Shows
SaaSBoomiUsing Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welcomes Ramesh Ravishankar, Co-Founder and CGO of Highperformer.ai, whose previous stints at Freshworks and Google have armed him with unparalleled insights into the digital marketing world.This conversation delves into the evolving landscape where AI meets content creation, debunking myths about AI's role in the future of marketing jobs by highlighting its potential to enhance human creativity and efficiency. Ramesh shares his journey with Highperformer.ai...2024-03-0447 min
SaaSBoomiGTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi PodcastWelcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way. It’s a very intellectual conversation where they talk about very abstract and high-level concepts using anecdotes from their own lives. Enjoy the episode! Key Takeaways 02:00 - Meet the Players! 03:24 - Success vs Happiness 06:50 - Are You an Architect or a Contractor? 10:00 - Early 200...2023-12-131h 00
SaaSBoomiICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi PodcastWelcome to another episode of Deep Dive! Suresh, our host, and Aditya Tulsian, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys.Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an MBA at ISB Hyderabad, launching QuickBooks in India was the experience that revealed a universal truth to him: businesses worry about cash flow, not accounting. In 2016, inspired by these insights, Aditya co-founded Numberz, initially for Indian small businesses, later expanding globally. The...2023-11-2254 min
SaaSBoomiThe Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi PodcastEnjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of what ABM is and how to leverage it to engage prospective clients in ways that really matter. 2023-10-2650 min
SaaSBoomiHidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing. Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to an enterprise model of marketing. You’ll also find a lot of tips and tricks on how to refine and hone your processes and your pipelines inside your organization. Tune in with Maansi and Arvind as they bre...2023-08-0952 min
SaaSBoomiChannel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi PodcastFor the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture. Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn. Tune in and listen to Anand an...2023-07-1947 min
SaaSBoomiEmpowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi PodcastThis episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast! Suresh Sambandam, CEO of KissFlow has a virtual sit down with none other than Sagar Khatri, the founder of Multiplier, a Sequoia surge backed SaaS business that helps business hire talent globally. We dive deep to talk about Sagar’s motivations to start Multiplier, how AI disrupts his offering and his dream of running a public company.Key Takeaways00:19 - Multiplier and Sagar’s intro01:50 - Multiplier's value prop and its benef...2023-05-2457 min
SaaSBoomiThe journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi PodcastSuresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the pros and cons of operating out of a Tier 2 city and of course their secrets to building a successful business model with CallHippo and SoftwareSuggest. Enjoy this first of its kind episode!Key Takeaways5:13 - CallHippo business model7:10...2023-05-101h 05
SaaSBoomiGetting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi PodcastIn Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing.Listen on as the duo share insights from their own experience of having worked for and mentored other companies and of course getting the price right in their own respective startups. Enjoy the show!Key Takeaways3:40 - Decoy pricing plan6:05 - What's the ideal number of price plans?2023-04-271h 01
SaaSBoomiGetting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi PodcastIn this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping in mind various aspects such as the product, the perceived value, the market segment, the industry and the buyer persona. Listen on as they explore pricing strategies of various companies who’ve done it right from the get-go and others who’...2023-03-3044 min
SaaSBoomiBuilding the ‘AWS of Fintech’ that can last a 100 yearsIn this episode of the Founder’s Deep Dive Podcast, Suresh Sambandham CEO and Founder of KissFlow has a one on one with Prabhu Rangarajan, Co-founder of M2P Fintech. M2P is an API infrastructure giant delivering futuristic and customer-centric fintech solutions through cutting-edge technology with a wide range of solutions across Payments, Lending, and Banking.Suresh and Prabhu get into the juicy details of how M2P was founded and how they grew from a 60 member company pre-pandemic to a 1200 member company now. Prabhu also shares his journey of founding M2P along wit...2023-02-1659 min
SaaSBoomiMagic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi PodcastExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC - Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education and knowledge expertise in Data and CRM, they contribute by developing ExtraaEdge.In this episode, Varun and Arvind explore Abhishek Ballabh’s journey of founding ExtraaEdge and his experience of SaaSBOOMi’s SGx program. Abhishek shares various marketing insights and anecdotes about his journey so far and...2023-01-2556 min
SaaSBoomiZabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi PodcastIn this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms. NoPaperForms is the India’s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage, and Grow their Enrolments. Serving 1000+ customers, NoPaperForms, today, is the de facto choice for anyone in education, looking to grow - be it Preschool to K-12, Higher Education to Online Degrees, Coaching & Training Institutes to EdTech. Varun and Arvind explore Naveen’s journey of founding NoPaperForms and his insights on the way...2022-12-2155 min
SaaSBoomiAcing Customer Dev & Partnerships in the US - Kalyan Verma, Almabase | BTS E11 | SaaSBoomi PodcastKalyan Varma is the Co-Founder & CEO of Almabase. Before solving the alumni fundraising problem, Kalyan worked as an analyst at Goldman Sachs, just as he moved to start an online marketplace which couldn’t scale, yet he kept trying new things to eventually stumble upon the gap in the education system to eventually start Almabase. Kalyan is an alumnus of NIT Warangal and cites BITS Pilani as the foremost institution in the country with the strongest alumni relations. In this episode, as we dug deeper into the idea in this unconventional space, Kalyan breaks down the...2022-12-0851 min
SaaSBoomiThe London Bridge that held everyone together - Kovai's journeySaravana Kumar, the founder of Kovai.co is a techie, a marketer who was ahead of the curve, a and maverick salesperson.Even during his early career, he has done the unthinkable of switching from a product company like Microsoft to consulting company like Accenture. While at Accenture, he continued working with Microsoft products, he spotted gaps that left enterprise clients in the lurch. The techie and entrepreneur in Saravana Kumar built a product to address the challenge and managed to sell it to an enterprise market successfully. All this while working part-time for Fidelity International and m...2022-11-241h 00
SaaSBoomiSaaS Marketing - Now and Then: Pranay Desai, Matrix Partners India | BTS E10 | SaaSBoomi PodcastPranay is a SaaS investor at Matrix Partners India. Before moving to investing, Pranay played several key roles at Freshworks including the Director of Growth Marketing at Freshworks, and managed to ramp up the marketing machinery. He has also worked with the CEO’s office at Freshworks where he was responsible for ramping the revenues from 5 Million to 100 Million. He comes with tons of knowledge on how marketing used to work in the past, how it works today, and how SaaS businesses should think about marketing for the future. Pranay recommends SaaS businesses find...2022-11-0946 min
SaaSBoomiZero to One: LogiNext's rollercoaster ride of hypergrowthDhruvil Sanghvi is a tech-savvy engineer who began his career as a consultant before taking up the entrepreneurial journey in 2015. Today, he also invests in startups. Coming from a multi-generational business family, Dhruvil believes that launching and running a successful business is the best way to create a big impact on society and economy. His journey of kickstarting LogiNext with his own savings, raising 10 Million dollars in funding within a short span of 9 months after the seed round definitely has lessons for every SaaS founder. LogiNext is a global technology and automation company with a focus on t...2022-10-2656 min
SaaSBoomiThe extraordinary journey of a 3-time entrepreneurFrom Pigeons, to Food to User Retention - A journey of tinkering, grit and innovation.Anand Jain is a serial entrepreneur, who started his entrepreneurial journey as a 16 year old in college by fixing computers and selling softwares to lawyers. In this episode he talks about his upbringing, early ventures, and his current startup CleverTap. CleverTap is a user retention platform that helps companies retain users for life, with clients like Jio, Times Group, Swiggy, PayTM, and Dream 11. Patented Database Technology 50 petabytes of data currently stored by CleverTap DIY appr...2022-10-131h 47
SaaSBoomiThinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi PodcastAshish Tulsian ran a restaurant before building Posist, a software which runs restaurants.Ashish and his stories go a long way. Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.Key take aways:1:04 Posist intro5:33 Marketing org structure and evolution10:32 Hacking SEO with 200 web pages15:22 Inflection point in restaurant tech17...2022-09-151h 05
SaaSBoomiFrom building a Conversation Intelligence SaaS to getting acquired by Clari with Shruti Kapoor of WingmanSales team is closer to the customer's problems.How do we bring the marketing and product teams closer to customer problems, so that they feel the voice of the customer? Voice of the customer is really valuable. It's very hard to get access to it, and even if you get access to it, it's a pain to gain insights from it, and then scale it up.This is the pain point which led Shruti Kapoor and her co-founders Muralidharan Venkatasubramanian - Head of Product and Srikar Yekollu - to start Wingman, a conversation in...2022-08-2543 min
SaaSBoomiEmpowering the Channel Partner-led GTM motion with Shruti Ghatge of ZomentumChannel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged. Find out how Shruti Ghatge (Co-founder & CEO, Zomentum) and her team is flipping Partner Relationship Management, and adding more power to the Channel Partner-led GTM with Zomentum.Zomentum's end-to-end Revenue Platform enables both Channel Partners and SaaS vendors to earn, grow, and manage revenue quickly and cost-effectively. From finding Partner customers on Reddit forums in its early days, Zomentum has grown into a company with almost 3500 partners. In 2021, t...2022-08-1150 min
SaaSBoomiCustomer Marketing Hacks in SaaS - Yasasree Nerayanuri, Sprinklr | BTS E8 | SaaSBoomi PodcastYasasree Nerayanuri is the Vice President - Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr.
