Shows
The Media Insider PodcastThe Media Insider - Karis Hustad, News Editor at Courier MediaNews Editor at Courier Media, Karis Hustad, discusses the inspiring small business stories they commission for the magazine and weekly newsletter. She shares the importance of authenticity, quality, and clearly explaining the 'why' behind pitching yourself to Courier. Karis explores some interesting trends like gen-z small business owners, the evolution of the 'gig CEO,' and much more.
2023-03-3029 min
The Media Insider PodcastThe Media Insider - Alan Rusbridger, Editor at ProspectEditor at Prospect Magazine, Alan Rusbridger, shares the regular formats for the monthly print and digital publication and what makes the cut for an ‘intellectually stimulating’ read. From short-form profiles at the front; to long-reads with a new take on a global issue; to the popular culture and books sections at the back; find out when and how to pitch a story that gets noticed. As former editor-in-Chief of The Guardian, Alan has decades worth of news sense worth noting for both PRs and freelance journalists pitching to the media.
2022-10-2026 min
The Media Insider PodcastThe Media Insider - Eleanor Warnock, Deputy Editor at SiftedDeputy Editor at Sifted, Eleanor Warnock, discusses what she looks for in a pitch when commissioning for the 100k-users-a-month publication serving startups. She gives the inside scoop on the high level leader section ‘Brunch with Sifted’, what makes an opinion piece, plus the most common feedback points she gives to PRs who pitch to her.
2022-09-1229 min
The Media Insider PodcastThe Media Insider - Orianna Rosa Royle, Senior Reporter at Management TodaySenior reporter at Management Today, Orianna Rosa Royle discusses what makes a story for the 80k-users-a-month publication. CEO interviews are the most common format but what makes the cut? For a journalist who gets ‘an email pitch a minute’ Orianna knows instantly what has PR potential and she gives us her inside tips.
2022-08-0924 min
The Media Insider PodcastThe Media Insider - Natasha Wynarczyk Senior Features Writer at The Daily MirrorSenior Features Writer at The Daily Mirror, Natasha Wynarczyk, discusses how a pitch from a PR or member of the public turns into coverage and why you should never pitch via social media. Print is certainly not dead and Natasha reminds us of the perks to having an exclusive print feature. XaHEFnoJKaafQX78LYzt
2022-06-1623 min
The Media Insider PodcastThe Media Insider - Francesca Cassidy, Deputy Editor of RaconteurFrancesca Cassidy, deputy editor of Raconteur, discusses exciting new online content, including regular series such as “How I Became A….” and how PRs or businesses can tailor their pitches for Raconteur’s formats. Plus the hunt for diverse journalists!
2022-04-1122 min
The Media Insider PodcastThe Media Insider - Cheryl Cole, Editor of DiversityQ MagazineCheryl Cole is the Editor of DiversityQ Magazine, a publication giving advice to businesses on diversity, inclusion, and equality in the workplace. Cheryl talks us through their story formats including why they love opinion pieces and thought leadership content. Plus, her media pitching advice: if you have to work to make it sound relevant, it probably isn't.
2021-12-0619 min
The Media Insider PodcastThe Media Insider - Zena Alkayat, Founder of Bloom MagazineZena Alkayat is founder of Bloom Magazine, a publication about gardening and nature with a modern angle. Zena shares her tips on how to pitch a story including how to differentiate passion from expertise, why 'the story' is always the most important wording of your pitch and how a new partnership with a book publisher means they're scouting for new nature writers! XaHEFnoJKaafQX78LYzt
2021-11-0819 min
The Media Insider PodcastThe Media Insider - Metro blogs editor Jess AustinJess Austin is Communities Editor for Metro online, commissioning Metro blogs and first person pieces. She discusses what the editorial team look for, why using fresh writers is so exciting, and, how to pitch to their regular series such as 'what it feels like to...' 'immigrant stories' and 'hello, my name is....'
Plus, what you. need to know if you fancy pitching yourself as a columnist.
2021-10-1121 min
The Media Insider PodcastThe Media Insider - Editor of It‘s Freezing in LA, Martha DillonMartha Dillon, editor of It’s Freezing in LA, a publication covering environmental issues, gives us pitching tips for PRs and freelance writers. She discusses different feature formats for the magazine, why she’s on the lookout for young writers and defining a story angle in a pitch.
