s just a fact of life. And there’s never a better way to establish a relationship with a prospect than with your own book. As the guest on today’s show will explain, you don’t want to become a coffee bean on a table of coffee beans. You want to do something that separates and differentiates you from the competition. One of the best ways to achieve t...2021-10-0130 min
The Story Power Marketing ShowWhat Would Regis Do?OVERVIEW:Tom kicks off this episode with a story about Regis Philbin, why he was the greatest HOST ever, and what we all can learn from him to connect more effectively with prospects and clients. Michael DeLon is THE authority on BUILDING authority and credibility. Michael DeLon is known as The Credibility Creator. Michael DeLon transforms ordinary professionals into recognized experts by helping them establish, market, and monetize their credibility. He learned about the importance of credibility the hard way. He’s going to share that story with us. Today he's a successful business ow...2021-08-0435 min
Experts SpeakGift Giving to Gain Clients with Beth Tuggy, Co-Owner of Gift HopperIf you want to WOW! your prospects and clients, there's no better way than sending them a gift. We've been using Gift Hopper to do this and the response we get back is amazing. People LOVE getting something like this in the mail, whether is a food item, a scented candle, or some seeds they can plant. Beth and Matthew have built a team who make Gifting super simple and today we talk about how to use Gifting as a marketing strategy for your business. Get a free copy of their new report along with special discounts here: https...2021-05-1130 min