Shows
Content and Conversation: Organic Growth Insights from Siege MediaHomepage Traffic is Up 10.7%: Unpacking the AI Effect w/ Drew Page & Ross HudgensRoss Hudgens and Drew Page sit down to unpack Siege Media’s latest study on the surprising shift in search behavior caused by AI-powered experiences and large language models (LLMs). The headline? Homepage traffic is up 10.7%—despite a decline in overall site wide clicks.
They dive into the impact of branded search, the difference between B2B and B2C performance, and why your homepage might now be your most important conversion asset. From SEO’s evolving KPIs to strategies for retargeting and improving click-through rates, this conversation is a reality check—and a game plan—for marketers navigating the AI-dominat...2025-05-2920 min