Shows
DEEP DIVE INTO BUSINESSESMolekule’s Secret Sauce in Selling-High Ticketed Price Items OnlineMolekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your business.TImestamps:00:50 Molekule’s Backstory2:16 How To Sell High-Ticketed Products Like Molekule4:56 Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List.5:40 ViralSweep App For Creating Giveaways & Sweepstakes6:22 When Your Product Needs To Be Backed by Science / Proof To Build Credibility8:49 Why Influencers Are Better Than Paid Media As A Startup Brand9:50 UGC is performing better th...2022-07-1415 min
DEEP DIVE INTO BUSINESSESPopSockets: Marketing Secret Sauce That Led Them To $1 Billion in SalesPopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. 2022-07-0612 min
DEEP DIVE INTO BUSINESSESViral Methods That Built Dr Squatch’s $100 Million Dollar BrandIn Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand.Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. Timestamps:4:10 Use Quizzes To Personalize Customer Purchases6:00 Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes.7:00 How Dr Squatch Uses Humor In Their Facebook Ads Which Helps Them Stand Out & Increase Reach At A Lower Cost9:22 Setup A Few Different Wel...2022-06-2416 min
DEEP DIVE INTO BUSINESSESSleazy eCommerce Growth Hacks That Work: Blissy’s SecretsIn episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks---the taboo stuff that work.Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)Timestamps:00:38 Blissy’s Brand2:15 Finding An Uncompetitive Market4:00 Using Publications To Create Credibility Around Your Brand5:50 How To Get Free PR 9:08 How Blissy Added A New Product Line To Increase Their Bottom Line11:25 A Deceptive Tactic Done By Blissy That Wor...2022-05-1117 min
DEEP DIVE INTO BUSINESSESBlack Rifle Coffee’s Success: 6 Marketing Strategies RevealedEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)Black Rifle Coffee was founded in 2014 by Evan Hafer & within 8 years he built a brand that is valued $1.7 Billion Dollars. Evan showed that regardless of the competition, building a successful business can be done if you build a brand specifically designed around an audience that is true to your nature. They were able to use their voice through memes and create hilarious campaigns which resonated with...2022-03-0829 min
DEEP DIVE INTO BUSINESSESEvery Entrepreneur Can Learn From S’well’s Success: 6 TakeawaysEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts.Timestamps:00:46 Background on S’well & How it started4:44 Does Your Overall Look Meet Your Price Point “Dress...2022-02-1623 min
DEEP DIVE INTO BUSINESSESHow DUDE Wipes Landed A Deal On Shark Tank Without Being InnovativeEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in Chicago. Their main initial product, Flushable Wipes, built up their reputation wasn’t something innovative. Essentially it was baby wipes repurposed into a whole new brand. Within a few years of successful growth, they landed on Shark Tank in 2015 where Mark Cuban invested 300k in exchange for 25% equity. In 2022, they a...2022-02-0124 min
DEEP DIVE INTO BUSINESSESDiscover Calm’s Billion Dollar Strategy: 7 TakeawaysEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to be about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we...2022-01-2223 min
DEEP DIVE INTO BUSINESSESNFT Ideas For Your eCommerce Business7+ Ideas on how eCommerce businesses & brands can start incorporating NFTs into their strategy — In episode 54, we discuss everything from crowdfunding to loyalty programs, accessibility, etc.Time Stamps:00:37 What is a NFT (Non-Fungible Token)?2:46 NFTs = Share Of Your Project12:30 Is NFT really about the art or the perks?12:57 How Royalties work with NFTs15:55 How the NFTs become valuable17:22 Building Your Own NFT Community17:52 How You Can Use NFTs For A Loyalty Program20:40 Using NFTs To Give Access To Limited Product Drops21:49 What is the Metaverse30:24 Breaking down some of...2022-01-0834 min
DEEP DIVE INTO BUSINESSESTop 6 eCommerce Marketing Tips Executed By Athletic GreensEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best e-commerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI. Timestamps:00:45 Quick background on Athletic Greens2:35 Cost of Advertising is Skyrocketing — But Athletic Greens Tactics can help you drive those cos...2021-12-1522 min
