Shows
Confessions of a Higher Ed CMO — with Jaime HuntEp. 34: Higher Ed Marketing Budgets UnveiledIn this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey sought to uncover where higher education marketers and admissions pros are planning to spend their budgets and time over the next year. As they delve into the survey results, Ben raises the curtain on its most compelling findings. Takeaways include: · Insights into the top priorities of higher ed marketing and admissions leaders· How resources are allocated at different institution types· ...
2023-08-1831 min
Starter StoriesStarter Stories Episode 24: Ben Congleton - Founder of OlarkIn just a moment, you’ll meet Ben Congleton — Founder of Olark, a live chat software and data tool that serves colleges and universities of all shapes and sizes. Growing up, Ben wanted to be a professor like his father before him. And while he completed both a bachelors and masters degree from Virginia Tech and started his PhD at the University of Michigan, Ben ultimately realized that he was a bit more interested in business than in higher education.So he decided to pursue one of the many business ideals he had noodled on for a f...
2022-05-251h 09