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Showing episodes and shows of
Rsayoub@gmail.com (Robin Ayoub)
Shows
Localization Fireside Chat
How to Stop AI From Flattening Culture and Meaning
In this episode of the Localization Fireside Chat, I sit down with Pascale Tremblay to ask a hard question. How do we scale with AI without flattening culture or meaning We dig into language as identity, quality that protects trust, public service parity, and guardrails that keep people in the loop.We explore practical ways leaders can use AI for scale while keeping human judgment at the center. If your roadmap chases speed and volume, this conversation will help you balance scale with credibility.💡 What you’ll learn in this episode:✅ How to stop AI...
2025-11-01
46 min
Localization Fireside Chat
Uniting Canada’s Language Industry | Collaboration, Advocacy & AI in Focus | LFC #121
In this episode of the Localization Fireside Chat, I sit down with Silvia Xalabarde (President @ STIBC) and Peter Madahian (President @ CLIA) to discuss a historic first for Canada’s language industry, the coming together of all provincial language associations for the 2025 National Language Industry Conference in Calgary. We explore how this unprecedented collaboration aims to strengthen Canada’s translation and interpreting community, focusing on advocacy, collaboration, and the evolving role of AI in our profession.💡 What you’ll learn in this episode: ✅ How Canada’s language associations are joining forces for the first time ✅ Why advocacy and national collab...
2025-10-21
29 min
Localization Fireside Chat
Stop Chasing Views: How Tim Bradley Turns Video into Trust and Sales
🎬 Episode #119 | Tim Bradley — The Video That Sells TrustWelcome to episode #119 of the Localization Fireside Chat! In this episode, I sit down with Tim Bradley, Co-Founder of Pennant Video, to explore how brands can move beyond vanity metrics and use 🎥 video to build trust, drive decisions, and convert audiences.With nearly two decades in video marketing, Tim has helped leading B2B tech brands like Cisco, Hitachi, and Philips tell stories that sell. Together, we unpack the Video Marketing Trifecta™ — Pennant’s proven framework that transforms video from a creative expense into a business growth engine....
2025-10-09
33 min
Localization Fireside Chat
Episode 118: EA Clarke Fixing Broken Hiring Practices with Storytelling and Values
Episode 118: EA Clarke — Fixing Broken Hiring with Storytelling and ValuesIn Episode 118 of the Localization Fireside Chat, I sit down with EA Clarke, founder of Pivot + Edge, to explore why traditional hiring is broken and how storytelling can fix it.With 30+ years of recruitment and startup experience, EA has seen firsthand how the wrong hires can derail growth and how the right story can attract the right people. From his early days at Mitel to raising nearly $40M and building sales from scratch, EA shares why companies need to stop cold-calling candidates and start marketing li...
2025-09-14
49 min
Localization Fireside Chat
From Startup to $100M Exit đź’ˇ Neil Twa, Author of Almost-Automated Income
Welcome to Episode 117In this episode of the Localization Fireside Chat, I sit down with Neil Twa, entrepreneur, podcaster, and author of Almost-Automated Income. Neil has built and scaled Amazon FBA businesses to more than $100M in exits. He shares how he approaches entrepreneurship, automation, data-driven decision making, and why systems matter more than hustle.This conversation covers Neil’s journey from startup to $100M exit, his philosophy on building almost-automated businesses, and how he mentors the next generation of entrepreneurs. For anyone interested in e-commerce, entrepreneurship, or financial freedom, this is a must-listen....
2025-09-14
52 min
Localization Fireside Chat
Responsible AI at Enterprise Scale | Phillip Swan + Robin Ayoub on Trust, ROI & Iridius
Welcome to Episode 116In this episode of the Localization Fireside Chat, I sit down with Phillip Swan, Co-Founder of Iridius.ai. We discuss how enterprises in highly regulated industries such as pharma and manufacturing can adopt AI responsibly. From governance and compliance to ROI and customer-centric design, this conversation offers a clear path to trusted AI at scale.What you will learn in this episode:Why trust and governance are non-negotiable for enterprise AIHow Iridius delivers a “solution factory” for regulated industriesThe difference between targeting small pain points vs. “migraine” problemsHow compliance, security, and data jur...
2025-09-13
46 min
Localization Fireside Chat
Small Agency to AI Ready. CLIA’s 10 Week Blueprint | Reclaim 3.0
Welcome to Episode 115In this episode of the Localization Fireside Chat, I sit down with Peter Medahian and Kim Pines from CLIA, the Canadian Language Industry Association. We talk about AI readiness, trust, and Reclaim 3.0, a live 10-week upskilling course for language companies created with Magic Beans. If you run an LSP or lead a localization team, this conversation offers a practical path to move from AI awareness to repeatable, real-world adoption.What you will learn in this episode:Why small and midsize agencies can level the playing field with the right trainingHow to...