DEEP DIVE INTO BUSINESSESLiquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad CostEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)In Episode 51, we dissect Liquid I.V.'s business & marketing strategy -- Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from. Enjoy the episode!T...2021-11-1923 min
DEEP DIVE INTO BUSINESSESLearn From Kim Kardashian: SKIMS 1.6 Billion Dollar SuccessEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eComme...2021-11-1120 min
DEEP DIVE INTO BUSINESSESScaling An eCommerce Business: IKONICK’s Growth StrategyEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that sells canvas prints of artists' images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.Timestamps:1:00 Brief Overview On Who Ikonick Is3:43 Customize Your Email Sign Up Forms - Pop Ups To Incre...2021-10-2219 min
DEEP DIVE INTO BUSINESSESMake Your Brand Stand Out On Social Media: Poppi’s Growth StrategyEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 48, we dissect Poppi’s business & marketing strategy – Poppi is a prebiotic healthy soda designed to keep your gut in check. Founded by a married couple in March 2020 (originally 2018 but they rebranded in 2020 into a new name), is now being sold to over 7,500 retail locations within 1 year. They landed their first large investment after Shark Tank and their investor, Rohan Oza, has helped shaped their overall branding strategy. Times...2021-09-2824 min
DEEP DIVE INTO BUSINESSESHow Casely Made Over $23mil Selling Phone Cases Online: 6 Growth HacksEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 47, we dissect Casely’s business & marketing strategy – Casely was founded in 2017 by Mark & Emily Stalling. They created the 1st phone case subscription box when they launched & it is now ranked the 17th fastest-growing private company in America with over 23 mil in sales for 2020. We took away 6 tactics that helped this company succeed so that you can implement a similar strategy to your business.Timestamps:00:58 Casely's background...2021-09-0823 min
DEEP DIVE INTO BUSINESSESHow To Promote A Boring Product Successfully: Liquid Death’s Strategy RevealedEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. ***Sorry that it sounds like we did a podcast under water. The audio totally got f***ked here. But we wanted to publish this still since the content is still good & audio is still bearable.In Episode 46, we dissect Liquid Death’s business & marketing strategy – They took a boring ass product, water, and made it freaking awesome all through staying focused on a specific market and going heavy on their branding—complet...2021-08-2315 min
DEEP DIVE INTO BUSINESSES4 Great Examples of eCommerce Brands with Strong Cart PagesEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 44, we discuss 4 brands that we have liked thus far with strong cart pages & why we love them. Optimizing your cart page can dramatically increase your sales & we wanted to dedicate an episode on this topic.Timestamp:00:55 What's a Sliding Cart?1:55 First Favorite eCommerce Cart Page we like is by Bite Toothpaste.3:58 Matt tells us 2 Favorite Cart Pages in his second point which are...2021-08-1018 min
DEEP DIVE INTO BUSINESSESHow Manscaped Built A Strong Brand Affinity: 7 Business StrategiesEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humor into their marketing strategy, they made it more conversational for men to discuss topics that they didn’t feel comfortable talking about before. With over 2 million men using their products, this company...2021-07-3023 min
DEEP DIVE INTO BUSINESSESTRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can LearnEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. The majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full-on...2021-07-2218 min
DEEP DIVE INTO BUSINESSESGoli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For YouEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)In Episode 41, we dissect Goli Nutrition’s business & marketing strategy – Goli, was founded in late 2019 by Michael Bitensky & within a year this business generated over $30mil in sales with just 1 product. If you think this guy created some crazy expensive website/platform, think again. While we were diving in, we were even shocked at how basic the brand’s website was. However, due to the product's...2021-07-1620 min
