Shows
Confessions of a Higher Ed CMO — with Jaime HuntEp. 20: The Anti-Racist MarketerIn this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism. This work, however, requires the commitment of many more across campus. Takeaways from this episode include:How anti-racism is different from being “not racist”Steps leaders can take to bring an anti-racist approach to their organizationHow white people can – and need to be – engaged in this across campusWays to recruit and retain s...
2023-02-031h 06
Starter StoriesEpisode 5: Campus Sonar—Liz Gross, Founder and CEOMeet Liz Gross — Founder and CEO of Campus Sonar, the first and only social listening agency dedicated to higher ed.If you were to ask Liz in high school what she wanted to be, she would probably have said a “youth pastor” or “a pastor’s wife,” but certainly not “an entrepreneur.” And yet, from an early age, Liz had an eye for opportunity.Liz’s father was a builder, and every year the homes he built were featured in Wisconsin’s Parade of Homes. One year, while still in grade school, Liz attended the event with her dad a...
2021-04-191h 33