2021-09-0620 min
The Media Insider PodcastThe Media Insider - Lifestyle Editor for Telegraph Magazine, Lucy DunnLucy Dunn, lifestyle editor, of Telegraph Magazine talks about the new editorial approach since The Telegraph went digital-first, why journalists are going 'below the line', the resurgence of long-reads and what's needed from PRs and journalists in their pitches for the magazine.
2021-08-0225 min
The Media Insider PodcastThe Media Insider - The London Writers Salon, Parul Bavishi & Matt TrinettiThe founders of The London Writers Salon discuss the different roles of editors at book publishers, the pros and cons of traditional publishing versus self-publishing, new ways for writers to promote their work and how to pursue a creative career.
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2021-07-0528 min
The Media Insider PodcastThe Media Insider - Sr. Beauty and Fashion Editor of Hello Giggles, Pia Velasco Pia Velasco, Senior Beauty and Fashion editor of Hello Giggles, discusses the regular features, reviews and pages of the beauty pages.
Plus, how she sifts through 500 PR emails a day, the phrases that make her hit delete, the hot trends editors want to explore stories on and why PRs should NEVER ask, ‘What are you working on?’
2021-06-0128 min
The Media Insider PodcastThe Media Insider - Literary agent, Andrew Lownie discusses how to pitch your book to an agentLiterary agent Andrew Lownie gives his advice on pitching a book to an agent, including what to put in a one page pitch, what the trends are in publishing, what he looks for in a writer and some of the common fails of pitching.
2021-05-0429 min
The Media Insider PodcastThe Media Insider - Editor of Huck Magazine, Niall Flynn discusses how to pitch a story to the editorial teamHuck covers everything from adventure sport to music to photography to politics and activism, all through the lens of individualism.
With an audience of half a million a month, split between UK and US, Niall, like many editors, gets 100s of pitches a day for coverage. He discusses what they look for in a story, and what to put in your pitch for different types of stories.
2021-03-2924 min
The Media Insider PodcastThe Media Insider: UK Commissioning Editor of Business Insider, Jack Sommers, discusses how to pitch different types of storiesJack Sommers from Insider (the new name for Business Insider) reveals when to pitch to an editor and when to pitch to a reporter; what makes a 'list' piece; the importance of specifics in a media pitch; and why Business Insider will now be known as Insider - and what we can expect from the other exciting 'Insider' publications.
2021-02-2229 min
The Media Insider PodcastThe Media Insider: Episode 14 - Founder and editor of Lucana Voices on getting real-life stories into the media, and why editors should always reply to pitchesPunteha van Terheyden has been writing and editing true-life stories for 12 years on women's magazines such as Take a Break.
She set up her own platform, Lacuna Voices, to give a home to the stories the traditional media won't take. In this episode we discuss modernising the traditional mould of what makes a good real-life story, what PRs can add to a press release to get a story picked up and why journalism is the worst industry for not getting email replies.
2020-09-1724 min
The Media Insider PodcastThe Media Insider: Episode 13 - Commissioning editor of multiple digital titles talks about how branded content is commissioned and opportunities for PRs and freelance writersWhat is 'branded journalism', and how does the content get commissioned? Are there still opportunities for PRs and writers to pitch? This month's guest is Cate Sevilla, who has held editorial roles on various national digital titles such as BuzzFeed and The Pool, and who now works on branded titles.
Plus, why the media is the only industry to delay payment to writers and how freelance writers are fighting back.
2020-08-1728 min
The Media Insider PodcastThe Media Insider: Episode 12 - Managing Editor of Grit DailyStewart Rogers is managing editor of Grit Daily. He shares his advice on good and bad pitches, including how much lead time is needed, how to suggest an 'exclusive' and the damaging fallout that can happen when PRs use mailing lists to contact journalists.
Grit Daily is a leading tech news publication with lifestyle and entertainment thrown in. It has 2 million readers per month.
2020-07-0626 min
The Media Insider PodcastThe Media Insider: Episode 11 - Commissioning Editor of Chat, Woman's Own and Woman MagazineHow can you get a story into some of the most popular women's magazines? The different sections in Chat, Woman and Woman's Own include 'From the Heart', 'Letter's To', 'Shock Reads', 'The Moment I Knew,' 'Call That Justice,' 'Don't Tell me I Can't' and many more.
Commissioning editor Emmie Harrison West talks about what sets them apart, how she finds these stories, and why journalism is so important to give a platform to charities and women with brave or inspirational stories.