DEEP DIVE INTO BUSINESSESGhost Nutrition's Proven Success On Building Brand Equity: 7 TakeawaysEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 40, we dissect Ghost Nutrition’s business & marketing strategy – This Company Proved That You Can Introduce A Product Into A Heavily Saturated Market By Focusing On Building Brand Equity. It was started in 2016 by 2 Entrepreneurs, Ryan Hughes & Daniel Laurenco. & they are projected to generate 50 mil in sales by the end of 2021. Listen in to see what we learned about their marketing & business tactics.Timestamps:00:47 Who is Ghost Nutr...2021-06-3017 min
DEEP DIVE INTO BUSINESSESHow To Go Viral With Your eCommerce Brand: 6 Growth Tactics By Bite ToothpasteEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 39, we dissect Bite Toothpaste’s business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000 in capital. After developing her product (in her living room), media publications reached out to her to create a video using some of her videos & narrating the product’s storyline. This video reached millions of people and dramatically helped increase her sales. We outline some of Bite’s marketing strategies that you can take...2021-06-2317 min
DEEP DIVE INTO BUSINESSESHow SmartSweets Became a $400 Million Dollar Business in 4 YearsEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 38, we dissect SmartSweets business & marketing strategy – Tara Bosch founded this company in 2016 when she was 21 years old & is one of the fastest growing brands in the non-chocolate category across Canada & US. Last year, the company was acquired by TPG Growth for $360 Million. Her marketing & business efforts is quite impressive and something we can all learn from as we dive deeper into her business within this episode.Timestamps:2021-05-2020 min
DEEP DIVE INTO BUSINESSESHow FEAT Clothing is Positioning Itself In Becoming The Next LululemonEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 37, we dissect FEAT (formerly known as FEAT Socks) business & marketing strategy – Founded in 2015, FEAT started out as a custom sock company where the 2 founders, Taylor Offer & Parker Burr, would sell customized socks to college students. Now they are more focused on selling their hoodies & are claiming to become the next Lululemon. Their marketing efforts have helped them reach 10 mil in sales in 2020 & in this episode, we dissect some of the...2021-05-1427 min
DEEP DIVE INTO BUSINESSES6 Successful D2C Growth Tactics Executed By MADE.COMEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 36, we dissect MADE’s business & marketing strategy – Launched in 2010, Made.com is one of the leading direct-to-consumer furniture brands in Europe/UK. Made.com was able to successfully tap into this industry due to a launching a D2C furniture business in an area that wasn’t being served. The majority of the competitors were US established (In the Direct To Consumer World). They were also able to provide their...2021-04-2118 min
DEEP DIVE INTO BUSINESSESIncrease Revenue For Your Clothing Business: 6 Strategies Learned From PrimaryEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 35, we dissect Primary’s business & marketing strategy – Launched in 2015, Primary is the first children’s clothing brand that has taken an approach to take gender out of clothes shopping. The company was founded by 2 moms who met while working at Diapers.com & saw a need within this industry. Within 3 years, they generated over 30mil in revenue.In this episode, you’ll learn 6 takeaways that can help you grow your...2021-04-1420 min
DEEP DIVE INTO BUSINESSESWhat You Can Learn About Away's Marketing & Business Strategy: 6 Disrupting TacticsEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 33, we dissect Away’s business & marketing strategy – Launched in 2016 by 2 Co-Founders Steph Korey & Jen Rubio. Within its first year of operations, Away had generated over $12 million in sales & disrupted a 32 billion dollar luggage industry. As of August 2018, Away has sold over 500,000 suitcases and accessories, generating a massive $125 million in revenue in less than three years. Lets dive into some of their tactics.Timestamps:1:00 Background on Away Lugga...2021-03-2026 min