In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇
SaaSBOOMi BTS Podcast brings insights into what goes on Behind The Scenes in the making of some of the successful marketing campaigns, and shine the light on how marketing is done, what works, and what doesn’t, and let the audience learn from the experience of the country’s best marketers
⭕ Episode 8: Customer Marketing : A New Fro...2022-07-281h 02
SaaSBoomiNovel way of building a fast growing SaaS in the $400B Contact Center Market with Swapnil Jain of Observe.aiAfter landing a dream internship at Google while studying at IIT Delhi, Swapnil Jain moved to San Francisco to work with Twitter for 3 years. His startup journey, according to him, was a result of FOMO. Seeing his contemporaries back in India starting their own companies with the influx of venture capital in India, Swapnil decided to move back to India and start Observe.ai. In 2022, Observe.ai raised $125 Million in its Series C Funding led by SoftBank. Observe.AI is an Intelligent Workforce Platform that transforms contact centers by embedding AI into customer conversations, optimizing agent performance, a...2022-07-1454 min
SaaSBoomiA Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7 | SaaSBoomi PodcastAakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform.In this episode Arvind Parthiban explores all things PR for a startup with Aakriti. Here are the key take aways.2:55 How PR agencies work?6:13 PR’s impact on Cost of Acquisition & Valuation8:55 Directly reaching out to the media v/s working with a PR...2022-06-3045 min
SaaSBoomiMaking it big in the ‘niche’ of RFP managementGanesh Shankar started RFPIO scratching his own itch along with A J Sunder(Co-founder & CPO) and Sankar Lagudu (Co-founder & COO). During his stint as a product manager Ganesh had to fill out responses to the RFPs which ended up as a time consuming and frustrating process. When the trio looked out for solutions they found out that it’s a broken process and that there are no solid solutions existing in the market which got them to start RFPIO. What started as a niche product addressing one particular process later goes on to become a category leader in...2022-06-2346 min
SaaSBoomiFrom building an Automation SaaS to getting acquired by NotionDuring his stint as a product manager at 2014, the time when SaaS was booming, Ashok noticed that there’s a high demand for complex workflow automations from customers. This got him to start Automate.io, and they would later go into head on competition with Zapier.Fast forward, Ashok was getting inbound interests for acquisition left, right and center. But he and his team kept their heads down and kept on building.But one inbound interests for a partnership got his attention, which eventually got them acquired by Notion.Tune into this episode to...2022-06-0943 min
SaaSBoomiUp Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing.