2025-09-08
45 min
Localization Fireside Chat
🚨 Mixing AI + Human | Getting the Mix Right: How LSA & Lingolet Synced AI with Human Skill
Corrected upload. The original file had a typo that is now fixed.In this episode of the Localization Fireside Chat, I sit down with the leadership teams behind LSA (Language Service Associates) and Lingolet to explore a new model for real time interpretation that does not choose between AI and humans, it synchronizes them. We dig into how the two teams combined automation with human judgment to deliver faster, smarter, and more flexible language access across sports, healthcare, and enterprise settings.What you will learnWhy all AI or nothing is a false choiceHow...
2025-09-05
51 min
Localization Fireside Chat
Say Yes, Take Action, Get Results with Kristin Gutierrez
In episode 114 of the Localization Fireside Chat, I sit down with Kristin Gutierrez for her second appearance to unpack the mindset and mechanics behind saying yes, taking action, and getting results. We cover momentum over perfection, building offers that sell, confident pricing, and scaling with systems. Kristin also shares lessons from her new book, Say Yes and Figure It Out.What you will learnHow to use massive imperfect action without burning outA simple Try It, Tune It, Scale It framework you can apply todayPricing and packaging tips that boost confidence and close ratesCorporate to creator...
2025-09-05
46 min
Localization Fireside Chat
🔥 AI Changed the Game. Did LSPs Freeze? 🧊 | Don DePalma on the Future of Localization
Welcome to Episode 113In this episode of the Localization Fireside Chat, I sit down with Don DePalma, Chief Strategy Officer at CSA Research and one of the most respected voices in language, localization, and global content strategy.We explore the major shifts happening in the language industry — from AI disruption and outdated translation standards to the staggering fact that less than 0.000001% of content is ever translated. Don shares insights on why clients are adapting faster than LSPs, what’s being missed in localization strategies, and how to avoid becoming the proverbial "deer in the headlights."
2025-07-28
49 min
Localization Fireside Chat
🚨 Built Fast, Translated Bad, Deleted by 52% – with Veronica Hylak
🎧 Welcome to Episode 111In this episode of the Localization Fireside Chat, I sit down with 🎙 Veronica Hylak — product strategist, AI builder, and co-founder in the language tech space. She's also the creator of Hey AI, the YouTube vlog with 7M+ views that makes sense of complex AI topics for real-world users.We tackle one of the most persistent myths in tech: that translation is a solved problem. Spoiler alert — it’s not.Veronica brings sharp insight from launching over 40 SaaS and AI platforms across Fortune 500s, U.S. government, and startups to explain why 52% of u...
2025-06-23
48 min
Localization Fireside Chat
AI, Quality, and the Future of Localization | Bryan Murphy, CEO of Smartling, on What’s Coming Next
🎧 Episode 110: AI, Quality, and the Future of Localization 📺 Watch the full video episode on YouTube: https://youtu.be/jpP0auJ3lNIIn this episode of the Localization Fireside Chat, I sit down with Bryan Murphy, CEO of Smartling — a seasoned SaaS leader with deep roots in scaling global platforms and a clear-eyed view of where localization is heading next.From AI-powered translation to quality assurance in the era of LLMs, we dive into the friction points and future bets shaping the language industry.If you’ve been wondering whether AI really owns the localizati...
2025-06-16
42 min
Localization Fireside Chat
🎧 Episode 109: Canada’s Interpreting Crisis? Where the Law Stops, the Problems Start
🎧 Episode 109: Canada’s Interpreting Crisis? Where the Law Stops, the Problems StartIn this episode of the Localization Fireside Chat, I sit down with five influential voices from across Canada to unpack one of the country’s most overlooked issues — the state of interpretation in healthcare and beyond.If you think language access is a solved problem, think again. We dive into the disconnect between legislation and real-world access, the emotional burden on interpreters, and what it’ll take to move from performative policy to meaningful support.This conversation brings together perspectives from government...
2025-06-08
1h 12
Localization Fireside Chat
Are you Scaling-up the business or Just Playing CEO Dress-Up? Episode 108 with Mario Krivokapic
🎧 Episode 108: Scaling or Just Playing CEO Dress-Up? with Mario KrivokapicIn this episode of the Localization Fireside Chat, I sit down with Mario Krivokapic, Managing Partner EMEA at Masterful Coaching — a no-nonsense strategist helping leaders stop pretending and start scaling.If you’ve ever felt like the title doesn’t match the results — this one’s for you. We dive into mindset traps, fake-it culture, and the uncomfortable truths most leaders won’t say out loud.Mario brings decades of executive coaching experience and drops insight after insight on what separates a real CEO from someon...
2025-05-25
50 min
Localization Fireside Chat
They Built a Localization Robot: Meet the Founders of Awtomated | LFC Ep. 107
🔥 AI-Powered Automation. Product Founders. One Game-Changing Demo.In this episode of the Localization Fireside Chat, I’m joined by Rishi Anand (Founder & CEO) and Holesh Priyankar (Chief Product Officer), the brains behind Awtomated—a rising startup that’s eliminating the chaos of localization workflows using AI-powered automation.If you're still managing translation projects with spreadsheets and email chains, this conversation (and demo!) will open your eyes to what's possible. We discuss their product journey, the AI under the hood, and how Awtomated is enabling businesses to move faster, scale smarter, and reduce dependency on outdated manual pr...