DEEP DIVE INTO BUSINESSES7 DTC Marketing Strategies To Breakthrough The Beauty IndustryEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 31, we dissect Sol De Janeiro’s business & marketing strategy – In Just 4 Years This Brand Blew Its Ass Up In The Beauty Industry By Focusing on Building A Sexy Product Around Butt, Feet, and Body Hair. In 2019, it raised 14.5 million dollars & its one of Sephora's best sellers. Learn how you can master some of their marketing & business strategies into your business.Timestamps:00:50 Background on Sol De Janei...2021-02-2627 min
DEEP DIVE INTO BUSINESSESBuilding A KILLER Sales Funnel To Sell Any Product or ServiceEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 32, we discuss building a process for selling high-ticketed goods or services in addition to sharing industry secrets on growing revenue with low-priced everyday consumer goods when we talk to CEO & Founder of Sweetberry & Co-Founder of Brand Swaggin.Sweetberry Bowls is a fast-casual restaurant that sold 10 franchises averaging around 100k per location & he generated 4.2 million dollars revenue in 2019.Desi Saran has experience selling Franchises (which we...2021-02-2642 min
DEEP DIVE INTO BUSINESSESSpanx BILLION-DOLLAR Marketing Blueprint To SuccessEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 30, we dissect SPANX's business & marketing strategy – Sara Blakely launched Spanx in 2000 with just $5,000 starting capital. It was originally a women's lingerie company that focused on creating comfortable pantyhose and other underwear for women, but in 2010 it started to expand in the male market as well. In 2012, she became the world’s youngest female self-made billionaire. We dove into some of Sara's marketing practices so that you can apply them to y...2021-02-0522 min
DEEP DIVE INTO BUSINESSES6 Successful Branding Techniques Executed By Drunk Elephant SkincareEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 29, we dissect Drunk Elephant’s business & marketing strategy – Launched in 2013 by Tiffany Masterson disrupted an overly competitive skincare market through her clever branding & marketing tactics. We discuss everything from packaging design, creating multi-step guides, using hashtags properly and much more to help you understand how this brand grew tremendously such that they sold to Shiesido in 2019 for $845 million.Timestamps:00:40 Intro to Drunk Elephant3:15 Create a mu...2021-01-2122 min
DEEP DIVE INTO BUSINESSESHow Venus Et Fleur Used Personalization & The Power of Instagram To Build A Multi-Million Dollar BusinessEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 27, we dissect into Venus Et Fleur’s business & marketing strategy – Venus Et Fleur, now considered one of the worlds leading provider in eternity roses (Roses that can last for over a year) was founded in 2015 by Seema Bansal & Sunny Chadha. Through their successful marketing & branding, they made their flowers the Louie Vuitton of roses. People from all over the world place Venus Et Fleur on their dining table, office spac...2020-12-3021 min
DEEP DIVE INTO BUSINESSESUsing Alibaba To Source Products & Build Out A 7 Figure Business: Luxy Hair Growth TakeawaysEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 26, we dissect Luxy Hair's business & marketing strategy – The husband-and-wife (Alex Ikonn & Mimi) team started out by buying $20,000 worth of hair extensions on Alibaba, after discovering that they couldn’t find the hair extensions they wanted. Learn how this brand uses a content-first strategy to generate a 7 figure business annually.Timestamps:00:51 Who is Luxy Hair?3:14 Creating How To's & Tutorial Videos To Help Draw New Customers. Luxy Hair...2020-12-2326 min
DEEP DIVE INTO BUSINESSESDeath Wish Coffee eCommerce Growth SecretsEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 25, we dissect into Death Wish Coffee Co. business & marketing strategy – Death Wish Coffee has claimed that they make the world’s strongest coffee & backup their claim by showing how it’s made and where it’s sourced from. The company originally started out as a coffee shop in New York by founder Mike Brown back in 2012. In 2019, the company reported to generate over 12 million dollars in revenue. ABOUT MAT...2020-12-1619 min