Tune in our latest #BTSpodcast episode 👇
⭕ Episode 6: The Ins and Outs of Content Marketing
⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage)
⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako)
Also available to be streamed on:
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#contentmarketing #media #marketing #SaaS
Key take aways:
4:04 The Evolution of the Org Chart
6:32 Cont...2022-05-261h 02
SaaSBoomiBeing an Ally who brings purpose, happiness and productivity to work via OKRsVetri Vellore is a seasoned entrepreneur. After his 14 years career with Microsoft, Vetri Vellore started Chronus, an enterprise mentoring platform which got acquired by a PE firm. He later started Ally, an OKR software provider, which he scaled from a team of 15 to 250+ in 2 years, helping 1000s of customers in bringing purpose, focus and happiness to work and unleash productivity gains of 2x to 4x. Ally had raised series C funding and and was on the path to scale up when Microsoft approached them, resulting in an acquisition that yielded great results for team members and investors. T...2022-05-191h 18
SaaSBoomiThe Magic of Product Marketing & Copywriting Ashwin Ramasamy, PipeCandy | BTS E5 | SaaSBoomi PodcastPipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets.They transformed from a single to a multi product SaaS company without building new products.They became industry standard by calling themselves industry standard.They 2x-ed their revenue in 4 months with no engineering changes.They called out their USP and gave it a name which not many companies do.They gained the confidence to price higher despite previous battle scars from pricing experiments.How did they do...2022-04-2141 min
SaaSBoomiBuilding with a Long-Term Mindset with Sashi Narahari of HighRadiusHighradius provides the Power of Humans + Machines for the Office of the CFO, and is trusted by 200+ Global 2000 companies.In this episode Sashi Narahari – President & CEO, HighRadius talks on how he set out to build an Autonomous Software for Order to Cash, Treasury & Record to Report Software with no background in finance, how they bootstrapped for 11 years before raising first round of funds and his unconventional approach to team building and company culture. Deep dive with Sashi as Suresh Sambandam explores his journey of ‘Building to Last’Here’s more on what you can learn...2022-03-3152 min
SaaSBoomiCreating a New SaaS Category with Storytelling & Marketing : The Unmetric Story with Lux NarayanLakshmanan (Lux) Narayan is an Author, TED speaker, marketer and a SaaS entrepreneur.After his stint in advertising, Lux joined Sekhar Vembu as a co-founder at Vembu Technologies, leading sales and marketing and thinking of ways to market ‘a data backup software company’ in a cool way. They went on to create probably the first rap song on SaaS, by the name Cloud, Cloud Baby. Lux later went on to start ‘Eyes and Feet’ – ‘From online eyeballs to offline footfalls’, a social media analytics firm with Joseph Varghese and Kumar Krishnasami, which then got rebranded as U...2022-03-1858 min
SaaSBoomiBecoming a category creator in Customer Success Management with Sreedhar Peddineni of GainsightYou finish your exit, you get financial security, you hang up the boots and go on a vacation. With each company you’re on a treadmill, no - you’re on a conveyor belt, for another 7-10 years. What if you have already exited two businesses, will you do it again?If you have to do it again, what’ll be the motivation behind it?From being a pioneer in the ‘on-prem to cloud journey’ with his first startup Host Analytics, and a category creator of Customer Success Platform with Gainsight, Sreedhar is...2022-03-0144 min
SaaSBoomiShaping the future of Broadcast & Streaming TV through SaaS with Baskar SubramaninanIf you’d like to start a streaming TV channel, how will you go about it?Amagi has a suite of solutions for you to get started and scale a TV channel. There are only a few companies that build products to help media houses, global OTT players. Amagi Media Labs is a global leader pioneering cloud solutions for the media & entertainment industry, providing end-to-end cloud managed live & on demand video infrastructure for TV & OTT. In a decade old journey of ups & downs, Baskar Subramanian (Co-founder & CEO, Amagi) has built some of the most...2022-02-1845 min
SaaSBoomiBTS Podcast E4 - Re-thinking enterprise SaaS marketing with Nivedha Sridhar of FacilioWhen you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine?Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible & modular to improve margins across real estate verticals. The role of marketing in enterprise SaaS is very underrated. It requires a lot of understanding of the market dynamics, identifying key players, getting the messaging right & communicating the value proposition of the product. Since, sales mus...2022-02-0450 min
SaaSBoomiAcing Logistics : Category creation + Delivering efficiency at scale with Kushal Nahata of FarEye5 minute or 10 minute grocery deliveries?Wait, let’s hear about the magic that happens behind all types of deliveries – be it a pizza delivery in < >Delivery service companies have been spending millions of dollars every single year to serve their customers better & make the last mile delivery as quick as possible. Thanks to the explosion of e-commerce, grocery deliveries around the world, routing solutions have emerged as a huge white space in the logistics industry.FarEye has emerged as a leader in this category, leveraging on top-notch domain expertise in delivery & logistics with a high...2022-01-2046 min
SaaSBoomiReimagining HRMS & winning against legacy companiesHRM is a crowded space with 200+ companies out there and has many one trick pony solutions like Performance management system, Payroll, ATS, Goal management, OKRs, Timesheets, Attendance check-in, check-out etc.
Venturing into such a market in itself is challenging, and to add on to it, imagine if you're building a full stack HRM product.
David versus Goliath is of the past, here we have Darwinbox versus Goliaths.
Darwinbox is a Hire to retire HR tech product used by an intern to CEO of a company.
