Shows
Sober CuriousDrinking on the Job with David MurphyMy guest on today’s show is David Murphy—chief “flavor architect” for Lyres. David is a restauranteur, a sommelier, and a decades-long wine specialist, and now he has brought all his expertise in the field to the alcohol-free space.I’ve been very curious about how people working in the alcohol industry at large are responding to the emerging sober curious or alt sobriety space. I sometimes picture people at the big booze brands sitting around, scratching their heads trying to figure out how to keep people drinking. Although, let’s be real, they are selling a highly add...2021-12-2357 min