DEEP DIVE INTO BUSINESSES6 Best Strategies To Increase Holiday SalesIn episode 28, we discuss some of the best strategies we seen implemented for eCommerce Holiday Sales. A lot of these strategies were studied during Black Friday & Cyber Monday 2020, but this is something that can be implemented across all holidays to maximize sales.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, m...2020-12-0113 min
DEEP DIVE INTO BUSINESSESGrowth Strategies For Highly Regulated Industries Like CBD | RECESS Branding StrategyEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 24, we dissect into Recess’s business & marketing strategy – Recess is a sparkling CBD beverage geared towards anxious, aesthetic-obsessed millennials. CBD is still a highly regulated industry & it’s not the easiest to market since there are a lot of limitations especially with Facebook & other platforms. In 2019, Recess had about 4,000 accounts nationwide and executed a strong DTC strategy with a brand-marketing first approach. In this episode, you will learn how to mar...2020-11-2521 minDEEP DIVE INTO BUSINESSESTurning Your Passion Into a 9 Figure Biz: Bulletproof Growth StrategiesEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 23, we dissect into Bulletproof’s business & marketing strategy – Started in 2013 as a health & nutrition blog by Dave Asprey. Since then it has grown into an integrated lifestyle nutrition brand selling supplements, protein powders and bars, and "clean" coffee products featuring MCT oil at thousands of retailer locations. As of Sept 2020, Bulletproof raised 13m in capital.Timestamps:3:35 Bulletproof created the term bio-hacking which is a common term used...2020-11-1332 min
DEEP DIVE INTO BUSINESSESHow UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress ShirtsEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris Riccobono. UNTUCKit created a new category that supported an untapped market – which is men that don’t like tucking in dress shirts. In 2017, the company raised $30 million from venture capital firm Kleiner Perkins which reportedly valued the company at over $200 million. Watch/Listen to this episode so learn about their growth strategies...2020-11-1027 min
DEEP DIVE INTO BUSINESSESUsing Psychological Pricing & Pricing Tactics To Drive More SalesIn Episode 21, we discuss some of the best pricing psychology tactics & strategies that will help increase your online sales.Timestamps:1:30 Create a sense of urgency to purchase. Tip: Use a countdown timer that shows how long the sale will last.3:47 Increase your AOV by creating bundles. Showcase the value of buying your products in a bundle package by providing a higher discount vs if they just bought 1 of your products.5:00 Make use of holiday sales & limited time offers6:50 What is Loss Aversion?7:44 Plan out a sales schedule for your whole year10:02...2020-10-0718 min
DEEP DIVE INTO BUSINESSESRebranding “Uncomfortable” Products using HIMS Growth StrategiesEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 20, we dissect into HIMS business & marketing strategy – The company launched in 2017 by Andrew Dudum as a men’s wellness brand that provides inexpensive, discreet and well-marketed OTC and prescription medications for traditionally “embarrassing ” conditions such as hair loss and getting boners (aka Erectile Dysfunction). At launch, they sold over $1mil in revenue and currently the business is valued over a billion dollars. Matt & I dive into some of their monstrou...2020-10-0121 min
DEEP DIVE INTO BUSINESSESHow To Grow Your eCommerce Brand with minimum funds: Frank Body's Growth TacticsIn Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following.Timestamps:00:47 - Introduction to FrankBody3:37 - If you're penetrating a hyper-competitive marketing then try to be known for one thing.8:20 Nobody can relate to corporate jargon. So leave that shi* at home11:16 Should you use PR to increase brand awareness?16:02 Increase Your Average Order Value By Offering Free Shipping19:30 - Be Strategic When...2020-09-2330 min