They have 600+ enterprise customers including more than 35 unicorns, 1.2 million end users or employees who use...2021-12-2952 min
SaaSBoomiBTS Podcast E3 - The anti-thesis of SaaS playbook : Emerging markets | Raghu Ravinutala of Yellow.aiRaghu's yellow.ai is a story of beginner's mindset and breaking the mould continually.
He has been to chip design and semiconductors not into software domain for 15, 16 years and haven't heard of the word CX till 2016.
Learn more on how Yellow is creating a leading international brand in the intersection of messaging, CX and AI.
Here are the other key take aways from this episode.
-Find out how they came up with the name Yellow despite its SEO implications?
-How they got enterprise customers when they were a 4 member team
-What does the marketing org chart look like today considering...2021-12-1652 min
SaaSBoomiLanding and expanding at enterprises to drive digital adoption with Khadim Batti of WhatfixDid you know that large enterprises are using 900+ software applications, and spending $100M+ on it?As per Gartner, $600bn dollars worth of enterprise software spend is going to be this year.Companies won't see an RoI if employees are not utilizing these software efficiently. This is where Whatfix comes into picture, creating a layer of adoption on top of these software products, helping employees to adopt these software.Whatfix serves 500+ customers worldwide, with 100 of top 1000 companies using Whatfix. They have a team strength of ~600 employees with $140 mn funds raised. In this ep...2021-11-3048 min
SaaSBoomiBTS Podcast E2 - Experiments-led Business Building with Laxman Papineni of OutplayWelcome to the second episode of BTS Podcast - Experiments-led Business Building
In this episode we have Laxman Papineni - CEO & Co-founder, Outplay joining as guest.
SaaSBOOMi BTS podcast is hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) and Varun Shoor (Founder, Kayako).
Here's what you'll learn from this episode.
- What's the secret ingredient to making half a million dollars with a Gmail, spreadsheet and a network of bloggers?
- How to growth-hack side hustles into full blown businesses?
- Secrets of building trust and relationships
- How do you decide to let go of fantastic revenue generating businesses...2021-11-1845 min
SaaSBoomiSigning into 35,000 companies with Sunil Patro of SignEasySignEasy helps companies to sign, send and manage all sorts of documents and is being used by over 8 Million users (out of which 150K are paying customers) and 35,000 Companies spread across 100 Countries.
Millions of users and downloads is quite usual in game apps and other consumer apps. Listen to Sign Easy’s story of millions of users and downloads as a B2B app, how they started providing a SaaS product as a mobile app, instead of as a web app.
Pick up interesting insights on consumer behaviour as Suresh explores the idea behind SignEasy and go deep into thoughts sh...2021-10-1347 min
SaaSBoomiBTS Podcast E1 - The art of event marketing with Arun Pattabhiraman and Noel WaxIn this episode we have Arun Pattabhiraman - Chief Growth Officer, Freshworks and Noel Wax - President and Co-founder, GroundSwell Group joining as guests.
Tune in to this episode to learn more on physical to virtual to hybrid events - how to drive registrations for a live event amidst the digital fatigue, how to leverage not just your marketing team but the other critical levers, on interesting event formats and more.
You'll hear more on what event organizers can learn from Netflix series, if events are for demand generation or brand marketing, 3 must haves for a great event, key difference...2021-09-161h 00
SaaSBoomiThe journey of Vymo with Yamini BhatVymo is one of the first enterprise SaaS companies in India with a different sales and marketing motion compared to typical horizontal SMB SaaS.Vymo started building an enterprise SaaS startup when SaaS in India was all about SMB.Learn more about the founding story of how Yamini Bhat and Venkat Malladi chose the name VYMO to avoid brand clutter, how they set out to solve a problem in the domain of sales, while providing a high quality user experience journey for enterprise users, to finally build a multi-tenant, single code base, 70-80 use cases, m...2021-08-061h 11
SaaSBoomiWhat makes Hasura the next big thing in Indian SaaSIt’s refreshing to track a new breed of India SaaS companies focused on building tools for software developers and programmers globally. While BrowserStack is on track to achieve $100 million ARR soon, there’s Postman, and then, there’s Hasura.This is what makes tracking India SaaS so fulfilling and thrilling for storytellers like me. Unlike the past waves of IT outsourcing and the rise of India’s e-commerce startups, the country’s SaaS ecosystem offers variety and there are so many potential winners.Hasura’s founders Tanmai Gopal and Rajoshi Ghosh combine their passion...2020-12-1640 min
