Shows
PROACTIVE Podcast with Chris HoganTrustpilot Reviews With Stephanie Gillies | ProActive Podcast #133Gaining consumer trust is one of the hardest parts of business, but new research from Trustpilot suggests there is a simple and powerful way to do so - by exhibiting positive company values.
The study, released in late 2021, found that “49 per cent of Australians now consider a brand’s stance on social, political and environmental issues before buying products or services.”
This trend likely emerged as a response to years of disingenuous messaging from companies, greenwashing, greed, and less than ideal transparency.
Compounding public skepticism of brands is the prevalence of online scams. In 2020 alone, Australians filed more than 216,000 reports to the...2022-03-1642 min