DEEP DIVE INTO BUSINESSES6 Best Growth Hacking Strategies You Can Learn From AllBirdsIn Episode 18, we dissect into Allbird’s business & marketing strategy – Founded in 2016, Allbirds sells eco friendly minimalist shoes. It created its own category within the sneaker industry & sold over a million units within 2 yrs since its launch. They are valued over a billion dollars & the majority of their sales are from word of mouth.Timestamps:00:45 Introduction To AllBirds1:58 Why your business strategy should focus more on D2C vs Retail5:55 Add Your Unique Selling Points (USPs) in Your Ad Copy. AllBirds adds their USPs like "Sustainable, natural materials" "Free Shipping & Returns" etc..8:10 How...2020-09-2222 min
DEEP DIVE INTO BUSINESSESHow Ruggable Became A Content Marketing MachineIn Episode 17, we dissect into Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product & leveraging an omni-channel marketing strategy to push their patented product into the mass market. Ruggable isn’t just an average “home décor/rug” company, they are a media company. Every business can take a page out of their marketing strategy.Timestamps:1:00 - Ruggable's background3:33 - How Ruggable's Pinterest Strategy looks like and h...2020-09-0921 min
DEEP DIVE INTO BUSINESSESWhat You Can Learn About Whoop’s Marketing StrategyIn Episode 16, we dissect into Whoop’s business & marketing strategy – Whoop is a fitness tracker that was initially developed for elite athletes, to help monitor stats such as workout intensity, recovery time, and sleep performance. Now it’s accessible to everyone due to its pricing model. The band/fitness tracker is free, however, in order to use it you will need to purchase one of their offered subscription packages.Timestamps:3:00 Subscription Model vs Full Upfront Payment. Whoop changed their model such that they were able to make the watch more accessible (due to cost) & have a...2020-08-2726 min
DEEP DIVE INTO BUSINESSESA Billion Dollar Cult Brand: Yeti Branding StrategiesIn Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million. They took a commoditized product "a cooler" and made it into something extremely desirable by implementing a technology that had their coolers keep ice frozen for long periods of time. In addition, their coolers were much sturdier than what the market was currently offering. Let's dive into how these guys built the ultimate cult brand across many outdoor enthusiasts.Timestamps:02:56 - Start With An Outs...2020-08-2119 minDEEP DIVE INTO BUSINESSES6 Startup Growth Strategies For Super CoffeeIn Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Lets dive into some of their tactics that helped them grow to where they are todayTimestamps:01:38 – The Law Of Category. Super Coffee created a niche market in which they were first in and went all-in on it.04:08 - Have a Strong Mission And Story0...2020-08-1221 min
DEEP DIVE INTO BUSINESSESBehind Warby Parker’s Success: 6 Branding StrategiesEvery week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company that owns the majority of eyeglasses & sunglasses.Timestamps:2:20 - Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?5:28 - Use cust...2020-08-0419 min
DEEP DIVE INTO BUSINESSESHow MIRROR Positioned Itself To Get Acquired For $500 millionIn Episode 12, we dissect into Mirror's business & marketing strategy – Their product which resembles a full-length mirror bringing an interactive fitness class right to your home such as yoga, pilates, cardio, strength, and boxing. They were recently acquired by Lululemon for $500 million dollars. Let's discuss how Brynn Putnam positioned her company to get acquired within 2 years.Timestamps:1:20 – The 40% Rule. “Don’t try to be perfect.”3:39 - Strategic Partnerships5:00 - Companies Like To Invest In A Brand Before Acquire Them6:42 –Should You Hire Contractors or Full Time Employees?8:30 – You Need A Strong...2020-08-0322 min
DEEP DIVE INTO BUSINESSESHow MVMT Became The Fastest Growing Watch Brand: 6 Growth HacksIn Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil in revenue within 5 yrs. Timestamps:2:06 – How MVMT Uses A Referral Program To Attract New Customers & Reduce Their Marketing Costs4:30 – MVMT Using High...2020-07-1520 min
