Shows
CRMprovEpisode 18: The CRM Throughline - a strategy that delivers throughout the student lifecycle?CRM’s can often be categorized as a piece of software that ties together a series of tactics. PERIOD. But, in truth, the CRM has the ability to create a customer experience from awareness to delight. Our job, as CRM implementers, is to use the CRM to create a full-circle experience that keeps bringing customers back to the table. In this week’s episode, Jamie and Mickey take a little time to retrospectively talk about the discussion with Amanda Scott, from Be The Match. In digging deeper into this previous discussion, there are some big aha moments that J...2022-05-3142 minCRMprovEpisode 17: Make Me A Widget - CRM Implementation & Campaign Insights from a National Non-ProfitCRMprov re-cap - In the year 2022, the crew at CRMprov has reached into other verticals that are heavily invested in CRM technology, but might be doing things differently than we have done in higher education. We are learning a lot through this - and gaining a lot of insights with this. Mickey and Jamie get the wonderful opportunity to sit down with Amanda Scott. In her role as Senior Manager of Strategic College Programs and Initiatives at Be The Match, she’s involved in a lot of campaigns - and this means a lot of CRM activity. AND...2022-05-1748 min