2025-05-24
53 min
Localization Fireside Chat
A Piece of Slator Is Up for Grabs… Are You In? Plus, How AcudocX Is Revolutionizing Document Translation!
🔥 Industry Icon. Strategic Investor. One Candid Conversation.In this episode of the Localization Fireside Chat, I sit down with Andrew Smart—Co-Founder of Slator and Strategic Partner at AcudocX. Recorded shortly after his announcement that his shares in Slator are up for grabs, we explore what this means for the language industry and who might step up to claim a piece of the iconic brand.But that’s not all. We dive deep into Andrew’s new venture, AcudocX, a game-changing platform transforming how personal document translations are delivered with speed, automation, and profitability.💡 What...
2025-05-18
1h 00
Localization Fireside Chat
Standards Are Dead?! Inside the Fierce Debate at Vamos Juntos 2025
🔥 140 People. 25+ Countries. One Unforgettable Summit. In this episode of the Localization Fireside Chat, I sit down with Charles Campbell—industry leader, global speaker, and co-organizer of Vamos Juntos 2025, Latin America's boldest localization summit. Recorded just weeks after the 3rd Annual Summit in Mexico City, we unpack what made this event a turning point for our industry.From fiery debates (yes, “standards are dead” made a comeback) to rooftop tango parties, tech panels with Meta and Uber, and a sneak peek at Buenos Aires 2026—this is a must-watch for anyone serious about the global language industry.💡 What you’ll le...
2025-04-29
41 min
Localization Fireside Chat
Stop Believing the AI Hype: LFC Episode #104 with Doctor Sidney Shapiro
Think AI is the magic solution to everything? Think again. In this episode of the Localization Fireside Chat, I sit down with Dr. Sidney Shapiro—Assistant Professor of Data Analytics and one of the most compelling voices in the Canadian tech and academic ecosystem. We unpack the myths, misconceptions, and over-promises surrounding AI and its rapid rise. From vibe coders and synthetic data to explainable AI and Canada’s role in the global AI race, Dr. Shapiro delivers eye-opening insights with clarity, humor, and zero fluff. 💡 What you’ll learn in this episode: ✅ Why AI isn’t as “i...
2025-04-22
59 min
Localization Fireside Chat
From Canadian Farm Girl to Media Queen: Christine Blanchette’s Story of Grit, Growth & Giving Back
Running isn’t just a sport—it’s a mindset. In this episode of the Localization Fireside Chat, I sit down with Christine Blanchette, Canadian TV Host, Producer of Run With It, and an inspiring voice in fitness, wellness, and media. From growing up on a hobby farm in Quebec to gracing the cover of Celebrity Online Magazine and creating her own nationally recognized TV show, Christine shares how setbacks turned into stepping stones. 💡 What you’ll learn in this episode: ✅ How Christine turned a layoff into a national media platform ✅ The link between running...
2025-03-30
41 min
Localization Fireside Chat
Lionbridge Language AI: Transforming Localization with Vincent Henderson
Inefficient localization processes cost businesses millions in wasted resources, poor decision-making, and failed AI implementations. In this episode of the Localization Fireside Chat, I sit down with Vincent Henderson, VP of Language AI Strategy at Lionbridge, to discuss how Lionbridge’s Aurora AI is transforming localization. 💡 What you’ll learn in this episode: ✅ How Aurora AI is revolutionizing localization workflows ✅ The critical role of AI-driven automation in quality and efficiency ✅ TRUST and REACH frameworks: strategic AI implementation ✅ The surprising accuracy of AI versus human translations ✅ How Lionbridge ensures data security and integrity in AI deployments 📌 Chapters: ⏱ 0:00 - Introduction & Welcome ⏱ 1:23 - Meet Vincent Henderson...
2025-03-22
59 min
Localization Fireside Chat
How Dirty Data Is Hurting Your Business! #DataScrubbing #DataGovernance #CRM
Dirty data costs businesses millions in wasted resources, poor decision-making, and failed AI implementations. In this episode of the Localization Fireside Chat, I sit down with Yasmine Gardner, CEO of Data Scrubber, to discuss how AI-driven automation can clean, validate, and optimize data in seconds. 💡 What you’ll learn in this episode: ✅ The true cost of dirty data on businesses ✅ How Data Scrubber works to clean up spreadsheets in seconds ✅ Real-time demo showcasing its power ✅ Why AI-powered data cleaning is the future of business efficiency ✅ How to ensure data governance and accuracy in your organization 🚀 Watch this demo and see how y...
2025-03-16
41 min
Localization Fireside Chat
Work Smarter, Not Harder: AI & CAT Tools for Translators!
🚀**How can translators increase productivity, improve quality, and stay competitive in an AI-driven world?** In this episode of the Localization Fireside Chat, I sit down with Philippe Mercier, CEO of WordScope, to discuss how AI and CAT tools are transforming the translation industry. Philippe shares how WordScope integrates AI, machine translation, and terminology management into a seamless CAT tool, helping translators work more efficiently while maintaining high-quality standards. 📌 Key Takeaways: ✅ How AI-powered CAT tools enhance translator productivity ✅ The impact of AI on the future of the translation industry ✅ Why some transla...
2025-02-02
47 min