DEEP DIVE INTO BUSINESSESHOW TO RAISE MONEY FOR YOUR E-COMMERCE BUSINESSIn Episode 10, we discuss multiple ways on how you can raise money for your eCommerce business. Matthew Skopak will be sharing his expertise on this topic since he’s been well-versed & experienced on this topic. I’ll just be asking the questions ;).Timestamps:1:56 - Types of Ways To Get Funding For Your eCommerce Business2:28 - Recommend Bootstrapping Before Anything Else (at least initially)3:31 - Friends & Family.5:56 - How Do Come Up With a Final Agreement & What Do You Put in it?7:00 - Angel Investors7:49 - How Do You Find Angel Inve...2020-07-1232 min
DEEP DIVE INTO BUSINESSESHOW TO GET YOUR FIRST 1,000 CUSTOMERS [FABFITFUN TACTICS]In Episode 9, we dissect into FabFitFun's business & marketing strategy – The company started in 2010 as an online magazine, similar to SELF Magazine, Cosmopolitan, & Pure Wow with 3 Co-Founders backing it up. Within 3 years they have grown an amass following through their content deliverables and strategy & decided to launch a subscription box that mimicked the "goody-bags" that you would receive at brand-sponsored events / Fashion Week etc...The subscription box contains $200 worth of lifestyle products for $50 per quarter -- this was a huge value for the consumer. In 2018, it was reported that the company crossed the 1 million subscription members & generating well ov...2020-07-0313 min
DEEP DIVE INTO BUSINESSESDisrupting A Competitive Market [Part 2 with White Claw]In Episode 8, we dissect into White Claw's business & marketing strategy – Launched in 2016, White Claw disrupted the hard seltzer market (~60% of the Market Share was controlled by White Claw). Let's dig into some of their marketing & business strategies that led them towards their success.Timestamps:1:30 - Identify & Evolve with Industry Trends3:40 - Real-life Example of How We Implemented Trends into Sweetberry (Fast-Casual Restaurant)4:35 - Keep Your Ads Relevant Based On The Current Environment [This will lower your CPA]6:54 - Why is White Claw's Product Designed Very Minimalistic8:59 - Want Free Exposure? Design Yo...2020-06-3023 min
DEEP DIVE INTO BUSINESSESDisrupting A Competitive Market [Part 1 with Freshly]In Episode 7, we dissect into Freshly’s business & marketing strategy – Freshly is a healthy subscription meal-prep that entered the market in 2012 & has over a million subscribers. By 2024, the American market is estimated to reach 4.0 billion dollars (where Freshly currently owns 33% of the market).Timestamps:1:24 - Why You Need To Segment Your Audience & Deliver Separate Content To Each3:40 - Use KPI's That Are Meaningful To Your Business8:43 - Hyper Target Your Customer Basis With Personalized Content11:40 - Make Sure Your Unit* Economics Work Before You Grow15:40 - Create Urgency By Coming Up With...2020-06-1924 min
DEEP DIVE INTO BUSINESSESPURA VIDA’S SECRETS TO BUILDING A SUCCESSFUL ECOMMERCE BRANDIn Episode #4, we dissect into Pura Vida's business & marketing strategy that was started in 2010 by Paul Goodman & Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let's discuss some of their successful marketing tactics.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social s...2020-05-1325 min
DEEP DIVE INTO BUSINESSES6 GROWTH HACKS YOU CAN TAKEAWAY FROM A BILLION DOLLAR BUSINESSIn Episode #3, we dissect into Quest Nutrition's growth strategy that you can take away & implement into your business. The 3 founders started in 2010 & bootstrapped their business until 2015 when they cut a deal with a private equity firm. The deal valued the company at about $900 mil. ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content cr...2020-05-0713 min
DEEP DIVE INTO BUSINESSESCASPER: 6 KILLER TIPS YOU CAN TAKE AWAY FROM A $1 BILLION MATTRESS STARTUP1:00 - Reinvent Buying Experience2:57 - "Top Line Sales Are Deceiving"7:46 - Watch Your ROAS key metric when running FB Ads9:14 - Display All Your Reviews On Your Website & Social Feeds13:00 - Your Business Strategy Needs To Make Sense To The Product You Sell15:08 - Add As Much Helpful Guides As Possible18:05 - Think Outside The Box To Increase Value of Purchase19:28 - Make People Into AffiliatesABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers...2020-05-0522 min
DEEP DIVE INTO BUSINESSESFASHION NOVA: STARTING A BUSINESS BASED ON THEIR SUCCESSABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @S...2020-04-3025 min