SaaSBoomiAnkit Oberoi’s journey from $1m ARR to $10m and beyondSometime during the year 2017, Ankit Oberoi, the founder of AdPushup, was staring at a potential failure. With $1 million in ARR after a journey of three years since he started, Ankit was struggling to find the growth levers for AdPushup, which had a 25-members team back then. “We lost about half the team, we were at a low point, and it was a do or die. There’s something we haven’t shared publicly ever, is that we were almost ready to go for an acqui-hire,” Ankit tells me in this podcast. "We were on a ventilator, not just a sta...2020-12-0251 min
SaaSBoomiKetan Kapoor of Mettl on connecting the dots looking backwardsHindsight isn’t just a luxury, as many believe. For founders, hindsight or the ability to look back at the events and learn from them with blunt honesty, is priceless. Just ask the second-time founders such as Ketan Kapoor, the co-founder of Mettl, who sold his startup to Mercer after a long, slow burn. Mettl is a SaaS platform for online assessment. “If I start something again, I will not raise money for the first three years, not because I can afford it, but because I can run it that way,” Ketan tells me in this conversation. “Th...2020-11-1843 min
SaaSBoomiMission Coimbatore: Two SaaS founders want “Kovai” to be the next SaaS hubWhat’s the first thought that gets triggered when you hear a mention of Coimbatore? For me, it’s always been the city’s entrepreneurial spirit. Much before startups became a cool word to go around, Coimbatore’s entrepreneurs have been busy creating enterprises, failing, learning and growing. It’s called “the Manchester of South India” for a solid reason. So it was a delight to record this conversation with Ganesh Shankar, CEO of RFPIO and Saravana Kumar, co-founder of Kovai.co--the two entrepreneurs who hail from Coimbatore, and who are now working relentlessly to make the city a next-gen...2020-11-0442 min
SaaSBoomiInside Innovaccer’s journey to $100 million ARR; bold pivots and relentless learningAbhinav Shashank pitched a 400-pages report as a trainee inside a Fortune 500 company and managed to get $20 million funding for the same, much before he actually became an entrepreneur. After getting his idea approved, Abhinav worked on building the product in Bangalore, scoped out manufacturing in Shanghai apart from spending time in Dallas, U.S., giving him an overall experience in building a truly global product. “By the time I left, it was already a $40 million revenue business,” Abhinav tells me in this podcast. Is there a path to doing this on my own, he rememb...2020-10-2144 min
SaaSBoomiA masterclass in bootstrapping, learning and staying happy with Kumar VembuPankaj MishraKumar Vembu’s journey with Zoho during its early foundational years and later building his own startup, GoFrugal, offers some deep insight into India SaaS’ building blocks. Kumar's ability to spot and mentor talent such as Girish Mathrubootham, who is now the founder of Freshworks, India’s most valuable SaaS company, offers lessons in grooming leaders. In this episode of SaaSBOOMi podcast, I am thrilled to share this masterclass with Kumar in bootstrapping, spotting talent and matching them with their true purpose, and lessons from three different entrepreneurial journeys--Zoho, GoFrugal and Freshworks. 2020-10-061h 04
SaaSBoomiAditya Rao of Kaapi on making peace with $1000 MRRWhat if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? via Company of One”Pankaj MishraSounds quite a playbook, doesn't it? Amid all the talks of finding a product-market fit, growth hacking revenues from $0 to $1 million, $10 million and beyond, a rare breed of entrepreneurs are finding a path to inner...2020-09-0931 min
SaaSBoomiSakshi and Ashish Tulsian share their playbook for surviving the pandemic with hope and compassionBy Pankaj Mishra"These are not days for unbridled optimism, but this is the perfect time to allow hope to arise in our spirits.” Donald T IannoneEntrepreneurial optimism can be dangerous and suicidal. Overconfidence and confirmation biases can blind founders from getting a realistic assessment of any situation. But the undying sense of chasing the glimmer can also be inspiring, and perhaps the single biggest source of strength for surviving an existential crisis like the ongoing pandemic. When the first wave of Covid pandemic hit India in early March this year...2020-08-121h 06
SaaSBoomiWhen to hire your first VP of sales?Pankaj MishraIt’s amazing how just this one question can make or break a company. What makes it even more frustrating is that there’s already too much noise and clutter of answers on this question. From founders, investors, to startup mentors, media and so on, almost everyone has their perfect answer to this question. And still, many founders hire VP sales too early, or too late. A rare few, Google for instance, get it right. Many others including GitHub, which got acquired by Microsoft eventually, didn’t get it right. So how to s...2020-07-2851 min