2020-06-0133 min
The Media Insider PodcastThe Media Insider: Episode 10 - Editor of Real Leaders Magazine, Grant SchreiberReal Leaders is a global print and digital publication focussing on leadership towards sustainable goals, with 140k+ readers for the print and digital edition combined.
Grant shares the pillars that it bases its content on, what he's looking for in a story during coronavirus, the difference between pitching for online and print and the worst media pitch he's come across.
2020-04-1323 min
The Media Insider PodcastThe Media Insider: Episode 9 - Group Editor of IDG's B2B titles including TechWorld, on what makes good contentScott Carey oversees stories on ComputerWorld, TechWorld, CIO and more with an audience of up to 3 million page views a month.
In this episode he shares exactly what he's looking for in a story for their different audiences, how to pique the interest of a journalist on his team and why they don't 'do' thought leadership.
2020-03-1624 min
The Media Insider PodcastThe Media Insider: Episode 8 - Raconteur editor Benjamin Chiou walks us through the content of the business publication and how you can make your media pitch stand outBenjamin Chiou, Editor of Raconteur, the business pull-out in The Times, says he receives more pitches from PRs than ever. Why is there more PR noise and what can you put in your pitches to stand out? Plus, how he's looking for new and diverse writers to join the team of freelancers.
2020-02-1728 min
The Media Insider PodcastThe Media Insider: Episode 7 - Editorial Director of Bonhill Media Group discusses what makes a 'thought leadership' article and how to pitchContent for a B2B title is totally different to the consumer media. How you pitch stories should also be different. Lawrence Gosling edits titles like smallbusiness.co.uk and Information Age. He shares insights into story planning, why clickbait doesn't work in B2B and what they need experts in.
2020-01-1025 min
The Media Insider PodcastThe Media Insider: Episode 6 - IndyLife deputy editor Sophie Gallagher shares insights from a national features desk in the digital journalism eraSophie Gallagher is deputy editor of Indy Life - the lifestyle section of independent.co.uk, which has more than 90 million visits per month.
Her section covers health, travel, food, dating and more. She shares how the section is made up, when they plan their stories and what makes a good and bad pitch - both from writers and PRs.
2019-12-1226 min
The Media Insider PodcastThe Media Insider: Episode 5 - ITV London head of planning Richard Pollins shares what makes news for their flagship programmeITV London News has almost half a million viewers a night. Richard Pollins heads up the planning desk, which is where every story starts. He shares secrets from the newsroom including when the all-important planning meeting takes place, why human stories are important and the how NOT to pitch a story.
2019-11-0623 min
The Media Insider PodcastThe Media Insider: Episode 4 - Huff Post UK Commissioning Editor Charlie Lindlar shares insights on what makes first person and opinion pieces.Huff Post UK recently launched two new sections - HuffPost Opinion and HuffPost Personal, a collection of first-person pieces based on singular issues. Here commissioning editor Charlie Lindlar shares what he looks for in a story and how to pitch, plus a look at the other regular slots across Huff Post UK.
2019-09-3024 min
The Media Insider PodcastThe Media Insider: Episode 3 - Red, Good Housekeeping and Prima commissioning editor, Ella DoveElla Dove is commissioning editor for Red, Good Housekeeping and Prima magazine.
In this episode she tells us the different profile slots across the different magazines, such as ’Women on Top’ and ‘Women who Launch’, and what she looks for in each. Plus how long to make your pitch, and how to pitch for a review.
Ella is also author of Five Steps to Happy, a novel about a struggling actress who loses a leg.
2019-09-0224 min
The Media Insider PodcastThe Media Insider: Episode 2 - easyJet Traveller Magazine editor Jonny Ensall shares his tips on how to pitch and what content he looks for.This episode we look into the make-up of easyJet Traveller magazine. Why you should never pitch: 'I've just been on holiday to X, would you want a write-up on it?', why food PRs have the best chance of pitching ideas and the rise of branded journalism and why it's a great model for the media.
2019-08-0530 min
The Media Insider PodcastThe Media Insider Podcast - Episode 1Suchandrika Chakrabarti is a freelance journalist writing for New Statesman, Raconteur, Yahoo News and others.
In her 13 year media career she has reported and edited for national newspapers and international news agencies. She hosts her own podcast called 'The Freelance Pod'.
Suchandrika talks about what makes a profile piece for the New Statesman, how she uses experts for Raconteur and how to pitch.
2019-07-0130 minThe Media Insider PodcastThe Media Insider Podcast TrailerPitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. With a few of their best anecdotes from the newsroom too.
If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.
2019-06-1101 min