SaaSBoomiStartup is a rollercoaster ride; your team is the seatbeltPankaj MishraOver 30 million kids use SplashLearn to play games that help them learn math, practice better.Arpit Jain, Umang Jain, Joy Deep Nath, and Mayank Jain, the co-founders of SplashLearn, were batchmates at IIT Kharagpur.The biggest tipping point for SplashLearn was when it decided to shift from $10 as a lifetime fee for using the app, to $10 as a monthly fee."We were nervous," Arpit tells me in this podcast.Today, with over 100K+ paid members, SplashLearn has navigated that transition well.As Umang adds, listening to...2020-07-1553 min
SaaSBoomiIcertis: the making of a SaaS unicornThe first time I heard of Icertis was when it closed its billion dollar valuation funding round last year. I wasn't alone to discover Icertis back then. Many people in the ecosystem, including some of the top investors had the same question, what does Icertis do and why is it valued at over a billion dollars? In this episode of SaaSBOOMi podcast with its co-founder Monish Darda, we don't just answer the questions about what makes Icertis a unicorn, but also trace the journey from the early building blocks. As I discovered in this c...2020-06-3047 min
SaaSBoomiRushabh Mehta of ERPNext on how he's building a community, not just a companyPankaj MishraGreat ecosystems are built on building blocks that are diverse and bring different communities and ideologies together. Homogenous building blocks create commoditised environments with absolutely short-lived differentiation and a common race to the bottom.India's SaaS ecosystem brings enough diversity in terms of business models and products, even ideologies, to keep storytellers like me excited and interested in people who make it.Rushabh Mehta, this week's guest on the SaaSBOOMi podcast, underscores the diversity in India SaaS as I mentioned above. In a world focused on B2BSaaS products joining the...2020-06-1731 min
SaaSBoomiWingify founders on a decade of bootstrapping, surviving profitably and staying togetherWingify founders on a decade of bootstrapping, surviving profitably and staying together
Pankaj Mishra
What makes a company great?
What does it take to build companies that outlive "startup valleys of death"?
In this episode of SaaSBOOMi podcast, Paras Chopra and Sparsh Gupta share candid lessons on not just survival but building a culture that lasts, profitably.
"We've been lucky to share a substantial part of our value system, together. There are fundamental values that we both agree together, and that helps us have a lot of disagreements. But because we share the value system, we know whatever disagreements we're h...2020-06-0349 min
SaaSBoomiPrakulpa Sankar Shares Lessons in Building AtlanA lot of spotlight continues to be on India SaaS companies such as Zoho and Freshworks, and rightfully so.
But that’s not what’s shaping the future of India’s multi-billion SaaS industry alone.
It’s the startups such as Atlan, and its young founders like Prukalpa Sankar who are creating the building blocks of a massive industry, learning from the playbooks of their larger peers, and applying their own lessons from the journey.
Tune in to this podcast to learn how Prakulpa and her founding team applied lessons from their earlier startup in building Atlan, their journey from $0 to $1 mi...2020-05-2140 min
SaaSBoomiBuilding a Culture that Lasts - Suresh Sambandam, CEO & Founder of KissflowSuresh Sambandam, the CEO and founder of Kissflow, is a quintessential entrepreneur. And that's not just because he can hustle his way out of any crisis, but more because of the way he applies all his learnings egolessly in moving his startup forward.
Suresh talks about "the HP Way" he discovered while working at Hewlett Packard early in his career, and the way the company puts trust in its people.
"Trust isn't just about honesty or competency. It's a two-sided coin; you need to have competence and character. You won't trust anyone who doesn't have competency. You can't trust a...2020-05-0650 min
SaaSBoomiShow your vulnerabilities; everyone is in the same boat - Manav Garg - CEO, Eka Software, SaaSBOOMi Podcast Episode 1. In our maiden episode of the SaaSBOOMi podcast, we bring you a deep conversation with Manav Garg, the founder of Eka. “What we are facing today is unprecedented. The degree of unexpectedness is massive. Now, it’s no more about a business--it’s about human lives, human existence and the human way of life going forward,” Manav tells me in this podcast. “I would advise taking care of physical and mental health as top of the agenda. Second is to ensure that your employees aren’t stressed because they help us build long term companies. And the third t...2020-04-1829 min